Gustav - Beyond The Finish Line

From writing history at the Ironman World Championships to considering life without triathlon, Gustav finds purpose and peace with the challenges that life has thrown his way.
We sat down with Gustav as he shared the harsh reality of the past 24 months, and the light at the end of the tunnel leading up to his return to competition.
Thank you to Gustav's partners Surpas, Giant and Plasmaide for their support in helping to make this possible.
Surpas
Website - surpasofficial.com/
Instagram - @surpas_official
KZbin - @surpas_official6133
Giant
Website - www.giant-bicycles.com/
Instagram - @giantbicycles
KZbin - @RideGiantBicycles
Plasmaide
Website - plasmaide.co.uk/
Instagram - @plasmaide
KZbin - @plasmaide

[@alexandergeorgesgretener]

I'm literally crying watching this video. All the best for you Gustav. You are an amazing athlete/person. Your mother is very proud watching you from high above.

[@TalbotCoxMedia]

I wept like a baby. I am greatful to call you a friend gustav! SO proud of you man!

[@chmart]

Jesus.. As if I needed any more reasons to love and idolize this guy

[@ironman140.6]

Dear Gustav, my wife passed with cancer after 5 and half years and it has inspired me to live a different purpose I know you will be back even stronger in all ways. Thank you for this video and wish you well in Kona. I hope to reach Kona in 2 years.

[@pandrzp]

Triathlon is so much better with Norwegian train. All the best Mr. Iden.

[@laurajeancox23]

Shedding tears watching this. All so beautifully said Gustav and filled with so much love and passion. Congratulations on a beautiful home, it is sure to be filled with peace and joy. ❤️🙌🏻

[@mikecanterbury-r9s]

I'm an 8 time sprint triathlon and duathlon champion here in Florida. Our mom's died 2 months apart. Same circumstances. It sucks. It's a serious gut punch. I miss her badly like you miss yours. It is difficult finding that wind in the sails again. There is still that pain that will always be there, but as time goes by, it will get better. Just hold on, stay busy and remember that the sunshine shines on our mom's through us now. Best to you Gustav.

[@sherylbogardus3062]

Rooting for you Gustav…. Both on and off the course ❤

[@robbo3132]

My wife died of cancer last year, so a lot of the moods caprured by you and the photographer resonated....beautifully told.....your heart shows in everyhing you do

[@maximebalis4231]

Gustav if you are reading this, I hope you will make a crazy comeback and be the best in your category again and this will make your mother proud 🙌🏼🙌🏼

[@dersteira]

wow, made my cry and think of my grandmother who passed away 7 years ago. one of my most fond memories is her watching me race my first olympic distance. just for fun, but she was there at the sideline. already sick of cancer, and died a year later. This week I started training again for a half distance in august. thanks for being so honest and pure gustav. I just came to realize again why I do it and who motivates me the most. Hope you'll be back on top soon and very sorry for your loss.

[@carloesguerra9043]

this is inspiring, always have a purpose, will make you realize life is short and family is everything, you do it for them.

[@belindakaiser7840]

My Mum passed away from cancer 6 years ago. My heart breaks for your loss. I am so happy to see you back racing. The triathlon world and it's fans have missed you.

[@sumeetbhanjadeo5994]

Pray for your success Gustav. Love from India 🇮🇳

[@marvinhofle4301]

😢 I feel you...❤

[@MinaBassilious]

Dear Gustav, thank you for being vulnerable with us and sharing the pain you have been through. I lost my father a couple of months ago and like you I wish I could have continued to share my life with him here. I am an amateur age grouper and I'm grateful that my Dad spectated my first IRONMAN a couple of years ago. You're an inspiration to all of us Gustav for your titles but also for the person you are. Take care my friend.

[@ollierumsey5022]

I bloody love Gustav. Such a great guy and deserves to be back at the top.

[@hazimmohamad6683]

youll get through this Gustav. we are with you.

[@williamw.9223]

My heart goes out to you and your family. I’m so sorry to learn of the passing of your Mom. I’m sure she is watching over you and beaming with pride. Keep moving forward. Warmest regards. - Bill

[@salvatorerondinelli]

I started triathlon at 40 in the middle of depression because of you Gustav. It's not about winning in Kona, but winning in life and you put me in the best way to do that. Keep going champ, we all need your victories and your smiles.

[@josephndozi-okia7706]

Keep going Gustav Thank you for being a true inspiration.❤

[@nikto573]

God bless you Gustav! You are a true inspiration to continue my triathlon path. I am a few years older but I hope one day we can be on the same race together! It doesn’t matter if I finish last! Cheers!!

[@eilonbomshtein6115]

What an amazing documentation. Gustav- Thank you for sharing your story. Context matters, mostly for self, and self-compassion. Keep on going! Take your time... Glad you are feeling like you are finding the surface back again and finding purpose in what you do. A true milestone of freedom to be YOU, wherever you go. 👏

[@miika5358]

Inspirerande, hoppgivande och framför allt vackert Gustav!

[@triarecha]

Gustav's values are just awesome

[@MR-wh5wp]

Gustav, you are such a beautiful person 💙 Bless

[@martijnc1925]

Thanks for the inspirational and sad story. All the best to you Gustav❤🙏

[@deonhildebrand6147]

The best wishes for you, Gustav. You are inspirational.

