Google Display Network Ads Tutorial 2017-2018 - New Interface Google Display Advertising Tutorial

[@Surfsideppc]

Do you need help promoting your website or business online in 2018 and beyond? Sign-up for our newsletter here: www.surfsideppc.com/newsletter/ for our FREE eBook ("How to Promote Your Website or Business Online in 2018") and to get access to our new content first!

[@aadithyajayan6056]

Surfside PPC , why you haven't used any keywords or placements while creating this display ad, is it not that neccesary?

[@HistoryandNostalgiaChannel]

Really great! Especially the part regarding actually setting up the campaign. Much appreciated indeed.

[@perlamelendez83]

I've learnt more about AdWords and how to run good campaigns with your videos than with the freaking Google courses which I found confusing and annoying LOL thanks!!!

[@luckychka]

Pretty impressive tutorial. You packed in a lot in these 30 odd minutes. Thank you!

[@ashishchandna5327]

Watching this video from India and loving the content.

[@mehracharitabletrust5935]

the Tutorial was awesomely informative and easy to follow .....thank you so much !!

[@lynellemykins4386]

Wonderful video!! Full of information that is easy to understand and use. Thanks!

[@michaelha4228]

oh my god, this is the best tutorial ever! Instantly subscribe to yr channel. I haven't used adw for few months and after comeback I am really struggle with the new design. But after watching this video, I can use with ease!

[@Getfoundmadison]

Your videos are all outstanding! Thank you for the helpful step-by-steps!

[@didiq8528]

Thanks for the well-made video tutorial, just signed up your newsletter.

[@Surfsideppc]

Thank you!

[@juliaespinoza26]

Hi Surfside PPC! Basically what you created is 3 separate Campaigns with 3 different targets. One for Intended Audience, Placement and Keywords. I just a new subscriber and would like to have clear my concern. Thanks for sharing this helpful video for all newbies here.

[@Surfsideppc]

Of course! I will have a new video out shortly showing some of the different targeting options. They have updated them since I created this video.

[@juliaespinoza26]

Great! Very much appreciate for taking your time to my question. Thank you! You have a new subscriber! P.S Love your educational videos.

[@peterwerrenrath1112]

Super video! Crammed full of great content. Great presenter...fast but really helpful. Builds my confidence. Thanks so much!

[@Surfsideppc]

Thank you!

[@insalbaticie6149]

Useful video although i don't understand everything but i am learning, you explain way better than google ;)

[@bestweb7981]

Nice presentation and easy to understand thanks

[@jestertitus7466]

Thank you ! Very Helpful and well explained

[@Surfsideppc]

Thank you!

[@carlynewstead549]

This was so helpful! Looking forward to watching your other videos :)

[@SoundsDivine]

So helpful!! Thanks for taking the time to make this video.

[@bojanamclean3761]

thanks for this, it's very useful for beginners

[@Surfsideppc]

Thank you!

[@AutoPlus4U]

Thank you for your an informative tutorial

[@caldynphillip]

If you are running a CPA offer, how do you track the sales page?

[@abbaskh8888]

This is Gold, very beneficial training video, i suggest you create a website/Blog for your online training courses as the way you guide beginners through the videos is very professional, thank you

[@danikian762]

Great tutorial, @1:15 I thought Google doesn't allow squeeze pages. Can you please clarify. Thank you

[@Surfsideppc]

Thank you and that's a good question. You usually only have issues if you have a very small website with little to no content or if the individual page is simply a sign-up form. There needs to be some value and you will usually be fine as long as Google doesn't think your website is low-quality and built for the purpose of a scam or being spammy.

[@danikian762]

Thanks for the clarification. Make sense, I was wondering about that for a long time, now I understand.

[@aniketroy9073]

Very well explained I must say. Thanks a lot 😇

[@torhf1]

Great overview, thanks. I have two questions and I hope you have the time to answer. 1. You didnt exclude mobile apps as a targeted place where my ads are running, Ive ran some campaigns before and I feel that when you include this, you get a lot of "fake clicks" from children and so on. Whats your advice on this? Second: I dont want to spend as much time on designing up all the different formats, will responsive ads be enough or do you need both? Thanks again

[@agnesfejer82]

Hi, where can I find the advanced video you mentioned at the end (where you optimize the campaigns)? Thanks in advance!

