HOW MY NO-BUY YEAR CHANGED MY MAKEUP COLLECTION | Hannah Louise Poston | MY NO-BUY YEAR

[@HannahLouisePoston]

hi everyone, special announcement: I'm a moron, the NARS concealer costs roughly six cents per day and the imaginary drugstore one would be costing about one and a half cents. Overall reasoning still holds. BAD AT MATH GOOD AT GRAMMAR

[@cecileganel]

Hannah Louise Poston well you can’t be amazing at everything Hannah 😂

[@MiaRBeauty]

"BAD AT MATH GOOD AT GRAMMAR" tbh i need this on a tshirt because #same

[@Sonicman415]

Hannah Louise Poston so funny! When I saw .06, I thought “six cents”.. so, thank you for clearing that up 😂 Loving this content!

[@isheeka2465]

@@MiaRBeauty I'd be all about a Hannah Louise Poston merch line!

[@MoonlitSunflower]

You can't be perfect at everything ;) I love that you're always giving us something to think about. Recently for me since I've started watching you: 1. What do I need in my collection to be okay with the concept of a year long no buy, with the exception of replacements 2. Storage and not overflowing my space with an excess of new product 3. Not over indulging in "treats." It is true that an overly large amount of treats makes it less special. If I had cheesecake every day it would not be nearly as delightful to eat. If I buy things in excess I get overwhelmed and dont enjoy what I have because I feel guilty that I'm continuously buying more than needed and not putting what I've bought to good use, even if I don't intend to pan it.

[@AngelicaNyqvist]

Ive always said that I never care about the amount of product you get in a palette because it only matters for products you actually go through and need to buy another one after. People stress the amount of eyeshadow, amount of blush and grams here and there and IT DOESNT MATTER haha :P Only if you only have one of that type :)

[@Rubydemonhair]

I agree! I don't care how much a palette costs per gram. I care about how much in shelling out right now.

[@Rubydemonhair]

It's like when people talk about how buying in bulk is a better deal in the long run. Well, it's not a better deal if i can't afford the initial "investment" in the first place.

[@AngelicaNyqvist]

I so agree with you :)

[@HannahLouisePoston]

Yes, but it really DOES matter when it comes to something like brow pencil! This is what I didn't understand before. I'm so glad I can see it more clearly now!

[@AngelicaNyqvist]

Yeah or liquid liner, thats the one I go through the most :P

[@juliemorris3587]

One realization I have come to recently is to not get sucked into the advertising of lifestyle brands. Brands like Mally Cosmetics and Glossier are not just selling a product, they are selling a whole aesthetic. I will replace products like mascara and brow product with Drugstore brands that don't evoke an emotional pull. If I feel that yearning for a certain lifestyle, I will consider that a red flag and not buy that product.

[@HannahLouisePoston]

such a good point!

[@xoShiningKrystlexo]

What's Mally Cosmetics's aesthetic? I don't get anything from the brand

[@annalearodriguez5291]

You are such a positive influence in the beauty community, Hannah. I appreciate how you encourage mindfulness.

[@zusamy20]

Smart consumerism! ❤ ⭐

[@HannahLouisePoston]

[@mariam.a.]

Over the years I became a supporter of owning 1 concealer, 1-2 foundations tops, 1 finishing powder, 1 eyebrow product type....go through them and only then buy something new or replace it if it's a staple. So I completely relate to your conclusions pertaining to these types of products. It's an illusion to believe that purchasing eyeshadow palettes is anything more but a sheer indulgence, for all of us here who watch makeup content on youtube. There's nothing wrong with indulging ourselves (if one has the financial means of course!) but we should call it that, and not an "investment". Congratulations on making to a whole year! It's admirable!

[@HannahLouisePoston]

thanks, Mariam!

[@joyfulbeautychannel7675]

This is how we grow up. I remember when all of my makeup fit into a small makeup bag, that I kept in my purse. This video has been so helpful to put into words what I have been thinking:)

[@naomilasby7744]

Like you are saying here, I also like to be mindful that if I add an item, it lessens my use of the things I already have. And that makes me sad for them, they are so beautiful and well chosen as you say, they need to live their best life! 🖤

[@HannahLouisePoston]

they do! :)

[@Puglover130]

Marie Kondo, is that you? ☺️

[@MsEclectic]

You’ve basically said what I’ve been thinking for the last 6-7 years. I’m sooo glad I’ve put the brakes on my frivolous makeup purchases and I really hope your video hits home for alot of people because for reasons unknown we are living in an age where owning boxes and boxes of makeup in each category are celebrated. Three cheers for all that makeup just sitting there degrading and expiring!!! (😒) When I see some comments on makeup collections like “OMG your collection is life” “omg when I grow up I want to have a collection like that” “OMG I’ve died and gone to heaven” I just roll my eyes to the back of my head till they’ve fallen out. When did having copious amounts of makeup become inspirational?!? There’s more to life than makeup ffs🙄

[@MsEclectic]

Maybe it’s all part of growing up (not just age but mentally aswell) and it’s a phase people go through but I read a lot about waste , hyper consumption and global pollution and I just feel it’s time for people to open their eyes and see what we are doing to the planet (sorry for my rant lol) A very enjoyable, informative and intelligent video nonetheless😘

[@HannahLouisePoston]

I've wondered that about age, too, but if that's the case I wonder what can we do to help younger people not go through that phase, or hurry through it? I wish I had come around much earlier.

[@girlrunsfromcastle]

I’ve been binge-watching your channel all week! I’m revving up to begin my own no-buy makeup year. Thank you for the inspiration!

[@TammyMayCormier]

will you be filming your no-buy for youtube? I am addicted to subbing to no-buy youtubers lol

[@zusamy20]

Same

[@HannahLouisePoston]

yay Nicole! I'm sure it will be an amazing year

[@xxsam2500]

Me too! It’s time to go on a no-buy for me, & every time i feel I can’t do it, I watch Hannah! Planning on filming it for KZbin but I doubt I will be as well spoken as Hannah haha

[@girlrunsfromcastle]

@@TammyMayCormier I'm planning on filming it!

