Why America Builds Better Brands Than India (Watch this video on your TV)

This video is your ultimate guide to learning from America's successes and pitfalls in the business world. We'll take you inside US grocery stores to reveal the secrets of product innovation and branding that have made American products world-famous. But it's not all rosy - we'll also discuss the country's service industry struggles and what India can learn from them. From the power of packaging to the importance of space in urban planning, we'll cover it all. Plus, we'll explore the cultural factors driving success and how India can craft its own inspirational narrative to fuel growth and innovation.
Instagram: thevarunmay...
00:00 - Introduction
02:00 - America is good at products but poor at services
04:03 - America understands product packaging
05:10 - Optionality in American grocery stores
06:43 - Dignity of labor in America
07:47 - America values space
10:43 - Soft culture celebration in America
13:22 - The American Dream as a branding exercise

[@siddharthiyer2177]

United States of America itself is a brand Imagine influencing pop cultures, food habits, lifestyles, languages, entertainment, etc for over a 100 years all around the globe! Crazy thinking about it!!?

[@vladtheimpalerofd1rtypajee316]

But Indians think that everything was created by India.

[@alokiitr]

its all about money... honey... the day the absolute GDP per capita (not ppp... because you can always flash your dollar abroad) ranking... falls below say top 20... you will see the change in all that influence... everyone wants to immitate the rich... the poor have no fashion... or so say no passion... for over 100 years they have been at top economically and so is the emulation across the globe...

[@jagadishrvjp4450]

Also you missed woke culture

[@65741]

​​@@jagadishrvjp4450woke culture is that the opposite of not drinking cow cola?.?

[@SMASH_REVIEWS]

There is no Development without Clean Air and water.

[@ariyanghadei6462]

Sach he bhai

[@ajbenchpress]

There is no clean air and water without development and growth. Read about london smog 1940s and Beijing 2008

[@-my-ssma9192]

then find a solution

[@jango.jose420]

I'm not denying India has clean air and water problem, but there is something known as the environmental kuznets curve. Developing economies will have to sacrifice some of their environment in order to build infrastructure and develop the nation. All developed countries today had gone through that phase during the industrial revolution. So yes, India does not have to follow western regulations but should try to provide basic clean necessities while prioritizing development.

[@SMASH_REVIEWS]

@@-my-ssma9192 There are many solutions already, btw not everybody is environment scientist, are you ? The problem is govt doesn't give a shii about the environment.

[@chocolatemilkshake9168]

Indian education killed all my dreams and creativity 🤡

[@siddharthshrivas1723]

yes, but don't talk as if you're dead. go out, learn a skill and try to chase your dreams.

[@RahulKant]

Just an excuse bro

[@chocolatemilkshake9168]

@@siddharthshrivas1723 just got the time man ... 12th just got over ... So ya .. learning new things around and following what I like, hopefully I will be able to turn it into a career but will be totally satisfied even if I don't but do it part time while doing a job cuz it's what I like the most ♥️

[@divinelegendgamer8058]

What it is​@@chocolatemilkshake9168

[@GoBizBaz]

Exactly ​@@RahulKant

[@ooogabooga5111]

I want everyone, every class in india to be treated equally just like in america, there should be feeling of proud in doing in any job. Also I want India to have more spacious infrastructure, it will lead to better mental health and emotional support.

[@vinsin328]

Not possible. Yesterday I met Brahmavadi and they were boasting about the success of those who follow Brahmavad.

[@manmohansaklani]

I have lived in US and I can tell you it is an amazing place to be but I feel next few decades are of India...so I came back to my motherland and living my entrepreneurial life with pride😊

[@pranshukrishna5105]

how is it a amazing place?

[@parthbansal777]

Yeah! That's why we have 75% reservations #SayNoToMerit, NEET scam, farmer, student and army protest, Modi ki guarantee, Demonitization that destroyes small scale business and causes unemployment highest in India, Fukked Indian Fixed mindset, Free money for Adani, free food for 80 crore, middle class jai ramji ke bolke gaya America, highest surrender of passports worldwide, only allowed in 82 countries *DANKA BAJ RAHA HAI MODI KA*, WAR RUKWADI PAWAPA and Bolywood Nepotism.

