Gucci Bloom: The Campaign Film

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins.
Music: "The Rip" by Portishead (Universal Island Records Ltd)

[@qacermacer]

It's been 3 years and I still don't think I've ever seen such divine creative direction

[@kitecommunications7633]

Quite agree, it is stunning.

[@ashleymacias7299]

Ikr I was obsessed with this commercial

[@A__user000]

@@ashleymacias7299 me too 😂😂

[@senjumbenilotha6453]

Bcoz there's DAKOTA JOHNSON ❤️

[@rachele3959]

Yeah i honestly think this ad was so pretty and great

[@folkloreswift1549]

Best commercial I've seen in recent times. So aesthetically pleasing.. Love Dakota and her voice in the end. Can't wait to get my Gucci Bloom.

[@problematicfanatic]

Peppa pig

[@ricardoarriaza9904]

It triggers a timeless hidden melancholic part in the brain. Beautiful

[@kitecommunications7633]

Ricardo Arriaza couldn’t have put it better myself.

[@userpjhpqafl32uer4to-05]

There's a new one now 🌹

[@hyekang3850]

Agreed ! :)

[@snottylottie]

perfume ads are usually ridiculous but this one really made me want it

[@nickidaisyreddwoodd5837]

It's a wonderful perfume. Did you get yourself one?

[@whitelilia87]

Looking at this ad i got a strong desire to get these perfumes, although i haven't ever seen them in person. There is something magical in this ad. Really, a brilliant work!

[@nickidaisyreddwoodd5837]

@@whitelilia87 It is magical. The perfume is magical as well it makes me high.

[@happiestkeikei]

Nicki Daisy Reddwoodd i’ve been using this parfume for a pretty long time, and i loving it, i dont know how to describe the smell coming from the parfume itself but i love it, you should really try it yourself!

[@tsundere62]

omg they look like Ophelia in motion

[@trashcat44]

Idk why but the way they were in the pond with the rain and all of the flowers, along with the music, makes me really calm and I just love it. But in another way it makes me sad and all because when would i honestly ever get to experience that peacefulness with my friends?

[@kitecommunications7633]

Anastasia Hamlin - Heaven perhaps? Trust in Jesus - eye has not seen nor ear heard the things that God has prepared for those who love Him. Bless you x

[@sallyenki4440]

@@kitecommunications7633 you realize that not everyone is cristian right 🤦‍♀️

[@kitecommunications7633]

@@sallyenki4440 sadly yes, and there are even fewer who call themselves Christian who really are. People will be surprised who they see in Heaven and those who they don't. We are saved by grace through faith in Jesus Christ, not of our own works, but by what Jesus has done for us. Faith is the gift of God so I recommend you read the Gospel of John because faith comes from hearing the Word and this gospel is beautifully easy to understand. Bless you.

[@kitecommunications7633]

@Madhav Ignihir do you not believe in free speech? Why must I stop because you say so? Ask yourself what is it within you that makes you angry at the mention of God?

[@kitecommunications7633]

Madhav Ignihir ✝️

[@jlaureta3227]

I felt like this is from another planet. 😍

[@valwooz6358]

Janus Laureta boii

[@lambertomaltagliati1638]

FACEBOOK AMICI

[@starlajones5558]

Janus Laureta They live in a fantasy world of wishful thinking that's why.

[@florinbalan8407]

Janus Laureta retubee

[@elisabetvidallimonta1410]

Janus Laureta 0iiii

[@user-wj3yr7xr2f]

This reminds me of some of my best summers with family. Spending the whole day in the warm buzzing garden. Eating and drinking what we want when we want. Playing with the dogs and children, smelling the garden flowers, falling asleep on a blanket in the sun. Loosing all consept of time and space. ☀️💚🌿

[@anmusician8932]

"Gucci Bloom! The New Fragrance For Her!" - Dakota Johnson's sweet voice OMG!!!!!

[@cesqui2498]

songbird benedicto p

[@minatunkomunitasyeskkindon4463]

Saya mau beli gimana caranya ada NO WA:

[@compte-og7zr]

I really think that was Kaia Gerber’s voice.

