Google Ads Keyword Research: Step-by-Step Tutorial (2025)

[@rollingstone3199]

Seeing the quality of the video I thought it's a million subscribed channel then I realized only 4k. Deserves a lot more and I subscribed. thanks mate.

[@growmyads]

A million subs would be nice :) Thanks for the kind words and sub!

[@pardonmybra1n]

This was a much better explanation than everything else I've seen so far

[@growmyads]

Thanks!

[@DonaldMartin-rv8uu]

No water, fast! Way to go.

[@NiramHinton]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@growmyads]

Glad it was helpful!

[@kirstenpennington3485]

This was so helpful, thanks so much!

[@RyanN-t7j]

Your content is right to the point. Thank you so much for putting these together! Cheers.

[@growmyads]

Appreciate the kind words!

[@lindsaymorganfilms]

You are my new favorite channel! I'm new to Google Ads and have already learned so much from you. Thanks for all the amazing content!

[@growmyads]

Awesome! Thank you!

[@KeywordResearchSimplified]

*I’m confident these strategies will help me improve my ad performance. Thanks for sharing!*

[@growmyads]

You bet!

[@JosephStafford-jn8ji]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@growmyads]

Thanks for the sub!

[@OzgurAltuntas-pg5fe]

Hello thank you for the video. Does search_term includes model number / part_number in electronic category mean transactional intent type search?

[@zahrashad]

Hey Austin loved your content. It's indeed practical and simple like you promised and I look forward to being a regular visitor to your channel going forward. You have a subscriber not only to your channel but also to your community and a default Like to each of the videos I will be watching from now on. Gratitude for the great work you are putting up.

[@growmyads]

Appreciate the kind words and thanks for subbing and liking! Really helps.

[@MalcolmJackson-jo6st]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@growmyads]

Glad it was helpful!

[@NidhiNoor-zw3py]

Best video about keyword research that i have ever seen

[@growmyads]

Thanks!

[@mattm00ey]

Best Google ads video I've seen. Thanks a lot for this!

[@growmyads]

Glad you got value from it!

[@RobertBailey-nu6hh]

It's beyond praise.

[@growmyads]

Thanks!

[@UltraJayMusic]

hi. thank u for the vid. im sure you hear this alot but my Ads platform looks different but more concerning is i dont seem to have the same 'options' to select from, for example the option to Filter, and keep filtering (@14:15 in you video). any ideas ? thank u :)

[@growmyads]

In the new interface (which I assume is what you are using) you can still filter and refine keywords - just might look a bit different with the new design. If you join our free Skool group and ask this in the August AMA (which comes out next week) then I will make sure to do a video response to this question.

[@saeidtaromi159]

Many thanks for such helpful rich content❤

[@growmyads]

My pleasure!

[@YakovFoster]

You're doing a good job.

[@growmyads]

Thanks!

[@joesdi]

Thank you! I saved this so I can rewatch until my brain gets it 😅

[@adderlyacevedo8232]

Great video, dude!!

[@MOHAMMEDSAIFUDDINCHOWDHURY]

Wow! it's very helpful. Thank you.

[@growmyads]

Glad to hear that!

[@alexwatkinson3375]

Very helpful/ informative video. thanks

[@growmyads]

Glad it was helpful!

[@kelvinofficechair1140]

so much thank you ,很喜欢！

[@growmyads]

Glad it was helpful!

[@TB-zt6hs]

Great video! Will you use both phrase and exact match kws for each campaign or just phrase match?

[@growmyads]

Usually a mixture of both.

[@maciejsiekierski2066]

Hi, I can t see a graph, only numbers. How to switch that?

[@IshmamTaqy-Digitalmarketer]

Very Informative

[@growmyads]

Glad it was helpful!

[@afsana2595]

Thank you

[@growmyads]

You're welcome

[@aidanparente2046]

I’ve done keyword research and now I’ve started a new campaign in an account that’s fairly new. Started with Max clicks with a max CPC at $30 (it’s an insurance company) would you recommend rather setting the max cpc to the median of the keyword research? Median of top and low?

[@growmyads]

Yea I generally recommend that. So if if top of page CPC is $20 and bottom is $10 I'd shoot for $15 CPC to start.

[@aidanparente2046]

@@growmyads man! You such a legend. Thank you

[@NidhiNoor-zw3py]

Could you please make a playlists? so that we can find our desire video easily

[@Farbye770]

appreciate the value.

[@growmyads]

Glad you are getting value!

