"Greatest Act of Brand Suicide" - How Disney Destroyed Its' Reputation & Lost $200 Billion in Value

[@woodysmith2133]

I'm a professional animator and a lifelong Disney fan. Own tons of Disney collectables, merchandise, memorabilia. We have 5 kids, we are Disney Vacation Club members and have taken family vacation there with 19+ people every year for the past 20 years. This year, it all ended. Done with the parks, done with the movies, done with Disney. Not only is the magic gone, but Boreing nailed the exact reason that it most likely is the end of this formerly beloved company as we know it. The people at the core of it all, the storytellers and creatives, are completely inept. They can't tell a good story, don't know who their audience is, and put their own agenda in front of everything. Such a sad thing to witness.

[@Spongemonkey26]

Obvious self-inserts are the worst.

[@mhp3677]

You definitely need to change your avatar now

[@Toohot2handle758]

You look like the type to drop that kind of money at Disney. It was never worth it.

[@Seadoopapi]

So you guys will no longer take up space?

[@estoboogie]

​@@Toohot2handle758you worry about other ppls money... worry about your own.

[@easter_sunday]

I'm a white, straight man. I've been told repeatedly that Disney products are not for me. I agree with them, and no longer try to subject myself or my family to their product.

[@user-je8fz3oh3k]

WTF does that even mean? WHTE STRAIGHT MAN. Was Disney suppose to focus on your group only?

[@Jones-ke6bt]

​​​@@user-je8fz3oh3kno. But they decided to say it's not for that group regardless.

[@easter_sunday]

@@user-je8fz3oh3k Kevin Feige has repeatedly pursued race and gender swaps because in his estimation, the characters are "Too white". His own words. Hey, if you don't like white people, that's your perogative, but don't expect them to hand you money after the fact. Come on, man!

[@user-je8fz3oh3k]

@@Jones-ke6btWhy do you think that? So since you are white you know what all WHITE STRAIGHT MEN like to watch?? Little high onself don't you think. I'm a straight man and I have no problem with so called WOKE shows even though they are just shows to me. If they are bad they are bad. But bad to me cause of horrible writing.

[@noName-kn1lx]

Yep i saw blue beetle and they had to knock down a Columbus Statue thats wokeness. It was gratuitous and unnecessary . Pure woke stupidity

[@themidnighttavern6784]

It's kinda heartbreaking how executives at Disney can come in, butcher a brand, and then leave after a few years after having made millions of dollars.

[@sba8710]

Yes the whole world suffers from the lack of great stories and entertainment.

[@animeshorts8404]

Billions bro

[@kylewubz8713]

They lost billions dude did you even watch the video? damn

[@willia3r]

@@kylewubz8713 the OP is talking about Disney the corporation, not the executives. Do you not have any idea how a corporation works?🤨

[@ewjiml]

@@sba8710Seriously are you that dense? That’s not at all what OP was talking about.

[@robsmith6093]

The sad thing about this is I know people who really believe disney is winning this battle. It is amazing how people see things that everyone else sees but see something completely different. The facts are clear, disney thought they were bigger than the people who buy their product

[@kuburgess8176]

Yup! Disney lost sight of their fan base & became arrogant, thinking they could indoctrinate children & their parents against 3 generations of solid family values that made America a beacon of hope & prosperity.

[@wayneantoniazzi2706]

Disney also thought they were bigger than the state of Florida. Surprise, this isn't 1964 and Florida doesn't need Disney anymore. Disney's just another business down there now, not the be-all and end-all.

[@MOMO-m0m0]

Weird isn’t it? It’s as if there’s two different realities. Makes you question yourself sometimes

[@AZ-697]

Shows how (D)elusional they are.

[@agentooe33AD]

Disney is just one part of a multi-faceted satanic agenda. Disney failing is not the end of the agenda.

[@mrgraham5521]

They have literally destroyed Lucasfilm ( Star Wars ), Marvel's, Indiana Jones, and their theme parks. All huge money makers. I honestly can't even begin to fathom how you sit back and let that happen. If I had an employee do what Kathleen Kennedy did to Star Wars, that employee would not be allowed to touch ANY other product..... EVER!!!!! That is just common sense.

[@kenriddle3552]

Star Wars is worse than trash. Marvel always was trash even when I was a kid and I remember Eisenhower. Disney really needs to divest their assets.

[@todayisanewday7]

I agree with Star Wars, Marvel and Indiana jones but I live in Orlando and the parks are crazy packed still. The parks aren’t losing money.

[@mrgraham5521]

@@todayisanewday7 I was going by profits, as reported online for the theme parks.

[@theexistence193]

Truth!

[@azaze88]

​@@kenriddle3552marvel comics were great until the late 90s, they are unreadable today

[@bsraider87]

I went to Disneyland year after year. Staying home sick and watching Disney movies with my mom is one of my fondest memories with my mother. I will never set foot in a Disney park nor will I let my children watch any new Disney movie since their departure from traditional family values. They are disgraceful. Their brand, to me, is antithetical to America.

[@Recken1]

To a lot of us.

[@arejays6701]

Truly, they’ve lost the plot with all this alphabet community jazz.

[@atendriyadasa6746]

Boom! Antithetical to America is bad enough, these creatures are about being antithetical to HUMANITY!

[@DL-iq5zo]

Since Disney went woke some years ago, I made a personal decision to not buy any of their products. They killed the magic.

[@andrewlikestodraw]

Traditional family values puhlease… I’m so tired of people who are so closed off to change

[@StarStunt]

this is such a monumental loss for disney. I have never seen a brand destroy themselves so historically in my life. this will be studied for decades to come.

[@wayneantoniazzi2706]

How about the people who destroyed Hostess? For the love of God how incompetant can you be to bring a colossus like Hostess to its knees? Luckily someone saw value in the brand and bought the company or they'd be history! Just unbelieveable!

[@remicasallena]

I puke before ever watching Disney content again.

[@CashMoolah00]

What company stays at the top forever? Disney while still down is still makes more money than 90% percent of the same industry

[@thatguy913]

I don’t think it’s as bad as bud light. apolitical people were okay with Disney until south park mocked it, but everyone knew about and mocked bud light.

[@bigneiltoo]

@@CashMoolah00 What a pathetic attempt at defending Disney (and a False Dilemma logical fallacy). Disney destroyed itself trying to coddle insane men in drag and welfare recipients. And Disney LOST Billions so they made more than 90% of nobody.

[@TheAmbientMage]

People calling Bob Iger a good executive like he didn't overspend on a bunch of franchises he didn't know what to do with and then subsequently tanked every one of them. He's exceptionally competent at looking like he knows what he's doing while simultaneously destroying an entire culture.

[@johnwayne2140]

I suspect he has a hand in it too

[@tpsam]

Getting a job is always about convincing people that you are good not actually about being really good

[@pullyourheadoutpodcast2723]

He knows EXACTLY what he’s doing. He’s 1000% to blame

[@CashMoolah00]

Disney over saturated the market with comic book movies and now they wonder why people tastes are changing?

