Google Ads Conversion Tracking (Using Enhanced Conversions)

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In this video I show you exactly how to setup Google Ads conversion tracking using the enhanced conversions option.
This allows you to track user-level data points from Shopify such as email, phone number, and address that allow Google to further optimise your campaigns and make them more successful.
It's part two on Google Ads conversion tracking using Google Tag Manager. Part one can be found here.
Part 1 - • Google Ads Conversion ...
I also used some custom code in this video, and that code can be found here.
Code - docs.google.com/document/d/1R...
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[@infinite-data]

Great video. Quick question, are not we supposed to pass the PII data as SHA256 encrypted values? And also consent mode has to be implemented right?

[@user-if4gc1ic7x]

Is this only for shopify or we can use this data push codes in any CMS or any custom website

[@urg454]

Hi mate, can you tell what will be the variables for Product Level Data and New Customer Data, that i shall include in the Conversion/Purchase Tag in GTM. Is the same info required to be added in Shopify Checkout Page Script aswell ?

[@urg454]

Can you update the google sheet accordingly?

[@rhyswalker187]

Loved the music! Did you make some adjustments from your last video, as the Trans ID and Currency, still aren't showing for me

[@MylesRoot]

thanks dude, for transaction ID and currency the code was wrong. I've updated it in the Google sheet I provided. But basically in the curly brackets change transaction_id: "{{ order.order_number }}" to transaction_id: "{{ order_id }}" and currency: "{{ order.currency }}" to currency: "{{ currency }}". Hope that solves your issue.

[@rhyswalker187]

You're a legend! thanks @@MylesRoot

[@MylesRoot]

@@rhyswalker187 No worries my g.

[@sergioguinaudeau2657]

Same here, just double checking you're trigger event is "purchase" shouldn't it be "purchase_completed" Like the name of the even we've set in Shopify Checkout?

[@MylesRoot]

Yeah it should be "purchase_complete". I got this wrong in the video.

[@MylesRoot]

Go and watch my updated video here - kzbin.info/www/bejne/p4W8n5WEjKamY5Y