Website Call Conversion Tracking For Google Ads and Google Analytics (2024)

[@HelenaCheckley]

Very helpful video thank you! I added calls to a phone number on a website using dynamic swap using the steps in your other video. On the mobile site, it swaps out all the numbers however there is one phone icon that has a link with tel: and the original number. If I set up tracking with clicks on your number on your mobile site, will this duplicate both conversions (i.e. if the user clicks the dynamic swap number on a mobile site, would this track as 2 conversions as it would track the tel: link too). Or is there a way to specify I only want tel: to track when the original number is called? Thanks!

[@rooted-digital]

This is a great question. If I understand you correctly, you're asking specifically about the clicks to call on the phone icon. As you point out, the dynamic swap method would not work for the phone icon since there's no phone number to display. However, I believe that other situations where there IS a number displayed would track conversions on both the dynamic swap method and on the click to call. This assumes that you've set up both conversion tracking methods AND that the visitor actually clicks the link. With all that said, I am not 100% on that and will keep my eyes and ears open to see if I learn anything else. If I do, I'll check back here. Best wishes.

[@Peterstavrou]

Excellent video! Thank you!

[@rooted-digital]

Glad you liked it! Thanks for coming by to check it out.

[@debrajenkins4987]

Great video. Why did you name it dynamic?

[@rooted-digital]

Hi Debra, thanks for the kind words. The first method of call tracking in this video is called "dynamic swap" because the static phone number on the screen is dynamically changed for a tracking number when the visitor loads up the page. I think that is Google's naming convention - (it's not mine). Hope that helps! Best wishes with your call tracking.

I've got one problem though. When I set the trigger All Pages in the dynamic swap method, the tag triggers without even clicking the phone number. Wouldn't it be counted as a false conversion?

[@rooted-digital]

Good clarifying question. With the dynamic swap method, the tag actually will never trigger on clicking the phone number link. It only triggers when the tracking number (that has been dynamically inserted on the page) is dialed. If you want to track the actual clicks on the phone number link you need to use the second method that is explained in this video. That starts around the 10:40 mark or so. Let me know if that clears things up at all.

@@rooted-digital Yes, that makes much more sense now. Thank you!

[@rooted-digital]

Very welcome. Best of luck!

[@XenTaylor]

The #google-wcc-debug didn't work for me. I'm on Mac and I never got the force window to pop up. I'm pretty sure it's firing but would be awesome to know a fix around this

[@rooted-digital]

Unfortunately, I don't have much help to offer because I'm not a Mac guy myself. I did a little googling and came across this article, which might have something useful in there (stackoverflow.com/questions/56043142/enable-remote-debugging-on-chrome-by-default-on-mac). Best wishes.

[@growwithkrishan1]

I did exactly same as shown in video. But my GA-4 Tag is not fired and I'm unable to see any phone call event in my google analytics. Please help

[@rooted-digital]

Sometimes new GA4 events can take 24 - 48 hours to show up after they've been created. It usually doesn't take that long but that's the time range that Google gives. Is it showing now? If not, I'd recommend testing in GTM preview and debug mode to make sure the trigger conditions are set as needed. Best of luck.

[@agsvk-com]

Hi, God bless you! Thanks for the videos they're very helpful. 😊 Just wondering if showing the phone numbers in the GA4 reports does that violate any Google policies?

[@rooted-digital]

Hello there! I'll add a slight caveat by saying this is not certified legal advice. And then I'll also say that you should be fine in situations like this, since the only phone numbers that would show up in your reports would be your very own phone numbers from your website (no customer information, etc). Thanks for watching and for the thoughtful question. Have a great one!

[@SudhirTripathi-wz3nf]

you are using all page views as a Trigger. is it fine for call conversion Tracking? or we have to make different Trigger like when click on specific page URL contain tel: like this

[@rooted-digital]

There are two different types of triggers for two different types of conversion tracking in this one video. The first method tracks calls using a "dynamic swap" method, where a tracking number is dynamically inserted on the page. This can fire on all pages and there's no need to include anything like :tel in any trigger. The second method works by tracking the clicks on the hyperlinked phone numbers. That second method starts around the 10:40 mark in the video and as you can see it does use a more limited trigger that looks for clicks on :tel links. Hope that helps clear things up.

[@sachinnair3820]

Please help with one thing 1. I implented this step by step and it is working perfectly with one Landing page. 2. When i implented it again for 2 other landing pages it did not work. The triggers are not firing. One addition i did was that i added one more condition that page url should be the landing page. After the first landing page worked, i deleted the other methods. But now others are not working. Please see if you can think of a solution. Thank you.

