Harley Davidson HUMILIATED in Sturgis for “WOKE” CEO & The REAL Story No One is Telling You ☝️

Did Harley-Davidson really get humiliated at the 84th Sturgis Motorcycle Rally with accusations of the motorcycle manufacturer and its CEO going “woke”? We respond to a video put out by the Quartering and show you an actual representation of how many people are visiting the Harley-Davidson booth in Sturgis and for comparison we also go walk down Lazelle Street in Sturgis to see what is happening in the Indian booth and the Budweiser tent after the massive Budweiser Biker Boycott we saw last year. Enjoy this inside, factual report on what’s really happening with Harley Davidson in Sturgis and if the company did truly get humiliated. #sturgismotorcyclerally #sturgis #harley #harleydavidson #harleydavidsonbikes #harleydavidson
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[@matthewdeancole]

It's not just the CEO, it's the board of directors too.

[@rodneybell3201]

AYE! No balls 🏈 🏀🎾⚾️

[@Mr.Storytime959]

Nah it’s the board not the ceo

[@jeffreymirsepasy3700]

Talk about Clickbait. This is the biggest pile of rubbish. I have seen in a long time. Harley Davidson was busier than heck at Sturgis stop making up stupid conspiracy theories.

[@MalcolmTodd-r6j]

This is all these ignorant fuckers have. Now they’re trapped by 12% interest rate their dream bike? Joke is on these idiots! 😂

[@jmf5246]

Blackrock. A cultural marxist global banking crew.

[@BionicBubba]

Just because people are there on Harleys doesnt mean they arent boycotting them. They are at an event with bikes they already had.

[@xekul]

Harley Davidson - yesterday's tech at tomorrow's prices

[@bartsimpson8616]

tech from 1915 , prices i dont know but somewhere i read something like 20k ?!

[@sycpup]

Well Said!!

[@aaronhumphrey2009]

The only two HDs Id buy are no longer being made - HD powered Buehls and the Vrod. I would NEVER BUY a new HD even if I won the Lottery.

[@marccunningham6353]

@@aaronhumphrey2009 nobody cares dude...go watch cat video's...funny though...you did pick the two gayest harleys ever...

[@bartsimpson8616]

@@aaronhumphrey2009 those who buy harley doesnt have clue about motorcycles.

[@Glidedon]

What’s humiliating is wearing a $65 dollar HD t-shirt.

[@eric4232]

Harley has been treating the common people like crap for decades.

[@WhippJunior]

Forgetting it was the common people employees that saved the company back in the 80's. Been riding HD since the mid 70's and will continue to, but won't give them a dime going forward.

[@kman-mi7su]

@@WhippJunior You left out that they went hat in hand to the Reagan administration for a taxpayer-financed government bailout like GM and Chrysler. Which they received. If they fall into trouble again, let them fail. No taxpayer money!

[@brandonmacon3317]

Both of ya... Get em! 🤙💨💯

[@johnengland8619]

They pander to rich folks

[@user-rovvt3]

absolutely. buy a gold wing much better bike anyway.

[@deepprey2776]

Did Harley pay you to make this……you’re embarrassing yourself

[@AllCelebzNElitenNeckMaskz]

💯

[@mikeschmiesing5699]

Definitely sounds like he’s kissing Harley ass

[@UrMothersLoverr]

guy sounds like a idiot shill fr

[@ronito346]

Boycott this wokey too..

[@fabr5747]

American = stupid conspiracy theorist... He is allowed to share his opinion. And his opinion is that the responsible should step down. But because there is nuance in what he says, you don't like it? American are the most simple-minded people on earth, on par with North Koreans ! Russians and Chinese are more than Americans and less indoctrinated.

[@robertcorrigan3816]

I agree that the CEO OF Harley-Davidson should have step down last year..........

[@JP-dw1fp]

The thing is, the entire board of directors are far left globalists. They'll just hire another woke CEO. The whole group has to go.

[@Kandid-k]

He’s clearly another part of the big old Marxist agenda.

[@volvojohn9036]

EQUITY. THAT MEANS THE CEO AND BOARD OF DIRECTORS WILL ADD THEIR INCOME TO ALL THE EMPLOYEES INCOMES AND DIVIDE IT EQUALLY AMONG EVERYONE? YOU FIRST, I'LL CATCH UP.

[@terryferguson5023]

Who is this apologist for Harley Davidson and Budweiser? OK Mr. Boots on the ground. Hear this Harley Davidson did go woke, so you can eyeball all you want, but the truth is Harley has just given people a very good reason to leave Harley. The damage is just beginning. Get back to me in a year and see the devastation that was Harley.

[@corpluym]

💯👍

[@jontnoneya3404]

Exactly - I could not agree more. I own a Harley and spent hundreds if not thousands of dollars a year in merch, parts and service but no more. I'm done with this brand and will likely be selling my "pre-woke" Harley later this year. I already am disgusted just thinking about riding it. I loved the brand but can't believe they were so blind to do this crap. FUCK HD and their woke CEO!!

[@SO2011BR]

I stand with you 💯

[@garyroy3133]

Let's see how things go in Daytona.

