The RIGHT Way to Set Up Google Search Ads Campaigns | Step-by-Step Tutorial

[@trackingconsulting]

This is exactly what I was looking for! The insights on audience targeting updates are going to be a game-changer for my campaigns in 2024

[@rbrianharris]

This is a great video because he's informing, not performing. Thanks for just talking like a normally functioning adult and minimizing the cute crap.

[@growmyads]

Appreciate the kind feedback!

[@PratikDeore-z8r]

Thank you, Austin, for the fantastic explanation of Google search campaigns! I appreciate your insights.( 18:11) Regarding brand restrictions, my understanding is that they actually limit ads to show only on queries related to specific brands, rather than excluding brand terms. Your content is always informative and helpful. Keep up the great work!

[@growmyads]

You are 100% correct - good catch and my mistake. Thanks for pointing this out in a kind way!

[@SouhailEntertainment]

Introduction to Building a Google Ads Search Campaign - 00:00:00 Creating a New Campaign - 00:00:34 Choosing Campaign Objectives - 00:01:14 Setting Campaign Name and Conversion Goals - 00:02:21 Bidding Strategies - 00:04:03 Customer Acquisition Settings - 00:07:08 Campaign Settings - 00:07:44 Location Targeting - 00:09:26 Location Options and Language Settings - 00:10:45 Audience Segments - 00:13:11 Keyword Match Types - 00:15:23 Automatically Created Assets and Ad Rotation - 00:15:54 Start and End Dates and Ad Schedule - 00:17:05 Setting Up Keywords - 00:18:47 Creating the Ad Copy - 00:20:09 Keyword Match Types Explanation - 00:22:01 Broad Match Keyword Examples - 00:24:31 Adding Keywords to the Campaign - 00:25:52 Finalizing the Ad Copy - 00:27:44 Adding Ad Assets - 00:28:46 Setting the Campaign Budget - 00:29:53 Publishing the Campaign - 00:30:58 Adjusting Device Targeting - 00:31:33 Changing Bid Strategies - 00:32:08 Adding Negative Keywords - 00:33:19 Conclusion and Additional Resources - 00:34:24

[@admin1376]

great tip on bidding for clicks instead of straight into conversions, definitely something other channels would never tell you!

[@beautiestlady1488]

I have purchased more than four Google Ads courses, but I never learned this information. I really appreciate your kind mind because you are doing a great job, my brother. I am learning everything very clearly. Love you a lot.❤❤

[@growmyads]

Thanks for the kind words!

[@muhammadadeel-d3t2s]

@beautieslady could you grant me access to those paid courses it would be so nice of you I could learn so much from that resource

[@MeesJansen-j2r]

thanks man you are oficcialy my favourite google ads mentor, if you are looking for an intern I'm here :)

[@MeesJansen-j2r]

officially*

[@growmyads]

Appreciate the kind words and offer!

[@logoscounseling]

Hello - At 27:42 you showed a spreadsheet entitled Responsive Search Ad Template 1. Is that something you would be willing to share?

[@nenad14filip]

Another amazing video Austin! Thank you for sharing this valuable knowledge! Cheers

[@growmyads]

Thanks for the kind words! - Austin

[@nimeshmagarnimesh6562]

This video is very interesting and informative.such a valuable information and helpful video.thanks for sharing this wonderful video.

[@vsi_upfitters]

Amazing video, thank you for actually explaining why you were selecting the specific settings!

[@growmyads]

Thanks. Glad it was helpful!

[@arakunrindamola]

The best tutorial so far on this topic, even my best guy, Ivan, is learning with what you shared here!

[@growmyads]

Appreciate the kind words! Hope to keep providing value with future videos.

[@DoaaSalem-z2n]

amazing video I really enjoyed it thanks for sharing with us and waiting for more videos

[@growmyads]

Glad you enjoyed it

[@TJ_is2000]

such a great video thank you so much for doing this. answered so many of my head-scratching questions about Google ads!!!

[@growmyads]

Glad it was helpful!

[@MichaelHackett-m5w]

Love your videos man - you're a legend - thank you! Do you have any idea how to advertise on Google Things to Do. I'm seeing sponsored ads from other people but have no idea how to push these ads myself. Thanks man.

