The Gioia Method for Grounded Theory (simply explained) 🔍

Have you stumbled upon the Gioia Method while looking for a suitable research method?
Now you surely want to know if this approach is a fit for your qualitative study and how the method distinguishes itself from conventional Grounded Theory methods.
Great that you’re here! Because that’s exactly what you’re going to learn about in this video.
After learning where the Gioia Method originated and what its purpose is, I’ll explain to you how to use the Gioia Method in 5 steps.
After this video, you can immediately start to analyze your qualitative data and impress your supervisor.
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00:00 Intro
00:43 Where does the Gioia Method come from?
02:25 When should you use the Gioia Method?
03:11 #1 1st-Order Concepts
04:12 #2 2nd-Order Themes
05:27 #3 Aggregate Dimensions
05:55 #4 Form a Data Structure
06:52 #5 Develop a Grounded Theory Model
08:22 #6 Conclusion
The Gioia Method was named after Professor Dennis Gioia. In the 1990s, the management scholar began, along with various co-authors, to use Grounded Theory in his research.
Already in the 1960s, Glaser and Strauss had developed the Grounded Theory approach. However, it took time for it to establish itself in disciplines other than sociology.
Gioia and his co-authors consistently received the same feedback from the review panels of management journals:
The article is wonderfully written, and the theoretical value sounds promising, but how do we know whether this is truly a result based on your interview data or if you've just made it up?
The application of Grounded Theory was largely limited to researchers who, following the paradigm of interpretivism, sought to counteract the prevailing positivist paradigm, or in other words, the dominance of quantitative research.
These early Grounded Theory studies were fundamentally different compared to what quantitative researchers perceived as scientific.
And that was a problem.
Gioia responded by developing his own way of doing Grounded Theory.
What is now called the Gioia Method aims to address the poor reputation of qualitative research by introducing more rigor into the theory development process.
This video is about:
gioia method, gioia methodology explained, gioia methodology, grounded theory
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[@masteryourstudies]

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[@kraftemesser586]

Hey there! Nicely presented and comprehensive video, thank you! I´ve got a question concerning the gathering of the data. Let´s assume, to answer my research question, I would have to question two different types of positions in two different types of organisations (e.g. CEOs and project-managers of for-profit companies and CEOs and project managers of non-profit organisations). When conducting the interviews, do I devise different sets of questions for the distinct categories of interviewees? Your take on this would be highly appreciated! Thanks a bunch in advance.

[@masteryourstudies]

Thank you for your question 👍 yes, absolutely. In your case I would develop the interview guide for one of these groups first and then adapt it to the others. Then you end up with 2 (or 4) slightly different versions of your guide (you can also explain why this was necessary in your methods section). However, the guides should only differ in those aspects that are unique for each group (e.g. CEO vs. project manager). The majority of the questions should be similar. However, for grounded theory, it is OK if your questions (and your interview guide) evolve over time (theoretical sampling). I also have a tutorial on developing an interview guide, maybe that will be useful to you. Best of luck!

[@sabrinachowdhury8980]

hi can we use gioia method,constant comparison and open,axial and selective coding together?

[@masteryourstudies]

Hi Sabrina, thank you for your question. Generally, I would choose one particular approach to grounded theory and then stick to it. This could be Gioia et al. (2013) or Glaser (1978) or Strauss and Corbin (1998) or Charmaz (2014) and so on. The Gioia method speaks about coding techniques that are equivalent to open coding and axial coding for example. These are just labels for different steps of the method and different authors use different labels. So when you do the Gioia method, you automatically do open coding and axial coding, it is just called differently in the Gioia et al. paper. But generally I would not mix too many authors, their suggestions, and labels. Stick to the one Grounded Theory guideline that resonates with you most and serves your purpose well (your research objective). Best of luck! Philip