[@jontnoneya3404]

@@garyroy3133 - the one in Feb before the Daytona 500? Harley can't afford to wait that long. The boycott has already heated up to the point they may never recover. They're making a HUGE mistake by ignoring it. Just look at Disney and Bud Light - their stocks haven't recovered yet and Disney continues to plunge

[@dougford5691]

Been a Harley Davidson fan for 60 years. Bottom line is the CEO MUST GO!!!!!

[@ShmEric]

They are public so get out an vote to change the way the stock market is ran or open one upnin Texas.

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's marketing plan. Harley Davidson has put its customers exactly where they want them. Riders reactions to Harley products and the engineered image and are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can elicit such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't dependent on an external business or product, and genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. Have you figured out yet who is really being played here, guys?

[@kencarp57]

Harley is American Made? American ASSEMBLED maybe, but even that's changing. The majority of parts are NOT made in America anymore, and basically NONE of the accessories nor clothes are and haven't been for AGES. At any rate, it's pretty effing STUPID to piss off your core customer base in the name of all of this woke crap, regardless of what Blackrock and Fidelity push on them. It's almost as if the Board WANTS the company to tank. They are probably holding a lot of short shares.

[@garybalinski9193]

THEY ARE SENDING PARTS OUT OF COUNTRY FHARLEYDAVIDSON

[@vinnyp9660]

You're absolutely correct, for many years I worked for a company that made parts for new stock Harleys. In 2003 they started importing all the parts from China and shipped them to Harley as Harley demanded.to lower costs. Our CEO got rich and so did Harley.

[@williambarry8015]

They do want it to sink

[@charlestelk6526]

I now understand that HD is having some of their smaller models built (assembled) in China.

[@brucemessick6862]

Made parts in Mexico, Germany, Taiwan! My last HD!

[@jasonkimble8926]

CEO needs to go!

[@Abizzy84]

I'm so sick of the Democrats and their woke sh*t

[@deannewberry5628]

We the people of Harley-Davidson need to fire your ass Ceo

[@phenri4809]

I won't by another Harley, or parts for the 3 I have, until the CEO is replaced. (Plenty of aftermarket altrrnatives)

[@RidinKonnie]

All Harleys need to go Putting American people out of jobs And y'all still want Harleys Never Have , now never will and I'll go Electric before I buy HD

[@TommyGun1979]

Shitty, unreliable, expensive, overrated motorcycles. All does H-D has to offer is an image... And they are running it into the ground. Good riddance

[@jeffreyyeater1780]

Have you ever owned one ?

[@VizziMoto]

I absolutely dislike Harley’s and most of the people who ride them lol.

[@user-ji3yj8qg8e]

@@jeffreyyeater1780 I’ve ridden a few . He’s not wrong …..

[@MR_P03]

Wonder what the rally goers think, maybe you should ask them ?

[@gh4121-b5n]

No sense when you can make up your own story 🤣

[@1Elohim1]

Right. It's quite revealing that the author chose to tell us what the people at Sturgis supposedly think instead of actually interviewing them and getting firsthand accounts.

[@kennv7566]

Sturgis rally started August 3. The Harley woke news came out August 5. Many of the rally goers may have not heard the news yet.

[@RandomParrot]

Beyond a good idea! Buy we don't wanna take a chance of losing a future sponsor

[@studio12archive60]

Hey Dude. You were at sturgis and didn't interview ONE FREAKING RIDER? What kind of a channel are you? What is it, didn't want the bad PR for Harley? Very sus dude. VERY sus

[@porcupineparty8598]

Good point!

[@VizziMoto]

Thought the same thing

[@rdeason1982]

I'm sure he interviewed bikers but none of them agreed with him so they didn't make the video 😂

[@Putzman]

How much did Harley pay him for the PR?

[@danymajr]

Exactly. What a fuckin tool.

[@carlbruhn1772]

If the Motor Company disappeared tonight, there are enough used bikes and after market companies to last us the next 50 years.

[@DRPaulk]

Fm, feed em fisheads they want to go woke. Remember if after fng up the stock price if they try to short it, sic the reddit traders on them and give them a well deserved fleecing...

[@DRPaulk]

Give me a 100yr anniversary road glide and a badass S&S motor and trans !!!! F them.

[@bearmcquade2846]

They have parts and bikes for 150 years 😢. No one wants a weirdo bike .nice name applied 😂

[@timculpepper4939]

Everything I own automotive wise is 20 years or older. I have a better product than any new product. That’s for sure so nothing I own is woke.

[@johnhall3860]

Supposedly this clown was hired in 2020 the other goof that is the president of the Bill Gates and whatever his wife’s name is new world order club. Don’t know when he was brought on. There are plenty of used Harleys prior 2020 shop used. If Harley dumps these clowns wait till 2025 if you have to have a new bike.

[@columbiawarmachine9795]

This pisses me off . I am sick of this woke shit . I have my video going out this Wednesday. I destroy my Harley Davison you won’t be disappointed

[@leehayes4167]

Saw your video and it rocks.

