Godard Abel, G2 | Dreamforce 2024

Rob Strechay and Godard Abel, CEO and co-founder of G2, discussed the trend of consumerization of B2B software buying. G2 aims to make it easier for software buyers to discover the best apps and connect with software sellers. They help vendors activate customers to share reviews and provide data on consumer sentiment and buyer intent signals. The goal is to help vendors turn reviews into revenue by targeting buyers at the right time with the right message.
The conversation also touched on the growth of AI categories on G2, with a focus on creating new categories to keep up with innovations in the software industry. G2 uses AI to validate reviews and ensure authenticity. The platform serves as a trusted marketplace for both consumers and vendors, with the ultimate vision of being the go-to place for software matchmaking.
By using AI to guide buyers through the decision-making process and help vendors find qualified leads, G2 aims to drive higher ROI and faster sales cycles. The interview ended with a discussion on the upcoming AI developments at Dreamforce 2024, highlighting the importance of AI in driving efficiency in sales and marketing.
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