Google Local Service Ads

In this episode of Accelerated HVAC Success, our guest Shay Mayes dives deep into the world of Google Local Service Ads (GLSA). Shay elucidates what GLSA entails, distinguishing it from traditional Pay-Per-Click (PPC) advertising methods, underscoring its unique pricing structure and targeting capabilities. She sheds light on the perks of attaining Google Guarantee status and offers valuable insights on how contractors can secure this accreditation, enhancing their credibility and trustworthiness among potential clients. Moreover, Shay elaborates on the correlation between visibility in GLSA and corresponding click-in rates, pointing out how Google tracks responsiveness to ensure optimal user experience.
Furthermore, Shay delves into how a seasoned company like CI Web Group can assist HVAC contractors in navigating the complexities of GLSA, providing invaluable support in managing and reporting crucial information. She discusses CI's strategies for tracking return on investment (ROI) with GLSA campaigns, impressing the importance of having a proficient partner in maximizing advertising effectiveness. Throughout the episode, Shay focuses on the manifold benefits associated with GLSA, ranging from enhanced visibility to improved lead generation, ultimately providing listeners with actionable insights to elevate their HVAC businesses in the digital landscape.