[@sabrinamassie5606]

I totally agree ... Iger opened the door to this madness ... I despise that man.

[@KevinTalbotTV]

I love it when wokes go broke

[@shaneelsharma96]

Yes me too

[@stretchstretch9112]

Me too

[@Nezuchan07]

booooooooooooooooooooooooooooooooooooooo!11111!!11 WOKE IS FASCISM WOKE IS DICTATORSHIP WOKE IS CORRUPTION

[@Nezuchan07]

DISNEY MUST BE ESTABLISHED COMPLETLY AND IF WORLD WAR 3 STARTS WILL SAY IT WAS DOLAND TRUMP AND REPUBLICANS HE BETRAYED US HE CONTROLLED HIS FANS NOT TO SUPPORT UKRAINE AND GAZA

[@Nezuchan07]

HE DESEVRED N O T H I N G !

[@kelaarin]

What's hilarious is that Disney STILL didn't admit they screwed up, they blamed the customer.

[@deanjohnwatch]

wokism

[@Justdont693]

Agreed. But we can’t go off of stock price. Have to go off of revenue. Which is down compared to usual. I say this because he said the company lost $160 billion dollars. That’s not true. Their value went down that much. Their value is based also on shares being bought and sold by us the consumer and also huge investment firms like state street and vanguard and black rock which control almost 25% of the worlds free flowing money. I doubt they will let disneys value stay down. Disneys ESG score is too high….

[@StoneCBears]

Elon Musk respond to Bob Iger at a news interview, "Go F#@k yourself!"

[@Recken1]

As a former Disney customer, not Disney +, just in general, I will take that blame and use it as a badge of honor. I refuse to pay companies that are actively trying to destroy America and her values.

[@Justdont693]

@@Recken1 whaaaat?! You don’t want to destroy America?! Bigot.

[@NorthernAviationAcademy]

Disneys main customers are families.. they went through with anti family policies which deteriorated trust that families had for Disney. This opens a huge opportunity for other companies to lay roots and take off

[@teastrainer3604]

Wait, are you telling me that a mass-market company that has alienated men, white people and straight people on an enormous scale is failing? I thought that strategy was the key to success. I'm shocked. Shocked, I tell you.

[@noName-kn1lx]

Yep no one wants to explain to. 5 year old why the princesses have beards at the magic kingdom

[@NorthernAviationAcademy]

@@noName-kn1lx exactly. At this point I don’t think Disney can ever regain the public trust they once held. Walter is looking down from heaven pissed

[@noName-kn1lx]

@@carochio8639 great! Why don’t you go buy its stock? Lots of people willing to sell it you lol

[@teastrainer3604]

@@carochio8639 If you think Disney is thriving, I refer you to Valliant Renegade's channel. He's a pro and knows what he's talking about.

[@evan6901]

As a parent I can say that I’ll never purchase or devote time to any Disney product or production. It’s clear that they don’t value their customers, it’s appears that they hate us or resent us. Everything they make is twice the price of non Disney products and now the products are literally harmful to children. They won’t get one penny from me.

[@aquarius5719]

Time to go for Lincoln logs, and Chinese movies. KZbin has a movie called "superman boyfriend" that is way more wholesome than Marvel. In China they censor anything that goes for family destruction.

[@bathumb45]

Your kids are going to resent you and wonder why all their friends got to see the awesome new Disney movie while they couldn't because their parent was scared of a cartoon lol

[@user-it7lf7kk8m]

More likely their kids will thank them when they are older and their Disney watching friends have devolved into pronoun swapping transdom and drug fueled nightmares camping on the streets

[@ausmate5235]

@@bathumb45 what a rubbish 🫣

[@ausmate5235]

Hope they never recover they gayLight beer.

[@captainhook3962]

The fact that you can have such legendary IP, like Star Wars, Indiana Jones, and Marvel comics, and still manage to lose and fail so hard has to be the most epic fail of all time in history of intellectual property.

[@countryjoe3551]

DEI and all the other left wing agenda tools are to blame for the destruction of the IPs.

[@raaspider]

thats because they decided to change the stories to woke ones no one likes!

[@jeffreyhailey2941]

They will have MBA lectures if not classes about this in 10 years

[@bhubbard6573]

Girl Bosses killed Disney

[@RazSkull673]

@@bhubbard6573woke and forced diversity plus homosexual themes in children’s movies killed Disney. When the “message” is more important than good story telling it is high time to stick a fork in it.

[@AverageJoe483]

It’s sad to know this generation of kids will know Disney as this terrible company .

[@RepentandtrustinChrist-sd8wl]

Is it sad to know the truth?

[@AverageJoe483]

@@RepentandtrustinChrist-sd8wl no genius . It’s sad Walt Disney gave everything he had , and they ruined it .

[@RepentandtrustinChrist-sd8wl]

@@AverageJoe483 You are seeing the fruit of what Walt planted. Guy was a high level mason. Time to open your eyes son.

[@AverageJoe483]

@@RepentandtrustinChrist-sd8wl Walt would have hated this crap , are you kidding me ?

[@wayneantoniazzi2706]

@@RepentandtrustinChrist-sd8wl Sorry friend, but you're wrong on this. Certainly Walt was as conservative as they came BUT he kept politics of any kind OUT of his product lines. Walt's Disney company was a refuge and a retreat from the real world which we all need from time to time and a safe spot for children. No propaganda, no rubbish, just entertainment.

[@guidedmeditation2396]

The bizarre thing about Bog Iger coming back to Disney is the fact he never left. He kept an office in the main headquarters and continued to go there when he was "GONE". There is some kind of monkey business power play happening at Disney.

[@willia3r]

Maybe it’s more apt to say that Bob Iger had temporarily stepped down from the day-to-day activities of governing Disney.

[@Recken1]

kind of like Obama buying a mansion in DC after his term was up.

[@480brad]

I remember watching an interview where they were interviewing the director of a marvel movie and she said she didn’t understand the movie and she never really liked comic books. They chose to put this person in charge of a movie based on gender/race instead of brains. Crazy.

[@robertsantiagoreyes]

Same with halo and it flopped hard.

[@480brad]

@@robertsantiagoreyes I know! I was so excited for Halo and it sucked 😢

[@robel3786]

@480brad Wait, what Marvel movie are you talking about? Who's this director? 😮

[@480brad]

@@robel3786 I just tried finding the interview and I can’t find it and my memory is sucky. I think it was Jessica Gao. On a similar thread, Taika Watiti just said in an interview last week that he only took the Thor Ragnarok job because he was poor. In addition, Marvel told the Secret Invasion director to not read the comics before he directed. If you don’t choose a director that cares then you don’t get good content.

[@AriseFromFlames]

They also cast Natalie Portman who said she didn't even like the Thor series but took the pay cheque anyways. Add in their horrible star wars comic books that made a character out of a rock and were authored by gender studies academics, not actual accredited successful comic authors. Hijacked.

[@LeviWritesBooks]

Disney can ignore reality, but Disney can't ignore the consequences of reality.

