Great Leaders Need Authenticity | David Simnick | TEDxCollegeofWilliam&Mary

A market model empowering the buyer often allows consumers to have more say in the causes that are supported as well as production strategies that aren’t coercive or harmful.
David Simnick is the CEO and Co-Founder of SoapBox, a company with a mission to empower consumers to change the world through everyday, quality purchases. SoapBox sells a full range of personal care products each with their own mission to provide soap or clean water to those in need with every purchase. SoapBox is now sold in Target, Walmart, Rite Aid, Publix, ShopRite, Giant, Winn-Dixie, Stop & Shops, and select Walgreens, Whole Foods, Vitamin Shoppe, H-E-B, and many other stores across the United States and beyond. David has worked or consulted for USAID, the U.S. Army, Michelle Rhee, U.S. Senate, and also was a Teach for America (TFA) educator in Northern Philadelphia. As an Eagle Scout, David loves the outdoors, volunteering, and working with budding entrepreneurs. He received his undergraduate degree from American University in 3 years and then dropped out of a masters program at The University of Pennsylvania to start SoapBox.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@kevinnemetz6391]

David, proud to know you and watch the success of your Brand. No, not Soap Box Soaps your Brand of being passionate, empathetic, and yes truly Authentic. Wish you the best!

[@monikaridenchock2064]

This is an amazing talk. I'm watching it for a second time and added it to a playlist.

[@siyandachonco]

Absolutely enjoyed it! Well put David.

[@DuckGovernment]

This video was posted over 2 years ago The Future really does hit.

[@rosh_unb3944]

That my understanding, mean no disrespect to your video BUT The 'Why' of Simon Senek refered to the very existence of the business not a 'why' for a marketing strategy like you refered to the KFC example. When he refered to the 'why' he also meant the authenticity of the business to make a real change, the byproduct of it is people believe in your 'WHY' and then do business with you.!!

[@jasoneckford3757]

your soapbox seems very similar to the Australian Thankyou company..

[@lilliangraham9850]

are you related to Simon

[@allanadan832]

Fast forward 2021, TOMS could no longer sustain the BOGO model. They have the WHY and they were AUTHENTIC but the BOGO model was just too much for the company to sustain.