Harley-Davidson is ABSOLUTELY BLOWING IT

[@microbe4291]

One of the problems with Harley Davidson is the dealership charges 40.00 for a simple bolt. They don’t inspire loyalty because every time you go to a dealership they rip you off and act like they are doing you a favor.

[@mickyzzzeee]

Never go to a dealership for parts….they suck

[@JoeyGoose]

Traded my last Harley a few weeks ago after almost 30 years of brand loyalty. I just got fed up with paying way too much for way too little quality and performance, not to mention the army of leathered up sheep who think that blowing 20K+ on a chromed out mobility scooter makes you a rebel. For about half the price of my Dyna, I scored a brand new Yamaha xsr900 with about twice the horsepower and no wardrobe requirements.

[@USNVA-yn6cp]

had a xsr 900 blue one was a fast ripping bike, but rode like shit and hurt my back

[@ckryegrass11]

Sir i would like to respectfully suggest you take a serious look at BMW motorcycles. Worth every penny and ride like a cadillac.

[@brianstanmore5503]

And it only took you 30 years to get fed up...

[@hazarddavid6987]

Or the Harley could've fed up with yer...the feeling can be mutual...m kidding of course 😅. Anyway, Harley is selling outdated fashion...for those who reminiscing yesteryear and live in the past...that is their market. And i m one of them...i feel alright alright alright 🤪🤪🤪

[@comfortablynumb4797]

Uh huh, seems like a lot of projection going on here, go ahead and ride whatever you want to ride, I won't insult you by calling the newest Japanese crotch rocket ugly and completely devoid of soul, and I won't call the Honda Goldwing a parade float, nor will I call Japanese "V-twins" bad imitations, nor will I call psuedo race bike riders organ donors or wannabe boy racers, etc. I don't consider myself a rebel, nor do I aspire to be a 1%er ( or look like one), nor am I looking for a chromed "mobility scooter". I ride Harley's because I like they way they look, the way they sound, and the way they ride and because I appreciate the history of this American product. I could buy the latest Japanese wonder bike for a lot less money, but I choose not too because I don't like them....period! Lastly, stereotyping other riders and using unflattering names just makes you sound stupid, and can make people wonder where your hate for other riders, especially older riders, comes from. Your hateful remarks about "older riders" are doubly moronic since, I assume, an "older rider" is what most of you geniuses aspire to, one day, become.

[@wilk128]

Harley-Davidson: Yesterday's Technology at Tomorrow's Prices.

[@scottsmith8088]

I'm a life long Harley rider and I have to agree with you

[@frednouvertne4216]

My Night Rod can do over 100mph bone stock. They are strictly a motorcycle company. No car or ATV division. I have read up on Harley since the 60s. You have no idea of the exact truth. They are a survivor. I had an AMF XLCH. Not one bit of trouble. Zip. It was an XLCH kick only. I have had 3 XL models over the past 40 years. All ran like a top and I put thousands of miles on em all. My 86 883 had 75k on it during the 7 years I owned it. I don't see any Harleys broke down on the roadside. In fact, I worked at a Honda dealer for a year and there were many with serious engine issues. Like the 1983 750 Interceptior. Soft cams! With all due respect, you are full of shit.

[@rockyhorror2180]

@@frednouvertne4216 My experience was a little different. I bought a Roadster and riding it ON THE WAY HOME FROM THE DEALER AFTER THE PURCHASE the bike broke down. Electrical. Eventually I got tired of the lack of performance and traded in for a FJ 1100 Yamaha. Found out later that the guy who bought my HD trade suffered failure of a rear wheel bearing ON THE WAY HOME FROM THE DEALER and went over a guard rail. Never again.

[@wilk128]

@@frednouvertne4216 They are called Harley, cus they Harley ever run.

[@AlienGrade]

Roasted!

[@cruelty6368]

Harley screwed itself when it dropped Erik Buell and his bikes.

[@kenfoster7668]

Great video. Yes, I agree I've owned two Buells in the UK finally sold the Firebolt last year when parts had to come from the Netherlands. Bought a neat little Triumph Scrambler, 73 years old riding all my life I've owned five Harleys and three Goldwings and my wife has owned two. For my wife's 60th birthday promised her dinner at the Alahambra in Spain. HD Electra Glide serviced before trip we got off the ferry and broke down 200 miles into Spain, The bike had been to Italy the year before and was just two years old. We sat by the side of the Spanish motorway waiting for the breakdown truck and watched as an 1100 Goldwing, two up, sailed past. We never got to Alahambara though we did find Spanish railways are great even when lugging two weeks worth of touring kit. Trouble is big bikes and all that torque just get under your skin and I still look but not for serious work just an expensive toy.

[@uhtred7860]

@@kenfoster7668 Ive been looking at a Triumph Street Scrambler 1200 now that my ankle, knee and wrist, damaged from a long ago racing spill make riding sports bikes too painful for longer that half an hour. If you think getting parts from the Netherlands is a pain, try living here in NZ. :-)))

[@paulfiore7083]

My 09 Ulysses is my favorite bike

[@paulwojnar2291]

I owned 10 Buells from 1995 Thunderbolt to the 1125R. They werent all that good. The 1997 Thunderbolt was an engineering disaster as the attempt to lighten the flywheels was way off. They were 2 wheeled jackhammers. The X1 was an ill handling monstrosity with an equally horrible engine management system they could never correct. The XB's were ok with the exception of the Ulysses which the cooling fan for the rear cylinder ran constantly whether in traffic or open road. In 2009 the fuel managenent system was totally replaced along with a larger oil pump and oil cooler rectified that issue. Too late as HD shut the door on Buell after the 2010 model year. The 1125R was only ok. You could buy Japanese for less and have a much better bike. Bottom line although I did like some of them the Buell line never progressed to be on a competetive level with other manufacturers. That's really what did them in. HD just came to that realization after almost 20 years of financially backing them. It only made sense financially to cut them loose after that.

[@357bullfrog9]

They blew it a long time ago when they decided they'd rather be a status symbol than a company making motorcycles for the average working man that made them successful. They deserve to go broke

[@JustOurFamily]

Amen

[@MrJimmyWiles]

Yes

[@grendelprime166]

You're still butthurt you couldn't afford one.

[@357bullfrog9]

I owned one. Long long ago. So lay down hoss. I'm just saying that if you bite the hand that feeds you don't be surprised if it quits handing out grocries. You little whip I got socks older than you so step off. End of discussion no further reply will be offered or looked at

[@scooterdogg7580]

yup , they lost the simplicity battle

[@markf.4063]

It just seems that Harley is content with being a fashion brand first and a motorcycle manufacturer second.

[@whoami155]

Couldn't agree more. They've morphed into a clothing company selling overpriced merchandise that's not made in America ironically 😂

[@rockyklies8401]

It wasn't like that till the 1990s when everyone the big wanna be biker craze happened it used to be the elite people that really rode there machines now it's alot of rubs but that worked out good because you could always find used bikes with no miles on them

[@nigelwolfe6150]

@@rockyklies8401 no it has ALWAYS been that Harley REFUSED to commit...they simply do not and never have had In last several decades at least) managment that loves motorcycles in general....they ONLY rode a fad....a fad they had no REAL hand in even creating.....biker clubs did that in spite of them....

[@rockyklies8401]

I agree that the company has definitely sold out I mean there is not one bike I would own after 2008 and going to a dealer is like the gift shop at Disney world and the service Dept is a joke thank god I never had to have any warranty work done I had to fix older bikes that belong to tech's that turn wrench's at the dealership

[@MrDlt123]

They sell chromed old tech to nostagic fudds who watched Easy Rider one too many times, dressed head-to-toe in HD gear, and wouldnt THINK about riding in the rain. Younger gens want reliability at a sane price. If they want to stay alive, gotta change with the times.

[@jerryjones2818]

2 other things happened in the early 80's that launched Harley toward the moon: The Evolution engine finally made a reliable leak-free Harley, and any Joe (or Jane) with a steady paycheck could walk in to the Dealer and ride out on a bike thanks to newly available easy financing. The seeds for the downfall were planted in the early 90's when Harley came around to their Dealers at Franchise renewal time and ordered them to build the big Boutiques we see today. The old-timers, whose Dealerships might be located in an older part of town, in an old building with wooden floors and a semi-musty smell, all retired or sold out. One by one here in Northwest Indiana and the Chicago area, the old guys are gone and the Boutiques rule.

