How Zudio TOOK OVER India’s 5,000 Crore Fashion Industry

[@Yesaps]

I think you messed up the pricing ladder. Westside is the semi premium offering, whereas Trends is more affordable mid-budget option, while zudio is the ultra budget option.

[@YaseenKabir]

I consider that the trends in the market aren't cracking the customer as zudio did with his strategy of name and inventory while the other westlader just deal with the premium segment which doesn't cater the youngest mainly the college students and early corporate employee cz of their salary is sufficient but wanna be in trendy look .... Trends generally crack the family segment while being in 489 segment pricing 🙌.... Correct me if I'm wrong

[@dss6838]

Zudio quality is pathetic. I better buy cotton yarn in wholesale and sew my own clothes. It's pathetic

[@Suhas.]

And they both are owned by Tata. They are for different set of customers.

[@vishnukeyen7244]

​@@YaseenKabir Lol no.. keep buying overpriced clothing. Or as you said sew your own

[@sameernaik7353]

Zudio fails where they make too many copies of the same designs

[@paramthakkar]

I've been looking for a Zudio case study everywhere but no one till date has covered it. Glad to see you cover it. They've grown tremendously and it's weird that not many people cared to know how they grew this way

[@thegoodtimegirl]

Zudio is owned by the same company that owns Westside...how is zudio giving Westside a run for their money?

[@yashgulave8366]

It is not just affordability but a combination of affordable clothes that are trendy. A zudio store opened near my college 2 years ago and in 2 years, everyone in my college has bought something from the store.

[@rakrshbhankur]

Zudio captures the real middle-class Indian customer... Very affordable price... Max, Westside and Trends have higher prices...

[@IshanSharma7390]

Love the video!

[@NamanKankaria]

Ohh wow Ishan bhai also watches GrowthX vids! Great to see

[@dharodnirav99]

They got the basics right ☑️ 1. Products 2. Price 3. Place 4. Promotion

[@unboxingthetechworld6479]

Marketing mix, 12th Commerce student 😄

[@vedantmungre1702]

Haha, class 12 Marketing

[@vedantmungre1702]

Us bro us ​@@unboxingthetechworld6479

[@srinivasrn9187]

Everyone talks about the pricing, stores .... What about sustainability, reusable/recycling how much they consume natural resources to make clothes, and how much recycle clothes are using ? Fast fashion impacting climate .... we are consuming and wasting more clothes than ever before ... this is not good for our environment. In India, we need second-hand shops ...Where consumer can sell unused clothes followed by a company which recycles clothes and resells it .. we need more program on sustainability in the clothing industries. Few brands already into this like Uniqlo, Zara , Nike,HandM,Levis and few ...but I don't see any Indian brands doing this as far as my knowledge goes.

[@ravinschannel]

We will think about sustainability when there's no oxygen left to breathe. Till then plunder with greed!

[@santhoshinfo]

It is like dmart type completely for fashion 🎉

[@part.time.gamingg]

zudio is a game changer A REVOLUTION

[@himanshisharma3052]

Legends know Zudio is still loss making machine just like Lens Kart or BharatPe The only profit makers are the KZbinrs who knows when to speak on hot topics

[@jaydeep-p]

Jio did the same, look at where they are now

[@himanshisharma3052]

@@jaydeep-p Jio is only one in million company who could successfully pull this off as they are heavily supported by the BJP government Jio's launching face was Mr Modi Ji Now they have eliminated other rivals as well Jio's plan is not the one of the best Zudio offers substandard low quality products

[@xfxxgj7086]

@@himanshisharma3052 lol where was modi name used?

[@ritik1857]

@@himanshisharma3052 how did Modi help jio?? Kuch bhi ....

[@Samy-dr7fu]

@@himanshisharma3052 the only way is nothing but a blame by coward like you. It was mostly due to money reliance has that helped jio to make losses in initial years. Learn to rephrase sentences. Also it was consumer who decided the preference. Why would I use Airtel/idea during 2016 when jio provided plans at 399 or lower.

[@oinoob298]

i am doing my intership in Shopper Stop where I notice that in pravite brand in clothing has a lot more margin around 60% and I where other brands like shopperstop where the contribution of private brand is 9.6%(in store in work ) zudio only focus on white labinge which give them the freedom to use this margin as an acquisition hook and they there cross sell there product to maximum revenue. btw that's for the video it helps us to learn new concepts and helps to look in different way to concept of business and etc love your video ❤

[@sujeetkumarsahani9674]

Thanks man for sharing this ❤

[@sujeetkumarsahani4014]

How to apply for an internship bro

[@wordsrainingblog]

Great insight built into a very-easy-to-watch and appealing story. Well done!

[@dharmil8]

Your research and channel is amazing!

