Haier: From small Chinese Fridge Maker to Global Industry Giant | Inside the Storm | FD Finance

Rise and Fall of Haier | FD Finance
Watch 'Rise and Fall of Nissan' here: • Nissan: The Near Colla...
Haier CEO Zhang Ruimin and GE Appliances CEO Kevin Nolan tell us how they overcame a clash of cultures to create a successful partnership.
“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson” - Haier CEO Zhang Ruimin tells us how he saved the failing Chinese refrigerator company and successfully took on one of Americas most iconic brands, General Electric.
Big businesses rise and fall every day. Inside the Storm is a documentary series that follows the lifecycle of five of the world's biggest brands, revealing intimate details on how these major companies are run and how, in times of crisis, they survived, adapted and merged to survive.
Including interviews with company executives and industry analysts from around the world, Inside The Storm provides the inside story into the high pressure decisions and risks taken in company boardrooms every day.
Grab: how Asia's most valuable tech start-up drove Uber out of town. Apple: the world's most famous company fought back from the brink of collapse, Haier and General Electric: a clash of Chinese and American cultures. Japan Airlines: a nation's airliner resurrected by a Buddhist monk turned CEO. Starbucks: a brew of PR disasters and a weakening brand forced the coffee giant to appreciate local tastes.
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[@ZalshahZalshah]

bought air conditioner,... 1hp, there is Beko price 380 usd, Panasonic 350 usd, Samsung 380 usd etc.... then there is Haier 200 usd with latest tech, more gadgets inside... So bought Haier and definitely not disappointed....

[@rongyaowang1075]

What is your real purpose? Cunning

[@etechjd8260]

We are decadent.....wont fight back.....western company could make ultra reliable products and keep a basic industry....we prefer to be dependent on the chinese....slave mentality ...sad

[@mahendrabandaranayake2633]

1 hp Air conditioner?

[@edahmed7]

Globalization leads to innovation and growth. We shouldn’t forget. Haier shows when USA n China come together unimaginable greatness is possible!

[@yellowstoic7678]

Government always gets in the way

[@ytfanlingeric]

@@yellowstoic7678 US government

[@mohammedfisal7630]

لايجتمع الخير و الشر بل يقفان دائما في تضاد مثل السالب والموجب ..... فامريكا تثمل الشر في العالم والصين تمثل الخير في العالم

[@marcop.1701]

⁠@@ytfanlingericChinese government, I would say. We know well how CCP can take action on private companies and entrepreneurs, ask Jack Ma and Alibaba. It’s a fact.

[@marcop.1701]

@@mohammedfisal7630China good, US bad? 😂 what a deep and articulated analysis.

[@riceball4u172]

Listening to that chinese boss is eye opening andhow insightful he is!

[@circleofattention6021]

A positive outlook on China 👏👏👏 It was about time that we recognize the ingenuity and hard-working qualities of the Chinese people.

[@shane864]

No one is mad at the Chinese people, we are mad at the oligarch class of the US that murdered US manufacturing to exploit the slave labor adjacent conditions in China at the expense of literally everyone and the entire planet for the benefit of like 50 ultra wealthy sociopaths.

[@ardelllewis9892]

Profound I live in the Caribbean and most of this innovation I have never experienced but from a thought perspective am truly shifted in my appetite for excellence

[@metaphosV]

Welcome to China. Book your flight ticket today!

[@TrangleC]

I spent a year in Qingdao, 20 years ago, as a student intern and I was amused to see that Haier also owned a restaurant. It was a Mongolian hot pot restaurant on the top floor of a Japanese Jusco supermarket in the city center.

[@2melinc]

Extraordinary documentary! Great entrepreneur Zhang Ruimin!

[@keno77]

Back in 2005 we bought a Higher laptop,it still going strong,a bit slow now but it was very good at the time. We also have a 65" TV that we are very pleased with.

[@darshanprakash]

definitely the best Chinese company I have read about, although i was drawn to their refrigerator with bottom freezer 12 years ago and have upgraded to again a Haier one. Crazy!

[@halimchandra6873]

Salut haier

[@BunToomo]

Honestly, massive respect to the CEO of Haier. Truly a man that started from the bottom.

[@4izm0v]

Haier makes good quality products

[@rongyaowang1075]

yes

[@yogi9631]

Chinese are traders. Ruthless business savvy. GE value was in its sales and distribution channels and not the brand or physical products themselves. The value was in its intangible assets!!

[@archstanton5973]

Welch DESTROYED GE and set the blueprint for how american manufacturing corporations would self-destruct by being more wall street than the streets of mid-west manufacturing. Boeing is the present poster child of that.

