Greed Turns To Despair - Nissan Dealer Profits Erased

[@marktibbetts3799]

They would rather go bankrupt than lower their prices. And they ARE.

[@revnation_auto]

Yep

[@lot2196]

💯. I've been saying this for years. They will never go back to pre-covid business models.

[@kiwiroy48]

I worked as a technician from 1973 to 2013 we made good money till 2000 the Parent company ,manage to keep taking money from us in the form of Warrantee repairs .Example is the time you get paid for all repairs is not enough ,it takes 10 hours to replace an engine and get paid 7 hours and you cannot possibly do it in 7 hours .they also dont pay for diagnostic time ,you have to keep up with training monthly taking computer training and dont get paid for the time

[@revnation_auto]

Wow, that’s criminal and not surprising at all. Sorry you had to go through that my friend.

[@colbysmith1398]

Same reason I left that industry. Used to be a GM tech

[@raybruce9522]

That’s why I quit mechanic work in 1986 and became an airline pilot. It pays way way more. If you are under 40 years old you might consider it.

[@MerwinWren]

@@kiwiroy48 My mechanic, who has been independent for the last 20 years left dealerships because he was told to recommend services the customer didn’t need.

[@turbotheamericanstaffy]

Its a basic playbook these days for car manufacturers. If customers like the model, charge too much for it. If they really like the model, axe it. If they hate a model, pump out tonnes of the things. Let them fold, because they are acting like tyrants and it has to stop.

[@revnation_auto]

It’s a circus

[@lot2196]

Fewer vehicles but at outrageous prices is the new business model. They discovered during covid people would fight to pay over MSRP. They will never go back.

[@lolaclyde7915]

why would you mark up a vehicle if it's been on the lot for over a year?

[@bradley7506]

Vehicles on the lot for a year are basically used and should be heavily discounted but that won’t happen…

[@robertmccool1543]

It gives a the illusion of a higher starting price point phycologically to the average consumer

[@BoopSnoot]

3:05 That's not how it works. A dealership that could support 15 salesman ends up laying off 7 and the remaining employees end up making the same as before. Dealerships are also now extremely rarely privately owned, and instead are part of huge conglomerates, meaning the years and years of record profits can likewise sustain them for a very long time.

[@Bufordpussar]

Getting rid of compacts seems to be what all the companies are doing. Everyone wants a compact yet they won't sell them?

[@revnation_auto]

Cost per unit is all they’re looking at. Not back end profits. Every brand is selling their cheap models like hotcakes but initial profits are low on those models. Greed, and short-sightedness and the drivers.

[@voxel999]

Low margins. Greed is right. You can have higher profits with lower volume vehicles (with larger margin). Why sell 100 cheap cars when you can sell 5 more expensive ones and make the same total profit? It’s very short sighted because we all have a glut of new expensive SUVs and trucks.

[@robertmatthews2009]

I retired from car sales at the end of last year. Prior to that I sold cars for 21 tears and made a good living until 2023. In that year I was making not much more than minimum wage. It was a good time to retire. I feel bad for the sales people who depend on it.

[@jeffsmith846]

I have owned three new GT-Rs, and two new 370Z Nissans since 2010. I planned to buy the new Z when it came out. Finally the local dealer got in a USED Z with 300+ miles on it that they had bought at auction. I tried to make a deal on it but they wanted $18k over sticker for it. They said I could get on the waiting list for a new Z but it would be a bid process for the six people that were on the list. Their greed has cost them dearly. I will never buy another new Nissan.

[@littlestinker9716]

Biggest problem at Nissan is potential buyers see the dealer markups, laugh, and immediately leave. Nissan is a dumpster fire of their own making.

[@revnation_auto]

Yep

[@jerryt87]

Yep. Spent the last 2 months trying to buy a 2024 Nissan Frontier PRO-4X. Could not get a deal done. Every dealer here has 1 to 2k of addons on every vehicle, and they will NOT remove them. Even when I told them I would buy the truck today if they took the addons off. Nope. No deal. Its crazy.

[@melvinjacobs2328]

By doing add ons on slow movers, the dealers are getting what they deserve.

[@revnation_auto]

Yeah it’s really stupid. It’s so they can act like they’re saving you money when they take it off.

