Go-to-market in web3 | Maggie Hsu & Pyrs Carvolth

An overview of go-to-market strategies for web3 startups, from building a plan to cultivating great partnerships and reaching new audiences. In this talk Maggie Hsu and Pyrs Carvolth (a16z crypto go-to-market team) cover defining a target market, setting a price, crafting messaging, and using go-to-market tactics to not only launch your products but also improve them.They also cover how what changes when moving from web2 to web3.
As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.
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- Maggie: / mkhsu
- Pyrs: / lordvolth