[@rooted-digital]

If I'm understanding correctly, the issue relates to your trigger. If you have a trigger condition that says the page URL should be the landing page, the trigger (and therefore the dynamic call swap) will only be valid on that page. You have a couple options: - Remove that page URL condition so that the dynamic call swap will be valid on all pages on your site. It will still only show up with visits from Google Ads - Update your trigger so that you have multiple pages that the trigger will fire on. Check out option #1 or option #2 in this article here. www.analyticsmania.com/post/or-condition-in-google-tag-manager-triggers-3-options/

[@BeMasterWP]

Thank you very much for the content, it helped me a lot and also clarified things that I already knew but was not clear why it should be done. So thank you very much!

[@rooted-digital]

You are most welcome! Glad to hear it was helpful.😄

[@Realestateagentpdx]

Nice job!

[@rooted-digital]

Thanks so much! 🙏✌️

[@LizPaprikaCreative]

Very helpful! Couldn't find this anywhere on google's help documents. you explained everything at the right speed and details. phew.

[@rooted-digital]

Glad it was helpful! Thanks for the feedback. 🙏✌️

[@cameronday5957]

Great video, question though... When you connect to your website to preview in GTM, a popup of the website I'm testing happens. Therefore I cannot change the destination URL on the preview Pop up since the URL is locked in. Any other way to test the phone call trigger with this GTM website preview pop up??

[@rooted-digital]

Hmmm...I'm not sure if I understand 100%, but here is what I'd try in your situation. 1.) If you have been debugging other websites using GTM, you can disconnect those debug sessions using the preview and debug tool. You can get there from GA4 admin panel: Data streams -> select your web data stream -> configure google tag settings -> admin (at top) -> launch tag assistant 2.) Now, when you open GTM preview and debug mode paste in the URL of the page that has what you want to test. Hope that helps.

[@HelenaCheckley]

Hi, I had the same issue where I couldn't amend the URL. I right clicked on the top of the tab of the pop-up. There was an option to 'show as tab'. I could then amend the URL from here. Hope this helps.

[@Liz-h3e]

I have built the conversion tracking with clicks on your number on your website. The status shows as active under call only leads but when I try to call, the conversion is not counted in Google campaign. Is there a way to solve this?

[@rooted-digital]

I can't say without looking at your account and testing myself. I would say to double check your Google Ads campaign type. If it's only tracking clicks on the call extension (clicks on the ad itself rather than clicks on the hyperlinked phone number on your landing page), then it won't track conversions that you set up using this video. The video portion you're referring to is to track phone number clicks on the landing page / website itself.

[@Liz-h3e]

@@rooted-digital Thanks for the suggestion. I want to track the conversions we receive from call only search ad, is there any tutorial video for it? I am grateful if you could help me looking at my account and i can send you a mail cuz it has been a big issue for my brand:( To add-on, the option of call from ads using call extension is not given for UAE region. Is there any other way to track the conversion from ads?

[@Tyler-zq6yh]

Can you track more than one phone number on a webpage with a call tracking tag for built for each in GTM? How can I test to ensure each tag is firing properly when different a number is clicked on? Thanks!

[@rooted-digital]

You can track more than 1 phone number. This video has two different approaches for call tracking. The first one shows a "dynamic swap" method, where a phone number is visually replaced with another number dynamically when a visitor comes from Google Ads. Calls to the dynamic number are logged as conversions and the call is forwarded to the actual number. The second approach may be what you're looking for here. You track the actual clicks of the phone number on the page. This is great for businesses with a lot of mobile traffic. That starts around 10:41. You can track ALL phone number link clicks. And you can differentiate between what numbers are called / clicked using the link_url and / or link_text "event parameters". This additional video I've linked below is about email tracking. Even through it's email instead of phone, the same principle applies with the event parameters: kzbin.info/www/bejne/jnrMl2ppodCJgck IN terms of testing to ensure that the tag is firing properly, you need to hit the "Preview" button in the upper right of GTM after your tag and trigger are set up. That enables GTM preview mode where you can confirm that it's working as it should be. This will work with the GA4 event but won't test Google Ads conversions since it isn't Google Ads traffic. Best wishes!

[@Tyler-zq6yh]

@@rooted-digital Thank you for responding! I have a client that wants to track calls (not clicks) on 4 different phone numbers displayed on their website. I have a GAds Website call tag created for each in GTM but I am only seeing activity for 1 out of the 4 phone numbers. All tags are setup the exact same except for their unique conversion label and phone number. Trigger is set to "all pages". Do you have any idea why I do not see activity on the other 3 numbers? Thank you!