[@utkarshbhardwaj6837]

their clothes are trendy but they don't refresh as quick as trends/ westside /HnM does. They have the same inventory for over 6 months and as a result I can see every 4th person wearing the same piece I bought monthsss before. Trends I believe is better option , they refresh their inventory and clothes quality are actually good, being cotton for most of the time but in Zudio I'm just tired of reading labels whether it is 100% cotton or not.

[@2wheeledcompanion]

Price is less expensive but quality is not good.

[@NamanKankaria]

As I told in the previous video! Your videos are incredible! exactly the type of videos I am interested in making myself! I would love to work with you for such growth insights!

[@shriramchandak]

Great content. Definitely Zudio is onto something big. Seems like you are also wearing Zudio!

[@ultimaterakesh]

You didn’t cover how they mastered inventory, what do they do if product is not sold for 2 months?

[@arundhutidas674]

Thanks for these great explanation 🎉

[@atifsham]

Why did i not find you till date ? 🤔 Followed immediately ! 🙂

[@Indian_Rajput]

Basically Zudio is India's Zara and H&M

[@rohanthakare108]

great presentation buddy,good graphic design,chill vocal delivery..good bg research..worth a million subscribers ..good luck to you and your team

[@sportykush]

Informative video, one suggestion can you add more illustrations and images so that audience can relate to what you are saying and while explaining numbers, market figures present those numbers on screen

[@HavishG]

Zudio become so huge as it undertook the customer actual need and worked upon that

[@sakshamdubey4698]

Great stuff, love this series

[@manishaadak5679]

your video making skills is top notch ❤

[@sa34w]

Zudio was is the Zara of India

[@jhanwar4382]

Very Informative Video

[@flowzeta5412]

There are only 2 insights in this video: 1. Not located in tier 1 prime locales 2. Have quality brag-worthy products for low prices It's amazing that you can make a 10 min video out of this.

[@dianaprasad]

Zudio opens their showroom next to colleges thats what I have seen. What amazes me is in summer their store is full of cardigans..full sleeve clothes . 😅 And college kids in the name of fashion tend to buy them.. Rarely we find cotton clothes these days especially considering our hunid climate

[@rajm8132]

bro ,i live in a very small town you may call it an tear 4 city . here shopkeepers are pricing their product like crazy they are local cloths with no X factor but the rate still beat the H&M very easily few months i visited an H&M store in Delhi then i realised what an mess is going on here , believe if ZUdio entered market like this it will be an win win situation

[@millennialmind9507]

Are you serious? Tier-2 to Tier-4 spends 77% more online than Tier-1 😅, In varun Mayya's video, he said only Tier-1 has the disposable income. Whats suddenly changed now?

[@BusiHindi]

you are right

[@akshitsingh6276]

I think it's probably because of the population in tier 2 to 4 cause most of them don't have disposable income. But, when they spend some part of their budget in shopping clothes or accessories then also it can be far greater than tier 1. This is my idea I bet it's not right

[@nimesh6920]

this is really sound familiar to it's compaction like "ZARA" if you know how "ZARA" work you know ZUDIO is really similar to ZARA

[@SaniyaSachinm]

Thanks A Million I got New KZbin Channel to Learn More Knowledge and improve myself.

[@rohithkuttamath]

Very satisfying video ❤ keep going.....

[@samueljohnson1055]

Excellent case info. Keep it up

[@garvinchanderia]

This was very informative, thank you so much!!

[@deadly-m6o]

amazing explanation

[@abdullaibnamostafa6205]

Love from Bangladesh... Whenever i visit Kolkata, i always go zudio for shopping. Affordable and on trend

[@nknkannadiga9742]

Illegal immigrant

[@abdullaibnamostafa6205]

@@nknkannadiga9742 where are you from?

[@nknkannadiga9742]

@@abdullaibnamostafa6205 karnataka

[@akshayk95]

Zudio is lifesaver

[@neerajwa]

Very few people will remain zudio customer one year after making the first purchase

[@rimshaakhil94]

zudio store in seawoods navi mumbai is dope .. i hv been there and it feels no less than shopping in a super luxury store . only thing is zudio store is large !

[@rahulmahapatra]

A similar video on Max fashion, please !

[@BusiHindi]

nice video love the zudio Concept

[@prasaddevadkar2665]

Great quality videos !! Few more of such and will see sudden increase in views along subscribers..Keep it up!

[@Ordinaryperson1986]

In our area even we find rich people shopping in Zudio.. Everybody needs value in India

[@ShrikantKalar]

Hi! 30s in the video. Narration audio is mixed very badly with BG audio. I can't understand properly what u r saying. Please look to fix it in future videos.

[@SachinYadav-ce6nl]

great writing

[@Bi_Pro]

I think Zudio is a little bit of "Higher Price Tag"

[@supritibagchi1761]

3:50 i am not sure but isnt this the same strategy that zara applied in terms of fast fashion?