[@Dachshund-Nator]

I watched it today… EXCELLENT ‼️🇺🇸👍👍🍔🧌

[@gregbrigden2909]

I watched the video. Stupidest thing I’ve seen lately on KZbin.

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's marketing plan. Harley Davidson has put its customers exactly where they want them. Riders reactions to Harley products and the engineered image and are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can elicit such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't dependent on an external business or product, and genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. Have you figured out yet who is really being played here, guys?

[@richardschaffling9882]

I was just at a Harley dealership and the salesman told me that people are going there but nobody is buying

[@IceCreamManFromHell99]

On the Thrasher Video they said that they will Sell 700 Harleys during the Rally

[@richardschaffling9882]

@@IceCreamManFromHell99 is that new or used and I double that number

[@johnh8197]

I have owned 17 Harley Davidson motorcycles. I have been riding for 40+ years. The woke agenda has cost Harley a lifelong customer. One thing is true the Harley Davidson touring motorcycles are the Cadillac of touring. But, if you are seeking the Rolls-Royce of touring motorcycles you will buy Indian. I’ll never own another Harley.

[@TylerDylan21]

I love my CHALLENGER 👏🔥

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's marketing plan. Harley Davidson has put its customers exactly where they want them. Riders reactions to Harley products and the engineered image and are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can elicit such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't dependent on an external business or product, and genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. Have you figured out yet who is really being played here, guys?

[@johnh8197]

@@komtar7457 very well said! I agree with you totally. All companies do as you described. Beer companies, cigarette companies, even blue Jean companies. It’s all about image. And I must admit when I was younger image was important. Now I’m an old, gray haired, dude that just enjoys riding motorcycles. I don’t care what brand is on the gas tank I care about comfort and what you get for your money.

[@komtar7457]

@@johnh8197 I agree that many companies do this. The difference between the companies, however, is the degree to which they do it. And the difference between men is the degree to which each man falls for it. It stands to reason that the more insecure and needy the man, the more attracted he will be to the image that is advertised to him. A man who is represented by who he is rather than by an illusion or image of himself is a powerful man, because an illusion or image is not only artificial, it's weak. A powerful man is independent of props, façades, and groups. Some men are attracted to an image such that the image becomes a significant part of his identity, and such men can lose the ability to clearly distinguish between the image and himself. This is what Harley Davidson is counting on. Because the image has become his identity, abandoning the image becomes a kind of death, and there's no better way to control a man than by fear of death (and not letting him realize that you're controlling him). Just look at how threatened some men have been by Harley Davidson's recent proposed actions and decisions, yet these men don't realize the real reason why they feel so threatened. I tell ya, it's an absolutely brilliant marketing strategy.

[@komtar7457]

@@johnh8197 Many companies market an image that targets the insecurities and vulnerabilities of some men. The difference between the companies, however, is the degree to which they do it. And the difference between men is the degree to which each man falls for it. It stands to reason that the more insecure and needy the man, the more attracted he will be to the image of personal power, ruggedness, strength, toughness, coolness, masculinity, virility, and rebellion that is advertised to him. A man who is represented by who he truly is rather than by an illusion or image of himself is a powerful man, because an illusion or image is not only artificial, it's weak. A powerful man is independent of props, façades, and groups. Some men are attracted to an image to the level that the image becomes a significant part of his identity, and some men lose the ability to clearly distinguish between the image and himself. This is what Harley Davidson counts on. And because the image has become his identity, abandoning the image becomes a kind of death for him, and there's no better way to control a man than by fear of death (and by not letting him realize that you're controlling him). The degree to which some men have reacted to Harley Davidson's recent proposed actions and decisions reveals the degree to which these men have felt threatened, yet these men don't realize the real reason why they feel threatened. I tell ya, Harley Davidson's marketing tactics are absolutely brilliant.

[@rogerhuff7151]

F Harley over priced how can a bike be more then a car and F Bud light to

[@marccunningham6353]

its "too" einstein...

[@ORflycaster]

@marccunningham6353 Names are capitalized Einstein. 😂

[@jessyhavron2548]

Your Wright overpriced piece of metal that needs an overhaul at 70,000 miles and service prices are through the roof . Just not enough there to even be worth 20,000 dollars and up when it sits in the garage half the time, not to many people are going to be stupid enough to ride in the snow or rain😢

[@danroland9114]

⁠Buy plastic!

[@marccunningham6353]

@@ORflycaster ok dipstick...thank you...i'm sorry...its Dipstick...

[@michaelwynn6969]

Harley’s laying off people shipping work to Thailand.

[@ThatGuy-nb7zf]

If anyone really wants to send a message, stay out of the dealerships and only buy used. There's plenty of them out there to choose from.

[@andrewfalsetta7011]

Why hurt the dealers they didn’t hire their CEO and I’m sure most don’t agree with corporate policy I wouldn’t buy a new bike until they change their policies but will continue to support my local dealers

[@ThatGuy-nb7zf]

@@andrewfalsetta7011 You ask why hurt the dealers then agree that you won't be buying a new bike. Either this is an AI bot or you just really like overpriced black tshirts.