[@hillbilly4christ638]

Actually no. When their popularity increased in the eco era Harley failed to keep up with demand and alienated scores of buyers. Pure stupidity on their part. Of course this is no surprise due to the way they have mistreated their buyers through the years. So long Harley! The woke leadership is getting back at a largely conservative ownership. Black rock doesn’t care about such a small company.

[@initial_C]

The thing about HD is that yesterday's rebellion is today's uncool. The average Harley rider is a grandpa still cosplaying as an outlaw between games of golf. Doesn't help that Harley burned Buell to the ground where they could have had a good inroad to younger riders that cared more about performance than chrome and noise, not to mention you don't get much at all for what you pay for one.

[@levitrevor1447]

You prolly dont give a shit but does anybody know a way to get back into an Instagram account..? I somehow forgot my account password. I would appreciate any assistance you can give me.

[@jasperaugustus2665]

@Levi Trevor instablaster =)

[@levitrevor1447]

@Jasper Augustus thanks so much for your reply. I got to the site on google and im waiting for the hacking stuff now. Seems to take a while so I will reply here later when my account password hopefully is recovered.

[@levitrevor1447]

@Jasper Augustus It did the trick and I finally got access to my account again. I'm so happy:D Thank you so much you really help me out !

[@jasperaugustus2665]

@Levi Trevor no problem :)

[@SouthernOutlaw901]

I'm 70 years old. I purchased my first bike at the age of 14, and it was a 1958 Sporster. Over the years I have owned 27 motorcycles, and 16 were HD. In 1999 I purchased a new Road King after riding a Gold Wing for a few years. I Owned the Road King for 16 months, and out of those months it was in the shop 9 months. The last time I took it in I had to haul it 250 miles because the wiring harness burned up. While waiting for the bike to get finished I was looking through the want adds and noticed a used1999 Yamaha Road Star for sale. I rode the bike and fell in love with it. I put 171K trouble free miles on the bike before I sold it. I now ride a 2006 Road Star and it will take me out. Japanise bikes are just better bikes. Cost a hell of a lot less.

[@loooooopy]

i have been riding almost two years, as my only vehicle. What is your biggest tip on staying alive?

[@darthkek1953]

I was always into Yamaha sports bikes but on holiday in Portugal I hired a HD for a week just for the opportunity. It broke down after 2 days and they gave me a Yamaha (lol) but one of the HD "looking" ones something like an XV or something and it was SUCH a smooth and beautiful ride by comparison.

[@partlycloudy9443]

@@loooooopy I have been riding for 45 years, Never lose your fear, once you get real comfortable on your bike you start pushing your limits, and that's when bad things will happen. Respect the street laws, always know what's around you, know your limits, and you will be fine.

[@Gad1768]

True have a 2007 road star warrior no problems ever and it will wheel stand with me my wife and 60 lb. In gear. I paid 9000.00 fuel injected, dynoed at 107 HP. At 5500 ft alt. I will never sell this machine. Love it.

[@Gad1768]

@@loooooopy pretend you are invisible and know one can see you. You watch all traffic around you and actively avoid them all. In short assume all other drivers are 16 yr. Old girls texting.

[@longhorn8058]

One thing Harley could do to help themselves is retool their dealership network. Harley dealerships are some of the rudest people I have ever encountered. They treat you like garbage and act like you're not worth their time. Indian dealers on the other hand treat you with respect. Indian has a superior product and a superior dealership mentality and attitude. Rest In Peace Harley.

[@stevewalters6403]

I think if you don't fit the HD image you don't get much respect by the HD dealerships. HD dealers don't give me much attention when I have visited. However, Yamaha does. I have owned 6 Yamahas with very few issues.

[@juanito714ok]

I've always found visiting virtually every motorcycle dealer of any brand a less than pleasant experience. I'd rather go to the dentist.

[@CapmLew]

I fit the image, and i’ve been a local fixture in the bike scene... and my local dealership sold me a bike... when the title arrived: odometer fraud! They tried to trick me into signing an affidavit that was fraudulent, after that, to “fix” it. I wasn’t having it. They wound up paying out on it, but souring the relationship... owned by some mogul who doesn’t care at all.... i wish Harley would relate to us in a way that turned us into ambassadors for the brand, but they just... they crap where they eat, all the time!

[@stevewalters6403]

@@CapmLew I think you win for having the worst dealer experience. That really sucks.

[@CapmLew]

@@stevewalters6403 thanks Steve. I wish my experience were more rare. The way they handled it indicated that filing false affidavits was routine in their line of work. I wanted to run it to the fullest extent but my counsel settled it. My first response to discovering my title had “mileage non-actual” was to offer settling for four grand cash. They laughed. A few weeks later they cut a check for six grand. My lawyer got his two and I walked with four. Just in time for unemployment to paralyze my buying prospects. Classic.

[@rockurox]

All I want is for the next CEO reveal to be a silhouette coming through a smoke machine saying: "Howdy, it's Lemy from Revzilla"

[@dickjohnson5025]

Harley blew it years ago. They have never kept up with technology and have always been some 20+ years behind. I’ve owned and ridden Harley’s and I frankly I prefer other brands for their technology.

[@dickjohnson5025]

@Edward Warwick I agree. They’ve catered to the old school Harley owners for a long time and it’s hurt them. When Keith Wandell was CEO he screwed over the business. He kicked Buell to the curb and killed the Harley racing division. He instructed the company to focus on heavy cruisers, thats all. This is what you get when you hire a golfer CEO who doesn’t ride motorcycles. His leadership alone must have set them back 15-20 years.

[@rudybigboote3883]

Harley could learn a lot about what not to do from the Gibson guitar company! Both took a legendary company and drove it straight into the ground.

[@highvolts6620]

You sure got that right

[@MrRuger1977]

They need a Gibson themed Harley, Might sell lol

[@chizorama]

Does that make their Street models Epiphone?

[@MrRuger1977]

@@chizorama I think the Street models would have to be better quality as a lot of Epiphone’s are as good as the Gibsons.

[@chizorama]

@@MrRuger1977 I don't know about the Street's quality, but all of my friends play Epiphones these days, most of them wish they kept their old Gibsons, just like most of us wished we kept our old muscle cars, but who knew?

[@joejohnson2447]

The whole Jason Momoa thing is weird to me... I believe Indian has a much better idea of how to market to the younger generation. They flew out the most well known moto vloggers to AZ and let them drive the new chiefs around for a couple days. I think that style of marketing is the future

[@needparalegal]

Indian's do not have great styling except for the Scout. Motorcycle is 90% style and 10% reliability. If you are riding for performance you probably won't live that long anyway.

[@sdefiel3719]

@@needparalegal Style is 100% subjective. Indians are arguably beautiful bikes. Their reliability is average to good compared to similar models. Indian performance is excellent and better than Harley in many cases. Indians demographic is younger than Harley.

[@roguecheddar]

@@needparalegal , Me and my stunning 2019 Indian Springfield in gray and burgundy, take copious vehement umbrage to your misguided statement.

[@BlackMountainCycles]

Dan Dan, or Blockhead?

[@joejohnson2447]

@@BlackMountainCycles I watched blockhead and Her Two Wheels... bunch more were there though

[@sirmclovin9184]

One day they'll make wheelchairs with oversized engines!

[@johnpaulgarzaniti5065]

THEY ALREADY DO!

[@chrissmith7669]

@@johnpaulgarzaniti5065 yep. Trikes

[@uhtred7860]

Oversized but underpowered engines.:-)

[@aidanpysher2764]

25 guys all dressed identically and riding on identical bikes: *WE ARE INDIVIDUALS*

[@albertprasetyo6846]

Ducati, Triump, KTM, Yamaha pure motorcycle. Harley Davidson 90% Hollywood, 10% motorcycle

[@valdiviezo32]

Harley needs a good sport bike!! Like buell !!

[@cruzzindodge]

@@valdiviezo32 Buell is coming back... just not owned by Harley but by the original designer

[@j0m026]

@@cruzzindodge another owner, Erik is not involved...

