How to get your first customers (even with ZERO audience)

[@GregIsenberg]

comment/like/subscribe for more of this in your feed AND to have Jicecream back on SIP!

[@mattgiaro]

Please rename this episode to "how to grow an audience from scratch". You'll get more traffic to this. (the vid deserves it) Cheers

[@ambitious-vlad]

I, honestly, thought that this video was deleted because the title has changed from yesterday. "10 years of marketing advice in 49 min" does not seem like what the video is about. It's more about "Get customers for your startup while being NOBODY" or smth like that vibe. p.s. super insightful episode

[@GregIsenberg]

@@ambitious-vlad i changed it!

[@ambitious-vlad]

@@GregIsenberg perfect 🤩

[@RyanStephenAlldridge]

Greg, it’s my pleasure mate. I’m a startup ideas junkie too, and this is our community! Thanks for all you do, I hope our paths someday cross. 🇨🇦

[@GregIsenberg]

there he is! glad you caught that mention

[@RyanStephenAlldridge]

​@@GregIsenberg I literally said 'hi' out loud lol

[@brianautomates]

I feel like I just met a celebrity!

[@RyanStephenAlldridge]

@@brianautomates Following you now man! Hey way to go on making content. You're doing the thing!

[@brianautomates]

@@RyanStephenAlldridge honored thanks man! I gotta crank up the content, good reminder 🫡 amazing site and domain w framersites btw

[@gmgabrielmoura]

I’ve been consuming business/startup content for over 10 years… This is (by far) the best “time to utility/value ratio” I’ve ever seen in a piece of content about marketing/lead generation. Very solid.

[@mattgiaro]

it's crazy how simple lead gen can be.

[@theunscheduledceo]

That’s amazing to hear!!

[@tobiasburkhardt7602]

Jonathan, you have sooo much great stuff to share - I truly feel you for not wanting to be an "influencer", but man - in a world of Dunning Kruger sucky fluff type content everywhere, we needed more people like you. I'd definitely listen and support 💪

[@theunscheduledceo]

Very kind of you to say but I’m gonna piggyback on master content creators like Greg as long as he’ll have me 😂

[@GregIsenberg]

@@theunscheduledceo youre unscheduled so i never know when you show up

[@gorjanacarreon1117]

Jonathan is the No.1 reason why I am pursuing my passion and not my profession. He got me with his energy and the way his brain works when he is sharing all his knowledge. Rare breed and obviously on my dream 100 list :)

[@marksatterfield6508]

I started in tech in the 1980s developing medical imaging applications for the Mac, and I was lucky enough to see Steve Jobs and Guy Kawasaki live at three different WWDCs. Their passion and innovation inspired me greatly, and I see that same spirit reflected in Greg’s work. After stepping away from tech for a while, I’m now back developing my own health apps for iOS and macOS. This channel has reignited my enthusiasm and shown me the incredible opportunities available today. At 66, I hope to keep doing this for a long time. Thank you, Greg, for creating such enlightening content!

[@alpi.t.]

Jonathan is the kind of guy who just spreads good vibes. You've made a good choice making him a co-host. I hope one day I can check your name off my dream 100 list, you're currently in the top 5.

[@theunscheduledceo]

Very kind of you to say!

[@alpi.t.]

@theunscheduledceo Only the truth buddy. We appreciate you. Keep up the good work 👍

[@TotoAlphaPodcast]

Greg I've been a long-time listener of your show and to give back to this amazing community, I built a free tool inspired by what I learned in this episode. It helps anyone easily create their own Dream 100 list. I hope this tool makes it even easier to take action!

[@Jobinabraham33]

This is one of the realest video I’ve seen on KZbin in a while. Lots of real content with real value. I’m new to the developing world and Greg’s channel has helped me with ideas but I love sales and this episode and the one from 6 months ago about the canvas strategy has been super valuable. Keep doing what y’all are doing!! Love your ideas too Jonathan!! God Bless

[@raakme]

Really love the show! Great tips and great links in the notes. This is really firing me up for my own business! Keep up the good work!

[@shawn.kanungo]

These boys are running the game, in the most chill way possible

[@pabloschz_]

morning routine: -stretching -making a coffee -check if greg has uploaded a new video

[@GregIsenberg]

lets get those creative juices flowin

[@jp_lansink]

Greg, please keep Jonathan humble, so we can continue to enjoy his energetic valuetainment 🤩

[@theunscheduledceo]

Hahaha

[@desertmaths2513]

This was unbelievably invaluable! Took 3 pages of notes. Thanks gents

[@LoranSwift]

Great video. Dream 100+ wonderful. Canvas to add value works extremely well. Thanks for your amazing videos!

[@academyux]

Greg just want to say keep doing what your doing man. You really have nailed this format and I just love how simple and approachable each video is. I truly walk away learning either a new skill or have a great idea from every episode.

[@itschrispodcasting]

This was a really good episode. You rarely see episodes where the value matches what was promised in the thumbnail.

[@viewwhollykaw]

Love the Dream 100 approach! Focusing on fostering meaningful connections and expanding the network!! Thank you for the valuable advice!!

