Google Ads Conversion Tracking (Shopify Checkout Extensibility Update)

Normal Google Ads conversion tracking in Shopify will not work anymore (at least past the 28th of August) as the additional scripts box is going away.
This tutorial teaches you how to setup Google ads conversion tracking using customer events, a new feature in the checkout extensibility update.
Get the doc with the tracking code (it will be emailed to you) - serendipityy.c...
Get my complete to conversion tracking - a-complete-ste...
Need to setup consent mode v2? Use CookieBot - usercentrics.s...

[@DarloweEmperor]

Great Video as always. Keep doing what you're doing. It is real value youre giving out.

[@kristiangoodenough9791]

Hiya - I just wanted to drop you a quick note to say this was really helpful - thanks!

[@MylesRoot]

Thanks mate

[@jiteshmishra9840]

Hey Miles, do you have a video tutorial on how to setup tracking codes to convert currencies to default store currency when selling worldwide using GTM.

[@waesto6201]

Hi! How do i add, add to cart, abandoned cart aswell using this method?

[@comvertex]

Thank you Myles, great effort really appreciated.

[@Austois]

Great work man thank you for helping

[@EminentMarketing-p8m]

Wow this was great. Can you let me know what's the difference in this and your paid training using GTM?

[@bradkearns9038]

Been waiting for this one!! Thank you!!

[@MylesRoot]

Welcome dude!

[@albi55uk]

Does anyone else do not get the Enhanced Conversions option in settings? I've accepted the data terms.

[@mehmeterenkose3018]

Thanks, you can test checkout with Chrome console events show up there.

[@MylesRoot]

Oh thanks, I'll look into that.

[@babwiz]

how?

[@mehmeterenkose3018]

@@babwiz when you in checkout page use chrome console (F12) then you can see the events that pushed to GA4

[@H-m4p]

Thanks for the great video and guide! Google Tag Manager became completely obsolete now?

[@MylesRoot]

No, I've my paid conversion tracking training covers the GTM setup. GTM still works.

[@agentur-widmann]

great video as always, but what i dont under stand is, i see that you have the "Google & KZbin" App installed and also set the Tracking from the "Google & KZbin" as primary, why you want to add another tracking? isnt it possible just to use the "Google & KZbin" App? what are the pro and cons between own tracking code and the "Google & KZbin" App?

[@MylesRoot]

Thanks man. Yeah in this case I do have the Google & KZbin conversion tracking setup. However, I like to measure a secondary conversion action for purchases as well, in case one of the tags stops working, or is tracking incorrectly. The pro's of your own customer events setup is also that you can customise it to your needs. I've talked to brand owners who like to include shipping/taxes in their conversion value and it's possible to that with a custom setup but not with the Google & KZbin app.

[@samarthmadan2352]

You're doing a great job man

[@FahdKhan-c5i]

hey Myles, thanks for this, its working and recording conversions for me, but after 4 days im getting this message from google ads: Some of your enhanced conversions weren't processed because they are missing user-provided data Some of your enhanced conversions weren't processed because no CSS selector or Javascript variable for user-provided data was found, or you didn't provide user-provided data during setup.

[@Colamo-dr6it]

Hi Myles. Thanks for posting toturial so fast!! I have questions about the codes start from event "search" to the end. 1.If these events "search","view_item","view_item_list","add_to_cart" will be sent to GA4 event? I guess the answer is Not because there are no GA4 measurement ID in the code(I afraid double tracking because I have set same GA4 events tag in GTM) 2. How these events work for enhanced conversion? I am confused and looking forward to your answer. Thank you.

[@Colamo-dr6it]

Oh, I think maybe the Remarketing Tag in GTM we set before will work when these events sent to GTM?

[@MylesRoot]

Hey man, if I'm honest I don't know the answer to Q1. I haven't managed to get this setup working with GTM, or had time to look at analytics in GA4 I'm afraid. Enhanced conversions are only sent for the purchase conversion. The other conversion events are for Google's remarketing tag I'm pretty sure. I'll be releasing a more comprehensive video soon, this was just to help people fast.

[@Colamo-dr6it]

@@MylesRoot Got it. Eagerly awaiting your new video!👍

[@Robbie-ddee]

Appreciate all the help!! Couldnt have timed this better! I signed up to the list but don't have the link to the google doc in the notion page. would it be possible for you to check if you linked it properly ?🙏 thanks a ton!

[@MylesRoot]

Hey man, you're welcome. It should be linked correctly now. It's called 'New Shopify Conversion Tracking SOP'

[@YassWayne]

Nice video ! So no need to use Google Tag manager, Analytics conversions etc anymore ? What do you do with the previous tags & conversions setup previously ?

[@MylesRoot]

I'll get another video out soon when I know more. This is just to make sure that people don't lose their conversion tracking.