[@cruzzindodge]

@@j0m026 I stand corrected... its Bill Melvin CEO of Erik Buell racing... which is bringing the brand back to life.

[@rrmorris67]

They could help themselves by retooling their dealerships. Way too intimidating to walk into one of those places. The prices for merch and parts and service are absolutely ridiculous. Cut the fat, the overhead. Get pricing under control. Rip me off or ignore me once and I'm never coming back

[@planefloat]

Yeah, $35 for a bandana, $75 for a small ladies gloves, made in china.... Some call it "Tourist Pricing".

[@jnl477]

If you’re intimidated walking into a dealership, I think your issue has little to do with Harley Davidson.

[@totobill22]

Indian est en train de faire la même erreur sur la question des tarifs ! Ces gens n'ont pas compris que ce n'est pas parce qu'on va acheter une moto à 32.000€ (plus de 38000$) qu'on acceptera de payer 300$ pour un simple levier frein en aluminium ! Idem pour les bandanas , vestes etc etc ... Ces gens là sont bien trop gourmands !

[@rrmorris67]

@@jnl477 NOT. I own one. A 2005 Road King. Those giant dealerships are cold and impersonal. Corporate. I know I'm not the only one out here who rides HD and avoids those places.

[@derekharrison1582]

Completely agree with you Rob.The prices,even for low end Harley’s are just too expensive.AJS,an old English bike company,have released a range of 125’s,Cafe racer,scrambler & cruiser for less than 3 grand(BRAND NEW)!!! Okay they’re only 125s,but the cruiser and cafe racer are great starter bikes,and the cruiser looks really nice.Even the Indian range are too expensive.The Sportster was always a great starter Harley for new rider,a great bike.I just don’t understand big companies that don’t listen to their customers,I just don’t.If the customer dosent buy your product, then you don’t have a business, it’s as simple as that, so why aren’t Harley listening? It’s like the bosses at Harley are politicians and not business me, and politicians NEVER LISTEN!!!😡

[@MrSlapdash243]

Give them another 10 years and they’ll be selling HD caskets.

[@deangullberry5148]

You're about 15 years late....

[@MrSlapdash243]

@@deangullberry5148 At least with highway pegs it’ll make it easier to carry the casket.

[@deangullberry5148]

@@MrSlapdash243 There's even a company that will convert a Tri-Glide into a Hearst, complete with casket trailer... I will say though, not everything with the H-D logo is made by H-D. Anyone can slap that logo on their products, just pay the licensing fees and royalties.

[@volksfront9605]

@@MrSlapdash243 HD *bodybag #touring edition with nylon straps for the very last trip.

[@marcalampi5036]

Hah ha LoL

[@Trapsarentgay133]

The main thing I think Harley needs to desperately do is drop their prices and do some innovation like liquid cooling

[@marcmaz21]

Harley is specializing in Trikes because most of their faithful are now AARP members.

[@uhtred7860]

Ive seen a couple of those Harley tricycles puttering around being mobile chicanes on the road here in NZ.

[@peteparadis1619]

True Dat

[@shrimboy7492]

Here is how to attract new riders. Don' allow dealerships to overcharge for maintenance. Don' overcharge for parts. Design the bike in a way that make it easy for do-it-yourself crowds to fix if they wish. Keep the price reasonable.

[@Gewehr2180]

I own a 2005 BMW R1200GS. Yea it's not even close to a Harley in comparison. When my bike breaks down I can fix it with minimal tools and just about anywhere. I do all my own maint that doesn't require a scan tool. But it really is such a simple bike to work on. Oh and thats right, it makes more HP and Torque than the cute little "Hundred Dollar" bikes. Now is BMW service expensive? Fairly. But I can't help but consider the fact that my BMW just broke 100k miles yesterday as a matter of fact. Wanna show me a Harley that has accomplished that goal? A Harley with that kind of mileage would be worth jack shit! If Dealers won't even take a bike in on trade that has 30k on it? What a waste of money. I spend all that on my shiny Harley only to know I don't have any trade in value at my local Harley dealer that I've been so loyal to over the years. Thanks Harley. We love you too! Idiots! Oh and $146 for a fucking LED tail light assembly on a 2013 XL1200C! Come on. Really?

[@MrMasMola]

@@Gewehr2180 In Spain, a set of rear blinkers for a Dyna cost 230€, 275$.

[@Gewehr2180]

@@MrMasMola I did also forget the $250 stock rear tire and the $120 price tag to mount the tire. Its out of control! I can have my local Japanese dealer do it for $40 if I take the wheel off the bike.

[@MrMasMola]

@@Gewehr2180 Nearly 300$ here for a rear HD/Dunlop. A rear Bridgestone BT-016 Pro costs 150$ at my local tyreshop, including handwork. The HD dealership tried to convince me to come back to the official tyre, saying that the “sport” tyre would last a lot less. 12.000km for 150$ against 15.000km for 300$.

[@mikekeltner4291]

Never happen

[@kleekboop]

As a life hog member They stopped giving me the things they promised. I lost my respect For them.

[@needparalegal]

I drive Japanese cars, doesn't mean I like the Japanese. If the product is no good stop buying it. If the product is superior (For Harley its only superior in style) then I don't care who made it or who sold it.

[@TaiChiGhost]

@@needparalegal Yeah, I did my Harley thing back in the early Nineties. It responded well to some modest performance mods and a little customizing; a very handsome machine. The ergonomics sucked. The Ignition Module blew, and there I was, pushing my Harley, just like everyone else ... actually it was fairly reliable for a bike that vibrated so much. It was the dealerships that turned me off. Everywhere I went the dealer staff were just oily sleazes, out for merchandising. After all, the bikes weren't oozing oil anymore. Now I ride an old, reliable, beautiful, and plenty powerful Kawasaki Drifter 800. (My Harley had been a Sportster). And this Drifter is COMFORTABLE! The ergonomics are spot on. Harley Davidson is going the way of the British Bike Industry of years gone by, for the same reason. Piss Poor Management.

[@Kashmirknight]

@@TaiChiGhost pin point on the assholes at the dealerships. I'll NEVER buy another one.

[@chopperchopster]

@@Kashmirknight build it. Built not bought. Its not that hard. I have a garage full of choppers I have built over the years . Import and HD.

[@mikeross7128]

I know the feeling exactly

[@freedomralley6624]

I was considering a Harley for my boat but went with a stainless steel boat anchor instead as I heard it would be more reliable.

[@donaldoehl7690]

C'mon, don't sugar-coat it, tell us how you really feel!

[@philhart3878]

Ha! Nice one.✋🏼

[@osamabinladen824]

No shit 😂😂😂😂😂

[@ThejaBreLoL]

Ahahaha

[@USNVA-yn6cp]

youve n ever rode one huh??

[@havikhobbies]

I think a big factor if you want to entice new customers to the brand is affordability. You need to be able to offer big fun at a good value. The competition has something for almost any budget and that's a huge factor in HD's future success.

[@michaelmason4143]

Harley need to realize that there are a lot of us old guys that still want high performance!

[@zf4hp24]

Exactly. Loving my V-Rod. Glad they finally introduced the Revolution Max. Maybe it'll turn the corner. Can't hurt.

[@77Sunsetstrip]

Bingo! I'm 70 and still love to ride a greased pig...

[@theodoremarakas9899]

I'm 48 and certainly NOT dead for riding. I have 5 different bikes in my garage for different purposes. Somehow, I never had the need for a 900lb beast or a trike. I'd rather drive a convertible.

[@iamtheoffenderofall]

@@zf4hp24 The one thing that made that HD was something that wasnt HD...oh the irony, LOL. And it still was slower than smaller displacement bikes. Stock for stock.

[@russmode]

47 and love my 05 Road King, bought a GSXR600 (3rd bike) when I want to a performance ride, no one bike does it all, buy more than 1 to cover it all!

[@flyingmerkel6]

I'm a 60 year old rider. Harley lost me 40 years ago. The Evolution series was a great move, and they've pretty much went back to sleep since then.

[@bultacowally]

Yeah and the Evolution series was from AMF years which all the Harley die hard hate.

[@briancorrigan5350]

When you have young women like doodle on a motorcycle vlogging their positive experience on an Indian, that is how you attract a younger audience.