[@growmyads]

Appreciate it! Things to Do - I'm a bit fuzzy on this process but you usually have to work with a connectivity partner since you are running a Feed. Things to Do is more like Shopping Ads the way the tech works. Might be worth reaching out to some and asking: support.google.com/google-ads/answer/13189190?hl=en

[@aidanparente2046]

The raw quality & value of your video is out of this world. - Quick question if you don't mind I'd love to know how you and your team appraoches smaller budgets. (Example there's 6+ months on conversion data with more than 30+ conversions but the budget is still too small to get 30 conversions per month.) would you still change to max conversions or keep it on max clicks?

[@growmyads]

I'd still test Max Conv.

[@skip1978]

one of the best search ads tutorials I have seen. I saw you used a nice RSA template, do you share it somewhere or can you provide a download link in the description. That would be awesome, thanks again and keep up with these great tutorials

[@growmyads]

Thanks for the kind words! That sheet is an internal sheet we use here at GMA. I don't have that available as a download at quick glance right now. I believe this will be available in our paid community which will be coming out first of year, so keep an eye out on that. If I do an updated video on ads in 2025 I'll do my best to create an asset like this for free.

[@skip1978]

@@growmyads thanks for your quick reply, looking forward to your new community, best

[@prashantdahiya1107]

Thanks Austin.Your Approach is very clear and explanatory.Your explanation satisfy learners.Many Thanks

[@growmyads]

Glad it was helpful!

[@xcproductions]

By far the best tutorial I've seen on the topic! Here before this channel blows up ✊✊✊

[@growmyads]

Really appreciate the kind words! It's comments like this that make me want to keep making content.

[@alikhalid7779]

I'm confused, how Audience segment works in the Search Ad? Does Google show our Ad on our provided keywords or Even irrelevant for those audience? I can't get this point. How this audience can see and click our Ad? Like on which basis? 13:45

[@KeywordResearchSimplified]

*Definitely going to implement these strategies in my next campaign!*

[@AbsalomCord]

Thanks for the video! Loved it very much!

[@growmyads]

Thanks!

[@lucasalvarez872]

Great video man! Any chance you can explain more about the rationale for adding in the same phrase & exact match keywords in the ad group? I have done that a few times before and they seem to just drive up cost/con.v instead of just testing one match type first. Also what are your thoughts around running 1 responsive search ad vs. 2 responsive search ads in the same ad group? What would you recommend?

[@abdulrehmanmalik9104]

Do you have a video on how to switch from a max clicks to Target CPA bidding strategy?

[@YitzchakGray]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@growmyads]

Thanks!

[@studiokipasa9732]

Thank you so much for detailed explanation.

[@DroJordon]

Cool guide! All steps I understand

[@growmyads]

Glad it helped!

[@JohnRich-nc6ii]

A good lecture that will benefit all who have followed this excellent explanation.

[@growmyads]

Thanks!

[@HossamHassan-vo3bk]

U r amazing! I just would recommend u to create playlists for each campaign type, it would be great as i really need it now to arrange my study n thoughts

[@jyotighosh4453]

Wow great video...really amazing..

[@growmyads]

Thanks! Appreciate the kind feedback

[@kirstenpennington3485]

Thank you so much for this video, much needed! My only critique is that the screenshare part was rather blurry. I thought it was my phone, but the circle with your face is clear, so it may be the video?? Just wanted to mention it. ☺️ Other than that, wonderful, wonderful stuff! Thanks again!

[@growmyads]

Hmmm it appears fine for me. Will have to look into this further - thanks for letting me know!

[@GabosRR]

you along with the dudes at solutions8 are the absolute goats at teaching this stuff

[@growmyads]

Kasim and John are both great. Lots of respect for those guys.

[@almukhametovar]

Another question pls: is it ok to have 2 campaigns search + max perf targeted to the same "carpet cleaning", or better to prefer only one, e.g. max perf ?

[@growmyads]

Running PMax + Search is ok, yes.

[@giannispommer5052]

thank you for the video. I was stuck in the smart campaigns.