[@BenjyHanz]

Most of USA PIB are in its intangible assets

[@alberton.1601]

I remember when working for Eastman Kodak Mexico, trying to separate different manufacturing "companies" was attempted, which just didn't work, maybe because it was only a "virtual" separation and mostly because we reflected the fact that, as a huge corporation, we've simply never valued the final customer's opinion. Now Kodak is practically history.

[@jondurr]

And digital cameras had nothing to do with their downfall?

[@paulgilliland2992]

I only ever see super cheap more budget type Haier refrigerators at Costco in the USA but in Japan they are in all the big retailers.

[@miriguwa1958]

The Haier 28 in. 15 cu. ft. Stainless Steel Counter Depth Bottom Freezer Refrigerator (HRB15N3BGS) is $1799.95. Go check the price at your Costco outlet. I hope it's not too "super cheap more budget type" for you.

[@Oriental-perspective]

我家冰箱和空调就是海尔的，其实我想买xiaomi的，只不过那时候xiaomi还不生产空调。

[@gulam82]

I thought Haier was German. Well done, I have a washing dryer.. excellent

[@polar3553]

中国出口的产品质量当然好，如果按照中国标准生产的产品无法进入西方国家市场，中国有个流行语叫做出口转内销，中国产品出口到西方国家市场，人们从西方国家再把中国产品买回来使用，中国质量标准差，是中国政府为了快速提升国内税收，古代中国制造业就很强，中国能制造任何产品并且能够保证质量，只是中国政府营造的社会环境差

[@hermesliteratus882]

Actually they are 100% Chinese and the quality of their products is top notch.

[@sipingal]

@@polar3553 只是你这种质量差。

[@polar3553]

@@sipingal 看看你在说什么啊？中共思维，把人当物品看

[@user-ml5ks8tm9w]

对了，中共党员有接近一亿人，基本每个家庭家族都有一个中共哟，还有是中共把从一个世界最穷的农业国变成世界最强大的工业国还有农业国畜牧业渔业养殖业等等实体经济国哟。

[@nsebast]

Chinese products have the highest value ratio (Quality/Price). That's why they are winning all over the world.

[@saurabhkr731]

Most of the Chinese product will scrap within a year

[@aranduser]

@@saurabhkr731 Not true. I have a Lenovo from China over 10 years and still working. On the other side, your thoughts have to be scraped within a year or even within a day because your claims don't age well.

[@saurabhkr731]

@@aranduser I am saying most of the product

[@aranduser]

@@saurabhkr731 Lol, you are funny. Are you referring to dollar shops where the Western companies buy items for 10 cents and sell them for a dollar? Either you are not being told the true story or you are just denying it.

[@nsebast]

@@saurabhkr731 Doesnt matter if you are hateful and racist. They just gonna keep on winning.

[@user-me2dy6ct4z]

Haier learned from the GE, now the products quality is higher than GE, good job 👍.

[@BayaniMagtanggol]

haha i see what you did there

[@mctwain5319]

Fascinating Documentary❤

[@brawnbenson552]

I like the ambition and innovation! I will give them a closer look the next time I’m ready to replace my current 2012 set of appliances. (Frigidaire…. which still work perfectly though)

[@kazegarasu4704]

"Even if one has travelled 90 li of a 100 li distance, it's only half the journey" Runescape players knew this very well ..

[@jenq6751]

I bought a Haier freezer 21 years ago with price 100 dollars or so from Walmart, It is still running in the garage 😮

[@glennw469]

Great my first fridge is hailer 35 years ago . Great quality

[@honyeechoong9351]

Isn't this documentary owned by CNA news? It was aired 5 years ago.

[@StrsAmbrg]

The content is, it is. It was on a CNA program, "Inside the Storm." I am not sure whether this channel has relation to CNA or not, but the content is the CNA's. Just search "Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode," it is still there.

[@ansa336]

@@StrsAmbrg What is your point; Is it not still relevant?

[@StrsAmbrg]

@@ansa336 suspected that this content is stole someone's content.

[@ansa336]

@@StrsAmbrg Now I get your point. I have seen a few of those lately. If certain words can be censored, why can't those in charge do something about it.

[@alberton.1601]

Is MG's acquisition somehow something similar?

[@WillyJaheruddin]

No electricity, no internet, nothing works. Balancing on the edge.

[@fongponto]

What are you referring to?

[@WillyJaheruddin]

@@fongponto You are depending on electricity.