[@My.Digital.Drawer]

Hey , that's so brave of you . May I ask how Is it going so far ? what challenges are you facing ? Any HEADS UP for other people thinking of doing the same ?

[@shreejipaliwal1215]

Currently what are you doing for entrepreneurship?

[@shazzy.s]

Come now bro, what you are waiting for? lol!

[@ram_chopade_cr]

Dude One more thing. Can you start a Similar project like Disney Imagineering? It would be a game changer for India packed with Engineers.

[@Dattebayo3089]

India don't have engineers lol. Most skilled engineers leave country

[@Chethangowda10]

What's that disney imagineering

[@somilagarwal4155]

And that is how guys you make a YT video which will outlast a lifetime. Fascinating insights and like always the best video editing

[@jango.jose420]

On one hand, we have people like Varun wanting wider roads and bigger infra. On the other, we have people like Dhruv rathee advocating for smaller roads to reduce pollution and encourage public transport. One is inspired by the US, the other is inspired by Europe. Which one is better for India?

[@aryapatel7615]

can confidently say varun is idot here publice transport is needed in dense country like india we simply cannot go amercian way

[@riderchallenge4250]

dhruv rathee the joker of AAP lol

[@manankotecha8498]

True, But lets not forget ,States like Texas has 10 plus lanes and its still congested,Most people cant afford private vehicles, The government should focus more on public transport and Ofc roads are more important ,but public transport is utmost important

[@yashwardhansable5187]

False dichotomy, We need public transport as well as good infra.

[@kasim7929]

Dhruv is kinda right, I mean you can't just remove all the private infrastructure that's been build around the roads of Pune, Mumbai banglore etc to widen up the road. Even if u did the problem might come back later on. Bigger roads are only better option for brand new cities in future.

[@aviraltripathi9232]

That is something we all have to commend the Americans for achieving. Anybody can come and have the opportunity to be good at their craft with dignity and sense of satisfaction. These are the ideals all states should strive for.

[@vinsin328]

Other cultures have blockers. In India, it comes from Brahmavadi and in Islamic countries Mullahs.

[@aviraltripathi9232]

@@vinsin328 America is built of other cultures

[@shalomprince24]

This felt like an tv show 😅 loved it

[@ommathur3714]

Came to know about you from AEVY TV. Great editing and well crafted story telling, U and AEVY are similar to US creators like Johnny Harris and Cleo Abram. top notch infotainment and editing .

[@pranavahuja1796]

varun is also a part of aevy tv

[@xcdfx4794]

Bro varun mayya started aevytv 😂

[@TheGuy0705]

I really went into the starting thinking this kind of videos seem silly with you walking down the grocery story aisle and jumping into Italy, but you made me stick to the end AND left me with goosebumps and a bunch of business ideas.

[@IrfanHabib-em4dt]

The skills put in making the video like the research, animations, storytelling...is just amazing. We are moving ahead in content creation.

[@rudraveersinghsandhu150]

Bruh the quality of your videos are getting so much better than before !!! Amazing work man!

[@sachinsoni5044]

so, you agree that India has this pro of being good at services?

[@Ceogoes]

With a population of 1.5 billion.. U better make use of those numbers lmao

[@anubhav111196]

cheap labour

[@NewstatePlayer100]

Yes Especially in e-commerce Telecom ( recent hike was unexpected)

[@VarunMayya]

Absolutely.

[@drago4803]

Centuries of slavery bro....its in our genetics. We still wear socks,shoes ,tie and tucked in shirt while working at 40 degrees.....all the above was designed for nations with single digit celsius climate

[@sudhanvasamaga2360]

Your content is soo good man, and also it makes me feel happier that it's consumed mostly by intelligent people like me specifically,haha😂

[@jonnathangiant6582]

peak delusion

[@tanmay1306]

It was amazing to get this comparitive perspective, Varun!

[@himanshutiwari4157]

Uniformity and clarity throughout the video is incredible. Love to see your videos

[@saravaka]

Probably one of your best vidoes till date.

[@user-bi6cg6jv3g]

Eye Catching Thumbnail 16 min time period Engaging editing Story telling in chapters/points A surprising half introduced end and what not ! This video clears all the metrics I can think of, well done.

