Google Search or Performance Max?

[@leadgenjay]

Fantastic breakdown of Google Ads options for 2024. Performance Max campaigns can leverage Google's machine learning to optimize across all channels, which is ideal if you're looking for a broad reach and have solid conversion data. However, traditional Search campaigns might give you more control over the ad experience if you're targeting specific keywords or audiences.

[@deanryanmartin]

In other words, Search Ads is the suggested starting point of any business while PMax is the amplified version of text ads that requires more conversions before you can use it.

[@FrancisLong-pv6bj]

Thanks for the video! Loved it very much!

[@andyexplores1982]

Can I remove display networks from a pmax campaign?

[@LearnGoogleAdswithTapa]

This is a bold video. Comparing King of Google ( search) to garbage like Pmax. My POV is lead generation. Tangible products are a different domain altogether.

[@aleksaleks93]

For a new ecommerce site. with new GMC ,( 15 products ) what do you recomand to start with ? Standard shoping cmapign ?

[@dropitaly]

Yes, start to get some data and conversions first

[@almost.anything]

Great video - simple and to the point. Cheers!

[@SkylineSpaces]

Should I be converting existing search ads to pmax ads or should I create a new one

[@studentu05]

I'm being told that the Search campaigns will also compete with P-Max if we are using the same KW and the same location. Also, my Search campaign conversions went down to almost 0 once I launched P-Max campaigns. Can anyone clarify these issues a bit by any chance, please?

[@dcaz342]

Same here and we have been using Google ads for over 8 years. Since PMAX came out, our search has gone down when we run PMAX. It takes so long (weeks) to get a campaign going, so I feel like I am spinning my wheels on what to use. PMAX for us seems to be going well, but I am here for the same issue.

[@hanzalasheikhani641]

​@@dcaz342a similar issue is being faced by me

[@gigamada]

i think max best for see clearly what kind of ads working well

[@markpommett5712]

From my experience, PMAX is way easier to start with for one simple reason: ROAS. Its impossible to start on Google search for a high AOV product and make a profit. I can start on break-even ROAS on a new PMAX no problem and add supplemental channels in after.

[@Chhexxy]

Thanks sir❤

[@JoelValdezBazil]

Keep in mind Ecommerce in this context implies physical products. Ecommerce of non-physical products is not eligible for Shopping.

[@MrKamranhaider0]

What if Google reduces your ad score and asks you to run a performance campaign, promising a quality score of more than 10? Please suggest.

[@ashokseebaruth]

✔️

[@adityapal525]

Search is far more superior to get leads