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“Hutton Miller is on Netflix!” Yes….it’s true. Hair Shark, an ad created by Hutton Miller for Top Dog Direct, is featured prominently at the climax of Bruised, a major motion picture starring and directed by Halle Berry.
"Bruised" stars Academy Award-winning Halle Berry as Jackie Justice, a talented but emotionally defeated MMA* fighter attempting to pull her damaged life together. When Berry’s production company reached out to (Hutton Miller client) Top Dog Direct during production to secure the rights to air the commercial in the film they were thrilled to accommodate her request.
The movie, set in modern day Newark NJ, is a realistic portrayal of a woman struggling with the internal and external damage caused by a life lived in poverty. Aside from essential references to music and the UFC*, the film makes very few nods to popular culture, making the Hair Shark commercial during the pivotal fight scene especially visible. Arriving at the moment when the audience is at the edge of their seats, Hair Shark serves as a symbolic and narrative element that fits perfectly within the reality of the film. Interspersed with scenes of Justice furiously battling her opponent, the commercial becomes a metaphor: superficial distraction is false cover for the blows dealt by reality.
For better or for worse, advertising has become an inexorable part of the collective experience.
At the time of this article, Halle Berry’s directorial debut “Bruised” was the #2 streaming movie on Netflix.
Read the full blog post about Hair Shark and Halle Berry on our website:
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Speaking of the commercial, we created this spot for our beautifully coiffed yet totally relatable friends at HairShark. We hope you enjoy it!
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Truly,
Your YT Friends at Hutton Miller