Fuji 100s vs Hasselblad X2D - 102mp Medium Format

[@JustZG]

I remember watching this video a month ago and was wondering why the colours in the Fujifilm files look so vastly muted and lacking in pop and contrast compared to the Hassy files in the landscape comparison. Finally got around to downloading the raw files and now i understand. Matt had the Fuji GFX100s shooting on the Eterna colour profile simulation during these tests-- which is a more muted, desaturated, less contrasty profile that's intended for cinema/filming. Once i set the colour profiles to Provia or Astia-- the colours definitely pop just as much as the Hassy files. So i hope that answers some of the questions here on why there's such a vast difference in colour/pop between the two. In any respect- thanks for the video and files Matt.

[@zeidlerei3906]

thanks, that makes a lot of sense and changes my perspective again. We are using Canon the colour is just right out of the camera imho. Seeing the portrait comparison worried me

[@losmalqueridos2009]

Thanks for the info. I was very confused about the colors. I just watched another video where a guy compared colors from Xpro 1 vs X2D & he preferred his Xpro 1 apsc 16mp camera more. I love when people share honest opinions like that. Instead of trying to justify a purchase. I still wonder why Matt used Eterna out of all the great film simulations? That doesn't make sense to me. I almost feel like he was trying to give Hasselblad the upper hand in color science. Mr. Matt please dont get mad at me for my opinion. I'm a faithful viewer & would definitely go Hasselblad if I could afford it. Until then I'll stick with my poor man's fuji xt2. 🤓✌🏾

[@JustZG]

@@losmalqueridos2009 you're welcome. My guess was that he was probably filming/tested the video features on the gfx with eterna and forgot to switch it back when he made the comparison shots- other wise yeah i do agree it can be misleading to viewers when comparing the pictures side by side when it comes colour science difference between the two systems. Both pictures really ought to be set to their standard colour profile (fujifilm on provia)-- but eh what can you do, video is already out for months now.

[@JayMcKinsey]

@@JustZG Then why didn't he explain that in the video when he discovered the mistake in post?

[@JustZG]

@@JayMcKinsey that’s only something he can correct or explain for himself. I’m only stating the facts in which I’ve found (you can see for yourself by downloading the raws he provided and importing them into Lightroom/capture one).

[@onlyfinehelis3793]

The major difference between them that you didn't cover was the color science between them. I am a portrait professional who has used medium format Phase One, Fuji, and Hasselblad and the Hasselblad color science is extremely good. When using the Fuji, I had to do much more color adjustment to get into a range that I felt somewhat comfortable with for portrait work, whereas the Hasselblad was spot on right out of the camera.

[@larrycloetta9816]

Exactly what I checked the comments for. “Why on earth did he not mention the differences in the color renditions.?” That alone is worth the difference in price to me, in favor of the Hasselblad, not to mention the better IBIS, better EVF. This seemed like a really strange omission on his part. But, yeah, if you buy cameras based solely on cost, or the need to use adapted lenses, and only using the camera for black and white, then the Fuji is the clear choice.

[@jaimeduncan6167]

I will say also de Flash , 1/125 native flash sync is close to useless. Yes, you can use Hi-speed sync and lose a lot of power, but it's a massive difference. So if you use a lot of Flash outdoors the fuji is basically not an option.

[@andriivaskovets5438]

That’s the spot on comment! I mean it’s so obvious that Hassy is way above in color science AND tonal range of colors is much better! By the way I’m now Fuji lover but when it comes to serious paid jobs I take my old H3dii just for the color accuracy!

[@Jswcat]

Exactly. To me, the Fuji looked washed out and of course it is a preference, but the Hasselblad looks spot on.

[@andriivaskovets5438]

@@Jswcat I would say Fuji is washed out, it’s good enough! It’s just that Hassy is SOO much better is tonal separation in each of the channel.

[@inn1208]

The color settings are not set correctly for gfx100, which is misleading

[@mattgranger]

I certainly didn’t set them up with any agenda.

[@sebbosebbo9794]

He Choose Cinema setting on the Fuji... minded or not... big misstake and unprofessionell ... @inn ,..read the comments ...your are right...