[@d_shuffles]

Well said

[@dixonhill1108]

You can say that about western civilization, pretty much everything nowadays is a product of low interest rates. A job is suppose to be that place that forces you to interact with reality when interest rates are low no one is in touch with reality. When personal debt is paying for everything you're not in touch with reality. Media/social media nad all that is just the far side of things.

[@jasonvoorhees6152]

​@@Quib28292ejej they don't fully keep all of it.

[@michaelcoletta4547]

@@Quib28292ejej Source? And what did its operating expenses, production costs, and marketing efforts set them back?? I notice you didn't use the term "profit".... interesting!!

[@michaelcoletta4547]

@@dixonhill1108 The whole point of this social experiment has been to consolidate power and control in fewer and fewer hands. Just like subprime loans; the rhetoric is couched in terms of social justice and helping the disadvantaged... but the practical effect is to take advantage of the useful idiots at the bottom of society and ultimately destroy what remains of a true middle class. We do not have moral leaders.

[@CHILIDAWG1203]

I can’t believe that we now have to “screen” any new Disney movie or series to make sure it is appropriate for our children… amazing how a legendary brand that once was a staple in every child’s life is now a brand most parents fear!

[@roberthertzman3798]

What are you screening for?

[@DsiakMondala]

No need to screen, they are guaranteed to be inappropriate for children.

[@mamba101]

@@roberthertzman3798Open mindedness I suspect.

[@alan_e_]

I think they’ve always probably been decently inappropriate, just now it’s worse. Kids shouldn’t be looking at screens anyway, they absorb too much to let corporate raise them

[@m.j3113]

​@@mamba101propaganda and crappy content

[@gcmfskg]

Disney doesn't care about its fan base. They'll get their Blackrock investments and that's most important.

[@TheAnnoyingBoss]

I just dont see how ford is going to survive.

[@Michael-tj5bk]

You get it.

[@LH-ot5rk]

Exactly.

[@ihunt12903]

Yup , stocks been going up last 3 months

[@Spongemonkey26]

Disney not only doesn't care about their fan base, they actively pursue angering them on purpose.

[@Aaron25thinfantry]

Disney is everything wrong with America

[@sonnylambert4893]

Disney is a huge viral bacterial fungal infection on American society. But Hollyweird is the all encompassing cancer, necrosis, malignancy across all of Western Civilization and much of the rest of humanity, sadly.

[@Attmay]

Not just America, but the entire west at this point.

[@paulw5039]

Thing is, the outcome should have been obvious to anyone. When you stop hiring based on talent and capability the quality of your product will suffer. Duh. And when your hiring criteria is that you favor minority hires, they will produce content that appeals to their group and not the majority. Also duh. So you have poorer quality products written for a smaller audience. I'm wondering if the Disney execs were sick the day they were teaching business at business school.

[@Seadoopapi]

Lol

[@ickebins6948]

@@Attmay No it's not the world... The US is by FAR the worst. No contest, really. America and amercans have to take everything to the extreme, there is no middleground or modesty. And in the end, this is what you end up with. Nowhere is in the modern world, do you have this level of extemes on both sides of the political spectrum.

[@ignskeletons]

I’m glad I grew up around the era of Monster’s Inc, Finding Nemo, Lion King, The Incredibles, etc. it was such a good time to come of age. The Disney that my younger siblings get is largely degraded and hugely political. It’s such a shame to see the fall.

[@robertsmithington8892]

Activist tend to be the most incompetent people in a market. He nailed it when he said that they have no one left that knows how to write a traditional story. We will see the downfall of our country from the the results of choosing activists over those with merit. From judges and economists, to writers and CEOs.

[@retiredby3570]

Millions are going to die, mark my words

[@TenFalconsMusic]

On the bright side, America (though weakened over the past couple of years) can take a lot of damage and still bounce back. Because the majority of people are good. The lunatics that are doing the damage are about to be made an example of. It's probably good that it's happening, because it will be a reminder for future generations.

[@GregoryIngle]

Absolutely nailed it.

[@meticulousperversions9064]

ya strap in for quite a ride

[@AliRadicali]

It goes beyond incompetence: I would argue that the ideology *precludes* good storytelling outright, in several ways. First of all, progressivism is reflexively against traditions, customs and tropes, so there goes thousands of years of storytelling knowledge right out the window. Worse, the ideology teaches values that are antithetical to traditional heroic virtues like selflessness and self-sacrifice. Finally, the ideology is extremely limiting WRT how certain demographics can or cannot be depicted. White guys can either be villains or pathetic punching bags. Women and minorities are amazing in every regard. And on and on. The ideological constraints put on any story mean that the outcome is predetermined: it is destined to fail and be boring and predictable in the process.

[@bobbygermano9926]

As someone who was a lifelong Disney fan, going to the parks every year, buying merch, watching programs, its sad to see what they have become. It will be hard to come back.

[@Ken-dk8ev]

Personally I would put your beliefs 100x over vain entertainments. That’s why these evil companies stay afloat. To many people live the Bread and Circuses mentality while the wolves are let loose.

[@TheAnnoyingBoss]

I think it was obviously like the collapse of rome where we can see it coming the whole time since the beggining and theres people just delusional about it. They construct this actual false reality and people pay to live in it.

[@thehunzz]

What if they go back to drawn animation?

[@zabrak999]

They went through a shitty period some decades ago & came back

[@thehunzz]

@@zabrak999 This is a whole different kind of shitty.

[@brandonpotts54]

What's crazy is Bob Chapek tried to keep Disney out of politics and was pressured to reverse his position. This all could have been avoided.

[@KG-oe8oo]

That is exactly what happened. Chapek was middle of the road and he was FORCED to make a statement - that was the pebble that led to the avalanche.

[@user-it7lf7kk8m]

Maybe he was just fronting for iger. Someone else pointed out that iger still kept an apartment at Disney so never really left.maybe chapek was just a decoy.

[@m.j3113]

He did, that video that he recorded apologising took them here. Iger never left, that's fir sure 🎉

[@michaelcoletta4547]

Bob was hired to be the fall guy... Iger saw the writing in the wall and found a scapegoat for all the blowback. Then he waited a bit so he could return to save Disneyfrom the mess he himself is most responsible for.