[@didotbasmayor]

what if your country is not supported what to do? should i just use other conversion?

[@rooted-digital]

If your country isn’t supported for the dynamic swap method, I’d personally opt for the second approach that tracks link clicks on the phone number link. That method starts about halfway through this video.

[@hamzaabdelfattah]

Question can we do all pages and then create a separate trigger based on the landing in one tag? thanks

[@rooted-digital]

Are you trying to use the first method or the second? And can you share the specific example of what you're trying to do? If you can clarify your question a bit more I can try to help.

[@Googleobsessed]

This is a fantastic resource - thank you. My question is with the preview and debug - are we operating under the assumption that the code from GAds is already installed on your website thus enabling the conversion tag to work? Did I miss a step? Or, if the code from GAds is not loaded to the website can we ad the GTM that we just created to the backend on the website? Sorry - newb here - I need a little more help than most.

[@rooted-digital]

Hi Wendy, you're welcome. Glad you found it useful. When you talk about preview and debug, you're referring to testing to see if the dynamic call swap conversion tracking is working, right? If so, what we're doing around the 5:00 mark is indeed loading the code from GAds. We are taking the conversion ID and conversion label from Google Ads and installing it on the website (via Google Tag Manager) through a Google Ads conversion tag. Let me know if that solves things for you. If you don't have Google Tag Manager on your site, that is the one thing that would need to installed first. Here's a resource showing how to do it in 4 minutes: kzbin.info/www/bejne/oJuspKFjpdOcg9k And here's another if you've got a bit more time with some more background on the cool stuff Tag Manager does: kzbin.info/www/bejne/pn7Hm394nth3fqs Good luck and Godspeed to you.

[@Googleobsessed]

You are amazing - thank you so much!! God bless!@@rooted-digital

[@EftaKhirulIslamRoni]

If you have seted up Same like that Pixel your site plugin Could you do it for video brother same like that google ads phone clicks please brother

[@rooted-digital]

Hi there, I'm not sure I understand your question. Are you asking if there's a way to do the same phone tracking mechanism using a plugin? If you can clarify for me, I'll do my best to answer. Thanks!

[@EftaKhirulIslamRoni]

@@rooted-digital not like that My question do you know the Pixel your Site wordpress plugin without GTM any tracking so I told you please make looklike this same video use this plaugin for Wordpress website..

[@EftaKhirulIslamRoni]

@@rooted-digital And My another Question is I didnot use the 2nd Conversation tracking Phone number click on your website. When I set up Singapore Phone number Google didnot give me singapore Country code also didnot give me set up code on singapore how can i do this please help me brother

[@NishaThakkar-x3q]

This was a life-saving video for me. Thanks!!!

[@rooted-digital]

So glad to hear it! Thanks for taking a minute to let me know. Best wishes in all your data collection and measurement!

[@traviswieser]

Your videos are very helpful and easy to follow. Thank you!!

[@rooted-digital]

Hey, thanks for the kind words! I’m glad to hear you found this one useful.

[@mohammaduddin7824]

Excellent! Really understandable. Keep it up with such kind of superb work.

[@DavidVanBuren1]

This was really helpful. Exactly what I was looking for in an easy to follow video for something that seems complicated at first. Thanks!

[@rooted-digital]

Glad to hear it helped get the job done, David. 🙂

[@sachinnair3820]

Thank you so much. This was very helpful.

[@rooted-digital]

You're welcome. Glad it was helpful

[@mohammedhawasli1]

the video is great, straight to the point and concise. brother i would love to get some assistance from you. after setting up the tag and try to test it using the #google-wcc-debug, it shows 999-999-9999 but then it automatically switches it back to the actualy display number. can you please advice on what to do?

[@rooted-digital]

Hi there. I am not sure if I've seen this before. I'm curious, how long does it show the 999-999-9999? And if you reload the URL with the #google-wcc-debug, does the 999-999-9999 show again? My hunch is that it's working just fine. I'm sorry I can't give you more specifics since I haven't encountered this myself. Best wishes to you.

[@mohammedhawasli1]

​@rooted-digital appriciate the response 🙏 it stays for about 10 seconds. Then it switches right back. On my website the phone number shows without the +1 but if you have hover over the number on desktop it'll show as +1**********. If that makes sense, I'll keep looking. I appriciate you