[@briancorrigan5350]

They went to sleep before then. Actually they chose the Evolution engine over the V4 & V6 NOVA project. Loyalists over innovation. The end.

[@johnhotine5232]

So you were 20?

[@flyingmerkel6]

@@johnhotine5232 I was 20, looking for a new bike. Had a good budget. Saw what Harley had to offer, compared it to the Japanese bikes. The Harley dealer had nothing to offer. Bought a new Kawasaki 750 instead.

[@Matt369oi]

The main problem with Harley is its old school customer, pretty much like what you explained. Anything that comes out that's new or different is ridiculed by Harley owners which in turn keeps new riders away from them.

[@skirlofthepipes]

I think this is a great summary...well-said

[@herrgunlovert]

Harley knocked it out of the park with the LiveWire. it looks cool, sounds cool, stance is badass, super easy to maintain/operate its the PERFECT bike for millennials/Zoomers, and a great way to get newer and younger riders into the brand.. UNTIL they showed the price tag. Holy hot DAMN did they screw up. how can you make such a great product to attract people to your brand and IMMEDIATLY price it out of their reach?

[@alakhpatel9140]

Awesome video. Very realistic view of millennials. As a millennial or gen xer (depends on how you count birth year of early eighties). Growing up, Harley was always this unattainable or hard to achieve goals like owning a bmw for us teenagers. In college era, I would go to a Harley dealership to check out motorcycles, and always saw middle aged or older men there, staff and customers. They would look back at us college kids and scoff and never really try to help on owning a motorcycle. We went to another location motorcycle dealer of foreign brands, where sales people were similarly aged as ours, understood out situation of low income and short credit history and help us out on getting a right motorcycles. Harley and frankly lot of other American companies kept on catering to boomer generation and chose to ignore our generation. Now they are scrambling to get our business now that we have decent jobs, credit and money. Well no thanks.

[@inmate666]

120 year old technology that they charge extra for. What could possibly go wrong?

[@TattooedHoodlum]

Yesterday's bikes at tomorrow's prices.

[@MarkGardner66Bonnie]

@@TattooedHoodlum BWAHAHAHAHAHAHAHA

[@AswinJP]

I love the sarcasm :D

[@alanrix5344]

Harley Davidson trying to compete with Japanese bikes ,never ever .Also I heard the guy say Harleys are eyecatching ,yea ,but for all the wrong reasons

[@johnberry2877]

Harley should be paying royalties to sons of anarchy because every douch bag hard guy buys their junk trying to look tough! These same douch bags were getting their asses kicked daily in school!

[@ExternalInputs]

Ah, the good 'ol days where, as a repairer and machine shop owner I felt like sending HD a Christmas card every year. Not only did their bikes break a lot, they were slow, and virtually anything you did to them made them perform better, resulting in a happy customer. Tweeking the performance of a top Japanese bike was a lot of hard work for a tiny gain, and forget about the repairs. I used to think, "Harley, don't ever change", and that wish seems to have been granted, there's just less of them now.

[@Treizez34]

Harley's leadership is just like their customer base; Old men afraid of change and so scared of not looking tough

[@SD_48]

Were they ever? Rhetorical question, sorry.

[@rickwaldren3633]

That pretty much sums it up a bunch of old men in the 60.s pretending there 21 again because the are afraid of change thinking every ones afraid of them because the have a harley that 1950.s mentality.those days are long gone now theres doctors lawers Christian riders And if you dont have a harley you cant ride with us.. all that is Harley Hipe Yhe japenese stuff is bullit proof realy fast and very popular .harley acuitly had alot less problems When they were old school all cast iron engine itwas heavier but a lot more tougher the evolution moter eh not so hot.. engines should be cast

[@chonasimpson6487]

How are they afraid of change and do you think the world has changed for the better?

[@thunderroad7289]

That pretty much sums up every Ducati pony tail wimp

[@Treizez34]

@@thunderroad7289 not even sure if that’s a poor attempt at an insult or not...

[@guitaristinseattle]

I had one, brand new cruiser, top of the line. Never again, 900+ lbs., doesn't corner, wasn't fast, all it could do is go straight. Sold it bought a Honda!

[@calogerogriffin861]

How about yamaha?

[@alhassanait1749]

and how did you bought it the first day with 900 lbs ??? wher were your mind ?

[@JHV166]

Maybe it didn't corner because you never learned to ride it. If you get a chance, go to a motor officer rodeo and see men and women who know how to ride. 99% of people on motorcycles don't know shit about riding a motorcycle . FACT.

[@williamluker9544]

@@JHV166, I have owned them all from a Honda 90 at age 14 to a Harley dresser and many in between in my 56 years of riding. You are right some people know how to operate a bike but not many out there can actually ride one. I grew up on them and still own and ride today at 70. It's more to riding than just getting on one and going through the motions it has to become a part of you.

[@JHV166]

@@williamluker9544 well Wiliam, glad to hear it. I'll be 70 in August. I have a beautiful Electra Glide Ultra Classic that I do about 20k miles a year. Have probably put close to a million miles on two wheels since I first throw a leg over...I'm lucky that I am healthy and can still enjoy the ride. I also practice EVERY TIME I RIDE. Find a parking lot and keep the skills up to date.

[@MrWmeyer]

58 years old never ridden a motorcycle. Signed up to take riding lessons at the local Harley dealership along with my 23 year old daughter and 24 year old son. This was their idea. Maybe Harley can speak to generation Z?

[@needparalegal]

Its the soy, GMOs, Fluoride and other chemicals that is causing low testosterone.

[@thomasmathieu7930]

I started riding at 50

[@pauliemurphy4787]

@@needparalegal Statements of pure ignorance... And riding a Harley has absolutely zero to do with testosterone levels. Sounds far more likely that it is you that suffers low testosterone.

[@irvan36mm]

Congrats! I started riding 2 years ago (at 54), did the Harley Riding Academy, got my endorsement and bought my first motorcycle-a 2019 Iron 883. I am loving every minute of it. Have fun learning to ride w/ your kids. Good luck!

[@thunderwarp13842]

I’m 23 and I’m on a street glide right now. I love it! I’m thinking about getting a low rider s next.

[@RealSuperRando]

Why didn’t you just call this, “I stole a video from Ryan F-Nine and repackaged it to look like it was my own but it didn’t fool anyone”.

[@jseden]

Meh. The f9 video is primo but the Harley saga is a story that anyone is welcome to share.

[@nathanjustinhunter]

Just watched both videos and actually felt that they each hit on different information even if they ended up coming to similar conclusions, this video was well researched and actually had a fair bit of documentation behind it. Really didn't see that much of a rip-off there.

[@steeveedee4307]

Harley, 'Our buisiness plan is to reduce our markets and go bust' 'Then we will be cool again!'

[@chrisza9782]

2031 marketing campaign: _when no one has a Harley, everyone does_

[@mikedempsey1041]

Nice job on the video, you did a lot research and have a unique delivery style - it's very professional. Continue making videos, great job!

[@AnthonyV82]

Agreed!! I was gonna say the same thing. I’ll be keeping any eye out for your future videos man. 👍🏼

[@theodoremarakas9899]

Indeed, it was a very well made video. Thank you for sparing us from lousy music and ridiculous theatrics.

[@whalesong999]

Yup, this was well put together and presented. Thumbs up from here.

[@frank6029]

I agree great job

[@miniwhatt]

Agreed. Top notch my dude

[@truckerpeterose]

This video felt like I was watching the History channel. Well done.

[@gigi9467]

Really? There was nothing factual nor or at least a theory on what he thought might happen. Didnt even touch on the modela that might come out.

[@k9m42]

A lot of inaccurate history...

[@blues3824]

I rode a 1978 AMF FXE Harley for 3 years. I got sick of the breakdowns and got myself a 1986 FXR and 38 years later I desire nothing else.

[@wolfganggugelweith8760]

In my little country Austria🇦🇹 I saw and see more Harley Davidson Motorcycles as I saw in the USA. Every day I can hear them passing along the road near to my house. Greetings from Linz-Austria 🇦🇹🏔⛷🛶🍺🥨😎👍✌️ Europe!

[@mattbarrett41]

Indian has made a serious comeback. I wouldn’t buy another Harley with the current Indian lineup available.