[@davidcrawford5324]

Agreed, and now they're paying for it after the RCID fiasco that they exposed themselves to scrutiny over simply because they chose to use their power and influence in the name of social justice with the LGBTQIA community over the bill that DeSantis passed in the FL state legislature preventing gender identity and LGBT topics from being discussed or introduced to young children in FL public schools. They cried and whined over people being denied 1st amendment rights to free speech etc. If they hadn't raised such a big stink over that, Disney would STILL have their privilege of self governance through Reedy Creek rather than having it stripped from them. Because after it was taken away, an independent organization under the state of FL has decided to look into their finances via an audit, and the further they looked into the company's history since Walt Disney passed away, the more evidence they found of impropriety and criminal malfeasance and negligence. Disney is going to lose money faster than ever now because they will soon be embroiled in a massive battle of litigation and before it's all said and done, they will lose everything and will be no more. All assets will be sold off and departments and organizations dissolved to pay all of their outstanding debts and attorney fees, court costs, money owed to the IRS that went unreported, future judgements for restitution and reparations to be paid back to FL as justice for their crimes etc. No way they are getting a taxpayer bailout when they already HAD access to taxpayer funds and misused them. The best they can hope for is a hostile corporate takeover and being bought out by another woke company who still has money to burn because Disney's is nearly gone

[@jedmerrill]

Saw The Marvels on day one because I got in for free, and I was one of three people in the audience. Disney has lost the people with wokeness. This is what happens when you make movies for 1% of your audience at the expense of the 99%, and thus your shareholders.

[@andrewelphick2304]

Ok what is woke about The Marvels? It’s mediocre and messy for sure but there is nothing woke about it.

[@raaspider]

all female cast in a "universe" that has many male characters@@andrewelphick2304

[@dcmastermindfirst9418]

Lol you poor soul I wouldn't watch that shit if Bob paid me to!

[@dcmastermindfirst9418]

​@@andrewelphick2304What the fuk do mean "what's woke about the marvels"???? Literally ALL of it.

[@카일마진]

@andrewelphick2304 the DEI cast whose only talent is looking several shades of angry....non woke movies would have fired them

[@ShinAkuma204]

The reason these companies don't seem to care about profits is because the goal has changed. Those who control these companies have shifted focus to social engineering. And they are betting they can change society before the money runs out.

[@solarion9802]

Only one entity can legally conjure the world reserve currency.

[@oneearthan]

The far left and woke made a deal with investment firms that they can use their shareholding and things like ESG to push agenda on other companies, in turn they will look other way for their crony capitalism and policies. It's stupid to believe that that same people in Blackrock who caused 2008 crisis, recession and homelessness suddenly care about LGBTQ and ESG. So These Investment firms push their agenda on companies like Disney and Budweiser.

[@jonathantaylor7167]

@@solarion9802hmm? elaborate?

[@solarion9802]

@@jonathantaylor7167 The Federal Reserve is the only entity on Earth legally authorized to conjure US debt digits from thin air.

[@susivarga7303]

How are they gonna change society if people don't watch their movies and don't take their kids either? Will there be a generational rebellion within the next 10y, young people bravely defying their parents and sneaking out to watch Disney at the corner cinema? I cannot get my head around this.

[@gbellard81]

There was a article where Disney employees(I don’t remember who) saying that we the audience needs to grow up because they are gonna continue this path because it’s the right thing to do 😮. That is so weird.

[@em_oh_why_oh]

@gbellard81 where can I find this article?

[@gbellard81]

@@em_oh_why_oh it wasn’t an article. It was a video reply by a Disney employee. I saw it a couple of days ago. If I see it I can put the link

[@MrShnigglepuff]

I remember when Disney was magical. Watching their movies and going to the theme parks gave you a feeling that not many other things could. The magic is gone. It is sad.

[@NOBLEMAK]

Their treatment of Johnny Depp didn't help either!

[@LembeckIsStaying]

Thanking Chinese concentration camps in the credits and removing black actors from posters for the Asian market also doesn't jive with their activist image. They're now a woke company who can't even "woke" right. 🤣🤣🤣

[@Lasastard]

The good news, in a sense is, that this now opens up a void in the entertainment space for someone else to pick up the slack that Disney is creating. All that is needed is a creative company to come in and just tell good stories, free of political agenda - and they have a really good chance at making a lot of money.

[@ikiwheese]

I hope this whole thing with Disney, Target, Bud light, and etc etc has sent a clear message to these companies to keep their mouths shut and their nose out of politics. You are a company to provide a service. Nothing more. Not everyone who works for you believes in the same thing you do nor do your customers. Just keep your nose where it belongs.

[@Chellenesstv]

Truth!

[@D.A.OhK.]

They've simply created product about, or celebratory of, or marketed towards marginalized groups. That's just social freedom. The people who want to cancel anyone who tries to support a marginalized group is the one being political. Disney will continue on long after DeSantis gets buried.

[@shaz2761]

Leftists lean nothing EVER!

[@wayneantoniazzi2706]

Disney could have very easily have avoided their Florida troubles by issuing the following statement: "The Disney company fully supports our employees rights to free speech and peaceful protest PROVIDED they don't do so on company time, company property, and do not presume to speak for the company." It could have been that easy. They show support for their employees and without taking sides or getting political. Dummies.

[@theexistence193]

Truth!

[@robnemily]

Our family is done with Disney and have been for a while. I guess I should thank them for encouraging us to go camping and do more outdoor activities. I just wonder who was knowingly in on the suicide...

[@carochio8639]

2019: $70B Revenue 2020: $65B Revenue 2021: $67B Revenue 2022: $83B Revenue 2023: $90B Estimated Revenue

[@bigneiltoo]

@@carochio8639 Now show us their last 10 movies.

[@bigneiltoo]

@@carochio8639 BREAKING: Destroying Star Wars, Marvel and Disney is bad for business.

[@colincopland3665]

@@carochio8639 How many full time employees at Disney World and Disneyland are on unemployment insurance and food stamps?

[@robnemily]

This is an elementary valuation error. Now show me expenses and profit, and future projects with high expected returns. Today's stock is lower than stock of 9 years ago, and it's less than half of peak price of 2021. Given that they still are in an ideological war with more than half of their customer base, I'm pessimistic about any long term upturn in Disney performance within 3 years, if ever. And in the process they've invited fierce competition who are happy to tell stories with traditional moral values that appeal to the mass family market. Disney influences and rides the wave of culture, it's not the ultimate driver. This is hubris plain and simple. @@carochio8639

[@stevecoover4268]

I hope to see PBD and his companies a 500 billion dollar company or more. I've watched valuetainment for years and it just keeps getting better.

[@desertshadow6098]

Bring on the shareholder class actions against Disney. They have severely and willingly and BLATANTLY ducked out on their fiduciary responsibility to produce family entertainment in lieu of anti-American inflammatory rhetorical proganda. Their efforts will erode their fan base and deflate their theme park appeal for generations.

[@wlamb9]

Exactly. As a publicly traded company, their job is to create earnings for shareholders, not indulge their personal biases and attempt to force them on their customers.

[@bigneiltoo]

@@wlamb9 Obama changed the laws in 2015 regarding this, I read. Now they can say they meant well. But after Bud Light and SCOTUS rejecting Affirmative Action they are on thin ice.

[@Mr-mopar]

Look who the biggest stoke holders are..globalist , child trafficking, scum bags. This is being done on purpose and black rock is loving it…they will not stop pushing the narrative.

[@D.A.OhK.]