[@PrepperDawg]

If I were in that industry I'm thinking somewhere like Kia or Hyundai would be a start for salesman

[@eddym5532]

With average salaries of 15 an hour who in heaven can afford to buy a new car?. We in trouble trying to buy over priced cars that are not dependable and need lot of maintenance.

[@JCT442]

I'd rather be at Nissan than Stellantis... how about the latest Wrangler/GC PHEV recall from that shit show??

[@eddym5532]

That car lot looks like, like a ghost house, nobody in there browsing or buying. SCARY.

[@revnation_auto]

Yep, they are all becoming like this

[@MerwinWren]

I drive a 2003 Crown Vic. 133k miles. I’ll drive it until my kids pry the keys out of my hands when I can’t drive anymore.

[@lindathomas2407]

Maybe the addition of the new 2025 Kicks (video reviews have been positive) and the 2 years of free service will help drive traffic to the dealerships.

[@vincentkosik403]

I bought a brand new Nissan Sentra back in 2013 and still own it.. Change the fluids including cvt and it's been a very nice ride. Hope to keep it t and hopefully it will last another 10 years. I bought extra parts in case they go,out of business

[@sabastian4858]

381 days on the lot, $60k, mark ups and no sales. What could go wrong? Keeping the lights on is going to be tuff for dealers.

[@melvinjacobs2328]

I wouldn't work for them, but I'd buy one of their products.

[@Wingcrawler]

Nissan have mostly been rubbish since Renault bought them

[@lichking1951]

Look at the ford maverick price now 26k base was 20

[@ajayjabaieh]

It’s true all f150 and ford suvs all went up at least 7k msrp

[@revnation_auto]

I owned 4 Ford Mavericks. All 2023 models, got lucky but ended up selling them all. The new price isn’t great. I’d rather get a Colorado for $1,500 more.

[@tightwad]

Love my 2024 30-35mpg maverick....$31 k out the door but the mpg is 2x better than 2022 frontier I leased

[@oxycane851]

I just leased a 50k fully loaded msrp 2024 Nissan frontier with dealership knocking off 2k and 1750 in rebates. Put 3k down. Leasing for 36 months 10k miles a year for 370. There are good deals out there right now at dealerships. It just depends which ones you go to

[@revnation_auto]

That’s a great lease my friend!

[@sargepent9815]

Think back just 4 years. They were making money and over fist by screwing their customers. Now, those customers are not only buried DEEP in those loans, but prices shot up over 50% and no one can afford these things anymore. They did this to themselves and I have zero sympathy for the auto industry. None

[@MerwinWren]

Just a thought, but how about a pickup comparable to a 1994 Ford F-150 XL? V-8 4.6L 2 valve engine. Bench seat. Power steering/brakes/windows. A/C. AM/FM radio. I’d pay $25k for that

[@onebridge7231]

The Jeep Gladiator sales collapsed because Stellantis way over priced them.

[@Chrylgirl]

And the ugliest vehicle on the planet.

[@JohnRumfield1976]

retired went work nissan store only sold 60 month in vegas not 300 like 2001 but 60 left no customers bad management they had no clue sit on ass waight customers.

[@TheKingOfInappropriateComments]

Hey, how do you see the DOM? And I'm not talking about the number of spider webs- those pop up overnight. Also, I bought a Titan in 2019. I sold it in 2021 but even in 2019, here in GA they were not very many on the lot. You'd be lucky to find more than 4 or 5 of them. I still think they are the best looking truck on the road. I'd consider getting another one but they're really have to get that price into the 30's.

[@revnation_auto]

I have access to the DMV data but you can find that on CarEdge, not too sure if you have to pay for a membership or not. They’ve great folks either way! The Titan is my favorite full-size truck, it’s also the most reliable. Nissan did a terrible job advertising it and incentivizing it. Similar to what happened to the Camaro. I hope they don’t bring it back as some crappy EV for $90k.

[@TheKingOfInappropriateComments]

@@revnation_auto Thanks and I couldn't agree more. People are under the impression it didn't sell because of the brand loyalty of the big 3. Pfft. I live in the biggest nedreck area and you wouldn't believe how many Titans there are on the road. They needed to advertise the doggone things. What happened to advertising new trucks?!

[@uo2230]

Eh keeping my 06 CVPI and 2000 Accord EX. Yes I can do my own repairs but even if I couldn't I'd still be way ahead.