[@amazingredkitty3605]

After 2 Harleys I bought an Indian and will never go back to HD.

[@Kcducttaper1]

Ditto. I'm super stoked about the new 'Chief' lineup!

[@Mikey__R]

So, why are Indian doing so well whilst Harley are struggling? If Harley made a Chief clone, would it sell?

[@Kcducttaper1]

@@Mikey__R They used to, but they killed it off. It was their 'Dyna' series if I recall correctly.

[@DS-nw4eq]

Can’t get over the name, “Indian”. I’m surprised they’ve had any success bringing that back as a brand. The logo has a Native American and it’s called ‘Indian’. I’d get it if this was 1750, but that’s a line of thought and time that I personally don’t need a throwback to.

[@davidsondan7471]

I'm a millennial. I have owned a harley for SEVEN YEARS! The same one actually. Because I want a new one but I can't afford it.

[@delarosadevin]

I am proud of you fellow millenial.

[@raven22at]

Same boat

[@P-nut71]

What does a dog and a Harley have in common? They both like riding in the back of a truck.

[@mikekeltner4291]

Once you ride a triumph thunderbird or speedmaster you will park that overpriced underpowered boat

[@k9m42]

@@P-nut71 doesn't make sense....

[@daljeetsingh7911]

I am in Canada I have to pay $1600 per year for insurance (that is after 25%discount) and I get to Ride it only for 4 to 41/2 months.

[@BobbyTucker]

I'm in Flint, Michigan, I don't own a bike here. I'm moving back to Las Vegas where I can ride all year round.

[@enigmaticloremaster1700]

They make glorified compressors that make more noise than power. I have owned a 250 that used to blow Harley's off the map. That says it all for me.

[@nrich5127]

Even if the present company bankrupts , someone will come in and buy the "brand" because it's got world wide recognition. #1 Harley in order to avoid their demise needs to sit down with existing owners and get feed back and react to that feedback. #2 they must address reliability issues with corrective engineering fixes and end their questionable reliability . #3 address complaints about dealers with poor reputations - a bad dealer does not promote the brand.

[@qthebikeahaulic]

Lighter bikes. Smaller sized bikes. Sportster sized full dress bagger for smaller people. Retro style bikes. Support the smaller mom n pop shops instead of forcing them to close or build a Taj Mahal. Drop the arrogance of a lot of the dealers, that alone would go along way. Have the top brass and designers actually go to bike rallies of all brands and ask the riders in person what they want/need.

[@traxel4545]

Hire this guy

[@jimbartosevich498]

So you're proposing something like the $1000 touring kit that kawasaki offers for the Vulcan 900c for a sportster? I've had the same thought. At 1200cc, the sportster has the power to handle the extra gear, and those tiny gas tanks make them feel like less bike than they are.

[@chizorama]

@@jimbartosevich498 That's a great idea, but the Hatley snobs will berate the shit outta them, just like they do everything Sportster. That's why I never bought one, just mentioning I was looking into picking up a Sportster 1200 led to ridicule when a buddy asked me of I wanted a skirt to go with it. Not all Harley riders are arrogant assholes, but the ones that are take the fun out of ridinh.

[@user-sw8vb2qo8y]

I bought leather boots in a Harley store last year. The cost was over $200. It is the double-zipper model. The left side zipper got detached from the leather on the left boot after about 9 months of use. This is how the store handled it: 1. They sent the boots to HD factory for inspection. 2. Two or three weeks later they offered me options: - Get $100 store credit and boots destroyed. - Get the boots back to have them fixed somewhere else. Take a wild guess whether or not I will ever buy anything in a Harley store ever again. Especially after I learned that they went woke.

[@Twosevenboy1]

PEOPLE ARE SICK OF GETTIN OVERCHARGED FOR MEDIOCRE BIKES

[@chrisdunn7812]

Momoa is a tool they give a new bike and he takes a spray can to it. Million Dollar Bogan would be a way better rep for the brand

[@ElGuapoDeSantoPoco]

MDB is awesome, great channel!

[@rc4636]

After riding Japanese bikes all my life at an older age I have decided to finally have an Harley. Must say I love riding the bike, but my ownership experience has already cost loads of money. I have spent more money on this Harley that I ever spent on any Japanese bike. Everything about owing an Harley is expensive.

[@whalesong999]

I think it might have something to do with "saturation". Motorcycles don't make much sense anymore, at least not in the sense they did when I was a mechanic and enthusiast back in the '60s and '70s. Dealership I worked at sold so many small bikes to h.s. students and off road enthusiasts but both those venues have dwindled due to changes in liabilities and access. It's become a rich man's sport which was actually coming in view in the '80s. As a mechanic, I knew the physics favored the nimbleness of the Japanese machines as compared to the likes of H-D but I don't think many riders appreciate that during the quest for ownership.

[@mikehickman3635]

HD means hundred dollars meaning anything with tht HD on it is at least a hundred dollars.

[@highvolts6620]

Could you please tell why you had to spend more money. People would like to know. Thanks

[@mikehickman3635]

@@highvolts6620 because every Harley guy customizes his bike, and the cost of HD parts and accessories is insanely expensive. Guys will buy a 30-40k dresser and immediately start changing exhaust, intake, bars, seats, grips, pegs, and tons of other stuff its likeva sickness.

[@highvolts6620]

@@mikehickman3635 I’m not talking accessories, I’m talking about engine problems, cam tensioner problems, primary chain tensioner problems, excessive oil dumping into air box, you know a lot of the crap you have to deal with the twin cam and Milwaukee 8’s.

[@ronniehowell8150]

Harley davidson needs to get their act together. I will never buy another one .big, heavy bulky won't run won't stop acceleration is a bad joke

[@billcoon8607]

I've been a a diehard Harley guy my whole life, as were my father and grandfather before me. That being said, I think we're witnessing the death throes of The Motor Company. Why? Well, you hit it pretty much on the head. They have, for too long, been selling nothing more than an image. And it has bitten them square in the ass. The younger generation has shown them what anyone with a brain already knew: if you're into motorcycling for the sake of motorcycling, why would you buy 1936 technology for twice the price? I've ridden all kinds of different bikes. I own 3 Harleys, a Triumph and a BMW. More often than not, the HDs just sit around collecting dust. Why? Well, because of what the youngsters have been trying to tell HD for years. My BMW K1600GT is far more comfortable than my '07 Softail Custom, my '15 Road King or the '47 Knucklehead chopper I built in my younger days, it goes like a Saturn V rocket, is smooth, comfortable, and waaaayyyy more powerful than anything HD ever built for, what, 10-15K cheaper? The BMW is, at least to me, just an all around better motorcycle than anything HD has or probably will build. So do I blame or make fun of the youngsters for riding something else? Hell no, I wouldn't go buy a new HD and I can afford it. I may have been and elitist in my teens and 20s, but at the prices they command Harley should be a BETTER motorcycle than the other offerings, and they are most assuredly not. Prime example is the new electric bikes (which if you haven't test ridden you should, they are fun). Zero motorcycles are basically the benchmark there right now, and for good reason. The Livewire is a nifty gizmo, but at the price they want you could buy two Zeros with change left over, and the only thing it offers is having the Harley name in it. So for me it boils down to nostalgia, riding something that vibrates like hell, is obnoxiously loud and sounds a certain way, remembering the days going to Sturgis, Daytona, Laughlin, etc with Dad back in the 90s. I'll probably always keep at least one Harley around for that reason. I'd sell the Softail and the chopper, but nobody's really interested in a 15 year old machine that are a dime a dozen. The chopper is "old school cool", but the only people who care about that sort of thing and would be willing to overlook the fact that it handles like shit, is not even remotely comfortable, difficult to start (kick only) and nothing to write home about performance wise once you do, well, they're either middle aged guys like me or old timers, and all of our knees start hurting just looking at that kicker. But anyway. I think HD is circling the drain and honestly, they kind of deserve it for the way they've operated for the last 20 years or so. Maybe they'll pull it out of the toilet like they did back in the 80s, but I have my doubts......

[@ronleon62]

How do you ride that pieces of crap? Biggest junk on two wheels ever built. True then and true now.