"Disney Parks has just released its fourth quarter and full-year earnings, posting a record $32.5 billion in revenue for fiscal 2023, which ended September 30, 2023. For the fourth quarter, Disney Parks reported $8.3 billion in revenues. Here’s a look at the past full-year revenues: FY 2023: $32.5 billion FY 2022: $28.7 billion FY 2021: $16.5 billion FY 2020: $16.5 billion FY 2019: $26.2 billion FY 2018: $24.7 billion FY 2017: $18.4 billion FY 2016: $16.9 billion FY 2015: $16.1 billion"

[@Flameblue03]

@@D.A.OhK. How dare you introduce a different perspective...we are gathered here today to hate on Disney lol

[@Beavis1]

You can't trust your kids with Disney anymore. I never thought I'd see the day, but here we are.

[@hrod9393]

I dropped disney+ when they let Carano go and I havent been back. I wrote the exact reason to them They didnt change their tune.

[@randomallen7093]

Lost 156 billion and they had Star Wars AND Marvel. Jeez

[@harnessworx3046]

Anything Disney buys for the last 3-4 years was guaranteed to be trash…it was funny how predictable it’s become

[@Attmay]

@Callum_96 The money from those hits has mostly been spent by now.

[@larrydavid7657]

For 15 years, my family used to go to Disney World at least once a year. We loved Disney. We finally had to say no more when it became apparent to us over the past few years that they were attacking the nuclear family and the innocence of our children. I hope they learn from this.

[@TJSaw]

A male fairy godmother is the norm at Disneyland nowadays. I totally see your point.

[@lindabradford9591]

​​@TJSaw seriously? That's pathetic

[@reaversix2798]

Same, we no longer visit Disney parks.

[@trashtoart1165]

@@lindabradford9591google it dude with a mustache in a Disney princess dress 👗 why would you take children to a place like that?

[@lsd8497]

They haven't learned nothing. They didn't lost all that money in one day. This means it's deliberate no matter how much it costs them.

[@challez61]

disney worked so hard to be politically wrong it is showing everyone else what not to do

[@TheMoneyMakingMentor]

I still don’t understand how smart educated people would destroy such a great company

[@OtisFlint]

Spend 5 minutes on a modern university campus, and you'll understand that it is because of their education.

[@wayneantoniazzi2706]

They may be educated but they're not smart. The late great Chicago journalist Mike Royko described people like them perfectly: "Educated beyond their level of common sense!" And they're all around us, we see them every day if we keep our eyes open.

[@Karyabs]

They're educated but may be not smart

[@boarhog1979]

Just because you have a college or university degree hardly means you are smart

[@gorkyd7912]

They are trained up in self-destruction. They are meant to destroy America and the West so of course if they all go work for Disney they end up destroying that too in the process.

[@hrpickinstuff]

My family was raised on Disney. We bought every video, went to every movie, bought tickets to their live events, had season passes to the theme parks. We gave them 💯% support for decades. Until they went "WOKE". They can't make a movie these days without a woman or minority lead character or race baiting guilt agenda. God forbid you have a strong male hero in a Disney movie these days. We're sick of it. The brand is d@ad to us. We go out of of our way to not touch anything Disney.

[@user-je8fz3oh3k]

They did not choose to go WOKE. They just had bad shows and bad writing. WHAT IS WOKE? I was watching a old show in HBO called Six Feet Under. The show is about the family. One son is GAY. One of his boyfriends is a GAY COP. The dad is dead. I think you guys would call this show WOKE but it was in 2005. I'm so sick and tried of people saying WOKE for any damn show that has a gay guy or a woman lead. STUPID. Disney has BAD WRITERS.

[@elizari3]

Same here ! They destroyed themselves by aligning with China over the American people. They sold out !

[@hrpickinstuff]

​​@@user-je8fz3oh3kWoke has nothing to do with Gay? Woke is a collection of $upid ideas. One is the idea that you can't hire wht people because you feel superior to minorities and need to offer them charity by handing them lead rolls. (I'm a minority by the way, (we don't need your handouts) The courts have ruled Affirmative Action to be illegal. Woke is a boycott of all society norms. It's the idea that you are willing to destroy a company with a 100 year history of success to push your own flawed ideology. Woke means different things to different people. Some say its an attack on religion, Some say it's the soft on crime agendas that woke DA's have. Either way we don't want any part of your toxic nonsense and we make that clear with our wallets.

[@frankcrosby6222]

​@@user-je8fz3oh3kdude... woke means forcefully inserting a left-wing pandering agenda in all our art and media these days. Changing the races, gender, sexuality. Forcing an all-encompassing narrative in everything. Art is like butterfly wings, you start touching it and screwing with it, it never gets off the ground. It wouldn't be so bad if it wasn't so belligerent in its virtue-signaling, girl-boss, critical theory bull crap.

[@frankcrosby6222]

​@@user-je8fz3oh3kI was a huge fan of Six Feet Under. It was a major "counter-cultural, Coming of Age, California weirdos, " type of story. It was opening doors, not shoveling propagandist non-sense in our faces.

[@rizzlervontrappe1515]

We’ve been watching this happen for well over 4 years. Bob Iger bought all these iconic IPs and drove them into the ground. It’s basically a leper colony as it stands. They need to purge all the activists, hire quality writers, actors, producers and directors, and get back to making quality content.

[@ryanroehrig54]

Iger is absolutely to blame. He bought these companies and drove them directly into the ground.

[@mr.meeseeks2310]

Don’t forget Kathleen “PUT A CHICK IN IT AND MAKE HER GAY” Kennedy

[@SomeCanine]

Iger was brought in to run the company. He only owns 0.6% of Disney, likely as bribes to get him on board. He is a merc doing the bidding of Vanguard and Blackrock. They are the true villains in this story.

[@jamestaylor841]

Kathleen Kennedy mate she started on starwars and they moved her up

[@SomeCanine]

@@jamestaylor841 Lucas INSISTED that Kennedy be put in charge of Lucasfilm. More than that, Lucas himself is woke AF. Remember Red Tails? The woke all black ww2 fighter plane movie that bombed? That was his movie and he went around saying that everyone who didn't watch it was racist.

[@antonioperez-ns8vt]

why would Vanguard and Blackrock was him to destroy the company? They're in the business of making money, right? @@SomeCanine

[@chadcurtis7967]

One correction, Bob Iger never left, he literally never left his office, he was Chairman of the board during most of “absence” and was a “consultant” during that entire window. They will never recover, they canned the creatives and replaced them with activists, he cannot undo this. They will either need to sell to a competent company or purchase one to run its studios.

[@marlonmoncrieffe0728]

Eh, I would not bet against them.

[@geoff3103]

bingo. He never left completely. Wasn;t he Executive Chairman or something? I saw that in a news story when he "retired" and just knew he was out of the limelight but still in charge.

[@grandidea2085]

My daughter received one share of disney when she was born in 1989. It was worth $105. It’s worth $92 today. I would say they have not kept up their side of the investment bargain.

[@Recken1]

I haven't followed Disney stock, has it split since then or is it only 1 stock worth $92. There can be some nuance. That's not to say it's not possible and it is 100% Disney's doing. I'm just asking for curiousity.