[@MohammedIbrahim-it8gu]

Great video thanks mate! May I ask where you got this code from or I'd it a custom code?

[@aMinhaCasaDigital]

Nice tutorial! Greetings from Portugal

[@kickbutowskl1541]

Thank you for the great video as always! One question: Is it possible to implement it via GTM? I hate to implement tracking via other tools than GTM. Can you also make a video about how to implement remarketing?

[@MylesRoot]

No worries mate, yes, I think I've got the GTM setup with dynamic remarketing working finally, so video will be out in a few days.

[@wilcodenbrok5942]

You are the man! Would love to have the Google tag manager code for this as well.

[@MylesRoot]

Thanks mate. Yeah working on the GTM setup, it's giving me errors that I haven't got a fix for rn. Will get it out soon i hope

[@moritzkillermann7322]

Hi! Great video as always ! i just have one question: when you showed me that you have to activate the enhanced conversions in the settings, i wanted to do that too, but unfortunately the tab doesn't exist for me. Do you know if I have to confirm something somewhere so that it appears?

[@mehdidaroui6171]

Hello Miles Thank you very much for your videos. I am actually facing some serious issues with conversions tracking. I do have consent mode v2 + consent tags installed on tag manager. I tried the simprosys tag, the ga4 tag and one through tag manager and they are all missing more than 70% of my conversions. My cookie banner gets 92% of consent so it's not the problem. What do you recommend me to do here ? I tried everything and everytime people tell me i'm supposed to get 85/90% of conversions and google just get like 20-30% of the conversions now. So gads doesn't wanna spend because it doesn't record all the conversions. It's driving me crazy... I would be really rateful if you could help me to solve this huge issue.

[@zwayny]

I'm having the same problem. I don't use a cookie banner because it's not mandatory in North America. I still can't accurately track conversions using Shopify's native e-commerce tracking or any other solution I've found online. I'm also dealing with the issue of Google Ads not spending because it can't optimize for conversions.

[@MylesRoot]

Hey Mehdi, send me an email and we can setup a call - [e-mail]

[@MylesRoot]

Same with you @zwayny

[@mehdidaroui6171]

@@MylesRoot Hey Miles, i shot you an email

[@keem2065]

Appreciate the video! How would you set this up if importing GA4 default purchase conversion to Gads conversion action?

[@aviapoIis]

Do you need to set up a new Google Ads Purchase tracking or can you just update the current purchase tracking settings in Google Ads. I don't want to lose the existing data and ad algorithm optimization.

[@MylesRoot]

Depends, here's what I'd do: 1. If your current setup isn't broken by the new update then setup a new conversion action and set it as secondary. This way you can verify that the code is working and let it collect data in the background. Then on the 28th of August when everything changes, you can use the conversion id/label in the Shopify code. 2. If your setup is broken. Then yes, look at the event snippet for your current primary conversion action and use this instead of setting up a new conversion action.

[@lilicementtiles4068]

Google enhanced conversion doesn't seem to be working with the approach. "Issues detected with your enhanced conversion setup or measurement."

[@md.shafiquerazzaq698]

Best way to achieve enhanced conversion tracking through Google Tag Manager. I use the latest script the in the customer events to enable the datalayer events and connect the GTM. The rest of the work, I usually do inside the GTM container.

[@kabayanitsupport]

I tried it and I don't know why its not tracking. I am running shopping ads.

[@NIKOLLAS]

Hi, Can you make video about Facebook ads conversion tracking on shopify? Same issue

[@BestRider455]

So does this mean we don't have to do like in the previous video, with google tag manager and conversion linker and all that ?

[@TeezyTazz]

Thank you so much!

[@Farhanfuad6534]

Through google tag manager, how to push these data into data so that these data are in the database

[@wilcodenbrok8034]

I am having some troubles with Microsoft ads tracking. Familiar? Wondering if it is caused by this script. Is the script updated for that as well? Do you have any Microsoft account running with this?

[@ToddBullions]

Does this still work if you've the Google & KZbin App installed with Conversion Tracking On?

[@JimAlbers]

Hey Myles, I suddenly noticed a drop in conversions and found this to be the reason! So thank you for putting this information out here! I do have a question about Google Tag Manager. I understood from Shopify support that Google Tag Manager is also no longer present on the checkout page. Wouldn't it be better to also have the conversion linker and remarketing tags (through Tag Manager) on the checkout page as well?

[@MylesRoot]

There is a setup for Tag Manager using custom pixels, I'm afraid I haven't got one to work yet - but I'm on it right now.

[@JimAlbers]

@@MylesRoot Awesome! I'll be on the lookout for that one!😁

[@AlistairEldred]

@@MylesRoot I'm having the same issue - did you manage to get it working?

[@MylesRoot]

@@AlistairEldred Yeah I did, check my latest video.

