Free Shopify Google Ads Conversion Tracking Pixel + Enhanced Conversion & Micro Conversions [How To]

This is version 1.07.
Shopify Pixel (Customer Event) Code & GTM Container available at: feedarmy.com/k...
tagmanager.goo...
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[@muneeb.ashraf4]

It is surprising that you are giving it away it for free, NO ONE else is doing that, THANK YOU SOO much for that dude, It really means a lot, I will definitely be giving you 5 stars on trust pilot and also subscribed, THANKS AGAIN, YOU ARE AMAZING

[@feedarmy]

Hello Moneeb, pleasure, and thank you kindly for your kind words and comments.

[@joltz000]

Thank you so much!!! There is so much detail in this video...👍

[@feedarmy]

My pleasure!

[@ThomasKoelewijn]

Hi Emanuel, Great work you're doing. A big compliment. 5 Stars! I have implemented your code and everything seems to be working well. I just have a question: When you hover over the info button in this video around 22:15 timestamp, I see the same thing as with me. Recording Coversions on green, Enhanced conversions on green. On me, only no consent mode is indicated. Now Google Ads says the last activity was on 12.09 and the last conversion was on 08.09. However, all my numbers remain at zero. Shouldn't there already be first metrics of cart value here? The only way I can measure the effectiveness of my Google Ads campaigns is through these measurements. Or is there another way? Help is appreciated. Regards Thomas

[@feedarmy]

Hello Thomas, thank you kindly for the kind words :) If consent mode is not enabled, have you checked that if your cookie consent mode works correctly? Do a test by clicking on add to cart, view the cart page, and begin checkout, the next day you should see it as dedected, if you want to check actual conversions, first click on your ad, then proceed to click on all the actions. It should show up in 24 hours.

[@milenstoynov8720]

Thank you Emmanuel ! Since you're replacing the merchant center IDs, does this setup include dynamic remarketing?

[@feedarmy]

Currently it does not support dynamic remarketing, but I will plan this in the future. Thank you for sharing your interest.

[@elramp]

Hi Emmanuel, thank you so much for this video and code, super helpful and much appreciated. Can I ask for your advice please? We have been using the Shopify Google & KZbin sales channel to track our conversion in Google ads via GA4. I have now installed the GTM Pixel to track conversions. Should I set the GTM Pixel to primary and the GA4 to secondary now, or get rid of the GA4 conversion tracking? Not sure I can do that tho if we are using the Shopify sales channel as a feed for Google merchant centre. Your advice would be greatly appreciated. Many thanks

[@feedarmy]

I would keep the GA4 conversion action as secondary so you can compare and see the difference. If you also install GA4 and disable google and youtube than the old action will stop working, but you can re-import the new GA4 conversions if you want to compare with that as well.

[@FerdinandLöhlein]

Sensational! Thanks so much !!

[@feedarmy]

Pleasure!

[@covercloud4779]

Thanks for an amazing tutorial! Quick question after completing the setup: When in GTM preview mode, the only tag I see firing is Conversion Linker. Is this how it should be, or should more of the newly created tags also fire?

[@feedarmy]

You can not view shopify pixels in preview mode, pixels run in sandbox mode -->> privacy reasons

[@covercloud4779]

@@feedarmy Got it thanks. Just found the Test mode within Shopify to test these. Before activating all these within Google Ads, will this mess up my existing conversion tracking? (made 1 year ago and does not have accurate/reliable data nor does it have all the data your code provides) Or will Google continue to optimize with this new data source?

[@feedarmy]

@@covercloud4779 I recommend you install it all as secondary, once confirmed it's working, set the purchase to primary and remove all the old setup.

[@Kolacze]

Great Video! Thx a lot :)

[@feedarmy]

Pleasure.

[@JamesMcavady]

Just Awesome!!!! Thank you

[@feedarmy]

Pleasure

[@shnoopio]

Thank you very much for such a detailed Tutorial! This is so great and I have all instructions to the letter. I have added out GA4 measurement id to the Google GA4 tags, but something has happened as our GA4 is not receiving any data anymore. What did I (probably) do wrong?

[@feedarmy]

For GA4, check the realtime preview, it should work without any extra steps. If it doesn't work, check if you added the measurement ID to both GA4 tags in GTM.

[@shnoopio]

@@feedarmy Thanks for your reply! I found out the reason behind the issue: No tags are firing in GTM because of a Cookiebot Consent Tag. The problem remains, though, as no tags are fired even when Consent has been given. As I understand it, all Google tags have built-in consent mode, so no extra config should be required. But I still think I'm missing a step here, to get all tags to fire after consent has been given.

[@feedarmy]

@@shnoopio There can be many issues, such as domain misconfiguration, you can test to set tracking to true in my code.

[@203-Systems]

Thank you so much for this! I have subbed! I already set everything up but all my conversions still shows invalid. Should I be concerned about it?

[@feedarmy]

You should see it as detected, once the action has been triggered. You can trigger the actions by performing all conversion actions, such as search, view collections, add to cart, begin checkout, purchase, etc etc. Than the next day, it should show as detected. And if you first click on your own ad, it will show as a conversion.

[@stuckonplay]

Amazing step by step! Thank you :) How do I check my conversions now? Do you have a video where I can learn that?

[@feedarmy]

To check your conversions go to Google Ads > Goals > here after a day, you should start seeing data. And thank you for the kind words.