[@neerajnaik3038]

India is the land where dreams are killed, freedom is cuffed, leaving life long anxiety of not achieving what we have dreamt of. thank you.

[@king_of_uchiha]

One line simple answer is we don't have discipline, hygiene and too much cost cutting, courrption in the end kuch nhi ho skata 😢😢😢😢😢😢😢😢😢😢😢😢😢

[@shaunaksrivastava9149]

Loved the story-telling in this video! Was super hooked all the way

[@yevanyevan7238]

This is why in the developed world when someone says they are Indian.. the reaction goes like "yukk"..

[@MaximusGamingGG]

This was one of the best videos I've seen on You Tube !!. Request you too continue providing this level of content. Great work Varun and team !!

[@TheTrail-blazers]

Great video. I loved the way you concluded. Keep growing

[@haresh5_5]

wow .. simply amazing. great work man

[@thenishantsinha]

Now this is called quality content. Happy to give 10-15 mins of my time daily for such awesome information.

[@utkarshjha09]

I usually never comment on videos but this one is truly inspiring. The production quality, the research that must go into making this videos is unparalleled. Really makes me look forward to our future as a global soft power. Keep going!

[@Navelee]

so you agree the Indian market will evolve as well with times, the disposable incomes are increasing and the brand loyality is decreasing resulting for better opportunities for new entrants. great video, amazing visuals. Keep up the good work Varun sir.

[@sanjay6242]

Man the quality of content is next level, hats off to team.

[@arunangshujana3540]

Really insightful. thanks for this varun mayya

[@kushaagrgoel920]

Great content Mr.mayya, excellent focus on the roadways issue here.

[@kushpatel9122]

Really outstanding video, the editing and the message is marvelous.

[@sainagachaitanyaporanki3589]

Yoo. Hooked me till the end. Felt like I gained some wisdom man. Thanks!

[@parthmittal5625]

Fantastic video with very thoughtful writing.

[@1lysuresh]

Really well put! We need to improve and pick up the slack! At least now internet is more available! Amazing video and content! Kudos!!

[@nitinsrivastav3541]

Truly one of the best vids on YT......thanks varun

[@tsupreetsingh]

This is some high quality content. Thanks

[@PritamD]

Your editing level is just wow

[@IshaniNagpal-g3h]

Loved the parallel analysis on the macro level!

[@vivekbhardwaj304]

You just sold me an Indian Dream just now, good one, keep going!!!!

[@samarpanwaghmare]

NOW was truly an EPICCC Watch! What a Beautifully made video Varun🙌

[@adwikroshan4658]

Loved the video, very clear with its message. Thought provoking and insightful

[@AmanSharma-kq4rb]

Subscribed. What a video! 👏🏼

[@bawabro]

My first video of you, instantly subscribed, watched till end, watched ads, watched twice

[@surabhikashyap241]

Love this video. Will share it with others.

[@kunjcshah]

Bro, the explanation was wonderful. And I also accept that if India wants to grow we want to tell our stories. And that's what started in India. Also, Nikhil Kamath is also telling the same thing.

[@matincs]

Yout started from a Grocery store and then end with the future growth opportunity of India. That's great. .. (And in between you also played your speech in Master's Union)..

[@sh4unity204]

Great video. I came back from my life in Marina, Dubai to Bangalore now, i see the developmental stages but it's way too crowded for a swift change for the most parts still as mentioned. The basics that we are used to abroad are viewed very premium in India and everyone in the business world monetize on this, even though the manufacturing, implementation and maintenance of decent quality of life overall would be the same. We really need to widen the perspective here. Something like how Jio disrupted the mobile network monopoly which let to India being focused upon by content creators of the world for the rise in viewership from our country.

[@lightning_emperor]

This is soo insightful! Gained a new perspective. Thanks

[@jude.niranjan]

Quality content Varun and Aevy. Killer visuals.

[@vrindakhatore]

What an insightful video. As pointed out India's flaws and where we could better ourselves as a country but we definitely need to be doing some story telling which is where I'm focused at (after returning back from North America) when it comes to building our own narration for the future of a better India, leaving this video with a positive feeling! Thank you.