[@mitchj.2357]

Wonderful insights! These thoughts are pretty obvious in hindsight but it is also very easy to be blind to these in the midst of FOMO and lust for adding more to the collection. Your channel has been such a good resource for resisting commercialism. I particularly like your method of categorizing makeup in how frequent you use them and cost per use. I think I will incorporate them into my own lifestyle. Thank you, Hannah.

[@HannahLouisePoston]

SO much is obvious in hindsight this year. I can't believe how I behaved all of those years! Like a moron!

[@jessicatang983]

I only own one eyeshadow palette which is a Natasha Denona palette. I am a project panner so I will use every last "drop" of that expensive palette for years to get my money's worth.

[@HannahLouisePoston]

lovely!

[@nancytipton7602]

This is the video that I truly *needed* to watch and listen to very keenly. I am someone who in the course of just 5 years time managed to amass more color cosmetics (long-term pleasures) than I can ever possibly use up. Things got very out of hand to the point of my making Rouge 4 years straight. This was not something I even thought would or could happen. That 1st year was a thrill, the 2nd puffed up my head, the 3rd scared me to death, this last time made me break down and cry, and not happy tears, either. After that, I made a conscious decision that going in to 2019, I would need to re-evaluate my buying habits and what motivates them. Watching your video gave me hope that I can succeed at getting the mastery over this. Thank you!

[@HannahLouisePoston]

you can do it! I had a similar difficult history, and videos are coming soon about why I decided to start a no-buy and support for you if you decide to do it yourself. There is definitely hope, you can't undo the past but you can change starting now!

[@melissagold2559]

Ahh I really like how you categorised your makeup into those 3 buckets. One of my goals is to get my staples to just 1 or 2 because I don't need/want 5 foundations on the go. Over time I've wanted to try less and just stick to HG base makeup that works perfectly for me! Great insights!

[@HannahLouisePoston]

Thanks, Melissa! xo!

[@juliatruten8225]

Hey Hannah, this video is changing my whole brain more than three years after you posted it. Thank you for doing your work in the world

[@skrogers86]

I’m doing a no buy/browse makeup, Amazon, social media, or nonsense year. I want to focus on saving and travel. I feel like these aspects have made me lazy and unmotivated. Time to kick these things out. I want to go back to my 90s...early 2000s lifestyle. I read more and was a lot happier. Luckily for me my birthday is in December so I want to just do my shopping then (I can double up on birthday, end of year coupons and deals). So I stocked up on what I needed for the year and deleted apps on my phone and tucked away my iPad. Let us see how it goes... wish me luck!

[@HannahLouisePoston]

no nonsense, I love it! "My name is Kendra, and this is my no-nonsense year" :)

[@skrogers86]

@@HannahLouisePoston exactly!

[@naomikman]

This video has really resonated with me. Your year no buy has really connected with me which is rare in this beauty community. Im really excited for my no buy next year but the i value the clarity youve brought to me in regards to your long term pleasures which in turn are my own. I over spend, im not getting value in the items i have and i cant keep my collection in my head and that really distresses me.

[@HannahLouisePoston]

I'm so glad it's useful! Thank you!

[@robynmaher6969]

I think it makes a lot of sense! For me anyway. The only trouble i see for you is that brow gel. That can be an entire series for you. Trying to find a cheaper brow gel.

[@HannahLouisePoston]

LOL I know. With my stubborn brows. 2019: "My name is Hannah and this is my Brow Gel Search Year"

[@girlrunsfromcastle]

@@HannahLouisePoston Have you tried the Glycerin soap brows?? I recently used a touch of clear soap and a spoolie on a model for a photoshoot and it held beautifully! She had fuller, unruly brows.

[@Puglover130]

Poor Hannah and her stubborn Grandpa brows 🙃 Maybe we can wizard up a new formula with a cheaper clear brow gel and a few drops of super glue to keep em in place 😉

[@freshbeanne]

This video should be required viewing for cosmetic consumers, in my own utopic way of thinking. ABSOLUTELY GREAT and helpful. You could write a short book to help makeup hoarders Hannah. I feel very strongly about this and I am not a random dumbass lol. I hope you see this. It was absolutely smashing!

[@justsiobhan1658]

I love how you are promoting and inspiring a sense of anti-consumerism in the make-up community. You have changed how I view my personal Makeup Collection, I find your categorisation within the 3 Sub sections under the umbrella term 'Makeup' very insightful….I hope going forward that I can apply your logic with regards to Price per use, etc. to future my purchases. A Drugstore brand that I recommend checking out is Essence...they have a range of Mascaras called Lash Princess-I think they are fabulous...and at that pricepoint they are hard to beat. If you find the holy grail that is an affordable brow gel (that works like Benefit Gimme Brow and costs way less) please keep us posted!

[@HannahLouisePoston]

I can't wait to try Essence next year! And I will definitely keep you all posted on the brow gel search :)

[@zaria5785]

If I may interject...I ended up buying the Lash Princess from Essence and although I have full lashes to begin with I noticed they fell out more while I was using this one item. Others have had similar issues. Nothing else had changed in my routine except that mascara. I hadn't had that experience with any previous mascaras that I've used. It had been years since I purchased a drugstore option. This is coming from someone that stopped using mascara for 10 years and then went for only cruelty free/vegan/organic...but have changed my mind due to the formulas. I may go back some day to an organic line. It's the one item in my makeup where I will only purchase a high end in a mini. I get the same amount of usage (3months) as I would a regular sized one before it goes bad. Anyway, if anyone knows of an organic mascara that performs similar to the high end, let me know. :)

[@erinburgess5741]

On that note, can I suggest your try the Ardell brow gel? Not sure if you get them in America, but I’ve been using one of their tinted/fibre ones and it’s INDELIBLE stuff. Love your content and musings as always. 23 days till my yearly no buy... 😬😆

[@makeuppuzzle]

Zari A I find most organic brands don’t perform well at all. However recently discovered a gem. It’s still not mind blowing but it’s a GREAT everyday mascara. Brand is Pure Anada 😊

[@zaria5785]

Makeup Puzzle thank you. I'll look into it.