[@growmyads]

Glad I could help!

[@Paris.Marine]

Great video, going to put this information to use on our business!

[@growmyads]

Glad it was helpful - have a great boating season :)

[@sipanzebari5564]

thank you ! finally someone who really wants to help.. imma subscribe

[@growmyads]

Thanks!

[@MarlenaStanik-w4t]

Hi, I have a question- if I started campaign for my company that offers a lot of diffrent items (in diffrent forms), should I be creating one campaign for every subpage with diffrent link to each staff? Sorry if my English is not good, it is not my first language.

[@taimoormansha7526]

Video was very helpful for me. At the beginner level it helps me alot

[@growmyads]

Glad it helped!

[@hiimrebel1481]

Hello, if you would be kind to answer my question. You said that if the account have enough data stored to start away with maximize conversion with target CPA. But from what i know, the target cpa shouldnt be used unless you have a stable conversion rate and a clear cost conversion on wich your CPA should be based on.

[@growmyads]

Yea you would only start with tCPA bid strategy if you already had solid historical conv. rates and CPAs for these group of keywords. Usually in this case you can start a campaign off with tCPA if you are segmenting out terms from another campaign - so a more structural change. However, if you are starting a brand new campaign with brand new keywords with no historical data - then no I don't start tCPA. I'd recommend checking out my Bidding Strategies video to learn more about when and why to use specific bidding strategies.

[@aidanparente2046]

Find myself keep coming back to your channel! I’ve got a quick question if you don’t mind, since the shift in concise campaigns becoming optimal. I struggle working out how many ad groups I should include. Find myself having 1/2 now but would that be too little for a $200/day campaign? Do you have a go to framework?

[@growmyads]

Just always ask yourself - can I create a better ad for this keyword/search term? If yes, then you are probably safe building an ad group out for. As long as volume is high enough. For example, "emergency plumber" and "plumber". I see these get mixed all the time in audits for plumbers. Emergency plumber should be split into a specific themed ad group around emergency plumbing terms only with emergency plumbing ad copy only and going to an emergency plumbing landing page.

[@aidanparente2046]

@@growmyads you’re honestly the best! I can’t wait for your course.

[@garrysingh8387]

Thanks for such a great video. Very good explanation. Can you please tell if we can turn off bidding on Desktop and Tablet for PMAX campaigns?

[@growmyads]

Unfortunately, not possible with PMax - Greedy Google.

[@billluo6170]

Great Video! what is the conversion rate from your search campaign for Ecommerce? most of my sales from shopping. I'm thinking reducing the budget for search.

[@growmyads]

Depends on maturity of the campaign (how optimized is it) but generally I like to see 2%+. Anything below is red flag unless they are in unique cases like high ticket products with longer sales cycles.

[@emosyn]

Thank you so much!

[@growmyads]

Glad it helped!

[@GregSturm-z3m]

Thanks Austin. Curious why you shy away from competitor keywords in early days of a campaign.

[@growmyads]

Usually low converting

[@shaddiq]

wow that's good I understand fully I am from Bangladesh complete your course Google ads

[@GaryHorton-gp4gt]

Cool video.I understand all steps. Thank's you!

[@growmyads]

Glad it helped!

[@yanarud7887]

is there any specific reason to use exact and phrase-match versions of the same keyword in adgroup?

[@growmyads]

Yea check out this video I did which it explains how match types behave: kzbin.info/www/bejne/ppelZo2aj7CNsMk

[@MikeMisiura]

Do I need Google Analytics or AdSense for this to work?

[@abdulrehmanmalik9104]

Hi. Great video. How can you find out the ideal cost to set as a max bid for Clicks or Conversions in max clicks or taret cpa bidding strategies?

[@growmyads]

For Max Clicks - you need to look at keyword data. If top of page bids are $20 for a keyword and bottom of page is $10. Then I would set my bid cap to around $12-$15. This allows me to be competitive but not bid too highly. For tCPA - you have to look at what you are currently hitting. For example, if you are getting a $100 CPA on average over last 30 days and you are switching from Max Clicks to CPA bidding then you should set your CPA to $100 or close to $100 (maybe $90 if you want to be more aggressive). Why? Because this is what the Machine Learning has been comfortably hitting so you aren't trying to push it too hard. Then let it run for a week or two and if you are still getting good results and CPAs are still within the target range of $100 you can start slowly decreasing your CPA goal down if you need to get CPA lower.