[@guilhermegazabim6455]

👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼 such a nice guy!!!! You will be much stronger soon …… All the best in life!

[@sebastianklein5325]

All the best Gustav, keep it up!

[@davidnorton6070]

You're an inspiration, life is one hell of a journey. Good luck with the next chapter.

[@livetotriathlon3555]

Thank you very much Gustav for telling us how you feel and how is the process again to reach your best version. All of us who follow and admire you thank you from the bottom of our hearts. See you in Kona in October.

[@cdnnurse01]

Gustav, grief comes in many different ways, have grace with yourself, your doing great, you were both so lucky to have had such a beautiful relationship...

[@IamMineOwn]

Gustav, at a loss for words but thank you for such an honest sharing of where you are. I cheered for you when you won Kona… you were amazing! I can easily say that I am cheering for you even more now … all the best Gustav, you are a champion.

[@leejago1972]

sending you much love Gustav, heart breaking watching this. so sorry for your loss.

[@chrisjan6909]

dear Gustav, you no longer have to prove anything to your mother to make her proud. she already is.

[@Kaindlathleticsystem]

Wishing you all the best for your future - what ever it may be that makes you happy. You're a true inspiration for all athletes and coaches. I am sure the way back to world class performance will be fast and will only make you a better athlete. THanks for sharing so much to you Gustav and the whole Santara Tech Team - this is so amazing.

[@OsorioT]

Best of luck! You are already a legend! It's nice to see you finding yourself ❤. Fly and keep healing

[@peterholm2771]

Absolutely beautiful❤

[@dmend2978]

Powerful. Thank you Gustav.

[@andreapatrucco3678]

thank you gustav ❤

[@embosurf]

All the blessings for you brother 🙏 Follow the good energy 🙏💚

[@ejquezad]

Love this. Thanks for making it.

[@nicolaskaufmann4907]

Wishing you all the best from Austria Gustav!🤗🙌💪

[@davido4178]

Thank you for sharing and being so real and honest. All the best to you.

[@Gws525]

Loved this video, wow. Thanks, Gustav.

[@simon_sreckovic]

So good!

[@Stariangel]

Loved the video Gustav, so obvious that everything was from the heart. Will be in your corner when you race Kona.

[@lisacarlisle2568]

Powerful!

[@twisterrjl]

you got this!

[@BamBamSamification]

What an amazing person! We missed u so much ❤

[@KungFury_7337]

Thanks for sharing something so personal with us. Hope you get back to where you want to be smoothly and that you enjoy the process!

[@karenalana8481]

Keep shining ✨🌟✨

[@m_lee02]

Beautiful film, Gustav. I bet your Mum would be so proud

[@Rbsmith683]

Amazing film! Glad to see you’re doing well. Looking forward to seeing what you’ll be doing soon

[@pamkassner8940]

Giant hugs! The house is beautiful! Wishing you the best as you move forward.

[@10euclid]

Inspiring ❤

[@benpadmore]

Saw him at Bike check in at the Warsaw 70.3 and whilst I was too nervous to say hello he had a good vibe around him. Fan from UK

[@1wiesehoefer1]

Feel with you 😟 Gustav sometimes the best guys have to go the hardest way 😎 keep on fighting 👍 waiting to see you on the finish line again 😊

[@nicholajhertz5822]

really beautiful to share your feelings in this way❤lost my father who was my idol 5 years ago and life will just never be the same again😢

[@shabanianist66]

Great film! All the best Gustav! We need more films like this from you!

[@justinjohnson8704]

Great video of your journey

[@brandoncochran7616]

🙏🙏🙏🙏 Great video Champion 👏

[@scottreutter]

Such a good video. I teared up at the end. Hoping Gustav can win again in Kona this year. That would be so amazing.

[@vetlemyhre8570]

Veldig flott og inspirerende Gustav! Gleder meg til å se deg i toppen igjen, sakte men sikkert kommer du dit igjen, sterkere en noen sinne 🎉

[@Dannmason]

great video guys. really heartfelt and raw interview. keep up the great content

[@iwiley2008]

what a great video.. Wake up everyday and fuckin own the day. Gustav.... Triathlon fans around the world want to see you back to your best ...its going to happen 100%. Class is permanent, form is temporary. 🤜. wishing you the very best ❤

[@claudiacortes3067]

We are waiting for u Gustav

[@matthewwhitehead301]

Wow.

[@israel_started_it_ALL_in_1947]

Sweet house! That view....

[@jameswisniewski4741]

❤

[@pedrolromao]

🙏🏻

[@strund0]

From watching Squid Game with Mikal to this, you grew so much Gustav 😊

[@tinowild1019]

Lez go

[@user-gm8lp7mb1v]

Champ You May be Buckled at the Moment But Your Not Broken.Keep up the Good Work and Your Mind and Body will Slowly Return to Compete at the Pointy End of Races Again.In Australia We Would Say Your A Good Bloke and Not Superficial.

[@anyamachadobravo7798]

💝💝💝😘😘😘

[@Krilin84]

❤

[@pedrolromao]

❤