[@paramveersandhu3300]

Mind blowing work varun💯 keep it up

[@AnkitShome]

So nicely put together

[@davids7009]

It's interesting hearing my country described in such a way. 😅 A few clarifications: 1. All of the crazy products you see at the supermarket are not necessarily because there's demand for it (like blueberry almonds). Often it's someone taking a risk to see if it will stick, aka the "marketplace of ideas" and many of these products don't make it. Major corporations are under constant pressure by shareholders to have growth and one way they do this is to try out new products. Often they get the ideas from market research. 2. Speaking of market research, it may be the case that US simply has a longer more established marketing culture than India, which may explain some discrepancies. 3. California has a lot of space and it "looks nice", but that's actually part of the problem and the state is one of the most unaffordable in the country with a massive housing shortage. Cali actually needs LESS space between stuff to bring down the price of homes right now. Even people in tech can't afford the prices of homes. Only millionaires can live in many parts. There's actually been a huge migration of Americans leaving California to go to other cheaper states like Texas, Florida and Arizona. Those are currently the fastest growing states with I believe Texas leading. It would have been interesting for him to go there. I'm glad he visited though! We like tourists.

[@alkagoyal8576]

Valuable video, need more content like this..

[@231ujwalvarma2]

you are currently the only creator in India from whom i expect this type of content

[@jaigaur6107]

Whatta video…..good job ❤

[@5monthstogo381]

This is so good, really loved it 💗

[@its__karma__]

Being good at services and hospitality in india gains it a extra point and we should also encourage more innovative ideas of rising entrepreneurs rather than copying the model ideas from West. By that only we can be a Atma nirbhar Bharat in all brands and commodities.

[@jatkechore]

Good service is only for the richer section bro , and that's also low quality good services. Focus on this "Low Quality Good Services"

[@Welovevalorantt]

There was no audiance for Compact SUVs but we are seeing every car nowdays

[@itz_zayyynnn]

Nowayyy this video is worth $99999. Such a great insight.

[@5868nikhil]

Great view on the infra not having padding between them!

[@hainusa9231]

Hats of to uh man, uh are telling realities.

[@hinapatel2979]

Such a great quality video.

[@abhi09888]

You guys never disappoints with the production quality'

[@visfotakvideos5202]

Amazingly done Varun! Product Building is going to be cool in India in the next few years that's my thoughts 😀

[@HarishGowthamErd]

Nicely put and a well created video content Varun (and team) ❤ Would encourage you to analyse on Nordic countries too.

[@ARGONNNNN]

Damn the level your production quality shot up u to 🔥

[@sharvilbhatt6046]

nice jacket and hair design man , really fits the theme of video

[@arj4820]

Excuse me what? You can't just drop a bombshell like you tried to create a Disney but for India and just leave, PLEASE ELABORATE !!!

[@wint1964]

Thank you for making such a different video

[@hiteshdua3746]

Thank Varun for creating the highest quality content in India. ❤

[@Mri881]

One of my favorite content creator you are ❤

[@jatin5934]

smoothly done......perfect

[@nimaybolar]

Amazing video Varun!!!

[@alifhossain]

Did he just compare the building ethics of Taj Mahal with the pyramids???? lol Bad example

[@vishvajithbalajee]

improved content and engages well, got our attention better, we sit watch aevy tv and varun mayya in groups(roommates)😊

[@rajdeepdutta1655]

Varun your standard of say a story is getting far superior, and entrepreneur like us also learning it from you which means India one day will grow like USA and the quality of your videos are inspiring others also to make superior content from India for the world. These are intangible profits you are earning

[@VarunMayya]

It’s the long game. We will figure out how this is valuable to us a decade later but for now let’s make good content that’s useful and fun to watch!

[@sumandutta4834]

I hope as per capita income in real terms grow, India will also become a product nation.

[@bobypaul6616]

It was a great video as because it actually gave me so much to know which i didn't know and also very useful too viewing this video many people will actually come to figure out what they were doing wrong and now what theg should do to make thst right

[@jegannathvignesh4386]

i agree and glad that your making these vids.

[@dhairyapatel854]

Hats off to you Varun!