[@abdulrehmanmalik9104]

@@growmyads Thanks a lot for the detailed response! I'll check out more videos from the channel they are a ton of help for someone just starting out with Google Ads.

[@Rachel-hy6sl]

Hi! Thanks for the video, it was super helpful :) I followed your tutorial to focus on 'clicks' and 'selected max cpc bid' when i created my ad 2 weeks ago, but recently google has been recommending me to switch bid strategy and im not sure what to do. Could i ask how to know the right time to switch over to smart bidding?

[@growmyads]

Need some conversion volume first before you switch to smart bidding. If you have the volume (20-30+ per month) then you can start testing. Check out this video I did on bidding: kzbin.info/www/bejne/f3yvg2awZcmnndU

[@Rachel-hy6sl]

@@growmyads oh i see! thank you so much ☺

[@sabinaenayet4532]

Thank you so much for explaining in such simple and clear ways

[@growmyads]

Glad it was helpful!

[@МаркСамойленко-б3о]

Really helpful, tnx👋

[@growmyads]

Glad it was helpful!

[@Oraz_3821]

From where we can copy link of our google guaranteed (LSA) account? Please guide

[@growmyads]

Hmm sorry not fully understanding the question. If this is in your Local Service Ads account then that would be separate from your Google Ads account.

[@CaEquippe]

amazing bro!

[@growmyads]

Thanks!

[@WinfredGordon-bi4mb]

The video is great, informative!

[@growmyads]

Glad it helped!

[@tonystark701]

What if the account has run ads in the past but had abysmally low conversion data (but a decent amount of impressions and the like), do you still go with the 'Click' or 'Manual CPC' option?

[@growmyads]

Yea you'll want recent/more conversion data.

[@tonystark701]

@@growmyads Got it! I'll do just that. Thank you for your response.

[@RTAKB]

Great video, how many keywords do you recommend within the ad?

[@growmyads]

Depends on budget but generally less is more in the beginning.

[@dansuterrulez]

What is that ad copy Google sheet you showed with the conditional formatting?

[@growmyads]

I believe I got this from Ed Leak's God Tier Ads: www.godtierads.com/

[@nasrodineelghalbzouri4849]

Other question: I sell furniture online and plan to promote 3 different product category to google search (mirrors, buffets and coat racks). Shall I promote them within the same campaign with 1 product category per ad group ? what would be the best structure?

[@growmyads]

If you have a smaller budget then you can start with one campaign and then put those categories in different ad groups. If you have a larger budget then just split them out since those are all different types of products or split them according to how you have your categories structured on your website navigation.

[@nasrodineelghalbzouri4849]

@@growmyads Amazing thank you. How many target keywords do you recommend per adgroup? (per product type)

[@robmoss6853]

Excellent video! Regarding historical data of an account, I run a seasonal business. Would you consider data from a year ago too old to use for Max conversion? I never got to 30 conversions in a month anyhow. What do you think 😅

[@growmyads]

I've actually never tested this since I've never had a client account who only runs for a season and then shuts ads off - more than likely too old but depending on your risk tolerance I'd give it a test for a week or two and see if Google fires good traffic out of the gate.

[@robmoss6853]

@@growmyads thanks for getting back to me. Appreciate it

[@shihab3930]

How much do you charge to set ads for a small web design agency?

[@VuongVictorVi]

Thanks Austin

[@LocksmithVeteransGA]

Thank you so much. Subscribed

[@growmyads]

Thanks for the sub!

[@JurLogtenberg]

Hello thanks for the amazing video. I started my first Google Ads Campaign 2 weeks ago, and I chose "maximise conversions". As you explained in the video, this did not work very well. Since seeing your video i switched to manual CPC. However now im seeing the message "Limited by budget" but its not even spending my daily budget. I am now doubting to lower or higher my manual cpc by 10%. Or is it better to switch to maximise clicks?