[@oliverwhittington4887]

I previously tried setting up with google tags inside the theme.liquid code, I just followed the steps in this video adding the conversion into the customer events custom pixel. Should I remove all of the previous tag stuff from my theme file????

[@MylesRoot]

Yeah remove all the other code from theme.liquid and your checkout extensions box.

[@oliverwhittington4887]

@@MylesRoot thank you Myles!

[@liammclellan7673]

The pixel fires on all events prior to hitting the Add to cart, then it does not work anyone know a fix?

[@liammclellan7673]

Thanks, unfortunately this is not working.

[@hamzabashirs]

Do I need to connect from anywhere else like tag manager or just do the whole process in this video?

[@MylesRoot]

Just the process in the video. The conversion data is sent directly to Google Ads.

[@turbogrowth69]

@@MylesRoot love u man ur goated

[@shahzadaayub]

Is there a way to stop duplicate counting of transaction valued? In the old method, we had "{% if first_time_accessed %} ... {% endif %}" wrapped around the event snippet. Your code doesn't seem to have any.

[@MylesRoot]

Good question. In my accounts I've got a 'repeat rate' of 1.00. I think that it is not needed anymore. Customer events relies on Shopify's standard events API to send events to Tag Manager. The old method used page loading to trigger HTML code that then sent an event. Pages could be reloaded, hence why it was important to have {% first time accessed %}. Customer events only sends one event per purchase, add_to_cart as it uses Shopify's API. So there's no need for it.

[@shahzadaayub]

@@MylesRoot great. Thank you!

[@wilcodenbrok5942]

If I hover over the 'active' in the Google conversions dashboard (shown in 6.20). I see 'Active', no menting enhanced conversions. Is this normal? (normally it says 'enhanced conversions is active')

[@MylesRoot]

It's normal if the conversion action is new. Once 10-20 conversions have registered and there's no mention of enhanced conversions then you should check the setup.

[@freddiepattern]

Hey Myles thanks for this - I set up conversion tracking previously in GTM with your old video. I've since also seen your video about setting up cookie bot. Am I right I now need to do the following: 1. Remove the code from my shopify theme that I did for GTM 2. Set-up using this this method which now links direct with google ads My question is then your consent v2 cookie bot video says that needs to go via GTM, how should I set up consent v2 now we're linking direct to google ads?

[@MylesRoot]

Hey Freddie. Welcome. I would keep your setup the same unless it is broken. I haven't found a working method with GTM yet, but that would be best for you with consent. I also need to figure out Consent mode v2.0 with this setup so I will try to make a new video soon.

[@freddiepattern]

@@MylesRoot Thank you myles really appreciate you taking the time to reply! OK that's really useful thanks. So basically for now keep it as it is, but will need to change it before 28th August? Will keep an eye out for you vid when you figure it out. Thanks for your channel, I'm just launching a business and it's been super helpful!

[@MylesRoot]

@@freddiepattern No worries mate, happy that I can help. Yeah keep it as it is until the 28th, by then I'll have a video explaining the process for you.

[@liftplus]

Does it not automatically set up through the google & youtube app or whatever it's called?

[@MylesRoot]

You can do it this way as well. I prefer to have both for peace of mind + any customisation for clients.

[@JagKatneni]

Hello Myles, please confirm if the same code works for Bing ads too?

[@wilcodenbrok8034]

I am having some troubles, have you resolved it mainwhile?

[@mediocreking698]

Why do you need to remove GTM code in the theme liquid before installing the customer event tracking code? I still want to track calls and emails and form submissions using GTM. Thanks

[@mediocreking698]

Also, do i need to add my Google Ads Tag code in the head of the theme liquid?

[@md.shafiquerazzaq698]

@@mediocreking698 When you are using an updated script in the 'customer event' section, you don't need to do anything in the theme.liquid file. I usually use another script in this customer event section that connects the GTM through that. So, once GTM is connected, tracking any event is piece of cake.

[@kauanguedes2848]

Hey bro! My checkout is not activated "This conversion action was not detected" I have already tried two of your tutorials, the rest are active except Checkout, how can I solve it?

[@hairbybeautyhair2023]

same problems happened to me

[@mikecroft7449]

I signed up to get the doc but the links in the emails wouldn't work so can't get access :(

[@MylesRoot]

Oh right. Drop your email so I can send you the link.

[@MylesRoot]

Or just send me one at [e-mail] and I'll reply with it

[@meinseelenspiegel]

@@MylesRoot also havent received the doc

[@metamuseumart]

bomboclat

[@MylesRoot]

Will reply to you shortly - I forgot and your email got buried.

[@metamuseumart]

@@MylesRoot Haha np man, I'm trying things myself now to. Finally got approved on GMC so hoping shopping ads are gonna hit.

[@mehmeterenkose3018]

@@metamuseumart How did you get approved bro? İt is hard to get approved nowadays.