Pro Tips For Running A DSA Campaign in Google Ads

[@bunkoti]

This channel's a revelation of sorts. Thanks.

[@MANewListings]

What does it mean if under dynamic targets in your campaign comes up with an error of “Eligible no matching landing pages”? Campaign launched 3 days ago. Does this mean Google needs more time to learn the website or is it something else that needs to be fixed?

[@jotagalvan]

its always refreshing see a video from you guys!

[@tem_vremenem_v_kanade]

Was wondering, did you guys end up doing that video for the advanced DSA that was mentioned in the end of this video? That sounded extremely interesting.

[@fckwarrior]

Niceee, this is just what I needed! Just yesterday was looking through your videos for anything DSA related. Thanks guys!

[@solutionseight]

You're welcome, we are glad this is valuable to you!

[@tem_vremenem_v_kanade]

Love this format

[@solutionseight]

🫶

[@nefelipapadopoulou3733]

Super helpful guys! Very nice work!!!

[@glenwilson]

Very Very Niiiiiiiice, I'm looking forward to next weeks. I am just about to start doing that same thing John mentioned at the end, so watching him build that out would be super helpful. Nice work gents.

[@solutionseight]

Nice, glad it was helpful. Thanks for watching!

[@aidsi3717]

Hey guys, Great content as usual. I created a DSA campaign 14 days ago and have noticed that it has keywords (I didn't input) under the 'search keyword' tab. I'm sure if I done something wrong in the setup. Also, What is the reason behind excluding brand name from the DSA? I ask because I have the brand name as a keyword which has converted. I set up a brand campaign about 6 months ago and haven't received any impressions on it, I haven't had a chance to figure out what the problem is. Thank you

[@solutionseight]

Hi Aid! The idea behind excluding brand terms from DSA is so that the brand keywords can be captured through the Brand campaign instead. This way, you can control the costs through the Brand campaign and allow for other search terms to come through the DSA campaign. As for why your Brand campaign hasn’t received any conversions, make sure you are using variations of your brand name and using both exact and phrase match match types.

[@aidsi3717]

Thank you for you reply. What do you think about the DSA campaign question? Keywords (I didn't input) are showing up under the 'search keyword' tab. I'm sure you said that yours doesn't have any input which makes me wonder if I set this up wrong.

[@solutionseight]

@@aidsi3717 Hi Aid! The search terms that you see are based on your content. This is best explained here kzbin.info/www/bejne/oJ-baZ-GrLWofcU Hope this helps.

[@AnkushGupta_social]

What about if we have brand names in website page content - will google show it in headlines - for DSA

[@adelaidewestphysio]

Do you suggest an expansive H1 then? Does it work well for SEO as well as the DSA campaign?

[@SeanMapes]

Great video, guys. Do you always run DSA as a separate campaign? Or do you something run it just as a separate ad group in an already existing campaign? Thanks!

[@solutionseight]

Hi Sean, we always run DSA as a separate campaign because then we can set different budgets or use a different bid strategy type! The data will also be more clear this way to see which campaign is more effective!

[@AngelFernandezDigital]

You have many products not eligible ate the end of the video. How to fix that?. More backlinks? too few queries for that product title?

[@solutionseight]

Sometimes we run into the "Few matching queries" when we are advertising for very niche products. There is only so much you can do in terms of how Google chooses to serve those ads when searches are very minimal. With DSA especially, we like to let it just do its job and focus on what it dynamically chooses to help optimize performance.

[@DaveFogel]

So other than the hero image and first paragraph, what else was good about that homepage? Is there a bunch of content we didnt see?

[@solutionseight]

The page has more content, but the DSA campaign is going to read top to bottom and prioritize what's on the top.

[@janslovnik]

How about instead of using Google Search Console you use a Page Feed through Business Data? I'm guessing it works similarly?

[@solutionseight]

Absolutely you can, Jan 😊 >> support.google.com/google-ads/answer/7166527?hl=en

[@anna-mariarautanen6179]

Great video! How can you increase your search impr. share in DSA?

[@solutionseight]

Thanks Anna! Try adding negative search terms where relevent

[@AngelFernandezDigital]

Please, do that extensive DSA campaign video.. :)

[@solutionseight]

Hey Angel! Check out this one, depending on what you info you are looking for there could be some useful info here! kzbin.info/www/bejne/aJOTh5mBerSEjrc

[@ch9osx96]

Daily Google News!

[@solutionseight]

The best time of the day!

[@yigitcuhadar3055]

The dude on the right looks like Tristan Tate