[@umb819]

This ad is too magical the part in the pond

[@missvee6479]

I've never seen a commercial that had a scene that was absolutely BEAUTIFUL!! So beautiful it made me cry!! It just makes you think of HEAVEN!! So calm and peaceful!! No worries!! I truly love it !! ❤❤

[@Yanissnanish]

I don't get why but this make me sad. I feel like I couldnt live this kind of experience, see this kind of paysages, touch this kind of water...

[@carmenvargas5208]

Yn yn thats how I feel

[@diana1298]

Ikr

[@marcobenneti9664]

Probably because of the song, i love Portishead, but i try not to listen it too often, it is too melancholic and sad at times.

[@kane00000]

It's the music. The Rip is an amazing song

[@mary._.2859]

Same

[@jenniferhilsenbeck2252]

I bought this today... The magick started when my eyes locked on the bottle. My tunnel vision set in, so I quickened my pace towards it. Lifted the cap and held to my nose, instantly I was transported somewhere far from the mundane world where I stood and found myself in a place where the world felt pure and completely feminine. I had fell in love. As I walked away from this liquid of divine feminine heaven, knowing my bank balance has never taken a hit this hard on a fragrance....It was like I felt a magnetic pull, so with no hesitation I turned around and proudly stated to the gentleman worker that I would take this bottle of perfume. Today I felt empowered...because of an experience...I had.. with...perfume. Now watching this? Im in awe. Such stunning imagery, the perfume scent matches this ad. Award winning all around. I feel it's fair to state, I love experience...I choose it over being a consumer of things, because for me, most thing's arent necessary to have. But today, I can tell you I bought perfume today based solely on a wonderful individual experience. Odd how such insignificant random moments in a person's day can just move unexpectedly into something magical. You may say I'm a dreamer...but I'm not the only one 💖

[@xxqueenofstarbucksxx3988]

Jennifer Hilsenbeck wow..... you should be an author

[@msjuniorbee599]

You may say your a dreamer but your not the only one. John Lennon penned that to. A little mind control aye! 😏

[@diamondcookieoftruth898]

Amen

[@Anouke79]

The shot at 0:47 is so beautiful.

[@ellslaur]

Rachell Briggs so true. So in love.

[@martheresa7550]

Rachell Briggs True! It looks like Monet’s garden.

[@Anouke79]

@@martheresa7550 Right? It's just so beautiful and feminine. I just love it.

[@virgoaugust8318]

Ikr it was like a dream

[@ronaldtheophile1876]

yesss i want to be there

[@hannahblankenship6163]

" I'd rather wear flower in my hair, than diamonds around my neck " ✨

[@aiesecvideos6238]

is it quote

[@kc-vx6dc]

This 🌸

[@dukesoflp]

For some reason this video captivates everything that I understand, it gives me a sense of nostalgia that I don't understand, by taking me back to a much easier time...

[@venusf4iry]

I love this commercial so much. It’s so soft, pretty, and pleasing. I can’t stop watching it.

[@Peter.parker-3]

Literalmente me encanta mucha :'v

[@NKr-qg7yf]

The short version is so good, the only perfume commercial I like

[@brenesparza9007]

Oh! I love this song! "The Rip" by Portishead, it's perfect. 💕🌹🌾🌼

[@melaniecelollegarreta7823]

I want to be there.

[@mateoo1511]

me too

[@elperroporthos]

Me too! Perhaps Is the heaven?

[@user-vx3gm2lx1q]

I want to be there too.

[@elonaalciauskaite9377]

For some reason this makes me want to cry yet feeling fulfilled from the inside. Strange feeling, love the ad and perfume ❤️

[@phoebemchugh388]

Can I live in this aesthetic for the rest of my life

[@aiesecvideos6238]

what has called this aesthetic by

[@aiesecvideos6238]

what has called this aesthetic by

[@phoebemchugh388]

@@aiesecvideos6238 I’d say a long the lines of cottage core

[@lizzym344]

Music is perfect

[@brenesparza9007]

Frosty Lemonade "The Rip" by Portishead n.n

[@katharinearcher5031]

Love this song

[@ehhdee]

PORTISHEAD 💕❤️️

[@agustinperelloncampoy8392]

Mc Qween o'

[@dupisdisasterpiece1058]

YES

[@zeldawomen]

i saw this on the tv rn and immediately recognized!! portishead is so underrated this is beautifulll

[@leonbience238]

Moving and powerful. The guitar strings lull you into a trance of delight and regeneration. One of the best fragrance commercials going, and it never gets old. Brilliant. Oh the life of little rich girls.