[@jadefenner4971]

Hi Hannah, I stumbled across your channel beck in October, and immediately decided that I wanted the full context of your journey, so I started watching all of your videos from the very first, until the most current. At some point I decided that when I finally caught up, I would write a comment (something I rarely do) to let you know how much this channel has changed my perspective on my life. I am currently writing my rules for a no-buy year next year, and I’m both very excited and very scared to begin. I am a bit younger than you (23) and so, I don’t have nearly the collection of things that you do, but what we do share is our pre-no-buy attitude toward shopping. I can see that if I continued to live my life the way that I am now, I would end up, at the best, at the same place that you were before starting your no-buy year. As much as the idea of a no-buy scares me, the thought of being in debt and addicted to shopping scares me more. I’m planning on using this coming year to save and invest in my own future, and doing this project is something I would never have even considered if it weren’t for your channel, so thank you so much for the change that I can already feel coming.

[@HannahLouisePoston]

Jade, thank you so much for watching and for your lovely comment! I'm happy for you that you are already thinking about saving and investing at the age of 23. I wish someone had suggested it to me ten years ago. I don't know too much about investing, but if that is your goal there are some amazing bloggers out there who are focused on saving most of what you make and investing (I like Mister Money Mustache, though his philosophy doesn't work for me 100% because I'm a small business owner and a creative professional). I appreciate your support on my channel, sending a big hug!

[@rebecca5379]

I love this video. It makes NO sense to buy a luxury item that’s a staple if you can’t afford to replace it long term. It’s the same way I won’t buy luxury skin care just because of a sale, which is something that people actually recommend doing? Never made sense to me. I also love thinking about eyeshadow and color products as “treats.” I’m a big viewer of project pans because I think it’s satisfying to watch but it also has made me feel immense guilt knowing I will never fully use up my makeup. While I have no plans of buying more for the foreseeable future, I feel like you just alleviated some of my guilt. I accept that I’ve essentially spent the money on the experience of using the items and not on a price per use. I like the idea of thinking about these items as experiences and pleasures instead of value for money. Thanks again for your content! Also your eyeshadow is beautiful! 😍💙✨

[@HannahLouisePoston]

I'm so glad this helps alleviate guilt. It doesn't make sense to me to go around feeling terrible for having thing we love using, even if we have more than we can use up. But I know everyone is different, I've never been a panner either! For some people, panning feels the best, I guess.

[@LivingInChrysalis]

Beautifully put! I think it's an important distinction to make... we can be sensible without being joyless

[@marywong4566]

I just came across this video and wound up watching many of your previous ones, because I was loving the revelations and nuggets of wisdom you discovered through your journey this year of your “No buy year”. To add to trying to buy more affordable skin care, appreciating the make up I have which I cannot possibly use up before it expires and just keeping track of how much I’m spending through the year, I will also try to not watch beauty You Tube videos and looking at the Sephora website. This is going to be so tough because it’s like breaking an addiction. But I’ve come to realize that I was wanting more stuff because I was spending so much time trying to research for the perfect products. A clear indicator that I’ve been spending too much time on my phone watching YT and being on the Sephora app, is that my place is getting messier and I can’t seem to find the time to tidy up! Your “No buy” year is almost up, but I hope you will be able to continue to make realistic assessments of your purchases and be truly happy with everything you buy without spending frivolously. Thank you so much for your videos. I’ll probably watch them again when I’m feeling weak and wanting to buy something I know I don’t need!

[@HannahLouisePoston]

Congratulations on starting, Mary! You can do it! xoxox

[@LCx829]

Ive over bought in every catagory of my life. Its funny but sad because in 2019 i will have zero excuse to buy any product. As i was watching this video I was going to replace 1 of my foundations I used yet I have 4 more at home. If I buy this foundation the other 4 will rot at home unused. Makes no sense so ai will use what I have and when all 4 are gone I can repurchase. Great video!!

[@HannahLouisePoston]

that will make for an amazing no-buy year!

[@gnomelie]

Such a good video! Being a student, the majority of my collection is drugstore-priced, however; at the beginning of this year I allowed myself to get the MAC studio finish potted concealer, knowing I will have at least a year of use from that product. You have explained the concept of this so well! A while back in a video you touched briefly on this concept, how often you need to repurchase things. It made me think differently about my skincare. I have been writing down my purchases for a year and noticed one thing that costs me so much; my toner, despite being reasonably priced. I go through it soo quickly (2 months), so now I have put it in different packaging, with a pump, to control the amount that I use instead of soaking the entire pad with the toner. I'm curious to see how long it will last me now!

[@HannahLouisePoston]

the idea of how often I repurchase has changed SO much about my skincare routine! Video forthcoming!

[@jaycreswell7008]

I see it as buying joy because I do experience joy using different colours and textures and creating. Of course I could create with less but I could not create the same way. That, to me, is an investment in me. But I do carefully consider what I already have already and what I will use. Not having more than I can keep in my head really resonates though.

[@HannahLouisePoston]

I agree there's joy in it, as long as it doesn't get out of control or send me into debt!

[@zusamy20]

Same! ❤

[@alidamom]

Finally! It's like a journey completed. Thank you very much for taking this road and sharing your experience with us. This video should be shared to everyone interested in the beauty of makeup, like Makeup 101; bcause the lessons shared today are more important to me than the techniques, tools or products.

[@HannahLouisePoston]

thank you!

[@_Shawne]

Your eye look is gorgeous, but your message is even more impressive! Thank you for bringing such thoughtfulness to the makeup world, where we all need to be more conscientious of our purchases.

[@HannahLouisePoston]

thank you, Shawne!

[@jayharker]

I love this video because I'm arriving at similar conclusions lately. Eyeshadow + eyeliner are definitely the most fun part of my makeup routine, the one I'm willing to pay a bit more for even if I don't end up using every last crumb, everything else isn't as 'interesting' and I don't even want that much variety in those categories. Figuring that out thanks to your videos and my own experimentation has helped me stop a lot of the shopping urges. I've got a wishlist for when I hit pan/finish/reject all in the category instead. Honestly, with these videos, it's hard to keep the comment short! You're so verbose I write a whole essay and then get too embarrassed to post it.

[@HannahLouisePoston]

haha, that's so funny about my verbosity making you want to write long comments! No-one's ever said that before, I love it. I'm glad all this makes so much sense to you!