[@ErfonElijah]

Truly incredible and sad to see Disney not understand or care that they are self destructing right before our eyes

[@Ambassador_Gkar]

How long before they install a Transgender World, at the park 🤨🤬

[@Ken-dk8ev]

I’m not. If they’re pushing evil onto the most vulnerable group then they need to be gone.

[@nategarcia858]

YOOO ITS MY BOY!!! I love your reviews man been waiting for you to come back to KZbin and starting posting again and GIVE EM THE LOVE.

[@remicasallena]

Its not, they truly betrayed us in a malicious way.

[@slimerone]

This is all being done on purpose and according to plan.

[@augusthaze8704]

This is an amazing time for people who wanted to start a children's entertainment company

[@NoName-rl3fh]

Brave Books :)

[@andrewdamore2571]

Tim Pool has mentioned it

[@TheBartExperience]

Also Bentkey

[@slimerone]

Bentkey is the new kids entertainment app. Not a crazy content library yet but the shows they do have are family friendly with no political bias

[@augusthaze8704]

Thanks for the replies I'm actually going to have my first baby sometime in the next two weeks. Hopefully when he's older things will return to normal

[@andrewoliver2305]

"With great power there must also come great responsibility" -Disney failed here.

[@GarryReyom]

Disney: “We are a family company” Also Disney: “Pedophiles are lit”

[@chriscostello3215]

Bud Light gets an honorable mention in the greatest brand suicide competition

[@MrPrepaidburrito]

This is happening to most publicly traded organizations. Empathy has been weaponized and can’t be questioned.

[@stevecoscia]

Disney's diminished value is a sad story. Everybody loses. I used to enjoy a day at EPCOT whenever I served Orlando clients. I'd stay in Orlando an extra day just to enjoy EPCOT's international food and beverages. When Disney went woke, I ceased the EPCOT visits. It was a lose/lose situation. I won't spend another nickel on Disney.

[@DonesdeMotivacion]

Come to Universal.... but is getting spilled there too.

[@MilwaukeeF40C]

Were you some kind of old gray jigolo?

[@markpallottinojr]

It's insane! I've said this several times, but I have to mention it because it is truly unbelievable to think that the company that I used to trust with my oldest child (17 now) when she was young, is the same company that i can't trust my youngest children with. I won't even let my kids watch something produced by Disney unless i screen it first. This is the exact opposite as my oldest as well as how i grew up.

[@D.A.OhK.]

Disney's been making R-rated films since the 80s. What content intended for children are you trying to protect your kids from?

[@venicebeachsportsnetwork6677]

You might be a bit of a Karen

[@johnwayne3085]

We watched Disney movies in Elementary school around Christmas break.

[@MRios1128]

@@venicebeachsportsnetwork6677stfu. You obviously dont have children

[@beatrizbecker3728]

@@D.A.OhK. Probably animations that include gender ideology.

[@StormC9101]

I think I speak for everyone when I say I miss the days when I was able to trust Disney. Disney was one of my main go-to’s for entertainment when I was a child, and I’ve been to Disney World three times (im 22 years old). I NEVER thought in the history of the globe that Disney would ever go from everyone saying they’re the best thing ever and can’t get enough of it to celebrating their failure and hoping they go bankrupt and out of business. Disney has lost my trust as much as many other people in these comments, and at this point if Marvel & Star Wars weren’t owned by Disney, I’d have absolutely NOTHING to do with Disney. I’m to the point where hoping those two franchises get sold to another company that’ll actually care about them, put out quality over quantity projects, and NOT try to force agendas and beliefs down people’s throats!

[@aquarius5719]

The brand is dead. Crying on the dead horse will not bring it back.

[@StormC9101]

@@aquarius5719 I’m not crying on it, I’ve thrown in the towel. I’ve tried giving them chances, I’ve given them the benefit of the doubt despite so many people saying I shouldn’t, but I just couldn’t take it anymore. You are correct, Disney will never be on top of the world again, and what they’ve done to Star Wars and especially Marvel I will NEVER forgive them for as long as there is breath in my body. Obviously we’re not going to agree but those are my thoughts and no one else is in charge of coming up with them for me.

[@aquarius5719]

@@StormC9101 People do not change. So you either change the people or you get the same results.

[@jamesdrake2378]

ESG is part of all of all of this. Frankly I don't completely understand the mechanics of ESG but from everything I read they have a lot of influence.

[@elmarakovideo]

Great discussion. Disney today is simply a Zombie Company. Rebooting past successes while consistently releasing animated flops.😑

[@Thugblader92]

Grew up with Lion King, Hunchback of Notre Dame, Beauty & the Beast, Pinochio... All those are supreme movies from my childhood. I was baby sitting my nephew who's just turned 5 and wanted to do a movie night with some disney, snacks and staying up "late" with the brat (10pm, he was shocked). I couldn't find a single movie without political influence either in story even from the synopsis! In the end I had to dig up my NAS and run the old ones I saw as a kid to have anything to watch without influence. Was a good time, but still scary as hell.

[@appleforever6664]

Disney went WOKE! Thanks Iger!

[@carochio8639]

2019: $70B Revenue 2020: $65B Revenue 2021: $67B Revenue 2022: $83B Revenue 2023: $90B Estimated Revenue (Woke Revenue?)

[@-KillaWatt-]

It's often forgotten about but the ESG scoring system has had irreversible damages on businesses worldwide.

[@mellowtones1985]

This is all intentional.

[@cesiliaduarte1781]

If Disney continues the way they are, they can go out of business. Sick company.

[@mewtwomotherfuka]

Still worth 150 billion. However their spending hasn't reduced yet. That's the problem. That's why they only releasing 1 movie in 2024, cause they have to downsize like a company who just lost 60% of their value.

[@cesiliaduarte1781]

@@mewtwomotherfuka Thei're trying to indoctrinate children with gay characters, same sex couples, trans characters. It's sick, I hope someone with a brain and actual desency starts running the company otherwise I want them away from my kids.

[@Lou-fm1ro]

Big companies like Disney aren't going anywhere it's not unusual for the federal government to bail them out and subsidize them so in the end tax payers are supporting these companies continued existence

[@arrosconpollo1]

This is a great conversation. The insight about how they fired their story telling talent is so sad. In addition to ruining Marvel as an IP, they completely dismantled and destroyed Star Wars. That’s crazy!

[@markadler8968]

A huge percentage of the population has had enough of "The Message" ingrained in everything, especially Disney/Marvel movies. I personally think that even if they completely reverse course the damage is done. People will assume that either the new movies/shows contain progressive messaging or just refuse to watch out of spite.

[@LordCousland]

You are right! Disney will have to commit fully to create wholesome family entertainment again, and prove it with quality movies in a course of at least half a decade if not entire decade to gain back some trust. I personally will not going to support them until see substantial changes. Political messaging has to stop period. No if or buts. And they have to get rid off all of their "stars". I will not support anyone of those rich entitled arrogant little shits who think they are better than us. Hire new talented and creative individuals from outside the Hollyweird circle jerk.

