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Hass avocado, desired for its lucrative potential, remains a prized commodity among farmers worldwide. Yet, amidst the appeal of its profitability lies a common plight: the unfortunate reality that many farmers, despite their initial investment, find themselves at a loss rather than reaping the rewards they anticipate. What accounts for this discrepancy? In this episode of Agribusiness, we uncover the underlying factors and unveil the secrets to transforming Hass avocado cultivation into a prosperous venture. From the delicate infancy in the nursery bed to the bountiful harvests in the garden, welcome to agribusiness.