[@sofiaferreira1858]

We all need Gucci this is God's art

[@gavita3534]

Itsokayuig banana

[@SlymTyler]

Itsokayuig culebras de colores videojuegos ninos

[@mercedesaragon6068]

Pataresa elrosario

[@adhidwiyana7106]

Itsokayuig Gucci? i can design anything, put in a gucci store and people'll buy it for $500

[@mjjveritas]

And does God approve of men in dresses in the form of model Hari Nef, a biological male with male genetics?

[@KayleighStarkey12]

As soon as I heard the song on my TV I just stopped everything and screamed, "PORTISHEAD!" So happy to hear them on a commercial (FINALLY), especially in this day and age! The video is beautiful, btw

[@ELCNUmorFnaMehT]

Kayleigh Starkey Better late than never! I just heard the track playing on the TV and I had to look to see why it was on there - Portishead FTW!

[@rsra8937]

Wow..stayed in Portishead a few times whilst on courses..really glad to discover Portishead the band..wonderful music

[@KayleighStarkey12]

ELCNUmorFnaMehT So true. Same here, I couldn't believe my ears! YEEESSSS!!! 😀

[@KayleighStarkey12]

RSRao RSR That's awesome! I didn't even know it was an actual place... I gotta check that out! The band truly IS wonderful though; so unique. I heard they were coming back too, if I'm not mistaken!

[@amaliasalado7751]

Kayleigh Starkey o

[@darrenboyle1918]

Probably the cleverest artistic advert of recent years. You can see from the comments it created a strong emotional response from ppl and about how it made them feel. But as someone not often moved by an advert I literally could feel the sun, I could feel the warmth, I could smell the flowers and an unknown fragrance in the air, I fell into this advert... And I don't know of any other advert I've ever fallen into lol The director should feel immense pride in this as I don't think you can hit the brief any better than they have created in this tiny piece and I can give it no higher praise than by saying it felt like a perfume in video form! How weird is that?!

[@DraMarthaCastroNoriegaMexico]

This commercial makes me feel so free, so peaceful, content with life and nature, with myself...ahhhhh....FREEDOM. One of my favorite commercials ever!

[@eugeniape96]

I don’t know why this whole aesthetic makes me feel so nostalgic, maybe a past life lol

[@simonecapone1923]

Glen Luchford + Alessandro Michele + Dakota J. = perfection

[@lilithxsalem]

The aesthetic in this made me get it.

[@tytimlet]

Every time I see a Gucci ad campaign, it takes me to a different place. #loveit

[@jackiebaucom9513]

The scent smells like a botanical garden. I just love it.

[@Sunvessel-rd9ud]

This means something, Green: nature, growth and harmony; but also wealth and stability. Pink: femininity, playfulness and romance, and it also has baptism what are yall saying here? can i see alot of green and pink and water.

[@krasnikova_psy]

The best ad i've ever seen...amazing . Cant stop watching it.

[@cedricamonn8335]

Just super chilled and not rushed best parfum ad ever?

[@juligukks]

Best video, no se que tiene pero lo repito una y otra vez con ganas de estar ahi en ese lago

[@mariafindley9873]

I have never been so affected by a advertisement before. I love the water...and flowers...and tea...so beautiful. I love swimming with my clothes on (and off...LOL)...this visualization makes me feel so peaceful. You make me want to buy the perfume! Advertising success!!!

[@belindaohlsson1654]

I agree 100%

[@katy9569]

I saw a much shorter version of this and spotted Dakota Johnson in the water and had to see the full

[@utandeutande4648]

Křaty Katastrophe

[@francisconpe6841]

Katy Katastrophe

[@tigrgames9185]

Same here!! 😁

[@somabarua133]

I want to live in this enchanted world. Stunning and magical 💐

[@paulformby1321]

That water is so peaceful and you would smell perfect when getting out. Smell like flowers. This is so lovely.