[@JRH99]

Not to mention the go down in price 80%

[@IceCreamManFromHell99]

​@@ThatGuy-nb7zfI can Find Great $20 Clearance HD T's all day!

[@Bikerbug2020]

The local dealers are our neighbors, and the local shops do not “in most cases”, share the DEI - trans, Climate Change agenda. How many Harley Dealers truly support the Livewire niche.

[@kellyabercrombie9769]

Staying out of politics is great advice for a company. However, “wokeness” is a disease and if allowed to fester and spread, it will cripple everything. Good people must not sit idly by while evil runs rampant. I love capitalism! It lets me vote with my wallet. Harley “stepped in it” and though I would love to see them recover, there’s a price that must be paid in the meantime.

[@pob000]

Omg who paid you to simp for Harley

[@humpy936]

Exactly!!!

[@georgecavanaugh8757]

Right!

[@TB7-X]

Who uses the word “simp”? Quite juvenile.

[@pob000]

@TB7-X wtf are you talking about? You must be 60+ years old

[@opopopo12331]

you know it's hard to earn money these days

[@garybalinski9193]

NO NFL HERE----NO BUDWEISER HERE---NO HARLEY HERE---- NO WOKE HERE---

[@Wally2Feathers]

Budweiser didn't get over shit! I don't know anyone who drinks that piss water anymore. They shit the bed, and now they have to lay in it.

[@douglasbaxter3346]

Yep sounds like cycle drag is probably into drag queens too

[@snakebite6511]

All American beer is piss water lol

[@Wally2Feathers]

@@snakebite6511 I'd have to say there is one exception. Samuel Adams Boston lager

[@loveusorhateusadventures]

Plenty of people drinking Bud products

[@Wally2Feathers]

@@loveusorhateusadventures Sure

[@louisvillebsc1976]

Indian needs a trike to hit HD. Boycotting HD is present. I’ve been to Sturgis 25 times and the HD booth was packed. That was empty

[@jamesdavis5375]

They do have one but it's an after market part that the company I think can put together

[@stevehilliard1495]

Harley is relying on a yuppie marketing, most young people can’t afford a $40,000 motorcycle. That will be their downfall

[@oldguyBMX]

💯

[@sfactorengineering]

Nor have the majority of them ever even seen a clutch lever or pedal.

[@johnnyblack2125]

A $40000 dollar motorcycle isn't a motorcycle, it's a piece of jewelry. Anyone who spends that much on a motorcycle is a tool. It's a simple machine with simple mechanics, it's supposed to be lean and mean and most importantly fun. What idiot spends $40000 dollars or more on a motorcycle? One who likes to wear jewelry, who likes to look pretty and show off. Sounds like a woman to me . Maybe Harley is into something.

[@Chef-James]

Yuppies are 60 years old now with a little cash to flash.

[@JRH99]

Buy it for $40,000 and sell it for $6000

[@daithi1966]

They 100% got humiliated. The CEO is destroying the company. Citing motorcycles or t-shirts sold over the last decade as evidence that they weren't humiliated is pathetically stupid.

[@spectre777]

"everything woke turns to shit" - Donald trump

[@davidnash6702]

spectre you quote a turd

[@JRH99]

Glad to be your 47th like

[@Silver_Surfer1]

Go woke and you'll go broke

[@absolute.freedom]

"I'm the father of the vaccines." -Donald Drumpf

[@robb4964]

Perhaps I'd be dating her ( his daughter) -Donald Trump

[@bob5817]

Kinda tells the story when you need cops and security to make you feel safe.

[@mikgus]

So basically MUERICA!

[@seans8184]

For another $1200 dollars you can get a factory custom rainbow tampon dispenser for your new HD.

[@phillippurdy5893]

Dude! You are a natural !🎉

[@feloniousmonk3049]

It's $3800 for the CVO model.

[@Van-ch8fq]

It is standard on the 2026 Super Anal Glide 😂

[@billybobbocephus2177]

They've had those for years. Just look at the ones who ride them.

[@artworkbysteve1]

Lol

[@alpi57]

Cycle Drag, sometimes you can’t make chicken salad out of chicken sh!t. You are trying hard to put a soft spin to all of this. But people are pissed. Get behind the people. Seems like you are defending the brand. Not a good look for you.

[@Nomas1]

My wife and I just purchased two new motorcycles from a different company. No more HD motorcycles in our garage!

[@mixalis6168]

Wow, what did you buy, a CF moto

[@Wesmancan]

Follow the leader. He’s on a Hindo

[@unlimitedmpg172]

All I hear is that you are defending Harley Davidson's disgusting behavior......shame on you !

[@dennismoraisus4187]

I know. What a squirrel.

[@User98938]

Sorry but Harley looks empty AF 😭 Especially for 500,000 people in attendance

[@User98938]

And BTW you have the most comprehensive videos. Kudos!

[@feloniousmonk3049]

maybe 60,000 this year, last year was 80,000

[@jagjr6772]

He put in perspective, so was Indian.

[@fredfloyd2129]

HD obviously hasn’t followed Budweiser’s attempt to go woke. If your going to be stupid, you better be tough. Good bye HD.