[@peachplumpear86]

Ive been on a no buy this year as well with the exception of replacements (mascara and eyeliner) and it has really been eye opening. Ive bought a lot of high end makeup the past few years and realized pretty recently that makeup gets old or at least don’t perform as well as they used to. We get so indoctrinated with the word “investment” in the beauty community when it really don’t make sense when you like me have four foundations from Giorgio Armani, two from Chanel and a few others at the same time. I only wear makeup 2-3 times a week and this summer I’ve really enjoyed to have bare skin. So i don’t think I will be able to used up these beautiful foundations before they go bad.. All bought with the mindset of “investments”. The same applies to a hourglass ambient lighting palette that I bought in -14 for £56, haven’t been using it much because I wanted to “save it” but now it’s four years old🙄 This type of thinking makes no sense..

[@HannahLouisePoston]

yes, an investment in makeup is only real if you are going to use that whole thing up, and that only works if you don't have others of its kind! It seems so simple now, but I never thought of it that way before my no-buy.

[@redrumax]

Investment? Are you a complete moron? How can makeup be an investment?

[@Jordanavargasf]

For me ... I go through my Nars radiant creamy concealer about 3 a year but I wouldn’t think to find a cheaper one because it’s my favorite and if I’m going to not be purchasing makeup I want what I love to be my daily thing. I don’t know if that made sense, same with my givenchy brow gel... or my le rouge perfecto balm I want to repurchase it precisely because it’s something that I use every single day. The cost doesn’t matter if I’m finishing them up. But love the method, I’ll twitch it a bit but it will work for my no buy ❤️

[@HannahLouisePoston]

I think it makes sense if they are your staples and they fit into your budget! xo!

[@Jordanavargasf]

Hannah Louise Poston LOL it’s only been 18 days since I started my no buy and I already feel like I can’t afford anything. I have to pay what I owe first. ❤️ I wrote the first comment 15 days ago only after 3 days of starting and now I’ve been thinking about “this instead of that” only based on prices. I’m not close enough to changing my mindset the way I want but it’s a start.

[@elianahebrew5683]

Your thoughtfulness and clarity of self and this system's programming on commercialism is quite refreshing .With my no buy I hope I have such clarity!

[@michelesalter9564]

I am visiting all of these videos for my customizing my 2020 no buy, including I have a specific notebook for what I am learning and then will be applying for my year. I am thoroughly enjoying them and APPRECIATE all that you are sharing. Thank you Hannah for blazing this trail and having the content available. The brow gel was a prefect example, and then thinking of products in categories.

[@isheeka2465]

Also I'm so keen for the video about your closet! I've been curious about how you've gone on your no-buy in relation to clothes, as someone who loves style.

[@HannahLouisePoston]

:)

[@RikkiSpanish]

I loved this video! I agreed with so many things you said. I think a lot of beauty influencers could really learn a lot from this. So many of them are out of control with their makeup spending. Between them and the makeup companies churning out new products constantly, viewers are thinking that this overspending/hoarding is not only okay, but also normal and the way we should all be. I'm not sure if you already do this, but a great way to use even less base makeup is to only wear it on days when you leave the house(assuming you have a day or two where you are able to stay at home). I'm a stay-at-home mom, so I only go out a few days per week. On my home days, I dot concealer on the one or two spots on my face and just wear eye makeup(light shadow, liner, mascara). My skin loves me for that. I'm not a bronzer, contour, or highlighter kind of woman, so I don't use them at all. I own one blush because that's all I need and have one highlighter that has been used twice in 9 months. I prefer to focus on keeping my skin healthy so I don't feel the need to cover it up with loads of makeup(but I don't buy high-end skincare products either, it's all K-beauty from the drugstore). Eyeshadow, on the other hand, is my weakness. I have 12 eyeshadow palettes. I need to slow down on that, lol.

[@HannahLouisePoston]

I'm glad you liked the video! Thank you so much for watching! I also only wear makeup when I'm leaving the house. Or filming :)

[@TheFaro2011]

This is a well articulated video. I've been on a low buy this year, I failed miserably however I've learnt more or less the lessons you've concluded. I'm going to try again next year, however take some of the lessons I've learnt. I've learnt eyeshadow palettes are nothing but pleasure for me, however knowing this , I over did it last 3 months!

[@HannahLouisePoston]

it's hard! But you can start again with renewed grit :)

[@elizabethheintz8747]

I think this is INCREDIBLY useful! I also have found that being selective in who I watch on KZbin helps, too. I’ve really honed down my subscription list to a small handful and I’ve noticed how much that has helped.

[@HannahLouisePoston]

[@aiesha7490]

i love this! especially the third part discussion about value for money. i do have this thought a lot when i am buying luxury makeup and trying to decide if i should invest in full size versus a deluxe size of something i know i will probably never use up (like an hourglass blush or bronzer). even when a full size is such a better "value", the deluxe size is already more than i need, so there's absolutely no need to spend any more money than that (if that at all!) thank you so much for articulating it here.

[@HannahLouisePoston]

yes, it really comes to bear when you're looking at full sizes of luxury items!

[@claudiacastillo5898]

I had never thought of that, actually. I think this is a great topic for another video. Full size vs mini size items.

[@AvilaCranfill]

I understand your logic of your three categories and the way you've defined them. For me, even "short term staples" I'm OK with being higher priced items because then I get to enjoy the feeling of having that name brand, better packaging, etc more often on a daily basis. In contrast to that statement, I'm generally in favor of trying to find a drug-store option first, regardless of how long it will last, and if none of them are up to my standard of quality (weartime, ease of application, color selection) go for a higher end product. Most relatable is your perspective on the "long term indulgences" and how they impact the makeup you already own. I'm interested to see if my perspectives change as I transition from a low buy to a no buy next year.

[@HannahLouisePoston]

thanks for this lovely comment, Avila! xo!

[@ecceancilla]

Thinking in terms of the three categories will be great, because you label the products and you create an additional meaning to the product itself. It will not be just how long it will take you to use up but also why you're buying it and what it means for your daily use. I think it will be useful in restraining unnecessary spending on some products! Positive language in contrast to the poisoness one we encounter in the usual videos. Thanks Hannah!