[@growmyads]

Give Max Clicks a shot with no bid cap and see if that ramps up for you.

[@JurLogtenberg]

@@growmyads thanks for the feedback! I am on a very tight budget tho. I have set my manual cpc to $1 at the moment, will it make a difference if I switch to maximise clicks now with a max bid of $1?

[@LongDella]

Thanks for the video!) Reply

[@RudimpexBulgaria]

Great Video !

[@growmyads]

Thanks!

[@manticoreofficial3915]

Hi Austin, In my early twenties, I was focused on organic social media. I started working in PPC almost a year ago and am now 26 years old. I have a very good knowledge of all campaign types and best practices, and I have learned a lot from your channel as well. However, I feel that I lack sufficient experience. I joined an award-winning agency as an intern and have since progressed to a junior role. I have worked on various clients and accounts and tested different strategies. Despite this, I always feel that I will never be good enough in PPC because I started relatively late at 26, while others began earlier and are more experienced. My aim is to master what I do, but I fear that I won't catch up with others and will always lag behind. What would you personally do if you wanted to accelerate your growth and become one of the top 1% PPC specialists, but felt you were behind others? I appreciate your response a lot.

[@growmyads]

You starting at 26 is not late. Also, you can be really good with just a few years of experience. You're already on the right path by continuing to self educate yourself just based off the fact you are commenting on this video. You will succeed. Self learners like yourself who want to continue to push are probably only 10% or less of people in the space. Keep learning and keep testing. Understand more than just ads. Learn business as whole. Think like a business owner when it comes to ads.

[@LozanoCarmen-m8o]

gracias!

[@interact.wahidur]

Love from Bangladesh 🇧🇩🎉❤

[@igrahul1299]

Should i use manual cpc or conversions

[@growmyads]

Check out this video I did on bidding: kzbin.info/www/bejne/f3yvg2awZcmnndU

[@PREMKUMAR-yr4hc]

Could you please create one video for a competitor analysis with out using paid tool

[@growmyads]

Check this video out I did: kzbin.info/www/bejne/m4K1n6pqjbSGhK8

[@GabosRR]

When you say your campaign should be bringing in 10+ clicks per day, I have a deeper question in regards to that statement So let’s say we have two scenarios of how to different account managers structure the account Let’s say one structures the account by having a dedicated search campaign for each service they offer And another structures the account by having only one search campaign that encapsulates all of their services by Ad groups In this case, would you still hold that rule of 10+ clicks per day per campaign or should it be looked at as 10+ clicks per day for each product or service

[@growmyads]

Same rule applies. You need 10 clicks at campaign level. Since we need the volume at the campaign level. Structure 1: Everything grouped into one campaign - this is ok assuming the services are still related and not vastly different. Structure 2: Splitting each service into separate Campaign - If you have the budget to be able to break out your services into separate campaigns and have daily budgets on each of them to generate 10 clicks per day then more power to you and nothing wrong doing that and is what I would do on larger budget. However, I still would recommend grouping related services into one campaign still.

[@TechnicalIndiaA1]

Look for 10+ clicks per day for the 10 most profitable products / services

[@giannispommer5052]

I can't find the devices section on the additional settings. Can you give some instructions ?

[@growmyads]

If you are in the new interface it is under the section Where Ads Showed

[@MelissaNicole005]

Thank you!

[@growmyads]

You bet!

[@adityababbar3642]

I still have a question why you use different matchtypes of single keywords

[@1hermac]

I want to know the answer to this too! EDIT: he answered it below in a different comment

[@almukhametovar]

Hi, you are very good teacher. Do you have tutorial how to increase the "quality score" of keyword? increase "landing page exp" ? thanks

[@growmyads]

All I have on that right now is a blog post here: growmyads.com/google-ads-quality-score/

[@germanospapadopoulos8226]

Why did you put both phrase and exact match type of the same keyword? Using just the phrase match wouldn't it catch all the search terms that exact is going to catch?

