GROW YOUR CANDLE BUSINESS - Using Industry Trends | Research & Tips to Start a Candle Business

Yes, the guide to starting and running a successful and profitable candle business is right in front of you. The information (facts, figures, and consumer preferences) provided by the market and the candle industry itself lay the tracks and point you in the right direction to grow your candle business! The National Candle Association and others give valuable feedback about the industry and market trends. And consumer preferences, our candle customers, let us know what they are looking for in a candle.
Sometimes the answer is to study the information in front of us.
In this video we review this information and find ways to apply it.
#CandleBusiness #CandleBusinessTips
Intro/Overview - 00:00
Facts & Figures - 02:16
Trends - 07:46
Consumer Preferences - 12:22
Conclusion - 20:18
💡Email newsletter signup for future candle making tips, resources, new content, etc. Would love to have you: blacktiebarnworkshop.ck.page/
🧧//Candle Making and Candle Business Resources:
CraftyBase (Inventory, Recipe, Expense, and Order Tracking): craftybase.com/?rfsn=3998285....
CraftyBase Overview video: • Best Inventory Softwar...
👩🏾🤝👩🏼SOCIALS:
Instagram: / blacktiebarn
KZbin:9pm m / blacktiebarncandleco
Website: www.blacktiebarn.com
Facebook Group: / thecandlemakingworkshop
Facebook (regular business): / blacktiebarn
🧰//LINKS TO COMMON OR HELPFUL CANDLE MAKING SUPPLIES (Great for those getting started!!)
Wick Holders and Clips:nordencandlesupply.com?sca_ref=1972485.DlZFh8FQu5
My Custom Labels, Stickers, and Tape: www.stickermule.com/unlock?re...
shipping label printer (Rollo): amzn.to/3b8Lqlk
Rotating Pegboard Display (Wax Melts) amzn.to/3fZDXac
Peg Hooks for Rotating Display (above): amzn.to/3KMvJAv
Thermometer 1: amzn.to/2ZrkvuD
Thermometer 2: amzn.to/3qyg6lt
Thermometer 3: amzn.to/2OJocJX
Thermometer 4: amzn.to/3pyel6B
Respirator Mask: amzn.to/3reMwCw
Color Wheel (for mixing dyes): amzn.to/3pdrUcj
Plastic Stirring Spoons: amzn.to/2VcsYQk
Infrared Thermometer: amzn.to/3q93rG4
Heat Gun (Variable temp settings): amzn.to/2JjvDoz
Economical Scale: amzn.to/33oLWYs
Economical Scale: amzn.to/36cDcGI
Economical Scale: amzn.to/33pxSxJ
Presto Melter with spout: amzn.to/2VaIqwb
Pouring Pitcher: amzn.to/37lK4ky
Wick Trimmer: amzn.to/3fKG7cP
Paper Plates (9”) for color testing/pitcher trivet: amzn.to/2Je8lRe
Paper Plated (6”) for color testing: amzn.to/39osi2y
Glass Measuring Cup (my favorite): amzn.to/37hxL8C
Glass Measuring Cup Set: amzn.to/36ft8wM
Glass Measuring Cup: amzn.to/39lWf3b
Pipettes: amzn.to/2JfOn8S
Product Photo Light Box: amzn.to/33xgqKP
Wick Setter: www.candlescience.com/equipme...
🚍//BUSINESS, PACKING & SHIPPING SUPPLIES I USE:
Camera Gear (Video and Products): amzn.to/3oNiaq2
My Custom Labels, Stickers, and Tape: www.stickermule.com/unlock?re...
shipping label printer (Rollo): amzn.to/3b8Lqlk
Tape Gun: amzn.to/3dYUycW
Packing/Shipping Tape: amzn.to/3u7Mb5Z
Packing/Shipping Tape (Option 2):amzn.to/3HgcX23
Packing Peanuts (Environmental Friendly): amzn.to/33VhyZj
White Shipping Box - Pack of 50, 6 x 4 x 3: amzn.to/3agrmxr
White Shipping Box - Pack of 25, 6 x 4 x 4: amzn.to/2MN7okV
Aviditi White Mailing Boxes - Pack of 50, 5.5 x 3 1/2 x 3 1/2:amzn.to/3d4Dbs0
💥//OTHER VIDEOS YOU MIGHT LIKE
Candle Making Supplies for Beginners: • Candle Making Supplies...
All About Wicks: • All About Candle Wicks...
Candle Making Business Basics: • Candle Making Business...
Candle Testing: www.youtube.com/watch?v=pHNaa...
Making Candles at Home: • Candle Making Tutorial...
Troubleshooting Candle Making Problems: www.youtube.com/watch?v=GTq7o...
Company Origin and Beginner Tips: • Black Tie Barn Origin ...
NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support!

