Google Analytics + Google Ads for Beginners: Easily Import and Use GA4 Conversions

Do you want to use your GA4 conversions in Google Ads? You can do it, but you need to import them to Google Ads and make sure they are being used in your campaigns.
You should definitely be tracking your conversions in Google Ads. It's a requirement if you're using an automated bid strategy like Maximize Conversions, Target ROAS, or Target CPA.
Let's get to it.
Have questions or comments? Leave them in the comments. I'm always up for learning more...and for new video ideas.
There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
kzbin.info...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from KZbin visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: www.rootandbranchgroup.com/ev...
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ GA4 Problems (And What You Can Do About Them): www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 Link Click Tracking: www.rootandbranchgroup.com/go...
✭How to Install Google Tag Manager (GTM) on Wordpress: www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to Set Up GA4 in 5 Minutes With GTM: • Set Up GA4 (in 5 Minut...
📺 How to Properly Configure Your GA4 Property: • 10 Steps to Configure ...
📺 6 Key Differences Between GA4 and UA: • Google Analytics 4 (GA... 🔑🔑🔑🔑🔑🔑
📺 The Truth About GA4 Event Parameters: • The Truth About GA4 Ev...
📺 GA4 Hits, Events, Sessions, and Users Explained: • Google Analytics Event...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: • How to Set Up a GA4 Fo... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: • Campaign Tracking GA4 ...
📺 GA4 Conversion Tracking Compared to UA: • GA4 Conversion Trackin...
📺 Registering Custom Dimensions in GA4 Explained: • GA4 Custom Dimensions ... -
📺 How to Link GA4 and BigQuery: • Google Analytics 4 + B...
📺 Users in GA4 Explained vs. UA Users: • GA4 Users Explained: N...
📺 Creating and Using Audiences in GA4: • How to Create GA4 Audi...
📺 3 Practical Ways to Use the Path Exploration Report: • GA4 Path Exploration: ...
📺 How to Set Up Site Search in GA4 and UA: • Video
📺 Video review of the Source/ Medium report in GA4: • GA4 Reports: How to Re...
📺 All about the GA4 Certification: • Google Analytics 4 Cer... 🏆
Follow Root & Branch on LinkedIn: / root-branch
Or
Connect with me (Hey there!)
/ zackduncan
About Root & Branch: www.rootandbranchgroup.com/ab...
Thanks for coming by!
- - - - - - - - - - - - - - - - - - - - - -
Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: • Meeting the Real Jesus...

[@VishalSharma-lz9qq]

Bit OFF Topic. Current default set up of Shopify with GA4 is missing item_id that is SKU. It gives you weird long item id but not SKU itself. Can you please provide solution for that?

[@rooted-digital]

Hi Vishal, I'm sorry that I can't help with this one. I'm hoping to have a guest instructor help prepare a good Shopify setup tutorial. I don't have hands on experience there myself. You may have already seen this, but it looks like someone asked a similar question on the Google Analytics help forum: support.google.com/analytics/thread/226473220/missing-product-name-product-id-in-monetization-report-shopify?hl=en Hopefully that gets answered soon. Wishing you the very best.

[@VishalSharma-lz9qq]

@@rooted-digital Thanks a lot for quick reply.

[@rooted-digital]

@@VishalSharma-lz9qq You are quite welcome. Hopefully, we'll have something on the Root and Branch site about Shopify + GA4 in the future. Good luck!