How RebelFoods DISRUPTED India’s 8000Crore Cloud Kitchen Industry | GrowthX Wireframe

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[@madhukashyap4943]

I am a delivery boy for Zomato . I can tell u one thing, these bastards are # heating the cheap plastic container in Microwaves. # serving the leftover food next day. # we are just eating refridgerated food .

[@SaiVikram-tv5fj]

True bro I ordered one time then decided to never order

[@vishalkabir7655]

Not all true bro ... . that's lead are microwave friendly

[@SanyamJAlN]

not every restaurant keeps up the quality. I've seen these restaurants using lowest quality possible just in the name of cost cutting. We are suppliers of craft paper containers which is disposable and our main customer are restaurants who believe in customer satisfaction as those containers are without any plastic material, it cost Rs 7 for a cylindrical 300 ml container still what rest want is cheap plastic material which is available for Rs 4. @@vishalkabir7655

[@ashokpatelk]

What about KFC , McD , Taco Bell +++ International Brands also serve .. Frozen Patty .. and use MW when Order Recieved .

[@abhijeetsamal]

So you want fresh cooked food in 30 mins to be delivered??

[@sabanazeer926]

As someone whos managed REBEL Foods kitchens, its one of the dirtiest kitchens in the world. Rats and cockroaches are common. Guys picking up food off the floor and packaging it. I have even seen food being laid out on the floor, people walking over them with their shoes on. Would never order from any of their brands for my family.

[@Moneymavenpraveen]

This is one of the worst food and loss making company

[@davelawson2564]

u mean REBEL Foods ? Rats and cockroaches are common in most food joints. Most customers don't see it

[@subhashpais6721]

No, that's a load of nonsense. Please don't comment on things you know nothing about. I run a cloud kitchen and we keep it spotlessly clean. We've never had a rat or cockroach in our premises.

[@abhijitrout701]

POV: I spread misinformation on internet.

[@GrowthWisdomKnowledge]

I have seen cleanest kitchens

[@manibagri11]

Completely wrong analysis. I own and operate Fine Dine restaurants and Cloud kitchens; cloud kitchens do not pull 30% margins. The Swiggy/Zomato commissions are not 20%, they operate between 28% to 32%. Fine dine is capex heavy but you have a better margins and customer loyality.

[@lazzawaaabpizza-kl2zm]

Yes it's true.... Cloud kitchen has no future for now

[@rajnishkumar71]

Absolutely. Anyone with a camera has become gyani these days!!

[@hemeshm8290]

Cloud kitchen is not scalable

[@lazyidealist]

Yeh channel bakchodi gyan pel reha hai

[@CodehanCodes]

Faasos or any of the other brands under rebel foods don't offer value for money, they are simply 2x or 3x costlier than other outlets that serve similar food.

[@davelawson2564]

so y are they popular ?

[@CodehanCodes]

@@davelawson2564popular because of marketing, although their revenue is at 900cr loss is at 564cr in FY22

[@gugugaga5867]

​@@davelawson2564they are not. IT is just marketing.

[@reaperzk566]

@@davelawson2564 they are not

[@slaer]

@@davelawson2564marketing

[@vp7027]

When the same dated rolls , stale dal and uninspired mango cheese cake was showing up under different restaurants name , assumed it is from same heartless cloud kitchen assembly line with no Intent or interest of serving good food and just barred ordering from any of them. Now I see that all of them are together called rebel food ! With all operational efficiency , if u cannot deliver value and simple good food , having multiple names in Swiggy or Zomato is not gonna help .

[@ArvindYadav-oh1hh]

Food agrreator swiggy and zomato doesn't take 20 % They take 35 to 36%

[@sampaulantony]

Thanks for the detailed insight and always enjoy your videos. A humble request to keep the BGM low so that the content is properly audible. Cheers 👍🏼

[@jayantdrummer]

I had my Faasos roll in 2013 in Kormanagla Bangalore. All I see is a company which has been operational for more than 10 years and yet in deep losses. Anyone can DISRUPT by selling things at a loss. And random channels like yours will want to talk about "growth".... profit hai toh batao.

