Good Morning Britain: the new BBC logo (20/10/2021)

Not sure what’s funnier: Richard Madeley tearing into the BBC’s font swapping exercise, or his making comparison between the BBC and Scumwall.
Broadcast 20 October 2021

[@Big-Chungus21]

Kind of hating how disingenous this is. The overall rebranding costed just under £2 million, and included a complete redesign of all channel and service logos, creation of their own font, redesign of all websites and services and done in a way that finally made them united in a design stand point. Basically any service or channel the BBC offered (a lot) was completely redesigned. Of course they didnt change the main BBC logo, this is made to look like they spent £2 million on just the font. When you think about how they managed to create a theme that would work well for both UI design, their TV channels and logos, as well as a font that is both readable in articles but good looking in logos, I think its been a good example of a successful rebranding of a very large company on a small budget. There are many things to hate the BBC for, but this is one of the few things i like.

[@Ja-uu9ep]

Imagine if they actually CHANGED the logo completely. You lose the brand recognition and people get mad

[@nottimhortons]

Exactly. But then again, this is GMB, they’ll do anything to nail the BBC to a coffin, small or large. But it proves their absolute bias. The ITV logo looks a lot weirder then than the BBC’s logo now, and we don’t see the tabloids complaining about it. Absolute morons.

[@Ja-uu9ep]

@@nottimhortons Yep. I don't LOVE some of the new BBC logos, I think the old Sounds logo was way more unique, but I guess they had to go all out.

[@nottimhortons]

@@Ja-uu9ep Of course, it’s a full scale uniform rebrand.

[@krayon_eater]

Then why waste 'thousands' just to change it a bit?

[@Ja-uu9ep]

@@krayon_eater Because they didn't own the font for the old logo, and were spending a lot every year to license it. And the rebrand extended to to completely remaking all the idents, the new icons and animations and a general new style to continue with.

[@videonut1988]

Ironically, GMB is taped in the Beeb’s old studios… oops…

[@nottimhortons]

Oh the thick irony.

[@RJA_World]

I think the studios are now owned by ITV and BBC Studioworks

[@venangoproductions]

@@RJA_World yeah it's co-owned

[@MatthewNewTV]

They’ve just changed the font. Every company has done that - ever.

[@georgepenn8922]

Erm, old typographical people call it Fount.

[@ThatLinuxDude]

Oh my gosh, the humor's killing me 😂

[@debrafalasco7235]

Probably because you work for ITV

[@ThatLinuxDude]

@@debrafalasco7235 no.

[@LexVanguard2004]

I love how no eyelids were batted when CBBC changed its logo in 2016 to a weird abstract app-icon looking thing.

[@michaelw9285]

Probably because the new CBBC icon was designed by James Mobbs, who at the time was an internal BBC employee based at Childrens and News and Current Affairs. This new logo for the BBC was designed by Dalton Maag, and was an extra cost on top of BBC Reith which had been completed and paid for.

[@AW336Lab]

Damn this new BBC logo is cool

[@WatchandRewin]

0:19 'They spent God knows how much money on this' £7000000

[@stupidfanboyph]

I wish they just bought the font of the old BBC logo so they can't go with this "Reithification" of their identity.

[@ItsRickysChannelSHORTS]

And then tax payers complain that they are spending unnessessary money. Gill Sans is a premium font while Reith is a custom made font designed especially for the BBC. Otherwise the BBC would have to pay money every year to continue using it.

[@neo-vontr52x40]

Even the American ABC logo changing it's logo since August 2021. My opinion on this and ABC logo is one of the most WHAT THE FUCKiest oversimplifying logos.

[@kascnef]

if nbc changes their logo it will be bad. cbs hasn't changed their logo for 60 years

[@nottimhortons]

ABC’s logo has always been simple. So you can’t say it’s oversimplified. BBC has always had the three blocks and letters, that ain’t oversimplified.

[@neo-vontr52x40]

@@nottimhortons I agree. Same here.

[@ndulmillenium]

No, they aren't oversimplifying it. They just bring their own logos a breathing space.