[@MrCan-hv4tz]

Thank you so much this tutorial was so helpful, You rock!

[@spindelspi1087]

@surfsidePPC, please when can you do placement? is it only after you have set up the campaign and it has generate some data. I followed the above steps, an attempt to use display campaign to drive sales to my app on the play store but ''immediately after creating the campaign and etc, I was unable to do placement specifically for mobile placement or is it not possible in the new version of google Adwords?

[@mariusgeorgescuro]

Congratulations for all amazing tutorial! :)

[@Surfsideppc]

Thank you!

[@tonyazzi8439]

is it effective to use keywords as target for GDN instead of targeting website and youtiube? @Surfside PPC

[@uchuynh3749]

Thank you about this tutorial , nice channel , I love It. Keep going !

[@alexandervicero]

Hi, Thanks for your a great tutorail. I was wondering if you could help me out with placements. I can't seem to add a placement. I just don't get the + sign like you show in your screen. What could be the problem?

[@adbannerdesign9836]

Nice presentation and useful info for standard google responsive display ads but i thing its ever better to create your own unique design instead of "standard from google". I do myself all type of display responsive banner ads in my studio adsspirit and often need a good Inspiration

[@sathya1yt]

Thanks for the New interface tutorial. But one question, As you created one for audience and placement in campaign level, is it good to create the same in adgroup level? Any suggestions

[@karthikreddy238]

is there any videos how to create shopping ads and universal app?suggests me for any website or bolg for more information of complete adwords tutorials videos

[@stueymc91]

Thanks for the video - very insightful was the advanced video out yet where you reoptimize? :)

[@InLightFilm]

Thanks so much, very helpful (and updated)

[@jcgutibay]

Thanks, Surfside - I follow all the steps on the 2017-2018 tutorial and got a message this afternoon under the Status for the 3 options "Eligible (Misconfigured) - Any advise? - Thanks

[@Surfsideppc]

You might be using a bidding strategy (Target CPA, Target ROAS, Maximize Conversions) that requires conversion data. It should be fixed if you use Manual CPC or if you import and start driving conversions.

[@jcgutibay]

@@Surfsideppc I think I need to watch the 2018 video tutorial because I didn't see the CPC when I was following the steps. Thanks

[@rakshithbedradi92]

We want to implement the same for our campaign. One quick question. What are the chances of our different targeted campaigns competing among each other?

[@rakshithbedradi92]

One more question. Can we select different audience targeting in same ad group? Let's say I have build a keyword list for marketing professional interested in our service. I want to get more ideas from custom intent audience along with intent and in-market audience. Is it a right practice?

[@NewEnglandPainting]

how can I advertise in the local listing section of google? They display 3 typically but I've seen a fourth in the form of ads

[@mourinbably5733]

Thank For the Well Organized Tutorial. do you have any tutorial about Google Dynamic Re-marketing Display ad?....Especially for the part that how i can set the Parameters Value..My site is E-commerce site using Opencurt...Thanks in Advance...

[@StevenNetsch]

Can you recommend a banner ad builder software or service that makes the process of creating those displays more manageable?

[@Surfsideppc]

I'd highly recommend uploading 2-3 different Responsive Ads per ad group because those will change sizes to fit anywhere and they are much easier to create in AdWords. The absolute best way to create custom banner ads or any graphics is with Adobe Photoshop, which is available for $19.99/month but they also have a free trial. GIMP is a free alternative to Photoshop with fewer features. I've also used SnagIt ($50) to create banner ads and Canva.com (free). If you want to pay for graphic design, you can try the options below: 1. 99designs (99designs.com/) 2. Upwork (www.upwork.com/o/profiles/browse/?q=graphic%20design&user_pref=2) 3. Fiverr Graphic Designers (www.fiverr.com/search/gigs?utf8=%E2%9C%93&source=top-bar&locale=en&search_in=everywhere&query=graphic%20design%20300x250)

[@StevenNetsch]

Thank you!