[@samblack5313]

Not even spite… on principal. You don’t get to abuse my core values openly while trashing things that shaped my childhood. There is no comeback.

[@kinggoya8610]

Its crazy New Orleans recognize your talent and success. It sucks that outside organizations will recognize your achievements but your own people rather use you for their own prop up.

[@VisionGCclips]

PBD is always crushing it! Love seeing you and your team’s success.

[@a5dr3]

Iger set up Chapek to fail. - I don’t know why they think Iger is so great. He has consistently and massively mismanaged.

[@fernandofigueroa2408]

He is doing what Blackrock tells him to do.Let's not forget that Blackrock is the major shareholder of Disney and many other companies.

[@danielcastiglione5328]

When you go to business school, at least when I got my MBA, the number rule of business is to maximize profits. If you don’t follow the number 1 rule, you won’t be in business for long and nothing else matters. Most of these Jokers forgot the number 1 rule. Sears was the case study I used in my MBA. How Amazon beat Sears to the internet. Sears hired a bunch of consultants to develop an internet catalog, where Amazon just rolled it out and said we will fix it as we go. After a year Sears was already out of date with their internet catalog.

[@gratenate4932]

Thank you gentlemen! Truly unfortunate to lose Disney! Frankly THEY DESERVE IT. This is an atrocity. Speaks to societal decay!

[@Waltvault]

We aren’t losing Disney. Lol I work there and they making bank like they always have

[@gratenate4932]

@Waltvault I heard that an all-inclusive super-week for a family of five is $40K. Any truth? Billion dollar losses in the past couple years? Stock price plummeting? Success story?

[@jackplumley3308]

@@Waltvaultyou sound like a character out of Orwell’s 1984. Oceania has always been at war with Eurasia 🙄 blind and brainwashed to the bitter end. Even after Disney goes belly up you’ll still be declaring that it wasn’t because they injected woke identity politics into their movies, it wasn’t because they put radical sexual and racial ideology into children’s tv shows or parks, yes it will be because of “changing tastes” or “declining market share” or some other word salad that absolves them from their own poor choices to push this nonsense on people. You, like Disney, have learned absolutely nothing.

[@ShadeDraws]

Get a life. Yikes. lol@@Waltvault

[@samblack5313]

@Waltvault That’s some wild disconnect with reality. Not surprised you work there. Does your beard match your dress?

[@billmcmeekin7909]

I've lost over 30% in my stock price due to poor policy change in last three years. Wish I'd never bought Disney stock! Who would have thought Disney would go this direction to fail? :⁠-⁠(

[@bikesbabes4721]

They went wacho more than 3 years ago... I could have told you 😂 But, I'm sorry for your loss mate.

[@hrod9393]

I recall in 1996 they had ELLEN as part of the dino world ride... I was like WTF... Now we know why.

[@reimagineuniverse]

rule is never fck with the mouse. never buy. either low or high, it is always unexpected

[@megageek8509]

As soon as I saw their first new starwars I new there was an issue. It was confirmed when the new phases of marvel were announced.

[@aquarius5719]

The first red flag was The Force Awakens. Killing a parent in a Disney movie was a sign. In Rogue One you have the first Disney princess who does in a nuclear attack. The Last Jedi turned toy stores across the world into museums. Solo toys made it to the bargain bin in one week. It was full or warnings. The firing of Gina Carano actually made stocks to decline. I am sorry you have lost so much money. The brand was destroyed long ago. But customers were patient and complained on loud. But they now got fed up and this is why losses came. When Disney bought Star Wars, trading channel moved up between $97 to $114. It was a money printing machine in 2012. The maximum stock price was around $150 so you may guess how much weight Star Wars customers had. Disney did not buy a brand or a logo. They bought a well shaped customer base. But Disney decided to play mental games with customers. All that internet noise with complains were actually customers venting and hoping for the company to change. Today with a price below $97 you know the company lost a huge chunk of customer base. And it is likely that the price is overestimated I was a lifetime faithful customer of Star Wars. I got fed up of corporate drama messing with my entertainment and now my wallet moved to Battletech forever. No change of management will change that. The best indicator to see how a company goes is it's customer base. You become a customer and you will see red flags.

[@NJovceski]

Disney's problem is that they completely abandoned their core customer. FAMILIES. You need your core product to fund your niche, but dont go completely catering to niche with no incoming base to support it.

[@Soup-man]

They also bought up properties for geeks like Marvel and Star Wars and tried to make them for women and girls (even though it used to be a stereotype that girls used to hate geeks) Like they murdered the entire Star Wars Expanded Universe

[@gloriauselton9897]

Disney has thrown away the complete trust of parents everywhere. I'm a grandmother of 12 grandchildren. Although my 6 kids were taken to Disney world not anymore no Disney anything. No books, movies, Disney + gone, no clothing, no coloring books. I'm sure Disney is glad to see my family go and I'm happy to oblige! I was out shopping with little granddaughter she picked up a book...grandma's always going to go for the book, it was a Disney book, I told her to make another selection because Disney are bad people who don't care about what's good for children nothing Disney!!! When we go to Florida we go somewhere else for family fun!

[@sinclairreed5367]

My 3 grandchildren wanted to go to Disneyland, After figuring the flights,the hotel,the rental car,the parking the tickets,the food plus extras,I bought them used quads,with all the gear to ride around our property,not one of them thought about Disneyland land after that. Imagine all that money and waiting in lines for hours? Iam glad we made the better choice.

[@samblack5313]

Disney may not like it, but THIS is what a strong woman looks like

[@kennetzel6101]

After Bud Light made their incredibly bad decisions we all thought "No way another big company does something this stupid". Then Igor stepped up and said "hold my beer".

[@fernandomaron87]

He's been doing it with Disney way prior the Budlight ad, some years before it actually.

[@velazquezvelazquez2742]

It's time to say no to those companies that punish half the world for saying what they think, I hope they continue to cancel more, Walmart also follows the same path. For my part, I don't have Disney but if I have bought at Walmart, I won't buy any more. I have noticed how they also attack actors and actresses who say what they really think and silence them and then they have to reluctantly retract it.

[@kaleiohulee6693]

Disney could get away with a lot of mistakes because that's just the nature of the business. The problem is they kept doubling and tripling down on them making it obvious that it was all intentional. They kept at it so long they managed to redefine themselves for at least a generation. I don't mind supporting the things they occasionally get right but its getting really rare.

[@liberTvalance]

Iger didnt leave Disney. He kept his office and sat on the board. Every tme that Chapek tried to right the ship 25 activist would go running to iger and he always backed the activist. He thought he could control the activist and people would consume no matter what. This is 100% on iger. He allowed it to happen and stopped Chapek from attempting to get out of the culture war.

[@Elsa-um2il]

I feel like cancelling my disney plus. Im starting to despise them more and more

[@aimhigh3701]

To understand the madness of a society or company obsessed with politics, one must imagine a family that only talks about chores and household maintenance as opposed to art, music, laughter, storytelling and games.

