Podcast Marketing: Growing Your Show and Reaching New Listeners | Spotify for Podcasters Masterclass

Growing your show requires a 360-degree approach.
Explore the world of podcast marketing with Jordan Newman, Spotify's Head of Podcast Partner Management, as he hosts a dynamic discussion with podcasting powerhouses Noor Tagouri (“Podcast Noor”), Andrew Muscarella and Joe Hegyes (“Good Children”).
Our Masterclass is packed with insider tips, innovative strategies, and real-world examples to help you promote your show and captivate new listeners like never before.
This Masterclass edition looks at:
- The power of video: Uncover how incorporating video can attract a broader audience, enhance engagement, and improve your workflow
- Insider marketing wisdom: Nicole Buntsis, Head of Podcast Marketing at Spotify, shares successful marketing strategies employed by Spotify's own shows
- Real success stories: Hear directly from top creators about their journeys and the unique methods they've used to promote their podcasts and grow their listenership - from social media to email newsletters, online communities, and live shows
Timestamps:
0:00: Intro with Jordan Newman
1:52: Optimizing your Spotify show page
3:36: Leveraging video to grow your show
4:14: The hosts of ‘The Good Children’ on video podcasts, social media, and live shows
9:04: Growth tactics and community building with Noor Tagouri
15:00: Nicole Buntsis’ top podcast marketing advice
20:30: Key takeaways
Read more about our top podcast marketing advice to promote and grow your show: podcasters.spo...
Check out our other Masterclass episodes for more actionable tips and real-life stories from creators:
• Building a loyal fanba...
• Using Spotify for Podc...
🔔 Subscribe to our channel for more masterclasses, and follow us on social media for the top insights to help you succeed as a creator.
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[@MissMarvelous28]

so useful! thank you!

[@secondchildhood]

Thanks for the value looking forward to applying the advice given

[@nicolengyuen]

Great session! Thank you Spotify! ❤

[@Outtakenetwork]

This was helpful! 🔥

[@Subterran]

Make monitizaon available to India

[@TruckingTendencies]

This is great & difficult to become monetized 😅

[@anthonychobotdoespopcultur7762]

Loved it

[@FrancoisSibanda]

Great amazing work Jordan I'm sure 0eo0le will catch up soon Great interview

[@jorgepinto6452]

Can I add a second podcast without having to change emails?