Hasselblad Explains Why There Are No Video Features in The X2D 100c Camera

In this video we speak with Chris Cooze from Hasselblad about the new X2D 100c Camera. One of the biggest changes is the lack of video features and Chris explains why Hasselblad decided on removing them from the new camera.
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[@angryrabbitproductions1690]

Having video would not have hurt stills performance. Video is just a series of stills shot at 24 fps. However, not having video did hurt your sales. I didn’t purchase the X2D… because I learned it could not shoot video. So that’s at least one sale that Hasselblad lost due to this decision. I’m sure I’m not the only one.

[@nelsonclub7722]

Thats not how video works on a stills camera. Also; yes, you are the only one.

[@tor2919]

It would have hurt the user experience. More ports, more menu items, more things to go wrong, more buttons and generally a more cluttered interface. That does have effect on user experience.

[@bertagriese8282]

You’ll be fine with your Sony.

[@Peshur]

you are wrong guy

[@josebrivera1716]

Yay! No silly video! Other manufacturers should make just photo or just video cameras.

[@anthonyrock5039]

Pretty sure it is more about body design and heat/ processing.

[@MojoPapiFPV]

Wish more people would focus on just making a better camera than a camera that tries to do everything.

[@toddroy9558]

I’m glad there’s no video. I’ve been saying this for a long time, that it’s not fare to have to pay for video when you will never use it. I shot stills for a lot of years and never use the video features in my camera. I wish camera companies would give the buyers a choice.

[@calokid]

Interesting. I think people would have used video if it was competitive. Also, I assumed they could keep the camera small without having to accomodate cooling solutions that video would require. Is this also why they stuck with the leaf shutter? The aesthetics ARE d@mn good, though.

[@anthonyrock5039]

The lack of a shutter mechanism allows for thinner body and will prolong the body life of a camera as it moves that mechanism to the lenses which then have the shutter count affecting the lens instead. In this case, there is little to zero room for heat distribution or escape from this design. Without active cooling, the heat could eventually would damage the sensor and surrounding components.

[@Brianatthefarm]

I’m impressed that they can roll out an $8k+ camera that doesn’t have tracking or even continuous focus. But they have the new lens design, so there’s that.

[@jean-claudemuller3199]

Before X2D launch, Hasselblad Sweden asked me (as many other users) if I use video on my X1D (among other questions) and I said no, as I guess many other true users answered.

[@18yearsoldnot]

Thanks 😅 now I will go Fuji

[@mavfan1]

They couldn't keep up with the video quality of the other brands so they cut it. Understood.

[@pizzaface28]

Its chinese dji.Do You really think they couldn't keep up in video? But to be honest, beside videos mades by photocamera...it isn't medium format. Its like creative marketing would call apsc new full frame;)

[@key2adventure]

I have had the X1D Mark II since launch, and I still haven’t used the video capability. No issue for me that the new doesn’t have it. By the way I already have it 😊

[@anthonyrock5039]

Do you have the 80 1.9? Curious as to how it behaves on the x2d vs the x1d/x1dii. I ordered the 90v as I prefer the FOV of 90 over 80 but if they take 20 years to bring out the new 90, I will sit in the 90 3.2 until the new 90 arrives.

[@BBnose]

I don't think there's any downside to having video capabilities, but better use of the 1TB of built-in memory. I have the X1D2, I shoot video with it sometimes

[@diegaulle9143]

Well if you have to make the camera bigger or heavier to be able to dissipate increasing heat from video recording then there you have downsides.

[@HalseyStudio]

Relieved to see commitments from Hasselblad to provide tracking and AF-C in the new year.

[@Pembers357]

They’ve since reneged on that and won’t confirm future functionality. Very disappointing.

[@NRecob]

Enough about video already. How about asking if the existing Hasselblad XCD lens line will be upgraded to be like the 3 new XCD "V" lenses [smaller, lighter, faster focusing, more durable shutters etc]?