[@awalker9461]

Why you don't have a million subscribers? Your videos are the best ones!!!!

[@BlackTieBarn]

Lol. It takes time to get momentum on youtube. Especially in a micro niche like candle making. And I started late... then had a few months I between after first starting. So.... its a slow grind. But I appreciate that and thank you. What helps me grow the most is people (viewers and subs) sharing my videos. ;) Thanks again!

[@juliewestra4298]

I’m a total Wade addict lately! thank you for being so gracious with your time and talents, mister! I bow down to you

[@BlackTieBarn]

Lol. Thanks so much!

[@LittleScholarz]

Very informative as usual. You are super helpful with such a warm and friendly demeanor 🙂.

[@BlackTieBarn]

Thanks Christinaa! Really appreciate that! Thanks for being here

[@withlovebyads]

This video was fantastic! You really are here for us aren’t you Sir Wade 😭🙏🏾 We appreciate you!

[@BlackTieBarn]

😁😊🥰 Thank you. You're all comments make my day. Glad you enjoy the videos. Little secret...nearly everytime I'm done with a video, I start convincing myself no one is going to like it or it's not very good. Pretty much EVERYTIME! 😆 So, it's nice to hear you all enjoy them and find them helpful or informative or entertaining, etc. Thanks again!

[@withlovebyads]

@@BlackTieBarn Awww! That's just how the mind of a creative works. I am the SAME with everything I do so I totally understand this. But please, please, please, don't ever stop what you're doing. And not just because you help us so much with all of the information (the comments testify) but please never stop for YOU. Your passion is so clear and tangible and you wouldn't be true to yourself if you didn't follow your passion and purpose. Your work is EXCELLENT! God Bless you Sir and may the love of God dwell in your heart. Thank you for blessing us with the talent and gifts you have been given 🙏🏾🤍

[@BlackTieBarn]

🥰☺ Thank you so much! :)

[@QueenieOne]

Thank you for this video!

[@BlackTieBarn]

No problem

[@franka.merola1001]

I thought I knew it all. At one time I made candles out of Gulf wax and thought they were pretty cool. I even colored them by melting crayons. They did stink with color. Wick was one size fits all. Mostly candles for votive and light. Today it's a different ball game. I started with Golden Brands 464 soy and had some good luck with it. I'm not crazy about wood wicks. Just had a couple of failures using them. Today I knocked myself out using lavender. I used a heavier load of fragrance this time over last time while staying within guidelines. Added some color to make the candle match jar design. I recycle everything. Once a test candle is done, it's melted down and used in the bathroom rebirth as a votive. Dawn is my friend for cleaning up. Works wonders cleaning up soy wax drippings. Not selling them yet, currently learning and having fun.

[@SirATLIEN007]

GREAT INFORMATION, Wade 👍🏽👍🏽👍🏽

[@BlackTieBarn]

Thanks!

[@joycooke4252]

Super informative!!!

[@BlackTieBarn]

Thanks Joy!

[@catalina8677]

Excellent content.

[@BlackTieBarn]

Thank you very much. Glad you enjoyed it!

[@MonicaMartinez-zb7nm]

Thank you so much for all the information you offer! You’re appreciated!

[@BlackTieBarn]

Thanks Monica!

[@Katya1086]

This is so true regarding the wax type! I make coconut apricot candles myself, but went to a market recently to shop, a nice couple was selling candles, I was so excited smelling them all, that I completely forgot about the wax type 😂. I figured it out eventually by the look, but the wax type wouldn’t have affected my decision of buying their candle, they were beautiful and very fragrant! Thank you for another great video, Wade, you truly are the best!

[@BlackTieBarn]

Thanks Kate. 🥰

[@jeyaprakash1184]

Q1

[@cleckleysclassclass5895]

Once again, the best food for thought. Thanks for the info.

[@BlackTieBarn]

No problem! :)

[@allabouteveshop]

Thank you so much for this. It was very informative and has given me food for thought.

[@BlackTieBarn]

No problem! Thank you for watching! :)

[@sams.k.y3920]

Really appreciate the effort in this video specially how you divide the video topics into parts

[@BlackTieBarn]

Thanks. I appreciate that. It's always been something that bothers me... or makes it harder to follow when presentations aren't roadmapped or planned. In not a fan of just random talking. Lol. So thank you for that. :)

[@withlovebyads]

I just read this report the other day! Thank you for the breakdown 🙏🏾

[@BlackTieBarn]

❤

[@indigoscents]

Great info! Thanks Wade.