[@azraverlee1042]

Really liked the video, think I'm going to bingewatch your whole channel. Just 1 question though, is there a follow-up video to this specific tutorial? Where tthe campaigns and different targetting-methods are reviewed/evaluated? Thanks so much!

[@Surfsideppc]

Thank you! We don't have any follow-up videos yet but we are planning on doing some optimization tutorials later this year.

[@hany.gadalla]

Why did you exculde "Mature audiences" @10:07 ?

[@Surfsideppc]

Those are content exclusions so we are opting out pages where the content is meant for Mature Audiences. You can avoid having your ads show on specific websites/pages that the Google Display Network has rated "DL-MA: Content suitable only for mature audiences."

[@hany.gadalla]

Thank you for your quick reply. What is confusing me is that your product/service is about marketing. And mature people should be your main target.

[@Surfsideppc]

My apologies for the late response but we aren't excluding a mature audience, we are excluding our ads from pages with mature content (sexual content, edgy content, expletive content, NSFW content). You can adjust your Age Targeting in settings and exclude or include ages 18-24, 25-34, 35-44, 45-54, 55-64, 65+

[@antoniocarlospimenta9139]

Hi! Where do you make those ad images? Which tools do you use? Thank you and nice channel! Keep going.

[@Surfsideppc]

Thank you! The responsive ads are easier because all you need is a 1200x628 and 1200x1200 image. I purchased the image I'm using from Shutterstock for $10. The banner ads here I made using the free version of Canva. I've also made a lot of ads using SnagIt ($50) and there are a lot of other features with SnagIt as well. You can try a free software like Gimp otherwise there are tools like www.bannersnack.com/ that can help.

[@orengrishman791]

Thank you so much! Great tutorial! do you have any online courses?

[@Surfsideppc]

Thank you! We don't have any courses at this time but we are working on organizing and setting up free courses on our website for each channel. Our long-term plan is to keep posting free video tutorials here, organizing all of our content into free courses on our website, and offering a premium video section.

[@orengrishman791]

Surfside PPC Thank you for that!

[@karthikreddy238]

how can i create my own banner ads? is there any tool for creating own banner ads with different sizes?

[@veena719]

What is the difference between targetting & observation options in a display campaign.

[@Surfsideppc]

Great question, you set your Targeting for who you want to see your Display Ads. Observation allows you to monitor how a targeting group will perform for your Display Campaign. For example, you can target people who are "In-Market for Golf Equipment" while Observing how the "Affinity Audience Golf Enthusiasts" audience performs to decide if you want to add that to your campaign. Here's the Google AdWords Explanation: support.google.com/adwords/answer/7365594?hl=en

[@hannoushy583]

Thanks for this amazing video and I have a question here, is it allowed to promote a squeeze page to collect emails as you do in this video? one more thing, can I direct link or should I use landing page? Thanks.

[@Surfsideppc]

You can use a landing page like we did as long as you have other links, information, and some value on the page. The main issue with squeeze pages is when Advertisers try to use brand new websites with basically just a squeeze page and no other relevant information.

[@nellyz78]

Excellent Video! Thank you for this. Would you be touching upon Topics in the targeting option as well?

[@Surfsideppc]

Thank you! We generally don't recommend Topics targeting based on our experience using it. It can be a bit too broad compared to the other targeting options and it becomes more difficult to drive conversions.

[@ThreeLittleTrees]

Great info, but it didn't answer the question I was hoping it would. We've been trying to figure out how to make a channel-subscribe count as a "conversion" in google ads. Let's say the goal is just to build subscribers to the channel, not sell products. Doesn't it make sense you'd want to measure how much it costs to convert a viewer to a new subscriber? Nobody on Google or KZbin seems to have explained this yet. Any ideas would be so much appreciated! :)

[@stueymc91]

Was there an Advanced video to this?