[@key2adventure]

I hope the crop modes will be back. I have used 1x1 and especially the XPAN mode quite a lot, miss those in the new camera. Also hope the custom profiles can be chosen via the mode button in the future, and that you can see which custom profile you have active. Furthermore, a way to rename the custom profiles to something meaningfull for the specific user. That’s my wish list, hoping for early christmas, though I know I wont get any of this before my two months with the camera and hopefully the new 90mm in Nepal. I have ordered the lens, but there is no news about delivery. By the way my first impressions video is here: kzbin.info/www/bejne/an2moIGAnNKZi9k

[@tor2919]

yeah i hope the crop modes return too

[@julioestebanperezescudero6246]

Continuos ficus tracking will be fantastic! Face and eye detection during continuos tracking will be heaven.😀

[@jean-claudemuller3199]

After what all these people that cannot live without continuous eye detect autofocus only use adapted MF Leica lenses just because it's the trend 🤣🤣🤣

[@johngorten4321]

But the D1D users were happy with the GPS! Why hast this been removed? This issue is much more important then the one on video!

[@jfuqua72]

When is the continuous focus coming? It's been a year.

[@jeffreyb.1657]

Crop modes. Better AF. Maybe face/eye. And if it is "easy" to port over, video in 4k....the reason no one used it in the X1 units is because it was not so great. Find out from fuji GFX users if they use video....when video sort of works well.

[@anthonyrock5039]

I used the video function twice out of the countless times I used my gfx100s. It is great but cumbersome and required my atomos ninja v to get the most out of it. I love video but I can get a dedicated video camera for the actual video I shoot like a Sony fx30 it xh2s if I really want a video cam hybrid.

[@brettkramer]

Please allow me to inform Hasselblad representatives why a working commercial photographer would need video capabilities built into their $10,000.00 camera. Simply because a client will ask you to shoot video clips on the same shoot you are asked to shoot still images. Do I get asked to shoot video clips on every assignment? Of course not, but when I do get asked, I want that feature, It keeps me from having to drag along an additional camera. Honestly, for my $10,000.00, I'd like to be able to shoot short videos and more.

[@yoshinohiroshi6664]

I want to use the aspect ratio of XPAN. I don't understand why the X1D's crop mode is gone

[@DigiBentoBox]

Lots of haters, but you don’t buy a Porsche for its ability to do everything mediocrely. Hasselblad is and always has been a premium product aimed at a select audience who want it for one simple thing: the ultimate image quality available. I commend their clarity of intention. They know their audience and quite frankly made the perfect camera for those who use the X system. This is an example or a company that doesn’t spend its time worrying about the competition, and instead focuses on their product line and user experience.

[@elmono3939]

Not any more...

[@SteigerSteigerfoto]

I wish computers would do less too 😂

[@josephmasana7403]

I’ve had this amazing camera two days. Any chance there will be a firmware update to add Histogram to Live View?

[@sonoldmic]

Nobody is using it because it was/is shit. 4:2:0 8bit 2.7k no LOG or Flat profile. Even wrote them about it. Don't blame it on the consumer when the product wasn't good enough to use in a professional enviorment. Still love the stills from my X1D.

[@Sondercreative]

That’s an interesting point. Could be true for a lot of people. However, Fuji had a worse offering when it came to video for its 50mp sensor so it might a little more than just what the features were.

[@sonoldmic]

@@Sondercreative I don't think fuji asked when making the camera, they just knew that people wanted larger than fullframe sensors to film on, there is a reason why the alexa65 have a very long waitlist for rental.

[@Sondercreative]

@@sonoldmic fair point actually.

[@JustinRjsrphotos]

Usman!!! I'm formally requesting you make a video playing with the new X2D in some proper woodland fog. Please and thanks.

[@Sondercreative]

I think I'll probably end up producing a series of work too disappointing to show anyone haha. That's your domain man :)

[@JustinRjsrphotos]

@@Sondercreative lmaooo

[@AmusementForce]

"nobody was using it" huh? I was using it so I guess I am nobody... 😭 now I will soon have to sell my X system gear and move to Fuji...

[@rogerwest1207]

I was at the photo show on the saturday but could find no mention of Hasselblad, never found the stand, asked around but no one knew where they were. Brilliant marketing!

[@deanmitchell7795]

I eventually found it after going around the hall a couple of times when I went on Tuesday, it was on the DJI stand, tucked away in the corner with only an X2d and 907x/CFV.. had hoped for a bigger presence but did manage to try out the 907x/CFV

[@johnsmith1474]

Bravo Hasselblad, I wish Canon would follow this thinking.