[@DeepakSharma-dc4gd]

Greg and Jonathan, Thanks for throwing those ideas.

[@LowEndNewbie]

Greg and Jonathan, you are knocking it out of the park with your videos on SIP. Real practical and approachable information and tactics that can benefit anyone looking to start or grow a business. By the way, as a bass player, I love your Sipping Time intro music.

[@Growkam]

Well guys i am happy to let you know you should continue. I am new here from France and the amount of value is insane.

[@GregIsenberg]

Merciiii

[@shunikshunikan]

Thanks guys! This video really helps me right now and somewhat clarifies my path on what I should and should not do. This is the simplest way to make me understand about marketing strategies which is an exhausting topic. To your continued success, Chris

[@rikawrites7104]

Videos on top quora questions and answers is such a great idea aaaaaa

[@theunscheduledceo]

I’ve been doing this for years to grow the AJ&Smart channel!!

[@dogfrogfog]

love the concepts you guys talking about, and how practical this is. planning my 2025 and this is going to be awesome, thank you for the episode

[@AaronMakelky]

Strategies like these are what make your content unique, keep sippin’! ☕️

[@everythingleisureandlifestyle]

The fact I can’t think of my top 5 in the 100 is a problem lol I will brainstorm and definitely try those strategies. Thanks! Subbed.

[@GregIsenberg]

boom! go get em

[@rrrrranch]

I completely agree-low quality being the new high quality is such an interesting concept, and it’s funny how it came up almost at the end of the video. I’ve noticed this trend in other areas too, like graphic design or clothing and fashion, so it’s great to see how it can apply in this context as well. High effort, no doubt about it! I was also wondering, for someone from Latin America, do you think we should focus on speaking in English or Spanish? Most of the content I consume is from other countries, so I’m not entirely sure what makes the most sense.

[@borjafat]

Reading Russell Brunson’s expert secrets books should be a prerequisite to listening to any episode with Jonathan on it❤

[@Makehasdai]

After seeing this one, I feel obligate to comment. Have been listening to the podcast a lot, I'm in a different field, but it has given me too many ideas and pushed me to create something.

[@SeeLifeBro]

I'm currently working on building my first app through Replit thanks to the help of the SIP. I just cannot thank you enough for all of the value you bring Greg. You are a gentleman and a scholar. #Sippintimebaby

[@CourtSessions]

thanks greg you are surely there in my dream 100

[@shanital03]

Acting on your advice and stepping out of the shadows lol thanks for the vid Greg, always delivering such great value. Happy Hanukkah!

[@ILZorya]

Was surprised to see Jonathan here. Great tips. Thanks

[@loonadeux]

this was great. i am not cool at all like greg and i absolutely do not want a “personal brand” but i gotta get the leads. this is really valuable. thanks!

[@muzzuhumble7871]

Greg's getting hot talking on this pod - def cooking it up 😂

[@coleturner5665]

COOKING! 🔥🔥

[@theunscheduledceo]

BOILING

[@TomSnyder-h9b]

This is a great idea! I also knew about, but often forget about, this idea. Gonna start now.

[@Koami716]

waooh.the first time am commenting.lot of value thanks Greg

[@WealthDoctorGlo]

Another value packed video - keep them coming. Do another marketing; difference ways market your product even WITH a following

[@tirthb]

Wow. Great gem. I was also wondering why Jon felt so happy on an annoying day. I guess, this is normal when u are following the dream and helping others achieve theirs.

[@theunscheduledceo]

Greg always puts me in a good mood even though I was super irritated 😁😁

[@pauldurelli8001]

Excellent video… Thanks for putting this together.

[@masonprice21]

This is a gem. Greg is definitely on top of my dream100

[@GregIsenberg]

🫶

[@AaronWolski]

Greg, you said “low quality, high effort”. I would tweak that to be “low quality, high value”; is what I expected you say. Basically, the quality and effort should be just enough to deliver useful content that serves a specific purpose. This episode did give me an idea to collect and package up techniques like the Dream 100 strategy into a founder toolkit. Make it discoverable using some kind of challenge oriented prompt, e.g. how do i build an audience for my product?

[@coltonbatts]

not even trying to be a cheeseball here, but i knew this was gonna be a banger from the get!! So stoked to get into it.

[@GregIsenberg]

❤️

[@kamalakannankamaraj3915]

It's really great and useful to know about the new and effective ways to generate leads. Also it is easy to try

[@francescaalphonso5197]

I got many things from this video but the thing I'm zoned in on is how visually similar you are! Random.

[@josephmeyer6107]

You should really give Chet Holmes the credit because he invented the dream 100. 20 years ago. He died of cancer and his daughter is now running to Chet Holmes Sales training.

[@highqualitywriter]

Main takeaway: Find your dream creators and provide immense value to their audiences as a way to hack the lead gen process My top 5 would be: My first million Greg Chris williamson Andrew schulz Stephan graham

Just sayin': 4K quality is kind of a growthhack (for YT algo), but I don't care, just keep up the good work!