[@nikolai_art]

Another embarrassing Hasselblad promotion video. All the Fuji files shown and provided, are using the „Eterna“ film simulation, to make them look as dull and lifeless as possible. It’s a simulation to take flat video footage with, for when you later want greater latitude in color grading. Using that profile, and presenting the resulting photos in a comparison, is actively misleading people. If I was Fuji, I’d have you take down the video.

[@mattgranger]

Thanks for your feedback. You’re incorrect though.

[@nikolai_art]

@@mattgranger how am i incorrect? Are you denying that you did use "eterna"? It's very obvious to be honest, even without any raw files, just from viewing the video. I have used both those cameras numerous times. Your video is not an accurate representation of the photos that the Fuji can produce. Or, it is. If you want them to look as flat as possible, and as bad as possible in comparison. You even "loved" a similar comment a year ago, what's different now? Like I said, it's extremely obvious.

[@sebbosebbo9794]

He @Nikolai is correct... ppl. that comments helps other ppl. and told why the color is so abnormal different... You use a diff.colorsetting on the Fuji for a Cinema/movie look .thats why.... Dont lie to use....You know , love and buy a Hassie..okay but dont be biased and choose setting without teeling the ppl. ...

[@nikolai_art]

@@sebbosebbo9794 exactly! He could simply tell people: hey I prefer Hasselblad, they make great cameras, and they are also sponsoring me, so that's that. But he is actively manipulating and misleading people here. Not a good look. But its par for the course for Hasselblad influencers.

[@Fontsman]

It's early days for the mark 2 Hasselblad. There will be further firmware updates. Probably more lenses too. The 16 bit colour of the Hasselblad is much more appealing to my eyes.

[@firstwave8855]

fuji's 100/100s also has 16 bit colour. with that said, unless you are heavy edit you might be able to make good use of the extra 2 bit colour depth.

[@andrewward7042]

The colour science alone blows Fuji into the weeds.

[@jukeboxjohnnie]

It is unbeatable from Fuji, It still has me staring at the monitor its so good

[@coolbuddydude1]

The Fuji is older though

[@andrewward7042]

@@jukeboxjohnnie Glad that you are happy.

[@norseatheart1086]

@@jukeboxjohnnie The Hasselblad has WAY better colour

[@jliang70]

@@andythealien1 For me the skin tone on Fuji is just cool and too neutral but Hasselblad I just think it is overdone its warmish tone, . Hasselblad has better lens than Fuji. But with Fuji, I would have used some Leica M lens or Voitglander,

[@marknorris4923]

Just looking at the photographs and color alone the Hasselblad wins outright, no contest.

[@Eliehbk]

The Fuji purple color cast is annoying. I had the Fuji 50sii and X1Dii and the colors from the Hasselblad were much better out of the box. However, I have to admit that shooting experience goes to Fuji. Hasselblad had the most annoying shutter sound and the touch screen interphase felt more like an iPhone.

[@EricGibaud]

I see an important colour difference in favor of the Hasselblad

[@tonyfabris367]

For the Colour rendition alone… It’s Hasselblad for me 👍

[@philippk819]

...you really should take a look at 5:00. I'm actually shocked to learn how many people seem to think the X2D got it right here. I wonder how the GFX got the chair "perfectly" white if in reality it is supposed to be this smeared yellow-ish tone seen in the X2D image. I mean I heard of the possibility (lol) to mess up a pure white item in a photo...but it would be quite a treat to get that chair as white as it appears in the GFX image while in reality it is supposed to look as "dirty" as seen in the X2D one...well, apart from the strange idea that Chinese women are supposed to be as "yellow" as seen in the hassy version... ;-)

[@94Ninsound94]

10:05 Why does the Hassel looks so much more alive? It's SOC jpeg or there is some Post treatment done?

[@chrissyjames7711]

Waste of money for me , any large prints i use my old Bronica , the quality of Film still cannot be beaten .

[@loriolus]

Quality is a very general word.... if we're talking pure technical quality, both the Fuji and Hassy are several leaps better than any medium format film.

[@pointzerophoto]

Everyone is jumping on the 'colour science' because the images look different in the video and the Hassy files look better to most of us apparently - but thanks to Matt G for offering the files - I downloaded them, and it is literally a few seconds with a couple of sliders, mostly white balance, and the files are essentially the same in terms of colour. There is literally nothing significant between them

[@chongleebnw]

Very nice comparison! Plz do more about the color rendition. This seems to be the most important difference because many people choose medium format for image quality.