[@HannahLouisePoston]

So glad you enjoyed it, Marta!

[@SarahHublerTheBeautyHub]

I really enjoy all your content, but these introspective check-ins throughout the year have definitely been my favorite!

[@HannahLouisePoston]

thanks, Sarah! xo!

[@isheeka2465]

Oh Hannah, I absolutely love this video. I have, without any real intent, been spending less on items like brow gel and more on items like spot concealer, but I hadn't really thought about why I'm willing to spend more on some products than others. The way you've conceptualised here is brilliant and I'm going to start thinking of my makeup in terms of these three categories you've laid out. I feel similarly to you about long-term pleasures - I haven't bought an item in that category in a long time because I feel despair at the idea of neglecting the blushes etc that I already have!

[@HannahLouisePoston]

Thank you! I'm so glad you love it! Thanks for your comment. xoxox

[@stephaniecook9212]

I love this so much. It is a great way to look at makeup. I did a low buy year this year and it was great. I was allowed to buy any "necessities" as needed (or if there was a sale and I was close to running out). Any other items I had to think about and wait before purchasing.

[@HannahLouisePoston]

thanks, Stephanie! xo!

[@agingophelia9812]

I like to be very mindful of my staples too, though mine are different due to age & style. Because I'm also very pale, I long ago got used to paying more for my base products, since the higher end powders and foundations were the only ones that had the right undertones. Now I just want gentle, nourishing things right next to my skin, so that's still where I invest the most cash. What I think your system/explanation makes most clear, is that one needs to assess the how and whys of one's beauty consumption to spend wisely, because we're all already assigning categories, whether we know it or not. They might as well be categories based on our actual needs rather than outrageous fantasy and habit. Not that I'm against fantasy in makeup, of course.

[@HannahLouisePoston]

[@KarenHarrismakeup]

Is that another juvias place eyeshadow look... 😍 love when you wear color

[@HannahLouisePoston]

Yes, it's actually the same look but with a different lip, LOL! I just changed my lip and my top :) SNEAKY

[@KarenHarrismakeup]

@@HannahLouisePoston hahaha nice... the blue looked so vibrant so it really stood out.. top is gorgeous.. i just wear the same thing in like 5 videos.. it is what it is....xxxx

[@LoveShelbylee]

Your videos are helping me so much in trying to avoid new purchases and instead focusing on what I have. Especially whith this idea of different categories in terms of usage, cost, and lasting time

[@xkaleidosaurusx]

Your makeup and outfit and hair are giving me life. Your aesthetic is so lovely.

[@HannahLouisePoston]

thank you! This is one of my favorite dresses, I got it in Belgium at a vintage shop ten years ago. I was excited to wear it for a video :)

[@MiriLikesYoutubing]

This has just inspired me to go through all my makeup and declutter! I’ve got better with buying less makeup and have naturally done the same with you with spending less money on things I get through quickly. I’ve been wearing only the makeup I have on my desk for months and have now just gone through the rest of my ‘collection’ and got rid of super old makeup and bits I don’t wear/ like and now I’ve managed to fit it on all my desk!!! Which means I should actually use it all and be more conscious about what I buy. Thanks for the inspiration 💜

[@HannahLouisePoston]

[@MaximGiacomo]

I‘m loving the way you think! ❤️❤️

[@HannahLouisePoston]

thank you, Maxim!

[@HK-nc7fr]

Thank you! As soon as I'm done with finals I'll sit down and hash out this categories thing. I've been "decluttering" since 2015. Granted I'm no longer at 300+ items but 100+ is still overwhelming for me. I will give the categories a try and hopefully I'll see some true progress come 2019 🤗

[@HannahLouisePoston]

good luck with finals!!

[@petraroos3413]

This is a great way to think about purchases!! The one exception I am thinking about is mascara. I know that it would be under the short term staple category. Yet, a good mascara makes such an impactful difference in how I look and feel and a bad mascara is just really disapointing. Therefore, because I do not really want a near daily disappointment I think that it might be one of those products I will continually "splurge" on. And maybe just not buy anything in the third category until something is totally used up. But....I am on a no but till the end of January. So we shall see. I am mulling it over. Thanks for the great vid!!

[@HannahLouisePoston]

yes, I'm mulling over it with mascara, too. I might test out the life cycle of some high-end mascaras vs drugstore next year. I like Lash Paradise, but if it only lasts 1 or 2 months at almost $10 and an amazing high end mascara lasts 6 months at $30...you see what I'm getting at :)

[@tonidoll7955]

Really enjoyed this, I Only purchase eyeshadow singles and I love it because color is Relative and once you have a lot of singles you can rearrange them at will and feel like everything is brand new!

[@HannahLouisePoston]

I love singles too!

[@unfamiliar8261]

Hannah, binge watching your videos has helped tremendously! I went into Ulta yesterday and only got the one product I specifically went in there for! I went into Sephora, picked up a cleansing balm I didn't plan on buying, two seconds later, I put it back down and went home. I always think about my space and how I would hate to buy more crap bc it means I have to store it someplace. So grateful you documented your journey on here. Congrats on 10k!!!!!

[@HannahLouisePoston]

awesome! so glad to hear it, Nafissa!

[@sws2552]

love your break down and how to categorize it! super helpful

[@LisaDia14]

This was very interesting as to how you have categorized things- short term staples to be replaced with less expensive options and that you are willing to spend more on long term staples. It does make sense when you are looking at how long it takes before you finish a product and cost per use. This is something I will be looking at and analyzing with my own items.

[@HannahLouisePoston]

thanks, Lisa!

[@maureyberdoy428]

I absolutely love the three categories!! I have already been thinking what fits in each of them. I don’t have that many short term staples- mainly makeup sponges, mascara and setting spray. Loose powder, foundation, concealer, primer, stick highlighter, eyeliners and lip liners would be long term staples - everything else in the « treats » category.

[@HannahLouisePoston]

[@teresaking9538]

True! If I'm not going to use item all the way, or if it goes into the drawer rather than 'best of' back it goes.

[@HannahLouisePoston]

[@dolphinlyfe]

you're killing the green eyeshadow! love it, very festive!