[@ByteSizedTechTips-w6y]

You didn’t mention Linked In. How come? There are some huge groups there. Is that a viable channel?

[@KhalidAl-Amin]

Greg should be the (Internet) Man of the Year 🙌🏆

[@shoestringcreatives]

This! Also that podcast referencing Ryan Holiday 💃

[@theunscheduledceo]

I love Ryan!

[@shoestringcreatives]

@@theunscheduledceo Me too! lolol Also, your podcast is pretty freakin' amazing. So down to earth with advice that works. After that particular episode, I walk into everything now with the mindset of how I can help, go above and beyond. Too good.

[@aad704]

Greg, let’s talk about Intent Data - Those that are currently looking for your product, service or brand.

[@ddfelder2]

📝📝📝 Greg & Jicream on this good Monday!!!🥤🥤🥤

[@theunscheduledceo]

Gricecream

[@the-rob-hoffman]

Question: Jonathan said that you can sometimes go to creators and simply offer them cash in exchange for exposure to their audience (his example was Chris Do). Do you recommend offering a specific amount of money right in your first email to them? For example “I have $10k budget - how could I gain exposure to your audience for that price?” Or do you recommend being vague? For example: “I have a solid budget to offer - can we talk about doing a collab?” My thoughts: The first option seems more likely to get a reply, but the second option seems more likely that you could negotiate a better price. What do you think?

[@theunscheduledceo]

Jonathan here; I generally ask what their price is

[@Jonesrful]

Always bring extra straws for ultimate sips when jicecream is in the lab

[@philroxxx]

low quality is the new high quality awesome, then my tweets should go through the roof

[@vukasinmancic1806]

When you said low quality, high effort, it sounds bad, I would change it to low quality production, high quality content.

[@lukasz1512]

thank you for a bunch of great ideas for scaling! Little budda, what a story 😂

[@isthatreallytrue]

If you outsource to save some money. Try looking in Canada like me. North American same time zone but currency conversion saves a lot of money! Most big businesses do this but not smaller ones

[@paulavadi1966]

Any sites you would rec?

[@henrylauer5402]

Omg I was listening to Russel Brunsons Traffic secrets before I caught this replay

[@theunscheduledceo]

Russell is the goat

[@bin-ecroft5458]

Yes we want 4K 😊😊

[@chuyhable]

One thing that is not so clear to me is the level of knowledge you need to have to go into a community. Say I find an opportunity in a niche, but I do not know much about the topic. Obviously, I can learn. But is that really useful for the community?

[@theunscheduledceo]

It’s for sure more useful if you deeply know the topic

[@JohnWardHere]

More helpful to have some knowledge. Soak up what you can at first. Ask questions. Then share your experiments even if they are failing. Those types of stories are still helpful to people who are even newer than you.

[@brandlunch]

I would join that community.

[@eraykim]

I want the quality of the video to stay the same.

[@stephen9196]

Waiting for Ryan's comment....😆

[@reazulislamdipto9205]

They look so similar.

[@CliniqueRnNclexPrep-x5i]

❤

[@GabriieleAI]

Sippinnnn

[@cliffordganaseb8748]

Low quality, high effort! Let's start then 😅

[@rocketbigjani8559]

Stuff ❤😊

[@atomknife9106]

7% in real state. Assuming you own 1 house worth at least 500k, you should be worth at least 7M, maybe 10 (?).

[@GregIsenberg]

I own 3 houses

[@atomknife9106]

@ closer to 30M then, you’re a beast Greg 🙌🏻

[@d1btd3265]

This one time? At band camp?

[@leinah3671]

First

[@Herrochao]

Right guy looks like the left guy with a wig and a cap on, no cap

[@theunscheduledceo]

Hahahahhahah 😂😂😁😂

[@kevincarter766]

Hi I'm Abdi, I'm human 😂

[@nirajshuklaNL]

Who is Kevin Carter?

[@AstridAC-jn1vj]

keep it looking like crap please, just sam parr and Shaan have a better audio, that would be the only thing!

[@Lexxieeeee]

Bro you literally jacked the dream 100 from Russell 😂

[@aaronlewis8170]

Russell jacked it from Chet Holmes (so on and so on) we all stand on the shoulders of giants

[@smbconsulting]

@@aaronlewis8170bingo! Chet got the foundation from Jay Abraham who is a big Drucker fan.

[@theunscheduledceo]

I literally talk about Russell and his non stop on this podcast whenever I’m on - Dream 100 is absolutely not my idea, neither are funnels, neither is the canvas strat I mention. I’m telling you what works!

[@theunscheduledceo]

Hahaha yes

[@couponnews1551]

And? We all learn from one another...

[@bikonkumardas]

Damnnnnnnnnnnnnnnnnn

[@xe8828]

Second😂

[@ImFeelingLuckyComAu]

wtf is a facilitator 😂😂

[@theunscheduledceo]

Zero idea. Something to do with facilitation for something.

[@ImFeelingLuckyComAu]

@theunscheduledceo 😂😂❤️ great episode mate, "The Facilitator" was surely a straight to video 1982 movie, has Steven Seagal written all over it