[@neo-vontr52x40]

@@ndulmillenium Yeah.

[@popfan125]

I laughed so hard at that, and I still do to this day!

[@polarcier]

Wow, 2021 is sure an interesting year with 2 big TV networks like ABC & BBC changed their logo (even tho their new logo look oversimplified)

[@Rep0007]

Whenever a company has an employee, or an internal group, who start yammering about updating the "tired old logo" and going for a "cleaner, more modern look", security should be called and the said employee or group should be taken out back, beaten into unconsciousness, and then fired.

[@rogerdarthwell5393]

Exactly!

[@ThisChannelHasNowClosed]

That’s a bit…harsh…

[@ennis_w]

now what, itv 1 2 3 4🤣

[@UrLocalRuckaRuckaAliFan]

Be

[@AqFad2811]

and yet there's ITV where their "new" logo is just a mix of a gradient on an old logo 💀

[@TheDaveWoods]

Just come across this but the "new" font is actually called Reith and is copyrighted to the BBC rather than the previous one. The reband also included the other strands such as iplayer Sounds TV and radio bitesize websites etc so whilst GMB were having a bit of fun (and why not after all they are rivals) it is just more than the 3 blocks of letters.

[@NathanPlays395]

the previous font was THE british tv font

[@riskidxer]

better the 1997 BBC logo but the logo is very famous

[@danieljwebb]

Am I the only one that prefers the old logo?

[@MirkoMazzoni2000]

Nope

[@Richard_Heng]

The changed the font from Gill Sans to BBC Reith Sans. They also made it smaller and changed the size.

[@WeAreSTV1_Inc]

They spent £6,000,000 on it (some are saying £70,000,000)

[@Vitor-gi5xo]

Just a refresh, ya'll dramatic 😐

[@richardmulcahy9919]

During February half term presenters will be mon through wed Richard Madeley and Judy Finnigan

[@pb871]

Oh Ian Dale's talking out of his arse as usual.

[@leefer6665]

Why does bbc broadcasting house refuse to change bbc gill sans logo to reith sans?

[@U24-v1e]

bruv look at it's new logos next month

[@U24-v1e]

*itv's*

[@kascnef]

Did you change the ITV logo

[@ntvalt4361]

No.

[@Connie_TinuityError]

@@polarcier Yes it is. Good Morning Britain is broadcast on ITV.

[@polarcier]

No

[@ntvalt4361]

@@polarcier They should change the ITV logo next year.

[@polarcier]

@@ntvalt4361 Ok?

[@user-it9qn5ju5u]

GMB has hidden little bit of the sound of the BBC News countdown 2008?

[@romeofoxtrot]

Very much deliberate! They used a BBC soundtrack because it’s a segment about the BBC - the fact that it’s the News 24 countdown is probably just because it’s aunty Beeb’s most iconic bit of music. :)

[@arcaudyespinal1047]

0:24

[@cromagprophet]

0:23 to 0:46 Music slows down!

[@DeltaC79]

If you change something, people get mad. If you leave something the same, people get mad. If you breathe, people get mad.

[@TimmyJoe633]

Lol, good old GMB 😄 Can't really see the point, the older one was bolder and looked better, looks a bit cheap and naff now

[@gramule]

rich for madeley to say to have a go at this on two counts; itv got rid of the wonderful regional tv companies logo. itv's logo is crap.

[@andrewdmcgill1]

This guy is desperate to be piers. What a mountain out of a molehill 🙄

[@alansimpson7886]

Pouty sue saying nowt ,keeping her powder dry..

[@fhb3]

WordArt is my life!

[@somerandomchannelthatsused9565]

0:26 laughing stock 🤣😂😂

[@debrafalasco7235]

I think itv's humor is broken

[@josephlenehan4461]

*Joseph and TV 📺 have

[@javierarcadioespinalrodrig2293]

0:24 0:25 0:37 0:46

[@tommulberry3609]

So awesome absolutely sensational always, lovely Susanna Reid ♥️

[@LukeMascotFan04]

0:23