[@Rhiloschaos]

Hey you really didn’t go over what keyword rank we should go for Hard , medium, easy ? I never really understood how that worked do you mind explaining it a little . If I’m paying money shouldn’t I come out at the top of the page for the keywords

[@growmyads]

Keyword ranks just lets you know if it is competitive or not. Most keywords with high conversion intent are going to be labeled as High. RE "If I’m paying money shouldn’t I come out at the top of the page for the keywords" Not always. If your bidding is too low compared to the competition you won't make it to the top of page ad spots. Doesn't mean you won't get any clicks, but you'll just get fewer compared to being more towards Top ad spots.

[@Rhiloschaos]

@@growmyads gotchu so what would you recommend i go for ?? easy to medium ? Or just go for them all as long as they make sense for my ad group

[@felixkioko5470]

I Found your video educative. Thanks

[@growmyads]

Glad it was helpful!

[@sadat13]

Thank you ❤

[@growmyads]

You're welcome!

[@WanjiruNjino]

I love it saving its now thanks

[@growmyads]

Glad you liked it!

[@elianegiovannetti7270]

Thank you!

[@growmyads]

You bet!

[@jenniferscher3946]

I noticed when selecting your key words, like "best dog sofa", you didn't pick some of the ones with the highest volume. Why?

[@FIDAHUSSAIN]

Great

[@growmyads]

Thanks

[@NikNik-px2jz]

Thanks for sharing. What do you recommend? Adding the ad cost on Weekly basis or Monthly basis? Let’s assume we add all the monthly ad cost & if the clients doesn’t want to continue in middle, the ad cost will be wasted right? So Adding on Weekly basis is safer I guess! Is this possible? What do you recommend?

[@growmyads]

I normally just show them here is what it costs to play in the game on CPC level - also you need about 10 clicks per day to even make moves since you need enough data to optimize and eventually tap into smart bidding. For example, I had a prospect say he needed $50 CPAs. Well in his industry the average CPC is $20 - so not going to work. Unless you had 50% conv. rates which isn't possible.

[@NikNik-px2jz]

@@growmyads Thanks for your response, I got it.

[@HananeLoukkal]

thank u

[@adderlyacevedo8232]

I have a question, if I have the same keyword in different campaigns, but with different match types, am I still competing against myself?

[@growmyads]

Yea - technically not "competing" again yourself, but more like overlapping. Google will show the keyword with best ad rank depending on the search.

[@iampedrohernandez]

Is phrase and exact match still the way to go in 2025?

[@growmyads]

I generally start with exact and phrase and then once I get a campaign dialed in with some good conversion volume and have my bidding dialed in then I start layering in broad. Once you are at that stage broad starts to become pretty important. But I don't start with broad.

[@alantate25]

What is the C term? You mention

[@dcarty]

He said seed term not C term

[@jolpori7379]

Bro how to use Branded keyword perfectly? By the way Nice Black cap.

[@growmyads]

Stick to exact and phrase match for brand keywords in the beginning. Check for negs as often as you can. If needed you can also use brand restriction. RE Cap - thanks!

[@bl4ckw1z4rd3]

However those keywords selected by you, they have high competition, which means that my product has a very low chance of being found on google in the page 20 😅 ....on the page one I don't even have the courage to hope!😅 I would choose keywords with low competition but with a high volume of searches. In this case, I have chances to at least be visited. I prefer ahrefs in this case, the pro version....even if it costs money. Google planner is weak in data if you don't pay money in adds. And even if you pay money in adds, google plaber still don't offer data like ahrefs! Peace! ✌️

[@xavierm4866]

Do you think Ahrefs is the best paid service for keyword research? How about Semrush? I'm a newb. Still learning.

[@droplabapp]

don't you think that the word "best" is tied to the "informational" intent?

[@Hasanimam36]

May i join your agency as an intern?

[@growmyads]

Sorry we're not currently taking on interns but if you want to learn from us the best place is to join our free Google Ads group here: www.skool.com/ppc/about

[@tvaldez108]

So 500 keywords in one ad group would be too much?

[@growmyads]

Yes

[@UltraJayMusic]

@@growmyads whats a good number ?

[@Tbacon_5588]

Would you recommend running a smart and performance max campaign at the same time, giving the same budget to each? This is what was advised by Google ad’s instead of just running a performance max campaign which I’ve been doing

[@growmyads]

No, I would not recommend that strategy.

[@Tbacon_5588]

@ but that came from a googl ads advisor. Why would they recommend if it wasn’t the best option?

[@RoryOlson-t3j]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@growmyads]

Glad it was helpful!