[@atul7173]

Loved the positivity you bring in with these videos. Tbh I am really skeptical about India how things are going on and we are becoming habitual to that. Money can save you even if you hit someone and take their lives, illegal billboard and petrol pump taking lives, important exam papers leaking, corruption at ao many levels. Being a part of corruption that is to bribe is becoming so common as unless you do it your life won't move forward. Social media is what we are choosing as escapism not movies or group activities 😢

[@vedantgandhi1721]

Nicely researched and presented video.

[@aruns.v9248]

I love this. And we need this

[@abhishekmithunofficial]

Last few sentences gave me goosebumps.

[@Farhan-hs1bq]

Scientific Research, development amd Creativity flourish in europe. India should take lesson ❤

[@Avinab2]

Increasing FSI (floor space index) will solve a lot of the aesthetic and space problems in our big cities. Roads can be widened, people can be shifted to newer high-rises, and with more and more high rises, ( I mean more than 20 floors) the property prices will come down, people can afford houses, commercial spaces will get freed up, new construction of retails outlets will happen, rents will decrease, businesses will be viable, encroachment will decrease.

[@deepneon5414]

god level editing.....kudos.....

[@anirudhmurali8812]

great content! keep it coming!

[@its.UKashyap]

Damn sir, nice editing

[@jigishasrivastava]

At last something fresh ❤

[@imthemaximus]

Amazing ending!

[@RavarsenBlogspot]

Roads in America is not a feature but a bug. Public transport is horrendous.

[@stormssf8538]

Really cool the video comes in 2160p

[@sid007nirmal3]

I agree with mostly everything Varun said. American is built around building brands and building excellent products and marketing are two important steps towards it. Where I alightly disagree is on his take on services. While yea access to healthcare in India is easy and there are very good doctors and hospitals, its not that difficult in the US since US does have emergency and urgent care system. Secondly you can make reservations for restaurants, salons, yoga studio or gyms etc easily through apps. In my experience there is a difference in service and its expectations between India and US. In the US service is built around efficiency, you will find staff to be friendly and knowledgable whereas in India you I feel like the staff almost bows down to you but often lacks knowledge of the product they are serving.

[@spaciotechtonics]

Thank you for the great video Varun. Being architects and dealing with urban environments, I can confidently say that widening roads is not the solution. It does more damage than anything. A much better reference for urban development is Barcelona. Having lived there for a while, I can genuinely say that it is a much better blueprint for creating pedestrian and liveable cities instead of creating wider roads. Apart from that, your larger argument about space makes sense, but I do have to say that Indian Building Code does have them but it is largely the negligence of authorities and historical inheritance that the open space laws regarding buildings are not implemented. Complex for sure, but we need to start tackling them.

[@saywhat777]

Can you elaborate on the Barcelona reference? how can india actually build better infrastructure (especially in highly populated cities like Mumbai)?

[@eZraZ12]

Definitely agree with you with respect to the widening of roads and Barcelona being a good model for urban development. As an Indian architect living in the US, wide roads indicate a car dependent society and ignoring the needs of the masses with a deprioritization of mass transit, and honestly you need a car here to survive. Also, the so called "new decent buildings" are pigeon holes designed and built without any the residents in mind. Replicating things from the US in India would be a nightmare in the end.

[@NewstatePlayer100]

​@@saywhat777 forget Mumbai it's already not possible focus on other cities

[@spaciotechtonics]

​@@saywhat777 If you look at Barcelona, the city department faced a similar issue of having too many cars on the road in the 1980's. Then to combat the problem they chose to not widen the roads, but to convert about 50% of the roads into pedestrian only and restricted car movement in 1993. This not only reduced the number of cars on the road but also lead to people having a very active lifestyle thus solving for pollution and reducing burden on infrastructure at the same time killing two birds with one stone.

[@ParvaModi]

@@eZraZ12i agreee with you America is a car dependent society and it has its pros and cons. Same thing cannot be implemented in India, unless they are building a city from scratch.

[@silentstormstudio4782]

Even if coustomers started to have really diversified tastes, most of the items will be american ingridients inspired only, not local ingridients inspired.

[@pakshalmehta4545]

Damn this video was so good just like that protein bar u said 😂 Jokes aside this video is really inspiring and makes you start to think about having or starting some business or start up of your own inculcating all the good lessons from America