[@HannahLouisePoston]

thank you!

[@elo9754]

What gets me is if I bought something hot at retail because of the hype and then see it for 75 percent off a few months later. Im thinking to put it on my list and let the hype die and then make myself wait and if I see it on sale and still want it...ill buy...Best time to do this is Dec...best value...discounts on older products ect

[@HannahLouisePoston]

yes, and I find that I often don't even want the thing a few months later!

[@elo9754]

@@HannahLouisePoston absolutely!new subbie loving your channel great influences for me going into the new year.

[@LivingInChrysalis]

So far I've been good about that... which is why my channel doesn't review the newest products. I just don't have the budget lol

[@eleo_b]

EL O | I find that discounts are the most dangerous. The risk of buying something you don’t really want is much higher when it’s discounted.

[@lindsayhoffman2688]

I agree with you about spending less on items you go through regularly but sometimes, you really just prefer it. I love my ABH brow pencil but I go through it in 6 weeks max if used regularly. Now I use the Sephora 20% off sale and stock up on 3-4 per year, but don’t use them every day. (NYX Microbrow fills in nicely on other days when it’s not as important to me). I also buy (at the sale) a few tubes of Benefit They’re Real Mascara because I really love it but only use it for going out and evenings so 2 tubes will last me the year. The rest of the time, it’s L’Oréal Lash Paradise for daily use. So I still get to use the ones I love, just not every day. If you plan ahead and use the sales strategically, it’s not quite as bad.

[@HannahLouisePoston]

yes, I get this. For me it might be mascara. There's just nothing drugstore that I love as much as IT Superhero. I might pick up a mini from time to time, as a treat. But I want to be super clear with myself what that means financially and in terms of value, going forward.

[@Puglover130]

Ok you’re the third person to give that kind of timeline to Anastasia brow wiz. What am I doing wrong in application?!? I bought SIX during the last ulta sale oct 2017, cracked open one, and have been using it EVERY SINGLE DAY for over a year and there’s still a bunch left. How am I going through it so slow?and btw I feel like I’m using a lot-I have almost no brows..

[@tamikow7630]

Miss Misto I think it’s just how you use it. It takes me 8-9 months to finish mine. However I don’t need a lot.

[@JewishGirlRox]

I agree with you on short term staples. My current short term base products are: Colourpop concealers, stick foundation, primer, brow pencils (No companies where I live have ANY redhead options), Holika Holika BB cream (BeautyBay). Essence setting spray, eyeliner, lip pencils , Loreal Lash Paradise, and I'm still looking for a good black felt tipped liner.

[@HannahLouisePoston]

nice!

[@margaretbehre6461]

I ABSOLUTELY ADORE THIS VIDEO. You did this so damn well, and it has truly changed the way I've been looking at make up. I'm not much of a make up hoarder, but I still feel the need to buy more/new/fancier make up that I know I don't need. Your rationalization really helps. Thanks!

[@HannahLouisePoston]

thank you, Margaret!

[@hrext9]

I love the bright eye look!

[@salmarsh8377]

What a great video! I’m starting my no buy year next year. I have very distinct rules set up I cannot re buy anything until I have used up everything in that makeup/ skin care/ perfume/ Haircare category. I can however buy clothes/ home wares if I absolutely love it and can justify it and I don’t have anything else like it. I don’t have a lot of clothes.

[@HannahLouisePoston]

yay! it's going to be a great year!

[@cassandrareinhart1712]

I've developed this thinking over the last few years of buying makeup. At first, I was all about finding the best of everything, and I have found the best for what my needs are. I knew that brow products can be used quite quickly and realized that true pencil products last the longest, so I try as much as possible to get true pencil versions of everything I can, specifically the things that I use every day (like brow pencils). I have decluttered my eyeshadow collection, and if I don't love it, I return it. I realize this is not good for the environment, but for my investment, it makes the most sense. I refuse to resell used products or give them away to anyone because I just don't see how it can be at all sanitary. I've started to think on my purchases for much longer now. If I'm still wanting it after a few months, then I'll take the plunge.

[@HannahLouisePoston]

When you say "true pencil" do you mean a pencil that you can sharpen?

[@cassandrareinhart1712]

@@HannahLouisePoston yes! As long as you keep your sharpener clean, the pencil lasts longer because only the tip is exposed to air, germs, etc.

[@francafila19]

Love your make-up look here and your outfit - they flatter you perfectly.

[@CamilleonProductions]

I enjoyed this because you validated how I've always felt about make up. With my short term needs I'm always doing cost calculations per pump and making sure I always buy it on sale because my drugstore does a lot of discounts. My colour cosmetics are definitely a treat, I don't buy anything I won't cherish and enjoy and I always sleep on a decision and comb my collection to make sure its unique enough. I love watching beauty community videos on YT, but you have to be careful not to let the consumerist culture blind you.

[@HannahLouisePoston]

[@Angeldog1123]

I feel like I've been lowkey doing this this year, unconsciously. When I got my first job, I was spending and buying makeup without thinking about it because I had the money. Now, I know I have the money, but I don't NEED that new eyeshadow palette that everyone is raving about because I know I have a lot and they don't get used as much as other staple products such as concealer or brow products. I like that you really cleared up the whole ideology and I will be definitely practicing this throughout the new year (:

[@HannahLouisePoston]

I'm so glad this is making sense to you!

[@MariaPaula-uw3ds]

OH. MY. GOD. THIS WAS SOOOOOOO INSPIRING!!!! I had already have some of these thoughts before I saw your video, but now you helped me to get things more clearly. This is the first video I have ever seen of you and I already subscribed. You're such an example! Really! We need more people on YT talking about these things!!!!

[@HannahLouisePoston]

thank you so much, Maria! xoxo!

[@psh11m]

Wow, I’ve never made this kind of sense out of my purchases. But it’s pretty mind blowing. I will definitely try it out. Another A+ video that I thoroughly enjoyed.

[@HannahLouisePoston]

thank you!

[@knitnpaint]

I really loved the way you categorized the groups. I have been thinking about it since I watched the video. It kinda grows on me as I consider my choices and future purchases. Definitely changes my perception more than most ideas.