[@shubhamsaurabh1859]

Thanks Surfside PPC Team for making Google Display Ads Tutorial On New Interface. It was very helpful to under the new interface. Could You Please Make a video On How to prepare report on google adword for all campaign or particular campaign …. Once again thank U...

[@Surfsideppc]

Thank you! We should have a video out like that a little bit into 2018, we have a few more projects to complete but that is definitely on the horizon.

[@lillone1987]

How can make sure that the 3 campaigns do not reach the same person? Thanks

[@andreakelleher3705]

This is perfect! Thank you so much

[@gadagrouprealestate]

can you make a video tutorial on the new display and video 360

[@dougison]

Great stuff thanks for the tutorial EXCELLENT!!!!!!!!!

[@Surfsideppc]

Thank you!

[@seyamen1]

Dear Surfside PPC i want to promote my website on apps of peoples.can you please tell me the steps thanks !

[@dougison]

What is the Average per month ad budget?

[@Surfsideppc]

It varies, large companies and corporations will spend millions per month while smaller companies might only spend $1,000/month. The min goal is to maximize your Return on Ad Spend (ROAS) so ads can earn you profit.

[@ALLIENYC]

I am sorry but I am sooooooooooooo confused. Is Google Adwords for promoting You Tube videos and You Tube channels? Or is it for promoting outside websites and non You Tube businesses? DoeS You Tube actually have Advertising that is for promoting KZbin videos and KZbin channels??

[@MamasLasto]

Jumpa lagi bossku Google Display Network Ads Tutorial 2017-2018 - New Interface Google Display Advertising Tutorial JUDUL dan tayangannya menarik bro....ku tonton sampe finis , tak tunggu di cenel baliknya yah ada video baru juga, thank’s

[@izeemmcherrin7065]

you have another subscriber Yay!

[@janinehenning752]

Thanks! So helpful!

[@marleniakmyszkiewicz4143]

Thank you for this tutorial :)

[@RahulSingh-hl9yz]

Very informative video

[@alicejackson5624]

great video thanks!

[@acidicgenegaming]

Great job on the video!

[@davidrattiner]

This is great, however are major websites no longer in the google display network? When I search websites in placements I was surprised to see that nypost.com was not on there and neither was entrepreneur.com.

[@Surfsideppc]

I've noticed that recently as well, the Display Planner has been returning a lot of lower quality websites as the most relevant. What we'll do is go to Google and search our main keyword ("Marketing" for example) and then open every relevant website and add them manually as placements to our campaign, as long as we see Google ad inventory somewhere on the main page. I'm not sure why certain websites are excluded because they still display GDN ads.

[@davidrattiner]

Thanks for getting back to me.

[@elizabethgrant3052]

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[@subhodeepchakraborty5035]

Thanks so much, very helpful

[@shacharcohen9867]

thanks for a great vid!

[@stanleychukwu7424]

awesome lecture!!!

[@Surfsideppc]

Thank you!

[@theboring8924]

I ran $10 a day budget google Adwords campaign with an auto Max per click bid, each click cost me $15, and my ad spent in one day $45 even though my daily budget was $10, how is that?

[@Surfsideppc]

Try using the Maximize Clicks bid strategy rather than Auto Max Per Click. Otherwise, you can use Manual CPC and keep your bids much lower so your CPC isn't $15/click. And Google AdWords tries to optimize your daily budget for the entire month, so if you set a $10 daily budget, they assume you want to spend ~$300 for the month. You will have some days where you spend more and some days where you spend less than the daily budget but your final monthly spend will be ~$300.

[@elhampazhakh4132]

Thanks for this great tutorial

[@lukazupie7220]

Thank you!

[@jd-hs5lj]

Thanks for this!

[@SandeepKumar-ik8kf]

thanks a lot

[@debjanismith3169]

very nice

[@KerriHooper]

Opie?

[@itsmychaanal9957]

Thanks google

[@Naveed_Sharif]

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[@naveedalikhan2003]

Its a very Useless website I want my 14 hours on this website but cannot be a success just on the web page ... Azam Khan

[@umeshyesh]

thanks...... god bless you, that was gr8