[@SmokeRingHalo]

2:58 Harley is now the Bud Light of bikes.

[@grumpyoldman2380]

The tent is basically empty shown on your own camera. The amount of coverage on this topic does not bode well for Harley.

[@alandeon]

He also showed the Indian booth had the same crowd so no, it's doing nothing to Harley.

[@Van-ch8fq]

Indian has maybe 5% market. So an empty tent isn’t a suprise

[@hotrotts6467]

@@Van-ch8fq TRUTH!

[@alandeon]

@@Van-ch8fq They have interesting and unique bikes and always are full of interested people so if either one are empty it's because it's too early for the crowds to have arrived. I've been to events where both are either empty or full. If harley is empty and so is Indian then it's only because of the time of day

[@alandeon]

Indian has interesting and unique bikes that people love to go have a look at so if both Harley and Indian are empty it must be due to the time of day because both are still popular booths. So if Indian is just as slow then it has to do with when this was filmed because there really isn't anyone on the street at this time of day. Maybe it's early morning before everyone really got active. I can tell you I've been to events where BOTH are busy so it Indian is quiet also it's simply due to the time of day

[@Horton.1114]

Sorry, but I owen a Harley-Davidson. I will never buy a Harley ever again. When my bike is broken and too old to ride, I will not buy a Harley again

[@TheMegaberg]

This guy is paid off by Harley

[@Sam123QU29]

I wouldn't buy an Indian either

[@thetruepatriot7733]

Most definitely 😂... him and his BF are working for Harley.

[@twobeagles1365]

I would not support any organization that is perverted.

[@roadglide1142]

This dude doesn’t even ride a Harley but he’s an authority? Lmfao 🤣

[@bepscamr152]

He’s know more about motorcycles then most of us.

[@porcupineparty8598]

The worst part about it is that even if they get rid of the CEO, now every time you climb on your Harley that freaking rainbow flag will be in the back of your mind. I hate what they did to Harley's image.

[@robbieracer3294]

The CEO doesn't even ride a motorcycle..amazing how a boss making decisions for a motorcycle company, doesn't even ride a motorcycle himself

[@porcupineparty8598]

@@robbieracer3294 Maybe Harley should make one with a step-through frame and he might ride.

[@debbyc1026]

Same for God's Rainbow 🌈. Shame but I trust God will make it right .... All in His Timing!

[@JRH99]

I've owned 5 Harleys. Two of them were new. This is just one of the many reasons I bought an Indian.

[@almays791]

Not the first time Harley-Davidson shit in their food bowl. Everybody forget the AMF years?

[@explaindis1]

Funny they will remember Polaris but they won't remember AMF 😂

[@donaldpfeffer8231]

Boycott, until ceo is fired without pay !

[@johnpilesky8538]

Business don’t work like that they’ll get the money even if he’s fired

[@truthnow76truthnow94]

⁠@@johnpilesky8538true. Blackrock has trillions and if Harley complies blackrock gives them money so they don’t need the people. Is what I heard

[@RobertSweatman]

So keep the WOKE board of directors put in by Marxist Democrats George Soros & Larry Fink

[@joeguzman3558]

Indian motorcycle company should be taken advantage

[@pm7521]

I love my Harley, but if the company goes down I wouldn't shed a tear. It seems like they have forgotten who their customers are. And everything is so overpriced the average person can't afford it anyway

[@eugenehall1190]

@@pm7521 not to mention the quality going down all for profts

[@candymintz]

Buying a new Harley is just a down payment on the accessories.

[@deebreed1570]

Amen…We are fighting for our country…Trump 2024 if we lose now there will be no Sturgis. There will be no Daytona. There will be no open road fun in the sun...FREEDOM

[@sfactorengineering]

Ditto

[@JeanClaude1961]

@@deebreed1570 What? LOLs

[@rogerhills9962]

Yes 95% are Harleys but a lot of them were purchased in previous years. A biased report.

[@copyprint-fz2hb]

sad but true

[@carminecalucciCVO]

The CEO and half the board need to step down! New leadership at the top!

[@deadwoodchemicals7762]

Gaslight much... ?

[@fallinguy007]

go get gas?

[@dms8237]

I I Ride an 05, no gaslight and no gas gauge, i know my bike brother

[@frenchonion4595]

He gas lighted the whole jay leno and Orange county choppers thing. He went to jay lenos and jay told him how crap OCC bikes are and this guy went and told senior right away 😂 Lil gas lighter is right.

[@brianm5637]

@@frenchonion4595it’s not gaslighting to call OCC crap, because they ARE pure crap. Most of their bikes are nearly unrideable, and a lot of them are being sold at near scrap prices right now to people who just want the engines out of them for their own projects.

[@100savages]

I wasn't paying attention to the horrible new idealogue CEO at Harley. I was just about to purchase a new Harley but will give it a big pass. We want American motorcycles not politics and definitely not this woke B.S. Message to Harley Davidson, keep this up and watch the brand get destroyed! A sad day for an iconic American story and brand.