[@edisonschrader4046]

I believe manufactures are getting rid of the low price cars because the profit margins. Personally I would not have a problem paying a few thousand more for a low price, good quality base model. Poor management and greed. I'd fire the market analysis dept.

[@jppalm3944]

Even if they cut prices in half, the cars are crap, recalls, dealers crap service and rip offs,

[@yardboy3955]

No I wouldn’t sell for Nissan, they might not pay you even if you sold cars. The Sentra for $21k seems decent, but I’d buy a Corolla.

[@revnation_auto]

I’ve owned both and liked them both equally. Sentra got better city fuel economy and was quieter. Corolla was more fun to drive and got better mileage on the hwy. Tin can feeling overall though.

[@yardboy3955]

@@revnation_auto just came back from a Nissan dealer, wanted to buy one quart of Nissan transmission fluid, the parts guy told me $28, i gave him the screw yourself look and left. I could care less about Nissan.

[@Muffin192213]

Those stickers should be markdowns not up, thats a turnoff for a potential customer and when they walkaway they may not return.

[@Eric721.]

They just increased the price of the new 2025 Frontier to 52K MSRP

[@revnation_auto]

I’ll be making some vids about that BS don’t you worry mate!

[@wescam2958]

Canceling a hot selling car means cancelling profitability. The stock holders must 'love' hearing that. Next they will be canceling the CEO, as well.

[@revnation_auto]

Yeah it’s one of the dumbest moves I’ve seen in a while

[@voxel999]

If you’ve followed carmakers in the past few years they’ve all gone down the path of higher margin vehicles and lower sales numbers. It leads to higher profits. None of them want to sell low margin budget cars.

[@wescam2958]

@@voxel999 Shoving stuff down the consumer's throat only works for a short time. Consumers make the market place. As soon as one major manufacturer bolts from the crowd and gives the consumer what he/she wants then the rest will follow.

[@voxel999]

@@wescam2958 Hyundai/Kia haven’t raised prices much in the past few years which is why they’ve taken more market share. Toyota’s cheaper vehicles still fly off the lot too and they have been taking market share from Stellantis and others. The end goal is higher profits and it’s obvious so far raising prices has done that and dumping low margin vehicles has helped too. To me, interest rates should have stayed high for even longer to put the hurt on the carmakers.

[@lifeasithappens]

Tell me why is a 2007 Camry with 200k miles on Craigslist still listed for $8,000 😂😂😂

[@SRRMCS]

all these car dealers need to go out of business. 30 grand and up for a vehicle?

[@shawngrinter2747]

Deluded

[@jmyers6175]

Everybody knows Nissan Sucks. Everybody..Nissan knows the name Nissan Sucks 💩💩

[@jppalm3944]

Peace work dealer paying technician, bs warranty time from manufacturers,

[@Outsider.Reviews]

Nissan is doing slightly better up here than in the US but, they really need to introduce and electrified drivetrain, either light hybrid or PHEV.

[@jppalm3944]

Karma

[@beaurex4756]

Vampire capitalists are consuming themselves. Who could have seen it coming? Hahahahahahahahahahahaha

[@revnation_auto]

Slow moving train for sure

[@westcoastplinkin6559]

Guess all the Toyota haters in the comments of 4th gen Tacoma videos haven't went out and bought their Frontiers yet.

[@revnation_auto]

They’re up 21%, not too bad

[@westcoastplinkin6559]

@@revnation_auto Tacoma still outselling them 4:1 as of Q3

[@TheAverageFisherman99]

I did.

[@westcoastplinkin6559]

@@TheAverageFisherman99 But are you a Toyota Tacoma hater? If so, why if you already are driving a truck that you prefer lol.

[@slomotrainwreck]

Nissan & Mitsubishi discontinuing their hottest sellers, such a dumb move, but I keep wondering if there's more bad stuff yet to come that the normal public don't see yet? I mean, the top execs at these huge auto companies can't be that dumb, can they?

[@revnation_auto]

They look at cost per units and market values. $15k on a Pathfinder and $3k per Versa profit wise. Yes it’s going to take more work but your customers will tell you what they actually want with their wallets. Ford nor their dealers make money on the Maverick but they are on track to sell 200,000 + this year alone. That’s a massive long term profit from service and repeat sales. I give an analogy of “you can have $50 right now or I can show you how to make $100k a year forever?” And you say “where’s the $50?

[@alexandercross1541]

Yeah there is very bad stuff coming. Electric! Run!