[@BlackTieBarn]

Np!

[@sealanecrafts-karen3304]

As always…great info and topics…thanks so much…can’t wait until I retire from my “full-time” job so I can devote my time doing something I truly want to do and will enjoy doing.

[@BlackTieBarn]

💯 absolutely

[@Danielily1]

Thank you. That was Awesome information! Loved it!

[@BlackTieBarn]

You're welcome. Thanks Danielle!

[@gracep717]

Great content. I very much appreciate this kind of info. You have given me proof that I am going in the right direction! Thank you!

[@BlackTieBarn]

Great to get Grace! And thanks for the support!

[@maryhourigan527]

Great video Wade again as are all your videos. Many thanks.

[@BlackTieBarn]

Thanks Mary!

[@Nicofela]

This was a great video, thank you!

[@BlackTieBarn]

No problem. Thank you for watching!

[@chrivedy]

Great content! Priceless information in this. Thank you

[@BlackTieBarn]

Thanks! Glad it helped!

[@monclermitch6999]

Your video was very informative & filled with so many knowledgeable things. Thank U very much🙏

[@BlackTieBarn]

You're welcome. Thanks!

[@itsjustjoelle6640]

Great information! Lots to think about!

[@BlackTieBarn]

❤

[@kimvarona2659]

Great information... thank you. Things that I didn't think of.

[@BlackTieBarn]

Thanks Kim!

[@lauracrossley3264]

Another really interesting video thanks, I am currently binge watching all of your other videos 🙂

[@BlackTieBarn]

Ha! Thanks Laura. Hope you enjoy. Feel free to share then. 😉

[@elianatavarez6974]

Great video, thanks for all the useful information. Keep up your great work!

[@BlackTieBarn]

Thanks Eliana!

[@uyenpeterson3057]

Very informative. This information really helped me so much while working on my product line. Thanks for sharing.

[@BlackTieBarn]

No problem at all!

[@mariecochlan664]

That was really helpful. Thank you.

[@BlackTieBarn]

No problem!

[@thefragranceapothecary7281]

Thanks Wade! You are very informative!!!

[@BlackTieBarn]

🙂 Thank you!

[@thefragranceapothecary7281]

@@BlackTieBarn no problem. I like you so much, I watch your ads! 🤣🤣🤣

[@BlackTieBarn]

@@thefragranceapothecary7281 Haha! That is awesome and maybe one of my favorite comments ever! :)

[@WildStyleStayWild]

Thankyou! 💗

[@BlackTieBarn]

No problem! 😊

[@ImpossibleLink]

Awesome video Wade a lot of info.

[@BlackTieBarn]

Thank you!

[@wranglingthewards9691]

Love your videos

[@BlackTieBarn]

Thank you!

[@wranglingthewards9691]

@@BlackTieBarn were do you get your candle dies from

[@BlackTieBarn]

@@wranglingthewards9691 mostly candle science but I've been using natures garden recently as well and have enjoyed them so far

[@wranglingthewards9691]

@@BlackTieBarn thank you

[@BicoLoco119]

You bring great values with your videos, cheers mate ! Regarding the prevision of 6.5 billions $ in 2027 is it only for the USA or worldwide ?

[@BlackTieBarn]

I really cannot recall of top of my head. I'll have to go double check when get a chance. But the csndle industry as a whole is growing worldwide constantly

[@snehaprabhu2962]

This video is a gem. Thanks for sharing this with us, Wade. Would you be open to sharing some tools/techniques that one could use specially to perform market/product research prior to launching a first time or seasonal business?

[@BlackTieBarn]

I'll look into that and see what I can do. It isn't really my strong point. I just use what's available. But if I can't help much I'll try to find someone who can. :)

[@snehaprabhu2962]

@@BlackTieBarn You are far too kind Wade, thank you :)

[@waynegross2113]

Hi Wade, great wealth of information on the candle market. I've had to watch it twice to get most of the info and probably will have to watch it again to get all the info, lol! This has been a interesting video as well as complex. It could also be that I'm just having issues keeping up after spending a week in the hospital, lol! When are we going to get another update on the new scents you've been working with? I always look forward to those videos. What do you think the trend will be for the holidays this year? Have you heard if there are going to be some new scents for fall and Christmas? I can't believe I'm even thinking about fall already, lol! Didn't we just get through all that? Just curious what your thinking about. Have you gotten your workshop put together yet? I figured you'd have it done on time for fall. I've been busy adding more shelf space and rearranging to make it happen. Between soap, skincare and candles things seem tight. I'm hoping to get a new 12 x 24 building to make a new studio next spring. It's on the horizon somewhere, lol! Have a great weekend! Jill Gross