[@sanketm1663]

Yes, Fassos is the most error prone food service i have ever ordered at, stopped ordering there soon.

[@noctusgaming2583]

Dominos and subway was also loss making , they were even close to bankruptcy many times

[@jayantdrummer]

@@noctusgaming2583 lol.. please share a link of just one article saying dominos is/was close to being bankrupt... Just one

[@thewreckedup]

100%

[@SanyamJAlN]

that was a completely different era there were not 200 competitors back then, now even redi-wala is their competitor. @@noctusgaming2583

[@udayanw]

Is this the best Indian YT channel for business content right now? I think so.

[@ruthvik_entertainment]

Yes, I am 16 and I love GrowthX

[@santhoshthadishetty]

Think School too

[@vedantmungre1702]

​@@santhoshthadishetty *was

[@outofthebox4652]

There is a channel named think school

[@ruthvik_entertainment]

Congratulations on 100k . Nice job 👏👏

[@CodehanCodes]

Although their revenue is at 900cr loss is at 564cr in FY22😂

[@shiva.19]

Damn!

[@SaiVikram-tv5fj]

It's not about revenue we should think about the quality of food it's the worst in rebel brands

[@CodehanCodes]

@@SaiVikram-tv5fj I totally agree the exorbitantly high price doesn't equate for the quality they provide

[@anilpaimandarke]

This makes sense... these brands are probably piggy riding on investors by showing them the growth game . If they have a roll from f@ssos they would definitely pull out thier money in the next second ..😢

[@hemantrao3711]

Bhai 6:27 pe jara firse research karta …2 brands pe 60% 3 brands pe 90% nhi hoga …apart from rental baaki sara variable Opex hai so margins at max will be a shade above 30%

[@apc6575]

Rebel foods kithens are worst, when it comes to quality control. Honestly, I've stopped ordering anything from eatsure

[@sakshamdubey4698]

Love the effort you guys have put in this one

[@pilotashishraj]

after having tried all the rebel food brands and their most of their products all i can say is it has been a pretty saturating and disgusting experience

[@snehil011]

Great video guys❤. Especially the last part, "machines mimic chef's motion to standardize its food operation ". Amazing insight. Well researched. Just subscribed you.🎉

[@shinkaidesu463]

Super interesting insight as always!

[@ankeshnand]

Hey, can you turn on the auto generated English Captions. Also, great quality video.

[@deepaksridhar819]

I taught the video was more about swiggy and zomato rather than Rebel foods. Ur videos have always been detailed, the video fell short. Anyways u guys doing a great job

[@chotabheemzonalibre2721]

Im sorry to saw but saying that your revenue increases 30% everytime a cuisine or a food is added is a broken fallacy. your visibility increases more for sure, as people don’t tend to order the same dish again. But to say that your gross margin increases to 90% because you added 2 more cuisines. There is definitely a financial incentive, but no way 2,3,4x

[@KaranNagarajan]

Here's a good combo, order some Rebel foods and enjoy it while watching this channel.

[@chintanpatel9210]

You've earned a subscriber through this video

[@dominicdmello7531]

Just a reminder, neither Swiggy nor cloud kitchens are an original idea. It's just being adopted by new generations

[@AA-zp1eg]

Start is zomoto, but unfortunately the credit goes to copy cats of the business idea with no much change. Really sad to see that trend coming up. Do we need more innovators or competitors? You decide.

[@JBC100]

May be the next step...Household kitchens can act as a restaurant and supply? Imagine how many housewifes or...anyway who have time to cook for them and additional 4 or 5 people and if they join in a ePlatform and sell their extra food? You can have live cameras in your kitchen and choose your daily menu and working time !!! Anyone log in to your restaurant ( kitchen) and order through SWIGGY 😆 ...how revolutionary that would be!!!