[@neilbrown82]

Funny thing is Sportsters have been more reliable than the big twins for years lol

[@mikeywhispers1588]

I Just bought a 97 883 it's a great bike my first one and i love it

[@bultacowally]

but Harley die hard guys poo poo the Sportster as a girls bike. That is the thing with the Harley culture even if you ride a Harley if it isn't the right model you are still a low life

[@cleetusmcdonald6574]

@@bultacowally Well I mean that really comes down to your personality because personally if I was riding a pink moped and I was having fun then I could give a fuck about some maggot saying "girls bike"

[@Gonzo_Bubb]

@@bultacowally I ran into this when I owned a 2007 Sporty, probably my first and last H-D.

[@bobvido9875]

My Sportster works better than any of my japanese bikes did.

[@Felrohan]

FortNine did a video on this a while back, it's interesting to see that they're still struggling

[@crazyyoutubeuser2444]

Entirely expected though

[@plasma3211]

I tried to call my local Harley dealer for service, they closed up shop. Corporate told them they have to spend 350K to bring in electric bikes or else. They said no and shut down the shop! I called my other dealership for service a good 40 miles away and they told me my bike is too old to work on! Ya fuck them!

[@mmiljour]

Harley Davidson will go the way of the dinosaurs 🦖, living in someone’s museum or in a garage under a blanket covered in dust. Harley will die a slow painful death as their aging support system customers are inevitably buried one by one.

[@johnmortison5763]

I'm 82 years old. Never owned a Harley, never will. Too big, too heavy, too expensive. Give me a good middle weight dual sport bike that will go anywhere and I'm good.

[@amazingredkitty3605]

I'm 75 and ride a new Indian Scout, my Harley days are over.

[@wasupfool5692]

Harley relied on nostalgia for years, that don't work with the younger crowd

[@RSProduxx]

doesn´t even work with me anymore (in fact, hasn´t for a while now) ... and I´m in my 40s...

[@bonesshed.]

I bought one HD in my life. A brand new 883 iron. It was like riding a bag of spanners down a cobbled road. And sooooo slow !! I sold it after less than 600 miles and bought an R6.... ah, thats better :-)

[@resealablebag11]

Im in the same boat man. Just spent 13 on an 883, and im already planning on selling it next fall to get an Mt-09 or Mt-10

[@davidbell1619]

Some of us are not spped freaks.

[@frankmarkovcijr5459]

There were two companies interested in buying Harley-Davidson AMF and Bangor punta Bangor puenta was famous for buying famous companies demolishing the factory taking a tax write-off and then keeping the name and trademark. The family told the court they wanted AMF to buy Harley-Davidson. The Harley-Davidson was in bad shape all the production Machinery was left over from the 30s and 40s and worn out completely just like Indians was. The workforce was all on the verge of retirement. AMF bought Harley-Davidson and put 7 to 10 million into the company when that was a lot of money they established the motor plant and made it easier to produce more motorcycles. They had aramachi under their wing so they had a source of little motorcycles and dirt bikes and scooters to bring other people into the dealership but once they got there they found the dealership was not interested in selling anything but a Sportster or a big twin. AMF suffered a lot of employee sabotage just like General Motors did during the same period just like BSA. Employees thought sabotaging their employees products would be a good way of getting back into company but in bsa's case it ran the company into the ground and they lost all their jobs and they were replaced by anything. If Bangor Punta had succeeded in buying Harley-Davidson we would not have Harley-Davidson today except for mugs and jackets and shirts and knick knacks but no motorcycles. AMF had the family dealers that truly liked the brand. AMF never went after independent shops because they had Harley in their name or the bar and shield on a t-shirt. They spent seven years developing the Evolution motor to offset the problems the shovelhead motor encountered by being pushed harder and harder to make more horsepower just like a Sportster was. Both for being pushed beyond their limits. AMF made a business decision to sell Harley-Davidson just like they did when they bought Harley-Davidson. General Mills bought Lionel trains and all the old guys considered 1969 the dividing Mark just like the Harley guys have before AMF and after AMF but if it wasn't for General Mills buying Lionel trains we would not have Lionel trains today even if the bastards makes them in China. The new Lionel company brought out new locomotives and other things that kept the line fresh as well as the old favorites. Every corporate decision at Harley-Davidson has made since the decision to discontinue the Evolution Big twin has been a hellacious mistake. Cheapening of the motor of the twin cam ruins their reputation. The Milwaukee 8 has severe problems that have been mitigated but never completely eliminated. The same goes for the new Revolution match which is turning off customers left right and Center. If I wanted a liquid-cooled V-Twin I would buy a Honda or a Kawasaki I would never buy a Harley. Before anybody says anything I have a 1999 xlh 883 with 400,000 miles on it still on the original engine. Harley just continued to Sportster which was their best selling and most reliable bike in this age that they made. They overpriced by kill sales so they could close the Kansas City plant. The Kansas City plant made Sportsters and used to make the V-Rod and both of them are better than anything hardly makes nowadays I wish somebody would buy the company and put those 800 people back to work. But this is not in America where people get rich by putting Americans to work this is an America where you get rich by putting Americans out of work.

[@jeffcoleman7019]

The used program is the smartest thing they have done, and it is kind of like 2nd grade thinking. Erik Buell could have been a contender

[@leftcoaster67]

They should has stuck with Buell as a brand. Basically you start with a Buell and eventually move to a Harley. Triumph seems to have no problem with it's retro bikes, and street bikes and adventure bikes.

[@legalpitbull3623]

@Marcel Cristiano Not once person gives a crap dude. Grow up , you must be a 12yr old.

[@legalpitbull3623]

@Kasen Henry , another 12yr old. GTFO

[@chizorama]

Seeing the Marcel/Kasen act all over the place...

[@lukefrance9558]

@@legalpitbull3623 it’s a bot.

[@Out418]

They are dead in the water with the new, just announced, tariffs in Europe. RIP Harley!

[@mordinsolus9414]

well to be fair fucking europe is kiling the car and motorcycle industry with their bullshit environment policies and taxes. its like they pretend motor-vehicles to run on water or air.

[@nogoogle9063]

People and H-D forgot they got their start in dirt track racing. H-D keeps narrowing it's focus leaving potential new and on-going Customers to look elsewhere. Then Brand loyalty kills them. I own an H-D. I'll probably sell it for a faster, more reliable, better handling, more comfortable bike that costs less.

[@itsikolia]

Dude thats some good editing and cool storytelling, cant wait to see you become big, good luck

[@Ifixitagain]

Agree. I don't give a fuco about Harley riders since as a skinny 18 to Honda rider I was mugged for my leather jacket by a pack of Harley scrotes. It was March, a freezing ride home. But the narrator here is talented. Nice work dude

[@endokrin7897]

@@Ifixitagain wow that's terrible but not surprising in the least. They stole your jacket? I bet you wish you were a member of their drama club (they play dress up and make believe..so, drama club!) 🙂🙄 I don't "know" any Harley riders (as in friends with them) but I do know of many ppl who ride them. They all have something wrong with them. They're either dumb, ignorant, stuck up, have an insecurity problem or are just an all-round a$$hole of a person.

[@Ifixitagain]

@@endokrin7897 true, but these guys were actual Criminals, the one took my jacket showed me some kinda ID card since he just got out of prison. I was walking along an almost deserted beach boardwalk alone when he snatched it out of my hand, looked at the Honda patch on the back then put it on. He was a really big dude and I bought my jacket oversized since I had no car at the time and often rode in sub freezing temperatures and thus had to layer up. So the jacket fit him. Long story short, he stole it and the other Harley scrotes he was with enabled him.

[@Ifixitagain]

@@endokrin7897 Almost forgot, I caught another Harley scrote actually cutting my spare helmet strap to steal it. He zoomed away when I came out of the pub and I found it cut halfway through.

[@Prairie_Barbarian]

I'm saying this as a long time Harley rider who is an elder Millenial, we don't want Jason Momoa lol. He's not doing the brand much favors.

[@brandonfitzgibbons6558]

Dude I literally said the same thing lol. Read above

[@dandeother8621]

Same born in 82 own a street 500 he does nothing for me if anything he puts me off the brand

[@jamesmcdonald312]

Lower their G damm price and make sportsters cool for entry level people, create a cool lowered sportster frame then expand that line and make the livewire affordable

[@wrongsob]

If someone can't get on an 883 they might have bigger issues than that.