[@HannahLouisePoston]

so glad it's helpful!

[@ZeehcTunococ]

I'm really grateful I found your channel mid year, and decided to embark on this no-buy journey alongside of you. I now have a totally different outlook of makeup, and I found myself increasingly unwilling to buy makeup even when I have the money. I have not used the latest Sephora discount for the sake of discount. The only exception to this is brushes, and even for that I'm coming to a conclusion that I don't need (much) more. I'm also trying t bring this approach into other aspects of my spending. Again, thank you for that inspiration.

[@HannahLouisePoston]

Sephora has been SO aggressive about sending me that coupon! I think I've gotten eight emails about it. NOT TODAY SATAN

[@StarspangledHeart]

This is a really well thought out video. I definitely need to go through my collection and decide which products fit in which categories for me. Thanks for sharing!

[@HannahLouisePoston]

thank you! I'm so glad it helps!

[@chiya9480]

This is a VERY informative video! This is basically what I've been feeling towards my makeup collection (and all the panning, decluttering, buying issues), but I couldn't put it in words and you did it for all of us, making it even more clear. You really gave us Quality Content to make us grow. Very inspiring! 👏😙💕

[@HannahLouisePoston]

thank you, Chiya!

[@chiya9480]

@@HannahLouisePoston As I expected, I've been thinking about your video lately, and I felt like adding a reflection: as for most of us, eyeshadow is my weak point when it comes to my makeup collection, and I too would consider it a 'long term pleasure' and I'm willing to spend a little more on it in order to treat myself. BUT, that being said, I think brands are also well aware of this, and I feel like sometimes they are really taking advantage of that and pricing their products waaaay too high for what they actually are. So, when I first saw the Natasha Denona palettes, I liked them, but I felt HORRIFIED that somebody was willing to pay that much money for it, without even blinking an eye... And now, seeing it all over the internet, I feel like I'm starting to get used to it and I'm considering the purchase, and it just doesn't feel right to be brainwashed like that because of ads... we need to stand our grounds and don't make them think that it's ok for them to raise their prices to infinity and beyond, just 'cause we want to treat ourselves. Honestly, I guess this has unconsciously been a big part of the reason why I still haven't purchased her products. What do you think about it?? Is it ok for you (even with a good financial situation) to spend that amount of money, if it is to treat yourself?

[@goharmartirosyan15]

The three categories make so much sense. I only use a color corrector and sometimes a powder foundation which take forever to finish and I never considered buying a drugstore version of either since I can not test them and getting stuck with something that doesn’t match me is a just creating waste. As for eyeshadows I have 3 palettes and have started to think that it is too much and I will consider that category, as well as the lipsticks since that category has grown as well.

[@HannahLouisePoston]

[@jimenabaripatti2653]

Amazing video! Super clear. A few months ago I understood that when I pay high-end products I'm also paying for the possibility of trying it in the store or even better asking for a sample, which it's crucial for me since I'm very acne prone. My rule is: foundation and concealer only tried first.

[@HannahLouisePoston]

yes, that's a good point!

[@jessfrezz4764]

I love how you broke it down into those categories! Great job Hannah, looking forward to more from this series 😁

[@HannahLouisePoston]

thanks, Jess!

[@Kimberley81]

Whoa, this is eye opening. It really makes me take a look at what you are using constantly, versus.. rotating. Thank you so much - lipstick and eyeshadow are my true vice too.

[@HannahLouisePoston]

"using vs rotating" is such a good distillation!

[@janelles5444]

You've described my makeup collection without me knowing it! I've worked really hard to get down to one holy grail product in each category (except eyeshadows...I'm still working on my mindset there. They are my weakness!), but I haven't gone so far to label them in the way you have. I like the categories of short-term staples, long-term staples, and luxury purchases. In a sense, I already do that having only one product of each, but I hadn't thought about finding drugstore or less expensive dupes of the short-term staples except loose powder--I go through that like water, ha! I'm inspired to look at what items I can dupe and how much that will save me. Great thoughts, here. Thanks for sharing!

[@HannahLouisePoston]

thanks, Janelle! So glad it's helpful!

[@ashleyd7780]

I love these categories and this thought process! Thank you!

[@HannahLouisePoston]

thanks!

[@sarahhope2736]

love this, i need to try to do this, cause i buy too much especially eye shadow. but over all all makeup is a treat, but it is something i like to play with and it makes me feel good about myself still trying to find the perfect concealer but i owe a lot of other things that i love and owe many different ones

[@HannahLouisePoston]

[@mingukie206]

If I’m late to the conversation I would recommend Asian beauty products for your short term use. Even brow products from Daiso/Miniso which cost $3 works really well.

[@bessbarnes6062]

I feel you. In most cases i just buy sample/travel sizes because i really don't wear make up that often and harder ever use all products. I've only been doing my make up for a few years now so I'm still learning

[@HannahLouisePoston]

[@LuciaTepperBeauty]

What a fabulous video!! I love hearing your insight on all this stuff. I also think about stuff sort of like this, though I’ve never specified specific categories in my mind. Can’t wait for more videos on your no buy!

[@HannahLouisePoston]

Thanks, Lucia! It's been amazing to see things clarify over the course of my no-buy. I appreciate you watching and commenting xoxox

[@Jordanavargasf]

I loved this video, I just posted a no buy intro and one of my subscribers suggested to watch your videos. New Subscriber right here. You are beautiful by the way and love the way you gave me strength to start my No buy even with more of an intention. ❤️🙌🏻

[@HannahLouisePoston]

thank you, Jordana!

[@rhwrites]

I really loved your thought process. I switched my skincare to a very similar line of thinking (masks are only welcome as single-use items) and lipsticks must be mini (except for the one everyday staple). Now nothing expires on my shelf. What you said encouraged me to finalize a Charlotte Tilbury eyeshadow palette purchase that I've been debating. I've been thinking of it as a pleasure purchase, but the way I used makeup it will be a long-term investment. Your words here are eloquent and inspiring as always.

[@HannahLouisePoston]

thank you, Rachel!

[@Sophie_theesthetician]

This video opened my eyes! Love love love!