[@arvindahuja1996]

This is not a new idea very similar to Airbnb replicated for Hotel

[@nonienandya6585]

Already did. In indonesia. It's GOJEK. Already has branch in vietnam, singapore. This startup helps a lot of micro industry, and thriving during covid pandemic. 😂 It's cover household kitchens, street vendor, restaurant, even like pizzahut and mcd

[@JBC100]

@nonienandya6585 ...Thanks, so soon in India too👍

[@prateeksinha1176]

We need more big independent players. Clumping so many brands together is a quality and logistical nightmare. It will also increase a lot more tension because each individual brand requires growth through competition which won't happen properly. We also need more local, reliable and cheaper food delivery partners. Just having to giants is not working out on either side. They keep on loosing money and increasing their commission.

[@user-dg3kh8oq6w]

Commissions are 30% for swiggy and Zomato

[@angaddeepsingh7483]

How did the gross margin increase by multiples of number of brands?

[@whatsupsheetal6683]

Fixed cost on rent and equipments I guess

[@vicenihal]

you missed out a huge cost in cloud kitchens. Commissions. which stands at around 28% now, plus gst on commissions. there goes your profit margin.

[@Sumeetsinghbhadoriya]

What is eatsure than part of rebel food? Plz also make a video on Eatsure and loved your content..❤

[@Antriksh-Duhan]

Amazing video 🎉

[@TaraSawant-sn2iv]

Come to dombivli peoples don't know about rebel cloud kitchen next to washroom that too dirty one ....plzzz do come and visit ....

[@excitingmonkey3970]

Dude make a video on Curefoods, they have lots of brands under their belt now.

[@shree15]

Informative and helpful

[@bmniac]

learnt not to touch their food, esp when fresh food is better

[@sandeepmgp2175]

The aggregator commission is 35% including taxes nowadays

[@RohitRoy-xo6zb]

Swiggy takes 32% not on cost , its on revenue

[@sumityadav8181]

Good background music

[@jaishreeram3274]

Please give English subtitles

[@AbhimanyuNaikareWebDeveloper]

Good video bud keep up😊

[@bmniac]

video good not food

[@Qwertrewq1987]

That's a stand alone brand Gm%. Do weighted average you will end with the same gm%.

[@Ravishek21384]

EATCLUB is the biggest competitor of Rebel foods.

[@slaer]

And it offers better food

[@sanketm1663]

Yea i regularly order their family size gravies.

[@viralbasanti]

Bro your economic of cloud kitchen or p&l numbers were bizzare

[@rajadon2071]

Nice video

[@abhijitrout701]

Next time I order from Behrouz Biryani, I'll know it came from a kitchen worth 900Cr. 💯

[@lazzawaaabpizza-kl2zm]

Cloud kitchen has lesser margins than fine dine restaurants...Swiggy zomato comission are between 30-35% and you jave to run ad campaign which are mostly in between 10-15%.. So there's only left 50% of the order value...this is not profitable at all

[@Akashd7IN]

rebel foods is from pune

[@tgramachandran5125]

On paper cloud kichen should be cheaper to operate because of low overheads but food has to be transported to clients by bike riders.What people want is a simple food without many items at AFFORDABLE prices.But that is not happening & so people are forced to depend on their own kitchen by gaining knowledge of the preparations through You tube or sny other chsnnel.,

[@anudeepcool007]

How do gross margins double if I have two brands ? What rubbish Its like if i make biryani and fried rice from same kitchen , I get 2x profits

[@Narayanmbadree]

no two chefs tastes the same 1 cloud kitchen same taste for ever.connoisseur of food want unique taste

[@VishalG04]

Is naturals owned by rebel?

[@p.ashwathnarayana9521]

So future is clear.. from now onwards groom side people cannot ask bride that can you cook.? Remove our kitchen from the house plan.

