Google Ads Optimization Score - What It Is and Does it Really Matter?

[@neelsdelange5828]

sweet short to the point

[@user-lo5ks5uo8t]

Love it thank you. I had a woman from google contact me & told me to do all the recommendations & up my spend. No leads since but spent a heap. Will be trying to undo everything she did now. 😮

[@TeachTraffic]

Yes, it's a familiar story!

[@boldcityk9]

Great channel! I've been back and forth about the number of headlines to use. When we had to switch from expanded text ads to responsive search ads I used 5-7 headlines per ad to have more control of how they'd show. Then everyone whether consulting with an ad expert or friends that also manage their own ad accounts reccomended I use all 15.. and I've worried I added too many lower quality or redundant headlines. They've said lower score will penalize you in some ways, is this true? if so, how?

[@TeachTraffic]

Adding less headlines won't directly affect your Quality Score. The 3 factors which affect QS are CTR, ad relevance and landing page experience. So I actually think by having good ad copy (with less headlines) will improve your CTR and ad relevance which will improve your QS!