[@Jim90117]

If you're a business then I cannot stress enough that this is not the environment to be poltical in right now. The polarization is so great and access to information is so easy that it is an incredible risk to hold strong political views at the forefront of your business.

[@aquarius5719]

The brand was dead in 2017. Theyanaged to turn toy stores into museums world wide. Stock price falling means stock holders did not monitor the health of their investment.

[@jtmann2002]

I just want to know why Disney spat in the face of their biggest fan base- families. I will never let my kids watch Disney again because I do not trust them

[@GabrielGarcia-lw4tb]

Good decision

[@rorypotatochip1373]

I’m pretty sure at this point we could grab a random handful of tradesmen and do a better job then Disney management. Trade-folks tend to have common sense.

[@gorkyd7912]

That's why built the original Disney. Tradesmen, cartoonists who pumped out drawings as a commercial production.

[@flip7319]

And a sense of humour 😊

[@liaml.e.5964]

🎶And now the rains weep o'er his halls, with no one there to hear...🎶

[@YouTubeUtah]

!!! PBD !!! another good expose' and example that major corporations should simply stay with sensible values, and steer away from the "woke" non-sense. A thriving business must be grounded in reality, not mental insanity.

[@kuburgess8176]

Agree💯

[@DrawnInk1]

The trouble is the people who destroy these companies never get any penalties. They walk away with golden hand shakes. The employees on the other hand get screwed.

[@daredevilseyes7493]

Disney is at a point where they have to take movies out of theaters so fast because they're losing money for it being at the theater. That's pretty bad

[@minimatemasterworks]

They made a terrible choice in telling people what they should like instead giving people what they want. That's not just a woke thing either. Just thinking they can force people into liking poorly written stories, poor fx, poor acting is filled with so much arrogance.

[@kinglego]

It is so heartbreaking to see a beloved company from my childhood fall into such a dark path and expect all of us to just follow suit. I was talking to my wife the other day and that it’s amazing to me how much garbage is in all these shows anymore. It’s to the point we have to google reviews or watch it ourselves before we can trust or children to watch any anymore.

[@raaspider]

exactly why you should not be sad about it, they purposely changed just kept the name Disney.

[@BullseyeBob1]

Disney- “maybe so, but look at our ESG score.” 😂

[@devilwarr1or]

Problem is the people who destroy these companies with their wode agenda end up simply quitting and slinking away but they dont give up their agenda. They simply join another company and continue on their way.

[@Nickpetronio]

That’s what I worry about. I don’t know if Disney executives who hired all these DEI radical leftists types truly understood who they were dealing with and what they were getting.

[@huhhuhhuh4069]

I grew up on Disney and loved the company growing up. Now I hope they go under. They've become completely ideologically possessed and have turned on their own customers. The worst part is that their new products cause societal harm, in my opinion.

[@carochio8639]

2019: $70B Revenue 2020: $65B Revenue 2021: $67B Revenue 2022: $83B Revenue 2023: $90B Estimated Revenue

[@TheBartExperience]

Source?

[@The_Primary_Axiom]

@@carochio8639 Again that is revenue that is not profit. Don’t you know how business works ? If daddy Blackrock and mommy Vanguard weren’t pumping money into Disney for pushing their propaganda, they would be practically bankrupt right now. However, they keep pumping money into that company. What good is $83 billion revenue from source a, b and c when that year you lost 200 billion from source d, e, f and g ?

[@TheKandidKate]

I just ache at the thought of Walt's legacy being destroyed. But, I guess it is not his legacy anymore. He would not want his name associated with what it has morphed into. I wonder what his progeny thinks of all this.

[@CoolCoyote]

btw i remember back in 2001 disney came after us for using the woody wood pecker sign for our firewood business, no not in the big US of A but in little ol new Zealand. how they even found out about that i have no idea since we were a small business at the time, but it happened, now thats a tiny example of how disney has gone after everyone no matter if you a tiny business in the middle of nowhere. n.z is a country of about 4 million people with about 1.5 millions immigrants added

[@Sammy-34079]

who cares for u disney ie best company since i own there old disney films and 2000s=2010s of marvel movies and some old disney blur-ray

[@adnaanu]

One of the main rules of business is knowing your audience. Such a basic principle, yet Disney doesnt seem to get it.

[@kittenluvzu]

They got it. They believe if they keep pushing the message, you’re so stupid that you’ll start going along with it.

[@mattschrader5047]

@@kittenluvzu And they are correct in making that assumption. The old frog in a pot of boiling water analogy still rings true.

[@michaelmcdermed700]

Iger isn’t an out of touch, old CEO. I fully believe Iger was onboard with the ideology. The problem is he grossly overestimated the demand for the woke message. On top of that the front line creators at Disney are not concerned with profitability at all. They just see vehicles for the message.

[@aquarius5719]

The merit of Iger is to borrow money and go shopping and spend money. The new Godzilla movie costs $15M. About 1/10 of a Disney movie. She Hulk paid $200M for twerking special effects, Godzilla Minus One paid $15M for an awesome film that promises to become classic. It has Jurassic Park and Jaws vibe.

[@GameTime-yj6qv]

A political or social agenda should never be more important than the story a show or movie tell. People watch to be entertained. How a company that owns Marvel and Star Wars, plus have all the history and classics that Disney has, and still lose 200 billion is mindblowing.

[@Soup-man]

Dude, they literally killed the entire Star Wars Expanded Universe when they bought it

[@futuretrendsnow9105]

I love what he says about how we gave them so much good will and trust because of who they were and what they did and they turned and insulted/attacked those who granted them that good will.

[@Stephanie-lg1cm]

🇬🇧We used to subscribe to Disney+ but cancelled this when the programming took a woke turn. We used to visit Orlando and the parks every year since 1989. Last year was our last,; we spent the whole time commenting about the cost of everything versus the value for money. It felt like you were getting a fraction of the experience for a much higher price. Also being in the parks felt like you were participating in the hunger games (May the best man win). We will still come to Orlando but Universal will be our park of choice, they have remained laid back, welcoming and consistent with pricing over the last 5 years.

[@schris3]

Is sad but unsurprising that the discussion of Disney's decadence have been reduced to left or right wing. I just need good movies that speak to my heart how Disney used to do, I don't need them to reflect my views and opinions every single time.

[@lofimusicbygrizzlybeatz]

I’m a former castmember and can’t agree more.

[@aebalc]

There was a time when, if a Disney movie was being released, my family was going to the movies and I didn't even need to know any details about the show. Disney was 100% trusted for both family friendly content and quality.

[@Nickpetronio]

Absolutely agreed. It makes the fall of Disney so much more painful.

[@88wizeguy]

I'm a Caucasian 90s baby. I grew up on Disney VHS tapes and going to Disneyland as a kid. It's so sad to see what Disney has become. All those movies were so magical as a kid. My childhood has been engulfed by this woke madness

[@rankoorovic7904]

Hard to fell sorry for somebody that did it to himself.I still treasure the old Disney

[@davidbridge5652]

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