[@JDJD-xn4je]

They’re not empty just look behind “me points to empty venue” LOL

[@cathy1523]

Even in the 90s those booth's didn't get much traffic. Everyone is on the streets looking at the Bikes or Out Riding or getting wasted at Camp.

[@freddycugarjr]

You dont think Harley-Davidson does research on a dying demographic? I hate change as much as the next man . But its nothing personal, strictly business

[@porcupineparty8598]

It's going to be strange to drive by the Harley dealership and see the old Burnt Orange and Black Harley sign replaced with a rainbow!

The Quartering wasn't suggesting people would go buy a new Harley and then take the badges off, he clearly said that, he said people are taking the badges off the Harleys that they already own, which is exactly what I have done. I won't buy another Harley until they get rid of this woke ass world economic forum leadership they have adopted. I'm currently looking at the new Indian models, and if I do decide to buy a new bike, it sure as hell won't be a Harley.

[@alandeon]

bullshit. You didn't touch your harley (or don't even own one) How'd ya do it?

[@Kiss_lynda]

@@alandeon I will sell u mine lol I’m trying to get rid of it. No takers.

[@alandeon]

@@Kiss_lyndawhat ya got? Where d’ya live? I’m always ready to add another bike to my garage.

[@steveshafer4351]

Just a heat gun wtf

[@timculpepper4939]

Better check your grocery stores, your bank, everywhere you might be able to get rid of everything you own, it’s only been going on for the last 10 years. It’s fucking crazy

[@masonl.8859]

Harley shot themselves in the foot. How do they not know their customer base?

[@dennismoraisus4187]

That's the thing. They don't care. They hate us. Why would anyone support a company that hates them?

[@genevievekelly1792]

They do... they just don't care.

[@1Elohim1]

It's quite revealing that the video author chose to tell us what the people at Sturgis supposedly think instead of actually interviewing them and getting firsthand accounts.

[@RESET1776]

Let’s keep it 100%, Harley pulled the rug out from under nearly every mom n pop dealership & closed them down. From there they gave our brothers & sisters in the aftermarket world the finger & said you can order a custom bike from the factory. Now for the ultimate kick in the balls. Corporate Harley dealers/service centers is all Harley wants. With that they’ve started refusing to service Harley’s over 20 years old. These are all the different aspects of the DEI takeover that’s wrecking the brand. Real Harleys don’t have radiators!!!!

[@JesBear]

People pay a stiff premium for the brand experience, so Harley should be more careful about what they do with that brand. Once a rep is tarnished, it can be very hard to fix...

[@wamps3370]

So we got a woke Cycle Drag promoter that is in favor of a woke HD!!! People dont immediately go out and sell their $40K HD in protest. They can't...but they ARE looking for ways to boycott HD. You sir, are out of touch and you don't have your boots on the ground!

[@Anxiousb]

I bought my new Harley 2 months ago. I ain't giving it up. But I will not spend a dime at the dealership on merch. No more traveling to visit dealerships, buying shirts, buying shit to put in my garage. No more spending money on the brand.

[@jagjr6772]

Your dealerships, especially the family run ones could really be hurt by this. I would support a dealership before corporate Harley-Davidson. The dealerships could be staffed by your friends and neighbors just trying to go to work and earn a living.

[@obfuscated3090]

@@jagjr6772 I support my local INDEPENDENT shops (where mechanics from a closed dealer can either join or compete with) where NONE of my money goes to HD. All money spent at the dealer means a cut to the rich (because of sales) executives ruining the brand. Independent shops supported bikers dealers would not serve, kept the vast fleet of older Harleys on the road, and are an intimate part of their communities moreso than many rich corporate franchise owners. Independent shops will work on your bike (assuming you keep it as I do mine) long after most dealers won't touch them and often shouldn't due to low familiarity with the classics that made the company. If you want to hand people money doing it directly is a whole lot more effective.

[@ijaxon6675]

@@jagjr6772 A lot of the Mom and Pop independent dealers are gone. Most dealers are owned by a dealer franchise that own several dealerships. In my state 7 dealerships are owned by one company.

[@MrStupidpuppy]

50k for a laid out Glide, 29+/- for a base Wing... Twice the tech and reliability on the Wing... 🤔

[@kurtgranlund496]

CEO definitely needs to go. He should have been fired after livewire

[@trex860]

HD loses $100 million a year on Livewire, while CEO pays himself $38 million a year.

[@dennism1919]

Listen to the fanboi! Frankly I could care less. I rejected Homo-Davidson a long time ago for various reasons. As soon as the German Euro trash activist was installed as CEO that was the last straw, I could see where things were going. I wanted nothing to do with it. Anyway, the bikes are crap, the leadership is mega-crap. the dealerships seem to hate their customers the way they treat them. And now they have gone disgustingly woke. I refuse to support that crap in any way shape for form. I think the used and custom market can support the riders who still want to ride the brand for as long as it wants. Harley-Davidson died a while ago. Homo-Davidson took its place. No thank you. NO NEW MONEY TO HD CORPORATE.