[@ricardoarriaza9904]

It triggers a timeless hidden melancholic part in the brain. Beautiful

[@user-nm5yc2yz9j]

This film brings to me the happiness acquired this year. 2017 will remain in my memory for a long time😌

[@whatshouldwecallher6417]

The sunlight the rain, that smile or peacefulness. I really want to experience that once

[@ceceliah658]

i’m back watching it again. best perfume ad ever.

[@forever_evolving_5312]

Why so many dislikes? This is so artistic! Very eccentric. It’s intriguing. I love this commercial, and I don’t even care for Gucci like that...

[@sharifahhanizahsyedhussein7852]

Forever_ Evolving_ the dislikes are from idiots who have itchy fingers

[@yoye7551]

@@sharifahhanizahsyedhussein7852 Lol not at all. Its because the songs theme doesnt fit the commercial

[@jennii_z9685]

Aestheticly pleasing

[@daliaandreagarciaramirez3451]

2024 y sigue siendo el comercial mas espectacular que haya visto, llevo 5 años usando Gucci Bloom, se ha vuelto mi sello personal ❤️

[@ruhikaspring9989]

GUCCI's visuals are forever and always captured visuals of our dreams

[@ceceliah658]

never gonna forget this commercial, it lives in the back of my mind

[@Ness82nyc]

This reminds me/feels like of that Sophia Coppola movie Marie Antoinette

[@dp.b.5832]

Vanessa A. I feel the same way!!! Absolutely adore that movie!!! I love Sophia Coppolas camera work, how she ALWAYS includes shots of sunlight through the trees.

[@user-fb2uj6tc4q]

高校生だった時、雑誌の付録でbloomのテスターがついてて 香りはもちろんボトルのビジュアルも大好きですぐに検索してこの映像にたどり着いたんだけど 今でもたまに見に来るくらい映像として、本当に大好き…香りを思い出して 深呼吸してしまう

[@juligukks]

Hermosa sensación

[@sweetkiller1311]

idk how but this video smells really good

[@daddylongdreads]

The use of Portishead makes me like this commercial lol😊

[@muschihai44]

Whoever is responsible for this add hats off to you you changed my view on aesthetics and the bond to nature

[@Patricia-hr7re]

Mi anuncio favorito, música espectacular!!!!!!

[@marsillusionist]

This is the most beautiful commercial ever.

[@greciamelendez1205]

El mejor anuncio que jamás haya visto, es tan mágico. Solo de ver el anuncio siento que huele a otro planeta fkekdk. Ya quiero tener el perfume

[@biaarimont5286]

Esas tías están tocadas eh¡. Y se la metieron plena que viaje

[@elenabronislavovna937]

Как красиво

[@fimainmelon541]

неземная красота, такое богатство внутреннего мира, его высшие проявления души, доброты и недосказанности 💜💜💜

[@user-bi6qp3gh1t]

I love, this commercial! 💓

[@elbuki4006]

nostalgia, I remember seeing this commercial on TV

[@acerooo5]

Ye the 15 secs version

[@girlmath-abolisher]

I would buy this just because Petra Collins is in the ad. And also because this is so reminiscent of Heavenly Creatures that it makes my heart sing!

[@jesmiscellaneous8938]

Honestly the ad perfectly captures what the perfume itself smells like. Very aesthetically feminine but powerful in a free kind of way.

[@laylahvaldez1509]

What is the perfume called exactly

[@KetorahWilliamsActress]

Everytime this comes on in the ad break, no matter what I'm doing I stop, listen and watch! Mesmerising song/theme tune, great Ad!

[@askaliu2943]

don't know why but this is my fav ad now.... and that song "the rip" was just perfect for it

[@Elixic_]

i love this commercial, i love this parfum, i love every single thing about this. 💕 it reminds me of my lovely roadhouse garden. 💕💕

[@pepsicola0786]

Dakota is an ethereal beauty.

[@zthechainz]

I have never seen a commercial that suits the perfume better than this one.