[@growmyads]

Check out this video I did on match types: kzbin.info/www/bejne/ppelZo2aj7CNsMk Should help bring some clarity on how match types work now. In short - exact will be tightest match type and I like seeing metrics on exact searches. Doesn't mean I'll keep the exact match keyword forever - only if it is profitable. Phrase will cast a wider net and in many cases behave close to how broad match behaved many years ago. If I only started with phrase would it pick up some of the exact match searches? Yes, but I would not get the amount of traffic on that exact search term as I would when I ping to Google I have it added as exact and want to bid on the exact match of that search. When starting a new campaign (depending on budget) a mix of exact and phrase is usually what I recommend and see best results with. If the budget is very small ($3k per month or under) then I typically will start with exact only until I get data coming in and build out from there.

[@CindyBurton-vg8qr]

great video

[@growmyads]

Thanks!

[@bengrable5758]

Why is my search ad requiring me to use a tracking template???? Followed your video step by step and it won’t let me proceed???? HELP PLEASE

[@growmyads]

You might want to check with Google support. I've never had this issue.

[@jbanwo]

Thank you

[@growmyads]

You're welcome

[@AfsanaZahidli]

thank you

[@growmyads]

You're welcome

[@marybelphotography]

I followed these steps and got zero results. Help!

[@TheMainCharacter93]

Not sure if I'm just missing something or if this process has completely changed in the past four months but almost none of this lines up with the process that google is leading me through for my first campaign.

[@growmyads]

www.reddit.com/r/PPC/comments/1cx38hl/frustration_with_google_ads_rep_are_they_useful/

[@Orienjo]

Amazing video! Very helpful. Cheers

[@growmyads]

Glad it was helpful!

[@marty30]

Came to learn something, but didn't expect to laugh at 25:00

[@growmyads]

😂

[@archerpro137]

Why do you include the name of the city if you have targeted ads?

[@growmyads]

Are you talking about keywords?

[@archerpro137]

@@growmyads I was wondering why its important to add the city to the keyword if the ad is targeted to certain areas and zip codes. Would google understand user intent when someone types in [flooring company near me] vs [flooring company in 'city'], vs [flooring contractor]? How important is it to add the city name and would it be cheaper to not have the city name in the keyword?

[@LovelyBillones-e1e]

Have you experienced people calling to get job from your search ads? If yes,, How do you limit these people looking for a carpet cleaning job? If no, what is your best practices? Tyia

[@growmyads]

It will happen, yes. No real way of avoiding it since most people job searching are searching for the same thing as someone looking to have their carpet cleaning done e.g. "carpet cleaning companies near me" The best you can do is add negatives for any job related searches.

[@seemabhatia9084]

TY ! this is not exactly for beginners!

[@DailyBibleVersesFollowingJesus]

[@DailyBibleVersesFollowJesus12]

[@mactep7642]

Why $50 per day if you set CPC at $10 and you need 10 clicks?

[@growmyads]

Yea good catch. I should have explained that better. I knew already going into this account that CPCs were more likely to be $5 based off previous experience. Bid cap was set higher since I wanted to open up the traffic in the beginning and see what true CPCs would be once I started running and then would adjust if needed. But yes, if CPCs are in fact going to cost you $10 then ideally you want to run $100 per day budget.

[@mactep7642]

@@growmyads thanks for explaining that. Where can i get more information on what is it you do? I need to become expert on this and meta.

[@archerpro137]

Thanks Bro. U R Awesome.

[@growmyads]

Appreciate the kind words!

[@anikeshmandal1797]

My ad is showing sexual acts.. but its a massage parlour.. i have tried many times.. please help

[@growmyads]

You'll have to appeal the ad and speak to Google support. Unfortunately, not much else you can do.

[@JustynaKwiatkowska-k1v]

😅 1M dollars

[@SanchezZoey]

Amazing video, thank you for actually explaining why you were selecting the specific settings!

[@growmyads]

No problem 👍

[@LukeWaters-il7ej]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@growmyads]

Greatly appreciated!

[@HarperLong-xl3ji]

A good lecture that will benefit all who have followed this excellent explanation.

[@KellerPatrick-py2uy]

Amazing video! Very helpful

[@growmyads]

Glad it was helpful!

[@AbsalomCord]

A good lecture that will benefit all who have followed this excellent explanation.