[@miriguwa1958]

@@WillyJaheruddin Seriously? What should you depend on if not electricity?

[@WillyJaheruddin]

@@fongponto If there is no electricity you are back in the Middle Ages.

[@WillyJaheruddin]

@@miriguwa1958 You have to need a Plan B if the electricity is shut down. Look what can happen like Friday 19-7-2024.

[@TiborRoussou]

I've been recycling for a long time. For what it's worth, I don't scrap out many GE items.

[@remix-yy1hs]

What does it mean?

[@TiborRoussou]

@@remix-yy1hs It means GE makes good stuff!

[@GTR-88-u8g]

@@TiborRoussou why it went Ranking in Fortune 500 from 5 to 38 ?

[@TiborRoussou]

@@GTR-88-u8g I just called it as I see it. Been scrapping things out for well more than a decade, Honestly, don't own a single GE item.

[@good-tn9sr]

@@GTR-88-u8gbecause of tech companies…

[@Renatodonadio]

Two yeras ago, Haier has also begun the expansion in Europe by buying the Candy Group (pronounced Kandee in the Italian fashion), their main brand Candy made the washing machine break through in Italy after WW2 and owns among the other brands Hoover Europe 😀

[@Proteus007]

A lot of Jack Welch and GE’s aura has now declined upon discovery of the issues within GE Capital and his use of it as a P&L manipulation device which led to not build other sustainable businesses.

[@reaganmugisha2848]

nice documentary

[@davidbig6356]

In 2022, I replaced my 15-year-old GE range with a new GE range. I was very satisfied with my old GE range, but I noticed my new GE range is not as good as the old one. I think the new one use cheaper materials (plastic buttons, thin metal sheet etc.) in order to cut cost. Maybe I should have just repaired the old one.

[@miriguwa1958]

Good idea. Maybe it'll last another 15 years if you can find the spare parts.

[@justicerules1373]

But your old one uses up more electricity so u will end up paying more. U should look for an energy efficient GE. I had a set of GE energy efficient washer and dryer and they work very well. They are the cheapest I could find.

[@anxel-]

Tengo un aire acondicionado portátil y deshumififador de esa marca y la verdad sus calidad y eficiencia es igual al occidental. En todo caso todo depende del bolsillo del cliente porque se puede conseguir un sartén de 3 dólares como de 50 dólares de la misma medida solo cambia su calidad

[@williamsaharuna1893]

Beautiful documentary ❤❤❤

[@algaroo7401]

Excelente documental

[@krozareq]

GE getting out of that business was a pretty smart move. It was clear that margins on appliances were only going to decline while competition was going to increase from Asia. Jet engines and MRI machines are far better.

[@sharpie842]

Just replaced my Haier fridge with a Bosch after it started getting error codes. Only had it 10 years.

[@mdzaid5925]

I just bought my first haier product.... an automatic washing machine. This will either make me a loyal customer or a hater.

[@FlamingBasketballClub]

Do a video on some random/obscure company. 🌝🌚🌝🌚

[@motivatedgeorge]

Please, can translations be done as voiceovers and not text caption? Some of use use KZbin in background and need comeback here to read captions when a foreign language is spoken

[@zakariaismail5912]

Thanks for speaking my mind 😂

[@ytfanlingeric]

Some people might prefer to listen to the voice and tone of the original speaker, as it gives better feel of what is being said. Like some people when watching movies prefer the original soundtrack with subtitles of the translation.

[@formula1ccr8]

Old documentary of over 5 years ago. CNA posted this on KZbin on their website on Sep 19, 2018. Please post only recent info

[@manuelhidalgo19]

Excelente información y sobre todo el director ejecutivo haier, es todo un innovador

[@godzillamothra5983]

GE should learn this, never threaten bosses who worked their ways up from the bottom, they knew what they are doing and they know what it means to fight

[@SamsonOhsem]

Great evolution

[@AbdiPianoChannel]

Who ever comes up with a washer machine who can dry at the same time would be the best

[@johnweerasinghe4139]

Lowes has them. They are very heavy.

[@pacenetsatish]

Indians love hier brand ...best ❤

[@arteivanovzkykamuflado]

Acabo de suscribir, me gusta este tipo de videos

[@ronaldwarren1267]

They talk about the us dollar as if it's a standard it's NOT it nearly worthless

[@good-tn9sr]

By what source? USD is what almost all trade is done in. Even the Chinese government uses it for trade and have even bought out and currently own $770 billion worth of US Treasury securities, and that’s just China…

[@user-gj2fz4nt1n]

Zhang Ruimin the 4th owner of Hai'Er❤❤❤

[@mflo1970]

Tengo ac haier y estoy contento

[@sndebbarma7225]

Haier fridge good quality I used

[@ChibiKeruchan]

11:30 is one of the most important part. this explains how some product that came from China are so cheap. 😂 it's the same as how Amazon Return boxes works. but instead of return products.. these are 5th or 6th rated products or some of them are prototype/ unfinished product that was thrown away but the junk shop decided to pack it and sell it anyway for cheaper price.