[@kai-gm9re]

Most aesthetically pleasing thing I’ve ever seen

[@foodbang4170]

Omg I can feel the vibe so aesthetically

[@kitecommunications7633]

Beautiful heavenly ambience - a masterpiece

[@juno_yourloveywoof]

This radiates cottagecore, bloomcore, and pondcore vibes and I’m here for it

[@andreadesanto5734]

Wonderful...Everything, the music & the colors & the simple beauty of the models. Best

[@Carlinatictictic]

Prettiest perfume commercial I've ever seen to be honest, excited to try this fragrance out

[@TheThingsBuy]

Y'all did a good job describing the perfume through visuals every time I spray this perfume this is how I feel

[@quentinbarrentine5114]

Something about seeing rain shile the sun is still shining always stirs something magical within me...

[@lossolestruncospr5442]

Portishead is perfection!

[@crystalrose043]

I just remember this ad a few minutes ago. When I first saw it, it like gave me a super weird off-putting feeling. Not only was it melancholic, but i felt like I had seen the ad or setting before. Maybe in a dream or past life, just weird deja vu. Made me feel like nothing was real and that there was a glitch in the matrix or something. Odd.

[@reginaherrera5456]

i recently got the perfume and it seems like heaven

[@reginaherrera5456]

smells

[@Belochas]

Como amo este comercial. Me recuerda a mi infancia y más en la navidad. Recuerdo que me gustaba tanto que corría a la tv para verlo y lo mejor era que a cada rato pasaba por la navidad. Ame esas fechas ❤

[@kc-vx6dc]

Probably my favorite commercial of all time ❣️

[@skylaendless9376]

I see Dakota and I'm already in love. I'm that easy !

[@suzie5813]

I hope to be reincarnated into the life of this commercial on perpetual repeat

[@zhelinthegreat7876]

BRING ME TO YOUR AESTHETIC PLACE! I want my house to be surrounded around this vibes

[@paladineXD]

A wonderful girl taught me this song a couple days ago and so i looked up the ad people keep talking about in the comments of the rip. Man gucci really has an amazing marketing team to beautifully make this soul filled ad. I will buy gucci products now for this sole reason haha. I dont like designer stuff, but man Gucci you guys rock.

[@hayuhinaira]

most of the time they fail to make an exact presentation & intro for the perfume, but this one they have nail it!

[@maryeng1]

portishead--the rip---so haunting---beautiful---

[@lindalovelace1964]

Alessandro Michel is Genius! This is amazing artistry. Lovely perfume.

[@colemarie193]

Love the commercial, the music, Dakota, & this perfume. Just got this perfume & I'm in love!

[@lonebunnydraws7301]

I keep coming back to this it’s so beautiful and makes me wanna be free.

[@alanmartinezcruz8529]

dakota johnson is perfect

[@GeorgeQuinton]

When I saw this commercial on TV it was so different than all the trash. So beautiful!

[@zthechainz]

One of the best fragrance commercials. You can almost smell the perfume.

[@StonaBarbie]

This was so aesthetic especially the end. This made me want to get it.

[@fabyta8484]

Desde la primera vez qué vi el comercial, me dieron ganas de estar ahi, rodeada de flores.. hermoso comercial y veré como es el perfume. ☺️😍

[@themagicalfox6]

This commercial gives me Cottagecore vibes, the perfume itself is very beautiful tho! 😍 I want it!

[@constantlybored]

this commercial gives me like a weird calming feeling i can’t describe. it’s kinda like what i imagine when i listen to certain songs

[@moniquegutierrez1756]

Portishead!

[@gaticorniazafratorre7659]

Este anuncio es mágico hace unos días desgana amargada salió este anuncio y sentí paz en mi corazón como si me liberaba del extres y me lleva a un reino

[@TheEduardopoke]

gaticornia zafra torre un comentario en español 😮 pasarón el comercial completo?

[@Hobbitlablet]

No zistema! 😋

[@hornyconvict]

Love this song so much

[@Ainssen]

A Gucci advertisement how is it is not just any, it gives life and color if Dakota Johnson is present in the cameras. Advertising is pure and beautiful in her context, as well as her sweet and tender voice narrating the end of the commercial. 😍😍😘