[@anilpaimandarke]

😅Lol.. please explain how profit goes 2x I.e., from 30 to 60 percent when you operate two brands from same kitchen .. marginally you save of staff and rent agreed but it's not that straightforward

[@vitsboy46]

It's extremely loss making man comeon 🤦‍♂️

[@venkatnarahari]

just found.. subscrbdddddd

[@abhishekdivakaruni1149]

the bgm was so loud than your voice god..... yet a good content but last 5 min was too loud

[@nafthali]

bro are you Mallu?

[@cosmic2096]

In the end , we are all slave of it

[@as94131]

Worst tasting food brands are from rebel.

[@RahulSingh-te1xt]

Yes

[@lucifur5936]

Now a days its a fashion every startup or new business idea is based out of the metros......wherein with metros being too crowded and costly reverse migration has already started or trickling......people are getting back to their roots.......latest GenZ guys dont want bossy or working wives but prefer girls from the village or small towns.....lol. Similarly Indian economy is slowly but steadily shedding its dependence on IT sector with diversification into manufacturing and Agricultural and wealth being distributed more or less equally between the metros and small towns/villages......that means more peope not moving into metros or people trickning out of the metros. Having said that startups and new business ideas will have to find solutions assisted by tech/AI serving the needs at both places/situations 😅😇

[@thetruewanderer6711]

Hey, The calculation are slightly off (B/W online and offline) The commission is 22-28% (Including taxes) + The discounts are mandatory now day. So net goes to 40-45% of net PnL But yes you make net 10% on scale

[@prg6001]

Rebel food delivering very less quantity food .. not worth price for quantity and taste

[@shubhampatel7277]

Idiotic math, I will open 11 brand and will have 110% profit.

[@BBD_Bangali]

Proud to be a Bengali.

[@abhishek_patil]

🍿

[@reviewanything-byanurag]

Did u check there profit and loss statement? All losses stop making people fool

[@lemedico]

6:00 spellings of miscellaneous 🤦‍♂️

[@abhilashprasad422]

You have no idea how a cloud kitchen works 😂. 30% margins are unheard of :).

[@akhilchalil1585]

Before making these videos, just go around these kitchens, talk to employees, delivery executive and landlords of that building, reality will be different.

[@nexiedits4538]

Close 100k

[@nexiedits4538]

Hello growthX team I'm 16 and I want to build something in the future. Is there something you would like to let me know?. BtwYou guys are doing a great job love your videos. Thank you

[@umangsk1]

The background music needs to go.

[@terranowa2080]

Bajjila raja

[@dominicdmello7531]

Your accounting of cloud kitchens are also not right.

[@thetitan1988]

This video starts off well, then you start talking about margins. Unfortunately you're clueless when it comes to this. No restaurant in the world has 10% put away for rent. And then you say that there's a 20% margin, which becomes 40%, 60% etc when you have multiple businesses. Cmon, man. That's basic stuff! The margin is constant, but the gross changes. Be more precise with your info. You're nearly there.

[@TheConcernedIndian]

First one here ✋

[@welpen2006]

Ovenstory makes the worst Pizza, that I have ever eaten. Avoid it or You will regret it!

[@siddarthamaiya]

All their brands are quite shit! 2014-15 fasoos was decent, but with in next 2 years it became horrible. The pricing was totally nonsense. Every roll has insane amounts of mayonnaise.

[@business_case_study9979]

Bhaiya please aap apna video Hindi mein

[@hardikmalani2917]

Tried their food today . Please don't try it 🙂

[@user-qs8gk4tw6n]

❤❤❤❤❤❤❤❤❤❤❤🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉

[@user-vh5yk4hs9q]

Yes people did Lol

[@achuthas2875]

Remove bgm its cringe

[@terranowa2080]

Baddhalu

[@user-ts7gx9qd9y]

Worst

[@business_case_study9979]

Bhaiya please aap apna video Hindi mein banaaiye

[@slaer]

Not good food

[@garagekitchen3988]

First do your research well,then make a video.please this is a humble request