The ₹41,000 Crore Unicorn You NEVER Heard Of | GrowthX Wireframe

💎 Access CRAFTs by GrowthX: growthx.cc/AccessCrafts
🏆 Apply for the GrowthX Membership: growthx.cc/discover
OfBusiness is a rare Indian company that not only has a $5B+ valuation but is also making ₹463 Crores in annual profits.
They clocked an annual revenue of ₹15,000 Crores in FY23 and have made an empire in an unsexy B2B industry in the country. Let's dive into the business and insights this company has cracked and what lessons other current or aspiring entrepreneurs can learn from them.
Timestamps👇
00:00 - Intro & Ofbusiness' Inception
01:31 - Decoding B2B Value Chain
04:19 - Concept of Credit Cycles
05:57 - 3 Problems Faced by Suppliers
07:31 - 3 Problems Faced by SMEs
10:19 - Cracking low NPAs
12:10 - Copying the Amazon Model (Manufacturing)
13:54 - Customer Acquisition Masterstroke
Follow us on LinkedIn: / growthxclub
Follow us on Instagram: / growthx.club
Follow us on Twitter: / growthx_club
#startups #business #casestudy

[@vedanshsrivastava9111]

00:02 Off Business built a ₹41,000 Cr empire in B2B sector 02:00 Unique distributor model with exclusive rights 03:56 The raw material supply chain involves distributors, retailers, and credit cycles. 05:54 Off Business solves key problems for both suppliers and SMEs in the credit cycle ecosystem 07:56 Improving supply chain efficiency for SMMEs 09:59 Off Business focuses on understanding user depth and value in the B2B chain. 11:56 Diversifying into manufacturing for higher margins and customer retention 13:50 Zero customer acquisition cost 15:45 Off business became a billion dollar valuation company by sharing leads with suppliers

[@visheshgarg474]

How can we get supporting documents to this video for reference

[@ajpankaj1970]

😊😊

[@sudhirrao5024]

I came across this video completely by happenstance. That is a superb story you just told us. Ashish Mahapatra is a real desi gem. Thank God he is Indian, and even more importantly, decided to stay back in Bharat. Otherwise he would have made the US or the Europeans very rich and very very happy. Pure genius coupled with unbelievable tenacity. Thank you for this rare gem.

[@akshyapani]

Softbank has invested in this company, so yes, he IS making the foreigners rich.

[@nayansk4082]

The B2B world is so so different from the B2C world, it’s almost unbelievable.

[@omangagarwal3109]

Finally, a business study video that's both informative and engaging! Ofbusiness is setting a new standard.

[@Pavankumar-wq2fp]

This company is absolutely stupendous. Found a problem, solved it, created different services assisting the core business. The tender assisting service is absolutely insane. Such a good business in a niche dominated by unorganised smaller units. This is real growth.

[@BhavyaNarula123]

Such an underrated story & what a brilliant breakdown.

[@akshayklakra1]

B2B businesses are hardly know! One of my seniors at SRCC joined Ofbusiness during 2020 & as she said the growth potential had been crazy for her! Amazing business, amazing story!

[@MR.11official]

Bro how old are you

[@GrowthX]

Liked this video? Brag about spending the last 16 minutes watching the most insightful growth content. Here’s a summary you can use to post on LinkedIn 👉 growthx.cc/OfBusiness-Summary

[@rajavenkatesh5669]

found your channel today, and this is the first video i am ever watching from your channel ... Loved the production quality of the video and story telling, keep it up!!

[@GrowthX]

💎 Access CRAFTs by GrowthX: growthx.cc/AccessCrafts

[@abhishek_patil]

Killer shit.

[@Laxmisaagar1]

Thanks for the video. Wondering about a few things - generally, manufacturers don't change suppliers very often. for an established relationship - all the 'pain points' mentioned don't seem to be the 'ongoing' pain points, though it can happen once in a while. So, what's the reason that once they find the supplier online, they don't go back to do business with them offline ? what keeps them bringing back to or makes them stick to ofbusiness ?