[@DuBstep115]

They just did? Softail standard with Milwaukee-Eight 107 for 13k is pretty cheap for the softail lineup that has usually started at 20k

[@joetheplumber5781]

I road Japanese bikes for years. Thought Harley owners were idiots. Rode a Harley and fell in love with it. NO BIKE compares to a Harley.

[@johnk5461]

Getting older, I was considering downsizing to a street 750, but then I learned that HD discontinued the line. The fact that they were built overseas didn’t help. HD focusing on their big cruisers and trikes is suicidal. It focuses the company on a major segment of it’s market that is dying (literally). But let’s face it, CEO’s don’t really care. They have their “Golden Parachutes” so any strategy that keeps the company staggering along for a few more years is just fine with them.

[@mjohnson1563]

Harley has an image but when you can get the same experience for half the price with a Yamaha, why bother.

[@chizorama]

Exactly, but some people are brand loyalists, telling you that you haven't riden a Harley, yet never road a Yami...

[@rickpearson1174]

I see Harleys on the road sometimes.. In the mirrors of my Honda VTX1800.

[@eddieroadrunner6691]

The build quality I have been told is shocking

[@USNVA-yn6cp]

youve been told????? LOL how about actually checking one out

[@gitchygoomy4876]

Shocking good or bad?

[@john091077]

Southpark really nailed the issues.

[@samueljeppsen9785]

I'm a long time HD fan, a former Professional, HD-MC Test Rider. I loved your video, your style, your delivery, your truthfulness.

[@scottbennett7117]

"It's going to take a lot more than Covid and millennials to bring down Harley Davidson"......that made me chuckle and snort, thanks! I ridden Harley for over 30 years. The younger generation just isn't that interested in the motorcycle hobby and prefer to spend their money on using foods apps on their phone and using Uber to get around,, just a different mindset. Hard to overcome that.

[@rubensahak9178]

Young gen does not have 20k +for recreational vehicle with student loans.

[@frankiv5786]

@@rubensahak9178 How bout buy used. I got a 01 sportester 1200 custom with less then 1k miles for 4k. Makes no sense to buy new.

[@SooHighFashion]

Plus the only people on a Harley are old men 50+ wearing either no gear or fully leathered up with no helmet lol sometimes you'll see the occasional old dude with his strung out wife on the bike wearing shit like she still 20 years old. That's just me observing what I see at my local HD dealer over the years lmao

[@mikelewis6634]

I ride just no interest in most Harleys I do like the sportster xr 1200 but it is half assed as an actual sport bike. Went with a ninja zx14r.

[@sdefiel3719]

@@SooHighFashion ... and in a few more years _you_ will understand Harley much better. ;)

[@pascalkargut3237]

They should make them less god damn expensive cause even for what you get it’s way to overpriced

[@hamletksquid2702]

I grew up (sorta) when the only people you ever saw on a Harley were cops or scumbags, so buying one was never an option. Kinda like when I realized that everyone driving a Corvette had grey hair. It might be a cool looking machine, but I didn't want to join that club.

[@andyg.8971]

Harley should just look at what many younger customers are doing, same thing I was doing - buying older carburated bikes and building old school, modifying frames building bobbers/choppers ect. Mabee to capture the young harley needs to go backwards not forwards.

[@ErwinSalazar]

I have been riding for nearly 40 years, most of those commuting, never owned a HD, besides not being impressed by their bikes the culture they seem to cultivate repels me.

[@kbschreiber1]

Yes. The culture of arrogance.

[@endokrin7897]

Harley riders never wave unless you're in a Harley. Admit it, people, you know it's true! Whenever I pass a Harley rider, I give a big 'ol wave. I've NEVER gotten a wave back in 15 years of riding. I've gotten waves from EVERY other type of rider. I've been riding my metric cruiser and gotten waves from sports bikers. Sport touring guys almost always wave. Harley riders NEVER wave. They're (many of them, don't wanna stereotype) arrogant. Think they're better than us. They ride dangerously, love taking up an entire highway in group rides, and as we all know, love turning fuel into sound (instead of power) They're so loud and obnoxious. Dear lord, Harley sucks and so do most Harley riders. They must enjoy roll play: the obviously love playing dress up in their leather pants (lol) and matching uniforms, riding 15 minutes to the local bar or "clubhouse" and drinking and wasting time for hours on end. And yep I guarantee someone will reply saying Harley riders have the best communities and do charity rises and crap. Typical and expected.

[@thomasmacy3146]

As long as HD can ride the coattails of nostalgia they will always make and sell something.

[@andregonzales04]

It's not just Harley-Davidson the movie industry the music industry most American industries are doing the same thing and hanging on to nostalgia to keep them going

[@mint2574]

They need to come out with new sportsters. The sportster line was something that changed harley forever when it first released. By now it’s become a shell of its former self. Redesigning the sportster lineup (which is probably the model Harley the younger crowd likes the most) and lowering prices would bring them in at least more than they are now

[@skylerhoney3912]

The problem is they cater to the old guard, and the old guard is only doing one thing, getting old

[@smashedgyro]

Their current branding/lifestyle image cuts both ways (it's a matter of taste, but ultimately unsustainable), plus, overall fewer people can afford big bikes and they're more difficult to service yourself. Without change, they'll just end up in a small niche, like Urals, and Royal Enfields.

[@newvintage1554]

You meet the nicest people on a Honda

[@MarttiSuomivuori]

My colleagues are buying BMWs and three-wheeler Piaggios. It is difficult not to look ridiculous at your sixties riding an H-D.

[@allegory7638]

A good start would be for Harley Davidson executives to read all the comments here.

[@odelldaniel7868]

bring back the old pan heads, we don't want all the fancy computers and shit, heated seats, grips, may as well buy a goldwing.

[@vatsgu]

My dad had a 1983 tour glide, I was quite young but I remember my dad working on that thing every week. He dropped oil across all of Texas lol.

[@PeterDad60]

Someone messed with that bike. I have had 3 Harley-Davidsons (sill own two) never once did any of my Harley-Davidsons leak any oil, not even one drop. My first H-D was my 19943 883 Sportster, yea that long ago and she never leaked oil-not a drop.

[@x1boomer]

typical harley mc. as recent as 2017 they had recalls on a bunch of hd mc leaking oil.

[@vatsgu]

@@PeterDad60 Maybe, I remember my dad putting a giant oil pan underneath the bike. He later got a smaller HD, that one didn´t use the pan lol.

[@jamesmatheson5115]

I had 3 harleys at one time, Ive owned 6 Harleys in total, Im not a Harley owner any more, Harley has lost their way, they have forgotten what made them great, shame to see them got broke again, but hey, it doesnt affect me now.

[@nacona5114]

I will say it for the one-millionth time, bring back the V Rod!!!!!! Make a lady's version of the V Rod too, perhaps the Lady V? Women are taking motorcycle riding to a whole new level. Make the bike sexy, new colors, and give it a figure, as Dodge did with the Viper when it came out. So, Willie G. if you read this please take this suggestion a bit seriously, women would make your sales soar through the roof! H-D isn't for "old guys" anymore, the ladies have arrived and are taking to the road by storm!-"Beauties With Beasts Magazine"

[@traviscarroll911]

There are still V-rods available. They are called KTM twins.

[@nacona5114]

@@traviscarroll911 Thank you so much for this info!

[@marvelharris9540]

The stunt dyna crowd out of california is the scene for Harley right now.... they should have supported this movement years ago when it started. From dirt bikes to sportsters to dyna's.....

[@expendable4h002]

Huge stunt show in san diego harley this weekend. Gonna be dope.

[@sdefiel3719]

That's what I see for sure. Harley Corp. isn't supporting their customers, just taking their money.

[@mikeskidmore6754]

I doubt there are many actual stunt riders in the USA .. a Dilusional dream of yours.. More Trikes out there than stunt riders by far.

[@johnbrooklyn8829]

@@sdefiel3719 agree. Not to mention if you bought a 2021 in California, you aren't tuning the bike still. I know that falls more on CA's EPA, but wish Harley won't blacklist the bikes if we do aftermarket tuners.