[@BlackTieBarn]

Thanks Jill. Unfortunately no... I dint get workshop done. With the stuff with my sis and everything going else, I had to pause some other endeavors. So things are still a bit tougher now right now then they will be once it's all done. I really need to get the new space. It's a challenge right now for sure. As far as scents... I haven't been told or seen any new fall/Christmas ones yet but I'm definitely interested. I will be be reviewing some new FOs from a company in Canada here soon which viewers have been asking for. They serve the U.S. too. Lastly thanks for the support and positive feedback as always. ;)

[@waynegross2113]

@@BlackTieBarn wishing your sis the very best, I know it's been a rough ride. I understand more than you know. Just spent a week in the hospital myself. I'm a type 1 diabetic taking insulin (we store some medicine for horses in the fridge) I accidentally took a shot of horse tetnus instead of my insulin and the next morning I had this strange Jerking, vertigo, and paranoid behavior. My husband discovered what I did. The bottles are almost identical. It was very bad for several days. I am fine now. Back to formulating and everything. No more horse meds in the fridge!!! I'll keep your sister in my thoughts and prayers. Take care Wade, see you in the next video! Jill

[@pascal8773]

Thank you for the info...does it matter if a customer waits 6 months before using their candle? I mean the HT

[@BlackTieBarn]

Nope. Usually the ht gets stronger after a couple weeks

[@marcydiamond1]

Hi I’m confused about weight of a candle - My candle says Max fill line 10 ounces and volume to overflow 13.5 ounces so if I sell it at 11 ounces does that mean that I sell it as an 11 ounce candle? Thank you

[@marcydiamond1]

I meant if I fill it to 11 ounces is that what I call it? An 11 ounce candle?

[@BlackTieBarn]

Yes. You only list the weight of the wax out hold. Not volume. Weigh your empty jar. Then weight it filled. The difference is the "size of the candle" that you list.

[@marcydiamond1]

@@BlackTieBarn thanks so much

[@roxannebabooram4134]

I am very new to candle making any advice will be appreciated

[@SirATLIEN007]

Test Test Test!!!

[@BlackTieBarn]

agreed!

[@BlackTieBarn]

Test, experiment, have fun... and watch all my videos! :)

[@mizzstarr510]

I really have to figure out how to grow my intstagram and sales . 🥺

[@BlackTieBarn]

Yeah it can be tough

[@ericcastle380]

Will you please turn off those disgusting five second popups that happen in the middle of your sentences.

[@BlackTieBarn]

?? I'm not sure what you are talking about? I don't place anything. If you are talking about Google ads... youtube/Google can put those on any video they want. Whether I turn off or on. Sorry they bother you.... its the nature of youtube. :/

[@ericcastle380]

@@BlackTieBarn apparently Google calls them mid-roll ads and they pop up at random times. Allegedly they can be adjusted manually. I'm not a contact Creator I know nothing about them except they are really annoying for the viewers.

[@BlackTieBarn]

@@ericcastle380 Ah. Yes. Well truth is Google can and will put ads on any video that gets traffic at all, whether you want them or not. Its part of their YT terms. They are, after all, an advertising company more than anything. However, to be honest.... those ads also help us creators keep making more content. I work 12+ hours per day and it would be impossible for me to take time away from my "normal" day to day business operations to run this channel if some of that time/money wasn't recouped. It takes a lot of time and work to make and edit the videos plus engage with the community. Just like short ad spots on the radio, etc. I know listeners would rather they didn't happen, but its what pays for the station or channel, etc. Just the way it all works. But I hear ya, and I'm sorry they are a bothersome to you. But I do my absolute best to provide helpful valuable content (not just post fluff to make a buck). Where and when google/YT wants to place those ads though.... I can't really control. Even if we put specific placeholders or say no mid roll ads, They can and will place ads where and when they want. But again, from the perspective of someone putting in 20 hours a week into this channel (or more), it helps pay the bills as well. I hope you understand. The one thing I know for sure.... if KZbin/Google didn't run ads.... KZbin nor the channels would be here. Ha! So, unfortunately.... it just comes with the territory these days. :) Thanks for your feedback Eric.

[@ellytaylor1731]

I bought candles from Voluspa having never smelled any of their candles. I tried for some time trying to dupe their Nissho-soleil it’s my favourite scented candle ever. I have bought others that were not good. But I think you’re right, people will buy on-line if it’s a well done website that is easy to navigate.

[@BlackTieBarn]

Yep I agree! And ,yes they have some good ones for sure!