[@christors]

I second the CEO has to go. Put an American in the big seat that understands the brand and its loyal customers. Keep in mind Harley Davidson made a bad call now fix it and say no more woke BS!!!!!!

[@njsdrum21]

Harley’s demographic has changed drastically and they target weekend riders (doctors, lawyers, professionals with money that can afford their poorly built motorcycles).

[@user-pk8mi3gl6g]

I noticed that most of the Harley riders are older , It makes me wonder how sales will go with the next generation ?

[@sfactorengineering]

You mean the TikTok generation that has never even seen a clutch lever let alone know how to use it, so not well. Bring on the electric DillyBike, they will eat that shit right up.

[@thorsrensen3162]

I have boycotted Budweiser but they had these massive discounts so I decided to fill up the trunk with cans, but I may boycot again.

[@meancitycycles312]

I am by no means affiliated with any one brand and I do have my own motorcycle shop it really amazes me how young some of our customers are and who are riding Harleys. They probably can't afford to go to Sturgis, it is expensive to get there but give them a few years when they are more solid plus if you watch other videos you will see a lot of young people there riding Harleys. I am not trying to pick a fight here, just telling what I see from trying to make a living working on motorcycles. I will say in general our business has been falling off the past few years, I am sure some of it is the economy and some of it is people aren't riding like they were even 5 years ago. Let's all work to make motorcycles great again.

[@Anxiousb]

Been saying the same thing for a generation now. Let young people buy the Hondas. Eventually they move to harley. That's been the m.o. for a long time

[@IceCreamManFromHell99]

I guess you don't Know the Thrasher guys....they are all Young Guys! 👍

[@gregschulte2953]

The problem w/HD is they have become a luxury brand. If they lose a small percent of business - say 5%, it will be devastating.

[@michelegarcia9069]

Dear Harley, It’s been a good run . Bye Felicia😂

[@KennyP62]

I can see it now. All the MC's will be supporting Harley Davidson by changing out their black leathers with pink leather and Rainbow Rockers.

[@billybobbocephus2177]

They'd just be coming out of the closet. It's about time, we've known for many years they have the limp wrist syndrome.

[@fibonacho]

The Quartering didn't suggest or endorse people take the emblem off ("debadge") - he only said he heard people were doing that. (4:13)

[@drsuzuki6506]

I think “Mr Boots” is a woke supporter! Remember what Ozzie Osbourne said “Fairies wear boots and you got to believe me! 😂😂😂

[@sjh100975]

HD is and can get the bud light treatment!

[@feloniousmonk3049]

Watch and wait, as it sinks in a little deeper with more HD riders.

[@mustangjim4951]

Budweiser lost 28 billion in value, 1 billion in yearly sales Not sure they are recovering from that. Even a 50% recover is devastating

[@kennyowens2189]

Why would anyone pay $40000 for a bike

[@porcupineparty8598]

They have money to waste!

[@dougcox2537]

I own a 2015 Street Glide and I have thought about buying a new bike for the pass 3 year. The problem is I am not going to $30,000.00 plus for a bike that cost Harley about $7500.00 - 8000.00 to produce. Mass production, mass production create lower prices. This bikes are built on a assembly line just like cars. Wake up people!!!! Prices will drop if they sit on the show room floors for 6 months or more! The problem is, everyone has to work together. Let them Rot on the show room floor!

[@suzanneterrey4499]

So here is one PRO Harley report. The narrator is definitely a pro Harley supporter.

[@multiaxlerube8387]

Got rid of my Harley and Buying an Indian now

[@AyaWetts]

They actually make better bikes all around right now... been looking at the 2025 Scout, and that thing is nice. Harley has nothing even close.

[@DLL66]

Are you sure that Polaris haven't gone woke? You might be jumping out of the frying pan into the fire.

[@AyaWetts]

@@DLL66 Indian, like all motorcycle companies (even Honda) do woke junk... Harley just been doing the worst lately.

[@Notimetoplaywu]

* might be.... Blah, blah , blah ... Get the facts . Indian fights back, just have to look at the name .

[@markeubanks7733]

I’m looking at Indians as well

[@RC_KAI]

You wanna boycott? Then sell your Harley’s immediately. Don’t attend Sturgis. But guess what. The 90% of Harley owners that attend Sturgis won’t do this. People need to stop being Hippocrates.

[@kentuckyjustice1408]

Bro, you're WRONG about (AB) Budweiser/Bud Light. I have "close" family member(s) in management there (St. Louis). It's still bad there. Not sure where you're getting your info from.

[@Gporter617]

They were humiliated.. let's be honest. Call it how it is don't sugar coat it

[@espenbjerke665]

sturgis has always been 95% harley... seems to be less people there + harley has become a douche dude brand last 20 years

[@californianussa2951]

"Harley" is a gender-neutral name. How can you screw that up w/o going full woke?

[@jeffmorris739]

I ride a Vulcan but I love Harley's. What I don't like is this ship coming out of the board room at HD. These woke people make me sick and I'm tired of these A holes telling me what to think. Harley's are very expensive but nice bikes, but with the economy in the shape it's in, they need to tread very lightly on this issue. I am so sick of this ship.