[@sameernaik7353]

I’m afraid they won’t meet the fate of a Tata nano some day

[@TelecomGyaanchannel]

Very well explained

[@abrarsnewworldorder]

For people waiting for the answer… TATA is copying SHEIN. Why stretch the video so long?

[@lokesh9322]

Bought 1 t-shirt frim zudio. It didnt last more then 2 months.

[@AmeySadar]

PLG entering the retails world.

[@shubhamrazzsharma4955]

I would say video needs to improve their BG music to engage audience

[@jainsonsindustries5535]

Good content and topics. You can improve the sound in your videos.

[@ravurikishore3426]

Consumer point of view it's OK not best, But for franchisee owner is it really beneficial paying large amount of rent and electricity.....but the margin amount is very low

[@hanudeepkumar9066]

I remember going to the store and buying all the types of t shirts available there. Felt like a rich man as long as I was in the store😂

[@siddhesh2410]

Big fan ser

[@farmervlog5802]

Bhai apani eyewear kaha se liye

[@ApPillon]

They stole my 500 and never refunded it.

[@rhythemmakkar]

also give how we can apply in our business idea, as a student i want to learn about business so that when i start one, i know. so idk your target audience but you may take care of this thing and structure your content this way please

[@vigneshbantwal]

Seems like a replica of Primark business model.

[@GeeksfromIndia]

I still remember the day when I bought a pair of flip flops by checking my foot size with just one flip flop and ended up getting different sizes in the pair itself 😂.

[@PrithaBhowmick-cb1cz]

Zudio must focus on women clothing as well

[@captainrogercall5742]

Quality of zudio products 🤮.Like it or not it’s fact.I bought a shirt of 299 few months back I washed once that too with normal water and it literally got kind of shrinked.

[@Udit2002]

is there online website of zudio ??

[@firdousalam]

Quality has degraded over time. Bought 2 shirts and both wore out within 2 months.

[@harshdeepzala2424]

Everyone on you tube shows strategis of zudio no one shows what happens to unsold cloths , landfills, environment pollution

[@ykgujrati]

I just visited zudio and this was recommended 🤣

[@she6953]

Max good quality fair price

[@pgradadia]

it is dmart of fashion

[@kalakaaricature3407]

The quality of zudio clothes is very cheap

[@k_anu7]

Please shut that irritating bg music next time, will subscribe

[@thebrainy]

Bro either you need to get a good microphone or you need to speak clearly.

[@abheykaul]

zudio and westside both are tata products .... so comparing them is not right...

[@arfeenjan55]

Clothes are very old fashion. And price are also not low as youtuber always said.

[@siriyakcr]

Is middle class means wearing Addidas, and Honda high variety, in case zudio , people came much costlier car then that

[@she6953]

Max fair price no less no more

[@librandu5795]

zudio copied what zara and other fast fashion brands executed in the US

[@nothing1071]

Zudio gets Attention Mainly From KZbinrs. Their Texts Design Very much Similar to Trends .Which Create Youth Feel like trends Product for Less Price But Fact is Low Quality For Lower price😂

[@abhishek_patil]

Time to move on from Zara 😅

[@Shivam_Gupta.]

🙌🏻🙌🏻

[@themboys304]

This is not success. It is just 1 year. Let's talk about Zudio in 10 years time.

[@ritik1857]

Only legends know that Westside and zudio are owned by same company 😂 Tata

[@sagarhp4732]

Do your research properly. Zudio gives discounts twice a year

[@theguru1999]

Boss Westside and Zudio are owned by Tata Trent

[@ritikasajwan2927]

That is why he referred to westside as zudio sister company

[@devanshsadh8894]

Zudio is very budget friendly but the quality is poor at the same time 🤦🏻

[@rhythemmakkar]

great insights, just use a little easy english

[@georgegurdjieff37]

lmao zudio and westside are both owned by tata, certainly not one sister concern giving another a "run for their money" bro wtf

[@RoniRajDas]

I love everything about Zudio but my only concern is the sourcing of the articles as I am not really sure whether or not it is India made. If it’s entirely made in India then I guess I am all in.

[@BusiHindi]

entire made india sourcing from benguluru in bulk

[@CASESTUDY8]

Sorry but try to speak more clearly your voice is not comprehensible😅

[@jeyam100]

Zudio quality is very bad. Stitches come out after 7-8 washes.

[@jairocks8626]

Cheap quality clothing . Some are OK OK .

[@mayurcharniya8785]

1st video of this channel it wasnt good at all , work on your research or make your team better!!! take it in a good way

[@zeda0w]

This is like tata nano story, cheapest tag to a brand, not good

[@rahulisgreat4911]

Damnnn

[@neerajnandan3351]

7:38 Indians talk/think rupees in Lakhs and Crores.. not Millions or Billions.. Script writer needs to get out and meet the real India! 😅 Great content, but don't forget your core audience's roots..

[@arvindynr]

fitting of zudio clothes is horrible. also quality of stuff is horrible.

[@princemehta1443]

Nope