[@runnerboys9277]

GrowthX has still not provided me with the goodies they offered when they were asking everyone to join their substack , i had brought more than 25 memebrs alone . and filled the form also . For dilivery but since didnt recieved a bit .🤡🤡🙏🙏 dusro ko business mat sikhao pehle khud ke promises pure krna sikho

[@vasuvadlamani1840]

The video encapsulates the entire journey of ‘OF Business’ succinctly. The narrative was good and covered all the aspects, however it sort of gave an impression that everything was falling into place too perfectly which I am sure might not have been the case. Looking at the scale and dynamics of the ecosystem that it operated in, every incremental foray would have posed immense challenges. What really shines through is the brilliance, vision and focus of Ashish in stewarding the entire journey. Behind that soft, unassuming demeanor is an educated and shrewd business intellect that walks the talk.

[@bibeksah4953]

The quality of this video presentation and research is amazing. Keep it up!

[@EcomCarl]

Impressive growth story! Their strategic focus on understanding the value chain deeply and leveraging technology shows the power of innovation even in traditional industries. Truly inspiring for anyone looking to disrupt B2B markets. 👍

[@CrissCrash]

One of the best india businesses analysis channel

[@starboy001]

We dont need to go to clg when the case study are toight this much better. Damn!

[@somanirashmi872]

Very insightful video. Loved the structure, language and the orator in the video.

[@yogeshkatariya3066]

Being experienced person in same industry, I can say you explained this perfectly

[@ryan19899]

Wonderful content. Hated the background music.

[@dhruvjain4792]

very nicely edited video really enjoyed it a lot

[@amitghatage4413]

Founder is veteran and Business Genius

[@parveen8122]

amazing presentation brother. Super clear

[@Aditya-ev4ps]

Keep the insights comingggg

[@bunnytgd]

Structured Analysis. Perfect.

[@rajivuk3999]

Super Insights -- Great Research!

[@rushilpopat2048]

brilliantly explained, a masterclass on a masterclass 👏

[@rakiboffice-zq5fu]

Wow. Loved the video. Great work and explanation

[@nareshmeetei]

Super insightful and helpful. Thanks GrowthX team for putting this out. Looking forward for more stuff like this in the future.

[@GrowthX]

Glad you liked it!

[@VidhathShetty]

This is a gem. Thank you so much for this ❤❤❤

[@aaravgulati1194]

One startup in shark tank (yarn bazaar) was also based on similar concept

[@rahulpurohit6667]

Mind blowing idea and execution.

[@beutsavv]

Really one of the most brilliant company out there, the sheer brilliance of business model, really refreshing 🙌🏻

[@Gorilla7_7_7]

Very informative & knowledgeable points Sir 😃

[@Kollywoodcinemaz]

So informative thanks good insights

[@aliasone9827]

Great content 👍🏻 .. subscribed

[@kiranamin4110]

Video Is Very Well Edited

[@sakshamdubey4698]

Love the insights

[@rishirajchoudhury3230]

Superb content!!

[@MuskanMadaan-se9th]

Great video!

[@yashjain792]

Love the insights😮❤

[@ganeshkarri8880]

Great channel and this video has great content to learn

[@SumitDas-qy4ij]

Bro everything is good about the video. Just at times it was hard to hear you because of the background music's volume. But appreciate your efforts.

[@asadabbas9865]

Amazing video I subscribed after watching the video for 5 Sec

[@Hero007ization]

This is actually the Japanese way of doing business.

[@amhuman6120]

thanks a lot for this cade study. please continue......❤❤❤❤❤

[@naveenchandraoli9234]

Amazing Insights

[@hadeethdaily7300]

Awesome content and good insights.