[@sycpup]

What costs more, the Harley Davidson motorcycle, or all the crap you buy to tell everybody that you own a Harley Davidson?

[@steventwiddy3402]

I hope Harley Davidson loses their butts on this 🌈 trick there playing just like Anheiser Busch did

[@porcupineparty8598]

Before it's over Harleys will be made in China!

[@vinnyp9660]

Most of the new Harley parts are already made in China. They're assembled in the US by robots. Some models are no longer assembled in the US.

[@porcupineparty8598]

@@vinnyp9660 WOW! It's amazing that people still think it's an American-made motorcycle. How overpriced would they be if they were built completely in the United States?

[@mrutherford8590]

Bike shops won’t work on bikes over 10 years old. They cut their own throat

[@johnpilesky8538]

Not a Harley thing other M/C doing the same thing

[@hbikerbob7210]

My buddy rides a 97 rode king. Needs a clutch cable ,harley told him to pound sand. Called JP to get one

[@johntramburg3278]

@@hbikerbob7210I get it. There are many parts for my 95 RK that are obsolete and that sucks. On the other hand, your buddy’s bike and mine are closing in on 30 years old. I doubt that Ford still had Model A parts available in 1960. The good thing is that there’s such a strong aftermarket for older HD bikes that will keep them running for a long time.

[@frankpeletz1818]

@@hbikerbob7210 After 33 years,the factory loose heel toe shift finally wore the splines out. The dealer stocked everything and was cheaper then aftermarket

[@fish86stang]

I had a 98 road king no dealership would touch i was told they wont even pull it in the shop but my local none harley garage would so now i ride yamaha and victory ​@@hbikerbob7210

[@clintonhurst7810]

Well, I love HD but recently bought a BMW instead. My son went to Sturgis and traded one of his 2 Indians for a new Indian and after I test rode an Indian a few weeks ago, well I might not buy another HD… I still haven’t bought a Bud Light or for that matter a Coors since they went woke..🤷‍♂️. I’ll stand on my laurels.

[@MacWallaceArbitrationService]

Yeah, trying too hard to be "objective." Bottom line, their ceo is a douche.

[@mikekertesz5293]

Customers should be filing a class action lawsuit as our bikes are now worthless. Not to mention we need new wardrobes. Absolutely pissed 🤬

[@VilifiedFreedom]

6:20 you mean was American made.. right now you should be standing with your brothers and sisters not trying to justify for a corporation

[@nitrousninja882]

I own a Hayabusa and Ninja ZX-14R and have no desire to ever own a Harley-Davidson. My friends who own them have nothing but trouble with them and personally I despise slow bikes.

[@obfuscated3090]

Variety is the spice of life. Many people own a variety from sport bikes to ADV to cruisers.

[@patrickderocco296]

Go woke Go broke, if Harley is caving in then many of us will no longer promote them. Easy.

[@benjaminfranklin2064]

Growing up being raised by a Boomer father riding motorcycles, he always told me, that motorcycle riding embodied the values of this country. From our outlaw beginnings as a bunch of colonies under British rule, to our quest for Freedom and Independence. Our thirst for risk-taking, and living your life as an individual, as opposed to a collectivist mindset, is what sets this country apart from every other country on Earth. Something a CEO from Germany would never understand. Corporate "global" brands try to appeal to the masses. Harley-Davidson should be looked at as a platform to ride on now, and nothing else. If the motorcycle embodies the individual spirit of the rider, I would modify a Harley bike to the point where its unrecognizable. So I guess the only thing you are buying now, is a very expensive bike frame.

[@joeguzman3558]

The real question is, would the new generation of motorcycle enthusiasts want to afford to pay 40k for a new bike ?? And if Harley Davidson goes to electric bike, what's the point of buying a Harley when you can buy an electric bike for much less money?? Up until now, buying a new Harley was for sport like an expensive toy, but if you have to choose between a car or truck for transportation and the price is 50k how many people would chose a bike ?? With today's economy and stupid people running the nation it's going to take a miracle to get things back to normal.

[@garychannell4663]

I say dump your Harley buy a Honda like I did!

[@IceCreamManFromHell99]

What Honda is going to Replace my HD Street Glide? GoldWing? 🤣🤣

[@jaxsonbrn]

Or a yamaha, Suzuki m109 is bitchin.

[@garychannell4663]

I ride a 2002 Honda VTX1800C !

[@sebg2086]

@@IceCreamManFromHell99 its not the same experience driving the 2.....the harley will break......the honda not so much

[@tracyjones6284]

The "WOKE" CEO gotta go, as does the "WOKE" board member who hired the "WOKE" CEO.

[@colewalters5336]

Bud light has never recovered, people are sick of HD and their woke bs!

[@AndyFromBeaverton]

The Quartering titles are always an over exaggeration of the truth.

[@jeffkeni]

Yup, click bait. And didn't this channel rip off The Quartering's title, for the most part? Cycle Drag........LOL

[@rickylong2768]

I think that CEO wanted his 15 minutes of fame. So now it's time for him to go. Time to get the best bike back to where it was before this clown did wat he did