[@stuckonplay]

@@feedarmy thank you very much! Already subscribed :) looking forward to more videos

[@raihanahamed6831]

How do I use this code with my existing customer event pixel code?I am using my customer event code but in this code I also wan to add your Google ads tracking code. How Can I modidy this?

[@feedarmy]

I recommend checking the documentation here: help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial As to how to use with existing pixel code, it should work without any issues.

[@Classic_Homme_Dz]

Hi I have about 15 days since i applied the instructions as you said but every product I try the leads come just in the 3 first days and after this they stop and I have more than 50 purchase but the purchase conversion still inactive can you help me pls

[@feedarmy]

There can be many reasons that might be a unique issue to your account, for a service request, please reach out to me at [e-mail]

[@PrarinyaK]

if my product is digital product, which id type for it? thank you in advance

[@feedarmy]

In Google Merchant Center, go to Products, here you can see the ID type you are using. If you are not using Google Merchant Center, just leave it as default.

[@joeybidner]

You rock!!!

[@feedarmy]

Pleasure Joey!

[@onpamarketing]

thanks man.

[@feedarmy]

Pleasure

[@MaudPraud-m9y]

Hello I am French, thanks a lot for all of this! Can you check if the code has been implemented correctly on my website?

[@feedarmy]

Hello Maud, pleasure, and yes happy to assist, feel free to reach out at [e-mail]

[@joltz000]

Will the status turn Active automatically from disabled in a few ads or should I start running ads and then it will turn active?

[@feedarmy]

A conversion action will become detected if any sale takes place. A conversion action will become active, once a conversion takes place from an ad click.

[@joltz000]

@@feedarmy OK...Thank you so much!

[@feedarmy]

@@joltz000 Pleasure

[@shehzadsadiq5950]

what if there are multiple countries in GMC, then what we gonna put in product country code?

[@feedarmy]

For my clients, when I setup multiple feeds for different countries, I ensure the IDs are the same, this to avoid having to setup multiple codes that will bloat your website.

[@AnglianDogWorks]

Thanks for the video! Has there been a recent update to ads which prompted you to release it? The reason I ask is we had an existing conversion action which has recently stopped functioning, and the status is 'needs attention'. Wondering is it better to just follow your guidance and create a new tag and forget about the old one which no longer tracks purchases on our shopify store.

[@feedarmy]

I have been developing conversion tracking using pixels for the last half year or more. And this a new update to include micro conversions and 1 small fix regarding incorrect discounts on item level data. My conversion tracking has worked correctly since the beginning. When you install the code and it still does not work for you after 2 days, make sure to enable the thank you page, explained on my website.

[@thegundoggirl2071]

@@feedarmy Thanks for your reply, we've looked into it further. The issue we're seeing is since 11th July our conversion have gone to zero. We believe Tag Manager was used to setup conversion tracking as can see in the code in theme.liquid Scripted answers from Google haven't helped us identify or resolve the issue. According to shopify help Google Tags Manager was deprecated around the same date we saw the problem start. From your experience could this be the root of the issue? If that is the case, what replaced Google tags manager? What code should delete / replace it with?

[@feedarmy]

@@thegundoggirl2071 Shopify is kind of correct, but misleading. Google Tag Manager is not deprecated, what is deprecated is the additional scripts in Shopify. Which has changed to Pixels. So if you use the new method outlined in this video, it will all work again. Also read the tutorial on the website as there are some new additional steps to also setup Google Analytics (optional). Or check out : kzbin.info/www/bejne/iX3Hk2Vsqaaie6c

[@thegundoggirl2071]

@@feedarmy hello, we followed both of your videos today 1.07 and your new one - thanks for your help so far! When testing if these tags were measuring website events correctly using tag assist, none are. Does this take time to work? or does this indicate an error

[@feedarmy]

@@thegundoggirl2071 Normally you can view the data the next day in Google Analytics if you are talking about Analytics, or Google Ads the next day, if you are talking about Google Ads. However today I updated the coding and GTM update files to V1.0812. Also ensure your consent mode is working correctly, if you are outside the EU, set the consent mode in my code to true.

[@zimmoer1]

Do you have a video on server site through Stape.io?

[@feedarmy]

No I do not.

[@JohnOHara-w6f]

Hi Emmanuel, thank you for this really awesome video, this might sound like a really stupid question but do I have to install Google Tag Manager code on the my site first before I implement any of this? - If that is the case, what is the best way to do this please?

[@feedarmy]

Thank you for the kind words. The code includes the GTM code, just follow the video instructions.

[@JohnOHara-w6f]

@@feedarmy Hi, I've watched your video and the implemented everything as suggested. I just want to ask you which of the 8 conversion actions need to use 1. the same value for each conversion and 2. different values for each conversion - I just want to make sure I'm doing this part of the set up right if you don't mind me asking

[@feedarmy]

@@JohnOHara-w6f The answer depends on your goals and tests, but for me, I recommend purchase to use conversion value, the rest, can be static. But do test yourself, every account is different.

[@JohnOHara-w6f]

@@feedarmy Hi Emmanuel, I'm still a bit unclear on this - so for the purchase conversion action should I be using the 'use different values for each conversion' setting

[@feedarmy]

@@JohnOHara-w6f Yes.

[@josev888]

Thanks Emmanuel. Does this replace this set up in your previous video? kzbin.info/www/bejne/pKi3n5Z8lN6jpdE

[@feedarmy]

Yes it is.

[@berkay-a]

🫡