[@JoseGonzalez-bv1xw]

Vaya escribir tanto para decir tonterias 😂

[@naivoj122]

But western world doesnt like competition isnt it.

[@ws-jw1tv]

I have Haier air conditioning, it's not bad

[@larryace4683]

Great content. First to comment

[@jamesn-guyen8312]

You can't tariff, sanction, ban, contain or stop Chinese work ethic.

[@manikandank2538]

Please add "cc"

[@RichardGolD-wz3is]

What the H3ll is that???

[@anxel-]

You can change language in video

[@anxel-]

Well for Spanish or English

[@stevenlai1199]

Jai hind

[@katyvaldez8890]

All I have to say is I h4te GE so much, service is so expensive and quality doesn't match the price.

[@kalwongkl]

i dont think market for toaster is big CN. Not slice bread eaters

[@OMARIGNACIOBUSTOS]

están en todo, pero nunca eh considerado que hagan buenos productos

[@ikajunita.k]

Btw... This video is from CNA 5 Years Ago...

[@RichardGolD-wz3is]

Are you sure Ikea? Are you an American?

[@ikajunita.k]

@@RichardGolD-wz3is Btw... I'm Indonesia 🇮🇩 I'm used real account & just want make everything clear & honest...

[@guangxidavidliu]

10/90 rule. 10% of your employees are doing 90% of the works.

[@drttgb4955]

in 10% of the time allocated.

[@Kotak8]

Why focusing on Haier? Most western MSM ignore these two SKorea conglomerates, Samsung and LG. They overwhelmed most Japanese big brands, and they are now the world’s biggest home appliances and TV manufacturers.

[@AuralioCabal-nl8gi]

If you look at where many LG and Samsung products are made you will find they are MIC, as in "Made In China"..the Chinese are as innovative as the Korean giants. China is a manufacturing giant like no other, S Korea and Japan industry look like dwarfs compared to China, in most of Asia Chinese appliances now dominate where Sanyo, Hitachi and Panasonjc/ National used to be , same with TVs., all this accomplishments within less than 30 years.

[@graceli6886]

@@AuralioCabal-nl8gibut factories (in China, SK) and manufacturers (LG, Haier) are not comparable. The R&D, production management, sales and promotion etc. are accountable by the companies, and the credit should go to the companies when compared to other companies. Nevertheless, I read from different sources that LG Electronics was no.1 home appliance manufacturer in 2022 with $66bn sales; while Haier was no.1 in 2023 with $35bn sales; Midea made ~$53bn sales in 2023 (though not all from home appliances). Something is off but I don’t have time to dive in.

[@Ghosy01]

They don’t ignore them . Because Samsung and leg are about half of South Korea economy so when talking about “South Korea” you are just talking about these two .

[@yogi9631]

In 5 years those s korea giants will be left behind!! Chinese are business machines in mind!! Plus massive economies of scale

[@Cyan_Nightingale]

​@@AuralioCabal-nl8giNo longer. Samsung & LG gradually had moved its production facilities out from China.

[@hungo7720]

China's robust manufacturing industry have triggered the expulsion of major foreign firms as they got outcompeted and outpaced.

[@alma09876]

The Japanese appliances brands had gone.

[@leeronald1461]

Japanese brands are still good but the price is no good.

[@jont2576]

rip, japanese brands are almost artisanal in quality and incredible innovation, but most people in the world prefer cheap nowadays.

[@edringweeko3419]

The price for japan products even failed the European market

[@othmanhassanmajid8192]

Curtesy of Plaza Acvord😊

[@LeicaM11]

So, because of the cooperation with German brand Liebherr, their name „Haier“ is the attempt to transfer this word into Chinese English?! So it is pronounced in the same way as „Herr“ and not similar to „higher“, right? Why do Chinese factories and layouters always use those weird oldfashioned „Serif“ character’s sets (e.g. Sans Serif, Times New Roman etc.)? Is this from the British via Hongkong? Nobody over here did use any of those character sets since 1989. Make the progress using Verdana as everybody today!😂

[@AngusBlancojavierbetancour5762]

REFRIGERADORES - FRIGORIFICOS son otra cosa

[@dskgranite2894]

VSA VLOGS like ❤

[@jaimebond]

The new owner of carrier. 😢

[@user-go2fl1ow2k]

👏👏

[@darkfeeels]

One of the best documentaries I have seen on Haier. Your video taught me so much of the company I always bought appliances of. Thank you!

