Grounded Theory according to Glaser & Strauss (1967) 🔎📖

You want to apply Grounded Theory according to Glaser and Strauss (1967) in your next research project?
Very cool!
It will be a challenge, but also a very enriching experience for you.
Grounded Theory is not for the faint of heart, but at the same time, it is the most powerful and interesting of all qualitative research methods.
Today, we will focus on the origin of Grounded Theory, the approach by Glaser and Strauss from 1967, what remains relevant today, and the significance of the major dispute between the two.
After watching the video, you will not only be able to participate in discussions about Grounded Theory, but you will also know whether you should conduct your qualitative study following the recommendations of Glaser & Strauss (1967), Strauss and Corbin (1998), or a completely different author!
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00:00 Intro
00:58 Grounded Theory according to Glaser and Strauss (1967)
02:13 Fundamental Ideas of Glaser and Strauss
04:49 The big dispute between Glaser and Strauss
07:48 Which Grounded Theory approach is the right one for you?
It all began with a book that made its mark in the history of science. This book is called “The Discovery of Grounded Theory,” published in 1967. The authors, Barney Glaser and Anselm Strauss, were two American sociologists who addressed an important research problem in their work.
The problem was that empirical social science was dominated by the quantitative paradigm. Researchers were trained solely to test the existing major sociological theories of that time.
However, this posed a problem because why assume that these theories could explain everything? Wouldn’t it be more appropriate to develop new theories as well?
In their book, Glaser and Strauss propose a return to qualitative data and systematically derive new sociological theories based on individuals’ behavior.
The goal of Grounded Theory is to develop new theory. Researchers should not make any theoretical assumptions when starting their research.
Analysis and conceptualization occur through the process of “constant comparison,” where each segment of data is compared with all existing concepts and constructs to determine if it enriches an existing category (by complementing/improving its attributes), forms a new category, or indicates a new relationship.
New data are selected through the process of “theoretical sampling”, where researchers decide how and where the next sample will be drawn for analytical reasons (Urquhart, 2013).
Surprisingly, the basic principle of Grounded Theory remains the same as conceived by Glaser and Strauss in 1967.
This video is about:
grounded theory method, glaser and strauss, methodology explained, Grounded Theory Approach, qualitative research methods
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[@masteryourstudies]

🤖🤖🤖 Get 20% off Jenni AI with my Code SHRIBE20 🤖🤖🤖 Find out more: shribe.eu/jenni

[@nicolakelly8457]

Thanks, this is a really helpful summary. I would love to hear more about the different coding techniques (especially Strauss & Corbin’s) as well as recommendations on how to approach the first round of data collection (what sort of interview questions one might use).

[@masteryourstudies]

Hi Nicola, thank you for your comment. I have tutorials ready for open coding and theoretical sampling - will post them soon. Will do tutorials for the other techniques in the future. Thanks for your suggestions and good luck with your GT study :-)

[@paulklopper5841]

@shribe! Amazing Video. I am in the mids of my Masterhtesis where i try to analyze my data using Strauss and Corbin. Sadly Gioia is only for process study, at least when you ask my professor. So any videos on the coding process would be amazing! But i imagine it would be too late for my thesis :D

[@masteryourstudies]

Hi Paul, thank you for commenting. I will do more videos on coding but these videos take time… Strauss and Corbin is a bit more concrete in its coding guidelines, so most students like this better than e.g. Glaser (1978). I suggest you work really closely with the book. There are also some videos on KZbin that show example codings, which might help you. My last tip is getting the book Grounded Theory for Qualitative Research by Cathy Urquhart. It explains in easy language the difference between all these approaches and has great examples. Best of luck! Phil

[@paulklopper5841]

@@masteryourstudies hey Phil :) Thinks! By any chance… do you do 1:1 advice teaching sessions?

[@mekanagaraj]

More videos

[@masteryourstudies]

I’m working on more videos on grounded theory 👍