[@HannahLouisePoston]

thank you! I'm so glad you loved it!

[@jenniferholian5664]

Loved your thoughts on eyeshadow palettes. It's so true that you just don't use them up! And they apparently expire. I love my Modern Renaissance palette but after two years i have barely made a dent in it, even though the packaging says it's expired after 6 months!

[@HannahLouisePoston]

I think my MR palette actually has expired!

[@kateliness2]

Love how thoughtful this is! I think my issue with long-term staples that I'm willing to invest in is that I haven't found anything "perfect" just "pretty good" so I keep buying whenever I hear glowing reviews :/

[@HannahLouisePoston]

yes, I wish I had addressed that! I'm lucky that I've found some great staples. But I think part of this is being happy with "good" and resisting the desire to always chase perfection.

[@helenfawn]

The milani stay put waterproof eyeliner is better than any high end eyeliner I've ever used at a drugstore price. These catagories have totally shifted my view of my collection...

[@HannahLouisePoston]

thanks for the rec!

[@solar979]

I like this approach very much. It would work for me and I'll remember it next time I consider a makeup purchase.

[@HannahLouisePoston]

[@samtc2]

You speak so beautifully. Your choice of words and you voice are so 👌

[@HannahLouisePoston]

thanks!

[@nathaliecaron7324]

Brilliant! ! ❤ what eyeshadow are you wearing? I love it on you 😍

[@HannahLouisePoston]

it's the Juvia's Place palettes that Angelica sent me! I think it's the festival & the saharan.

[@veronicaguidos9460]

Looking forward to seeing what drugstore products will be your faves/good finds 🤗 especially In that 1st tier category. My lashes are puny & I've fallen in love with Lancome CILS booster XL $25. Help 😫

[@HannahLouisePoston]

I'm also very curious to see what I will find!

[@RachelJayne92]

I’ve just made this discovery for myself as well! My collection is very small, but some things I go through too quickly to justify the money spent. I used to buy a Too Faced setting powder, $44. Now I buy a savvy (that’s the brand haha!) for $5, and I can get it on sale all the time too. That blows my mind.

[@HannahLouisePoston]

wonderful!

[@gemmaweber4115]

Thank you for your content! I came across you about a month ago and an preparing for my own no buy year starting in June 2019. My wake up call was when I hit VIB Rouge at Sephora 😬. So thank you because you're showing another way!

[@SkyNessa321]

This is such a thoughtful video! I love the categories you’ve come up with and I’m totally stealing them to use going forward. This is such a healthy, smart way to think about makeup purchases. I’ve never done a no-buy and I don’t plan to, but I have learned so much about being smart about how I spend my money on beauty products that I’m not worried about ever needing one. Thank you so much for the time and effort you put into articulating your thoughts and documenting this year-long experience you’ve had. I’m learning so much from you and I only just checked out your channel for the first time yesterday! Angelica Nyqvist recommended you on her channel and when I saw how beautiful you are in one of your thumbnails I knew I had to set some time aside to peruse your channel. I’m officially hooked. Can’t wait to see more!

[@HannahLouisePoston]

thank you! I'm so glad this was helpful! xoxo!

[@staceysmakeupcorner448]

This is an amazing idea! I may integrate something very similar after I’ve done a full year of a replenishment only no buy. It makes a lot of sense when you broke it down!

[@HannahLouisePoston]

[@staceysmakeupcorner448]

Hannah Louise Poston you have really made me analyze my collection. I’m going through categories slowly, but surely an am like why why why. I mean it’s excessive to have approximately 20 powders when I truly only need three and each one serves a different purpose. Plus because of the job I started I have to be extremely light on makeup use so this really all is coming together at the right time!

[@TammyMayCormier]

My challenge will be trying to find lower price options for skincare. I've been spending most in that category, but I have been watching some Dr. Dray to cut through the bull shit and prepare myself for the next time I need to replace something. I actually find that for me eyebrow products seem to last a long time and I don't have multiples in that category so probably will splurge on the abh brow gel when mine is done, (but will probably use an eyeshadow or contour powder to replace the abh brow powder, we shall see how that "pans" out) but the way you explain the cost per use makes sense. Similar to you, my base products last a long time as I only use a fraction of a pump most of the time, thankfully so because I have never found a drug store version that works for me especially now as I age my skin is persnickity. I really love your channel and hope you continue to put out content after your no buy year is over!

[@4444f-s7c]

Hi I just wanna recommend honey girl skin care. My mom bought it for me at whole foods while it was on sale. Super great for dry skin. I promise this is not an ad. Lol check out their website.

[@HannahLouisePoston]

thanks, Tammy! and thanks for the rec, Yoki!

[@amydearing9866]

Fellow Dr. Dray subscriber here!!

[@april4125]

Love Dr Dray!!!! She’s saved me so much on skincare!

[@rebeccahart]

Yes that price per use hits home! I’m 2020 I did a bit of exploring (which has its costs) but found some cheaper alternatives for staples. Ex: elf brow wow. Honestly it’s all I need for my brows, but I have a drugstore micro pencil as well. So much cheaper than keeping up with benefit brow products! Now my most expensive makeup item is it cosmetics under eye. I could use it everyday for a year and still wouldn’t finish it. And getting the skin tone match is so importnant

[@UberWackyAmerican]

Watched all of your videos from the beginning and you have inspired me so much to a no-buy year in 2019. I think its interesting though to have different categories. For me, I derive absolutely no pleasure from shopping for clothes and only buy things when I need them, so I don't think its necessary to include in my no buy year. But for me, I buy coffee and soda and bottled water at a rate where I think I'm going to incorporate a no-buy of coffee shop coffee. I really admire that you posted so consistently and at how thoughtful your content has been. Watching you discuss five products in depth is so interesting and you're so articulate and precise in the way you express and process your internal feelings. Really just wanted to say THANK YOU for making me decide to take charge and change my own habits. I'm so interested to see the way your content grows when the no-buy comes to an end.

[@HannahLouisePoston]

thank you, Vivienne! xoxox!

[@JameeMiller]

You have given me so much to think about as I am moving towards my own No Buy starting Jan 1!

[@HannahLouisePoston]

yay, congrats on starting! xoxo!