[@lolotvapp]

Nice form india 🇮🇳

[@stevenlai1199]

Jai hind

[@joaquin8996]

GE no pudo comprar Haier porque una empresa extranjera por ley no puede comprar una empresa china, o sea que no es que se negaran!! 🤔

[@migdoniofasabi]

"el gobierno le entregó 18 empresas de electrodomésticos para que las dirigiera...." oookkk

[@OmarEspirituramos]

TENGO UNA GRAN IDEA...OJALA NO ME LO ROBEN... UNA LAVADORA INTELIGENTE QUE ESCANEE TU ROPA Y TE DIGA QUE YA TIENES QUE LAVARLA 😅😅😅. SERIA REVOLUCIONARIO...LA GENTE SOLO LO COMPRARIA POR LA CURIOSIDAD....

[@johnweerasinghe4139]

Your nose could that cheaper and faster 😂

[@rolandc85]

Why did you all take the video from CNA and make them yours? No shame?!?!

[@alma09876]

GE failed to see the future of digital technolog.

[@Bledi838]

The future it is not digital technology. But digitalization just helps products function better. It is just a 10% marginal improvement.

[@indian1456]

👏👏👏👏👏👏👏👏👏👏

[@shanmash8138]

👍

[@koa818]

👍👍👍

[@user-fy5sz8ps2d]

the worker can see how much they can work on the screen and if they worker harder.. more bonus.. that's crazy from the eye of western. 42:40 they invented new product. That's not completely true, they turn the idea from Japanese brand fridge but making it with cheap labour with mass production.

[@livetex-flourish]

😂😂😂 that's why china become the world manufacturer with their own idea and technology. You are so funny 😂😂😂

[@EuclidesClementino]

😊👍👍👍💯💯💯💯

[@pablocabrera9279]

En mi experiencia los productos GE han sido malos y caros.

[@PravdaSeed]

MAGNIFICENT MERITOCRACY Of CHINA 💯%. i wish 🧞 i was Chinese 💯%. 💚🐉🇨🇳🐉💚 💜☸️☯️🕉️💜

[@vladimircurkoski1455]

Lazy workers destroyed not only companies but countries and they even had a moto " you can't pay me low enough for how much I won't work"

[@jaimebond]

Tomas de Alba , un niño mexicano inmigrante fundo la Tomas De Alba Edison General Electric Works Company. *G.Electric "

[@who2u333]

Jack Welch. How to destroy a company very, very slowly and make 100's of millions for yourself.

[@johnweerasinghe4139]

And promote Eugenics at the same time....

[@TrangleC]

Wow. The comments are full of Wu Maos.

[@user-iw5yf2nn9w]

I thought it was a german brand. ☹️

[@johnweerasinghe4139]

Of course you did 😂😂😂

[@othmanhassanmajid8192]

​@@johnweerasinghe4139some mothers have 'em❤😂

[@shuma3401]

Sorry, but the narrator sounds so corny 😂

[@teremareraki2234]

2018 I bought a Haier fridge and it's a disappointment very unreliable keep breaking down so I bought a Samsung and it's still running 2024.dont buy any Chinese Haier fridge very unreliable.

[@othmanhassanmajid8192]

My friends say this brand is very good😊

[@omyhaby1912]

Last i used something with "Made in America" is 2009 Overrated and over priced

[@othmanhassanmajid8192]

and over here😂

[@metaphosV]

中学为体 西学为用

[@h3dbopqux6ekvas98]

This looks like Haire GE paid commercial !

[@brad9529]

They destroy Fisher and Paykel. It used to be such a great innovative brand. Now it's rubbish.

[@hockeyiscanada]

Not a very chinese name lol

[@tiger8696]

Misleading title. Focus more on GE than innovative Haier.

[@Nikola__K]

General Electric = Father of planned obsolescence! 😂😂😂

[@patallen229]

Finance capitalism at its finest, greed and higher stock price at the expense of the company. I believe their's a tale about the Golden goose somewhere in our past that warns us of this idioticy.

[@jeya9139]

2024 still chines made poor quality ,, all the other US brand which i made in china also poor quality

[@bm8641]

Another garbage product