[@crazeebangaming7251]

I thought it was my idea but now. I think there is a competitor

[@chhavichadha1313]

Good information for MSME’s

[@nitindwivedi1763]

Good insight

[@raginiyadav5717]

Great video

[@youngboys2732]

Watched him at raj shamani podcast a year ago very inspiring ❤

[@vgsconfil]

Good informative video ..

[@shreenanavaty604]

Very insightful

[@Hero007ization]

This guy is a genius !!

[@CrissCrash]

Very very good elite video

[@fukrafm2507]

Soo in simple words it has now became a bank and delivery guy in manufacturing industry

[@sachin_rathor_]

Superb 😮

[@niharkalyan8496]

insightful

[@ArjunAdiga-hh7sr]

how do you find these kind of companies ? i know you invest lot of time on research on companies involved but as a full time worker how can i search about these kind of companies?

[@VijayJoshi-tf9gn]

Just follow digital medias who r covering for indian startups. You will get to know about everything!

[@hamzabaig5669]

Genius !!

[@shinkaidesu463]

This is a gemmmm

[@dosomething99]

that guy is genius

[@sagarwagle94]

Awesome Video.. Keep it up 👍

[@GrowthX]

Thanks.

[@ajaxhncn]

Great video 👍👍

[@GrowthX]

Glad you enjoyed it

[@dk6613]

Great great idea

[@trustmebro1507]

video is great just udont use blue cut glasses while making videos, will improve the quality of visuals

[@alanroyable]

WOW!

[@KaranNagarajan]

Based insights for free.

[@bawabro]

When is their IPO coming??

[@abheetnigam]

Insights on Steroids 🧠

[@riddle_hunt6613]

Means?

[@freefireop1066]

Fr ✔️

[@abheetnigam]

@@freefireop1066 💯🙏

[@BadiNaInsafiHaiRey]

Is it the same guy speaking in the video

[@HKHR.FUNDHOUSE]

Agreed.. game of valuation

[@Petrolhead11]

this is good

[@bulls1642]

Nice marketing

[@sathish43]

+1 subscriber from this video 😊

[@Truth11173]

So how is it different from India mart?

[@msir5034]

How exactly does he analyse the gaps?

[@viveks7994]

Hi guys, please don't use BGM

[@Raj-or7vu]

How can one invest in such companies? Is it NSE listed?

[@mnava4290]

Where does the capital for Oxyzo come from?

[@kaushalanchalkar5392]

Content was really interesting. Subscribed to @growthx after watching this video

[@patilmayurn]

How is it different than D2C? Not literally but eliminating in between traders and vendors, OfBusiness made a D2C platform for raw material? is it safe to say?

[@murthigowda471]

What is the cost of craft membership ?

[@balajigovindarajan5021]

Is this company listed in stocks?

[@vijaykumaryadav2425]

It's good video

[@vijaykumaryadav2425]

It's good 👍

[@Yash-os7bz]

💎

[@rajbondugula9840]

Anything backed by softbank is a red flag.

[@moneylosser]

Whoaaaa😮and also ant corporation china

[@AnkurGupta6947]

Plz minimise the background music

[@vasudharakshit]

30.4.24

[@KDM-1]

👌👍

[@CuchBe]

🎉

[@sinanvp]

Can we start something like this ?

[@globalpandemictreatyendofs42]

Real brain value

[@tabish10]

Killer

[@kartikeyaagnihotri3947]

🙌

[@mnava4290]

How is this different from Alibaba?

[@TheConcernedIndian]

First again 💎

[@deepasinghal4729]

Startups created new market and products in b2c, but b2b only see lots of buying the existing small businesses that runs majority of families in India. at least jeff bezoz didn’t buy all Kirana shops which quick commerce is pushing out of business by stealing customers. No new business, market is being created in b2b. Sad

[@gitansh9053]

Very normal startup.

[@arjuntyagi5860]

Real business don't shout and show off

[@varshanjothikumar7545]

But this business makes intermediates of the cycle worse , they loose their business