[@photophilsteingard8374]

YESSSSS even now with the new R5ii it seems they are putting more attention to Video instead of photo.

[@Pentax67]

It’s crazy 😂 so much money and no video 😂😂😂😂. I’m glad my gfx 100 has 4K at least.

[@shade599]

Image quality far away compare to hasselblad...fuji just for beginner.

[@jhuang2282]

@@shade599 how did you get to this conclusion?

[@tjmanou6422]

THANK GOD there is no video

[@elmono3939]

Wait 6 months before you buy. There is a good chance price will drop to $4,999.00, just like it dropped with X1D. BTW: Hasselblad is wrong with not including video feature. Today, it is unthinkable to buy a camera that doesn't offer video capability. Another weird decision by Hasselblad.

[@tor2919]

You think Arri are equally doomed for not including stills capability? Plenty of dedicated cinema cameras out there like the Sony Venice or various Black Magic cameras cant take photos. Nothing wrong with a photo camera manufacturer making a photo camera. There are other options for you.

[@elmono3939]

@@tor2919 Årri is considered to be a professional film camera aimed at professional film makers.. X?D line is a prosumer camera aimed at hobbyists and retired crowd with fat pensions. Big difference. Medium Format doesn't make it "professional." Furthermore, Hasselblad doesn't protect price of its X?D line and allows distributors to drop its price according to demand and other market forces, like number of sales. You will never see this with ARRI, Blackmagic or flagship DSLR cameras of brands like Canon or Nikon. Era of Hasselblad being sign of accomplishment and professionalism is long gone. If Newton or Mapplethorpe were alive, they would probably shoot Fuji or Sony. Victor must be turning in grave.Thank you.

[@andrewporfyri559]

@@elmono3939 Aimed at hobbyists & retired crowds with fat pensions? Medium format is not professional ?Doesn't protect it's Priceline? and if Newton & Mapplethorpe were alive they'd be using Fuji or Sony and Victor will be rolling in his grave? Mate you're on a roll & haven't missed a beat, delete your comments cause you're embarrassing yourself. Clearly Hasselblad here has demonstrated that not every stills professional requires video capabilities including myself. Unfortunately in recent years companies such as Canon, Nikon, Sony, Panasonic have forgotten about stills photographers and whenever they release a new camera their focus has been more on video capabilities. I think Hasselblad have made a bold move & decided to cater for professional photographers who are shooting Architecture, Products, Commercial etc. Good on Hasselblad for having the balls to do so and hopefully others will listen & follow, By the way, Newton & Mapplethorpe were legendary stills photographers & if they were both alive today my wild guess is they wouldn't be looking for a camera with video capabilities and Victor wouldn't consider it.

[@EmyrEvans1]

"in the new year" Almost two years on and still no AF-C.

[@benoitpiret9065]

LOL, so you meet with HB about the X2d and you ask about the feature(s) that dont exist in it :D :D thats funny (though you still cover a couple things after)

[@Sondercreative]

What would you have asked instead?

[@bitspacemusic]

They could sell mock-ups of the camera body with no electronics, for those who just want one on the shelf. I mean everyone has a phone in their pocket.

[@tor2919]

Video would have negatively impacted the photo user experience, making the design and functions more cluttered and complicated. Not all cameras have to be hybrid cameras. I wonder if the complainers in these comments make the same demands on Arri and Red that their cinema cameras should include stills capability?

[@Brianatthefarm]

Says it has a good feature set … Then lists all the features it doesn’t have that will come with updates in the future. Wow.

[@SYNCOMicrophones]

👍

[@gamingwithstand6886]

Not having video is BS. Even bad video is better then no video just to grab a few clips.

[@harris-]

So basically what Hasselblad is saying is: we dont have enough R&D to put in video capabilities so we'll play the 'oh, no point putting video' game

[@ThomazMartinez]

No one is using it because it's shit, this is lame excuse like it degrades image quality, basically having a camera with downgraded features and asking for more it's the Apple way

[@josefmolina3510]

What a joke. We have 2022, not 2012. Hasselblad missed the point. Thumbs down.

[@Swingkid14]

I wish Fujifilm would do the same.

[@HandOfSatan]

The missing video feature is the one reason I'm not buying this one.