How to scale Google Ads with small budgets (with Geert Groot) | The PPC Mastery Podcast Ep 23

[@Luisa_aguirre_]

Great episode, thank you both for doing it!

[@KeywordResearchSimplified]

*Looking forward to more videos like this!*

[@adzviser]

This is such a great episode. Thank you for bringing it to us.

[@ppcmasterycom]

Glad you enjoyed it!

[@techno-lj9bf]

Great episode

[@QamarSiddiqa]

Great strategies shared. Absolutely loved it❤

[@ppcmasterycom]

Thanks for saying that!

[@alinaepopa]

Amazing Geert! ❤ Such good advice. Thank you for sharing it with us and being an inspiration!

[@ppcmasterycom]

Yeah Geert is a legend!

[@thomaseccel]

so true, when you use Smart Bidding (without CPC cap) with 10€ daily budget you tell Google, hey look 10€ for you to bid on the next auction = 10€ CPC

[@therealsnnmusic]

So y'all suggest to use a cpc cap right?

[@taintedseal]

Never heard of this guy, but his advice is spot on. I want to know more from him.

[@ppcmasterycom]

Definitely follow him on LinkedIn, great guy!

[@bobmeijer5493]

Geert the 🐐 of getting the most out of small accounts

[@ppcmasterycom]

100%!

[@lucacarugati5836]

THAT N64 HAT! DAAAAAAAAAAAAMN 🔥🔥

[@ppcmasterycom]

Hahahhaha epic right? Got it custom made by my brother for my birthday!

[@bgrimes467]

If Google does end up sunsetting Exact, Phrase, and Manual CPC - I feel they’ll need a “next step” to incentivise the long tail SMB to activate on Google Ads. And then retention would be an even bigger challenge for Google. Gert said it: Google has the data - and this is a massive pain point, certainly in the beginning for new, small budget accounts. I could imagine a scenario where Google might allow free ad spend during the learning period to new accounts with budgets less than “$x” per month. As a way to cushion blow of smart bidding and broad match in the early days of a fresh, low budget account. Then it’d be up to the SMB (or PPC manager) to make the most of the initial data burst. Who knows but I’m really interested to see where it goes!

[@ppcmasterycom]

Who knows indeed - some great predictions! We'll see how it all unfolds. One thing's for sure: we can't deny Google's dominant position in the Search market so they can basically do anything they want... For better or worse...

[@SandervanEersel]

Nice !

[@digitaldhaval]

Pls bring Chris Schaeffer on the show. I'd love to hear from you POV (through your podcast)

[@ppcmasterycom]

Definitely an interesting guest!

[@smartleaddigitalgrowth]

Any scripts you'd like to share? Great convo guys

[@QamarSiddiqa]

A quick question, how do you charge them? So for eg a client whose monthly budget is 500 euro. How much you charge them? They themselves are small businesses

[@ppcmasterycom]

I believe Geert charges a fixed fee per month!

[@MaxRuso]

stape charge 5k+ start for a setup

[@MaxRuso]

technically its 3... nice

[@MaxRuso]

click cost 187 at times

[@MaxRuso]

F google ads.. its awesome that you talk about community vs devil

[@MaxRuso]

dawg! manual just because most business are small

[@MaxRuso]

who can you maximize anything with 300?

[@MaxRuso]

if the phone keeps ringing it dont mean their ads work... but i am sure your work