[@marvelharris9540]

@@mikeskidmore6754 You dont have to be a stunt rider to set up your bike based on current stunt performance trends, to be a fan of hooligan style racing and stunt riding.. from groms to people in their 50's. Not everyone who owns a dirtbike or bmx bike is an X Games contestant.... think this through

[@easyglider1307]

Just bought my first Harley after years of Metric bikes. I just hated that they did not try to sell me the bike, they expected me to buy it. The sales Manager at the first dealership was a real ass hat

[@JR-bj3uf]

You are going to love their service policies then.

[@easyglider1307]

@@JR-bj3uf LMAO , luckily I do all my own maintenance on the bikes and my cars. I'm installing the Thundermax fan for the oil cooler, let's see if they will be dicks about flashing the ECM to turn on the fan circuit.

[@JR-bj3uf]

@@easyglider1307 I worked at a H-D dealer. I brought my Buell rear wheel with a new, Shinko, tire to ask if they would mount and balance it. The shop was empty. The service guys were standing around. I knew and worked with these people and the service writer said "I'll have to charge you one hour shop time ($125). It's company policy. I went down the street to the Kawasaki shop. They did it for $40, and acted like they actually wanted my business. In answer to your question "Yes, they will probably be dicks."

[@michaelbillstrom170]

@@JR-bj3uf i did the same thing. I asked harley if they would mount two tires for me and they said they would charge me double the labor since i didnt buy the tires from them. Went somewhere else and had both tires mounted for under $100. Because of that ill never take my bike to harley ever. Ill never have any kind of sympathy for a company with those types of business practices.

[@JR-bj3uf]

@@michaelbillstrom170 Their business philosophy is not to be a help to their customers but to squeeze as much money as they can out of them. It is the one thing I think of when I consider the purchase of a Harley and it turns my stomach every time.

[@kungfucommando1642]

Harley Davidson used to have the highest percentage of repeat customers of any brand on the planet, including coca-cola.

[@JohnSmith-zv8km]

where does that datum come from?

[@wubbysimp1234]

They'll come back when they need that mobility scooter they are selling I think the name is the freewheeler or tri glide which is the same price as a new car 28k

[@nobujak]

Harley-Davidson bikes are heavy shiny antiques that are somehow capable of moving that you only see during Memorial Day weekends. They are not practical motorcycles.

[@st-dm5mr]

As a rider since 1977 and owner of many metric bikes over the years, I have never been compelled to buy or even test ride a HD. They have been overpriced junk and on the brink of bankruptcy for decades. They make more noise than power. If they finally fail, no loss.

[@THEREALZENFORCE]

@Peter Alexander He should try an 2022 Indian Chief, better than Harley

[@patrickfracisco8120]

I'm 45 on Saturday April 17th & I want the Bronx we were promised = I'm not a boomer & not a millenial but I don't want a current HD... Guess I'll keep my Buell on the road for many more years to come...

[@jofree233]

Happy early birthday! I'm with you on the Bronx. Super pissed. My dealership had agreed to allow me to trade in 2 late '90s Thunderbirds as a presale down payment. Man, my heart broke the day I got the "We are sorry to inform you. .." letter. I may be wrong, but I'm pretty sure that the Bronx would have outsold that Pan America by huge margins

[@patrickfracisco8120]

@@jofree233 I fully agree!

[@rolfwittwer5871]

I've had 4 Harleys over the last 35 years. When I was riding English, European and Japanese bikes I viewed Harleys with contempt, as overweight and underpowered. Then I rode one and fell for the very different and more relaxed riding experience. That suits my riding requirements, living in regional South Australia where the distances are long and the curves gentle. It is a lot easier to keep one's license on a Harley without falling asleep through boredom. At a time when overhead cams that require shimming became common, I was attracted to the low maintenance requirements of a simple pushrod engine with hydraulic lifters, electronic ignition and belt drive. My first Harley was an 83 Shovelhead Lowrider. It had some problems that I fixed. There is a point here that was not mentioned in the video - the challenge Harley faced meeting emission and noise regulations with an old engine design. They reduced valve guide clearance and fitted seals, apparently to reduce oil consumption. The rear exhaust valve seized and split the valve guide. Once the valve guides were reamed for sensible clearance, the exhaust valve seals omitted and free flowing intake and exhaust components fitted, I had a great bike that never let me down in 11 years of ownership. It was the first bike I owned that I did not destroy through thrashing and youthful ignorance. The 400km rides to the city at speeds as fast as the thing would go had killed all my other bikes. On the Harley I backed-off before long, because hanging-on into the wind got the better of me over 140km/hr. The next Harley was an 85 Lowrider. With a few suspension mods the handling was surprising good for anyone who can tolerate a bit of benign frame flex. That Evolution engine went hard but solid mounting to the frame made vibration severe. At full throttle it blurred my vision. Harley's solution was rubber mounting. That was never a great idea on a motorcycle. I learned that the hard way in 1976 when my Norton Commando went into a tank slapper, somersaulted and spat me onto the bitumen. A few years ago I gave-in to my resistance to flexible mounting and bought an 07 Dyna Lowrider. It looked gorgeous, was economical to run but handled like a bucket of pigswill and the brakes were woeful. Sputhe stabilisers and soft brake pads made a big improvement and I enjoyed the bike. However it never gave me confidence to push hard in bumpy corners. I recently took delivery of a Softail Lowrider S. I am delighted with it so far. Balance shafts cancel most of the vibration while the performance, fuel efficiency, handling, suspension and brakes are perfect for me. I only hope that there have not been corners cut for cost saving that will ruin the long term reliability and the ownership experience. This is my first brand new bike and I expect, my last. Just in time to see the end of ICE powered bikes Harley have finally produced the bike I wished my other Harleys had been. I think HD are missing an opportunity in the marketplace. They have a "take it or leave it" attitude to their customers. With benefit of computerised ordering and production it should be possible to build bikes cost effectively with the factory options the buyer wants. Then we would not have to spend extra thousands buying options and discarding the perfectly good bits that don't suit our requirements. I have no solution to the reality that we Harley lovers are aging and will eventually replace our bikes with gophers. Perhaps HD should explore that business!

[@endokrin7897]

Sounds easy to "lose your license" in Australia. Nanny state? 🤔

[@scooteranthony6297]

The problem with Harley Davidson, (And I own 2 of them, and I love them) is they are way over priced for what your getting. You have to pour a couple thousand dollars or more into the bike to get the pipes you want, the bars you want, the grips you want, floorboards, mirrors, stereo. lights etc. Dropping the prices, especially for the younger market who don't want the big touring bikes, will help immensely. The younger kids like the crotch rockets, so come out with a crotch rocket. Come out with a Sportster that's under $10,000 or a Dyna that's less expensive. I see lots of younger people that when they do buy a Harley, they're buying the Dyna's.

[@supergreenproduction2847]

YOUR VOICE GOLDEN!!! U SHOULD BE A HARLEY SALESMAN LOL

[@allenschmitz9644]

or a crack head on I-71 @ the Hudson exit.

[@brandonfitzgibbons6558]

I hate to say it but Indian has the right idea. Just recently indian invited a bunch of motorcycle you tubers and social media influencers out to Arizona for a multi day test ride. The president and Vice President were also in attendance. Harley needs to do something similes like a grass roots campaign. Older millennials such as myself still appreciate life before social media but younger millennials and gen z have social media fully integrated into their lives. Harley needs to start appealing to the common man, get younger in the executive board room, stop with these high priced celebrities.

[@allsportscue9389]

You are dead on. I saw the videos of the KZbin influencers. How can Harley not be aware of this marketing channel. Even I, a hardcore Harley rider is looking at other brands. HD has a lot of work to do.

[@robertrodriguez8082]

Harley isn't going anywhere just bought a 2017 dyna street bob two weeks ago. My dad was a biker and had several Harley finally after all these year I finally have one of my very own. One proud Harley owner

[@georgekasza7295]

Feel sorry for you. Ride safe 🙏

[@lennart7179]

I think it was a mistake to ditch the Vrods. I used to ride Triumphs and thought the Big Twins were to agricultural. I then bought a Nightrod Special that was both fast and good looking, and thereby entered the Harley family. Now I have an Ultra to also be able to bring my wife... But if it was not for the Vrod I would never bought a Harley in the first place.