[@art_means_artificial]

no capture one tethering no deal hasselblad. bye!

[@guyjordan8201]

The Hasselblad is so much more visually appealing that, as a collectors item, it wins without question but also the 16 bit color depth would make me work very hard to find a way to make it work - assuming I could afford the price. I preferred the images shot by the Hasselblad in these comparison pictures you shared because of color balance and tone. I assume these are straight out of camera images so that has appeal, but I am surprised you didn’t match them with at least a gray card. Fuji lens selection is its biggest appeal in the comparison… Will Hasselblad catch or will they remind main display case queens?

[@nogerboher5266]

Well, there's a reason top 1% of the industry uses Hasselblad and PhaseOne cameras, not Fujifilm cameras. Hasselblad and PhaseOne are in their own league. The image quality, the micro contrast, the 3D pop, the dimensionality, the smooth colors... Fuji just doesn't even compare to Hasselblad. It's like comparing a Sigma lens to a Zeiss or Leica lens, the poor Sigma rendering just doesn't compare. Hasselblad in its own league. Incomparable. Also, people who shoot Hasselblad and who will be buying this camera, don't even remotely care about mundane things such as Eye AF or Auto-Focus in general. I've been using my H5D for years now, as well as my new a7RIV and I don't know the last time I used Auto-Focus. I can't wait to replace my a7RIV with the X2D!

[@mattgranger]

I have to disagree with the statement - "Also, people who shoot Hasselblad and who will be buying this camera, don't even remotely care about mundane things such as Eye AF or Auto-Focus in general." I estimate 90% of people buying this camera are not full time professional studio/product photographers. They are cashed up enthusiasts, and many (even most) do care about AF.

[@guyjordan8201]

@@nogerboher5266 - if I could afford the XD2 I’d still want top grade auto focus otherwise I’d put a digital back on a 500CM.

[@edwardwestin]

The Hassy is sweet, but my Onlyfans has to do better before I can afford the lenses in comparison to Fuji. For now I'll stick with GFX (heheh)

[@ronanderson2130]

As a old CM500 user with the menu system of the X2D i would still go for the Hasselblad plus I am of Swedish descent. Cost is not a factor for me

[@johnnychin4777]

Hej, would it be possible to add one more X2D with 38mm to your purchase list for me :)

[@dsy3163]

I completely agree with the collectors item aspect of the X2D, the sad thing is that digital items just aren't collectable... at some point they will strop performing I feel this needs to be considered in todays world. the days of film collectable cameras that will still give incredible results in 50+ years are gone I believe. I really want the X2D, but I just cant justify it based on not being a professional and not having money to burn...

[@mattgranger]

Agree. It was interesting to see the 20 year old XPAN II is selling used for more than the X2D is brand new :)

[@southbridgeforestHOA]

@@mattgranger OMG I used to buy and resell that camera bought it from the cayman islands, it was thousands less then in the USA Guess I should of kept it, price today is insane!

[@art_means_artificial]

no capture one tethering no deal hasselblad. bye!

[@eriklundqvist4221]

Thanks for another fair and well thought out review. No surprises with your findings I’d say and for me this was definitely where I went with my heart. I’m surprised how lifeless the gfx photos look in comparison with the HB. Did you do any editing? I owned a 50s for many years I can’t remember them being that dull.

[@theshortlist]

Strange color rendition with the GFX100S... it's not usual... white balance ? color profile ? Adobe98 ? There's something wrong with your camera settings ! I have a GFX100s myself... The + with the hassy is mainly sync speed...

[@Anders_vB]

Accurate and professional as always, thanks Matt! As you say these cameras are quite different and hard to compare side by side. Yes, the design are just beautiful and ergonomically just gorgeous to work with. I've got a X1D II myself and have recognized an important difference between the two systems when it comes to picture quality depending on the lenses where I've found that the optics of the Hasselblad XCD lenses are superior to Fujinon lenses. Both sharpness, contrast and bokeh are slightly better than the Fuji. Do you agree?

[@mattgranger]

I haven’t compared enough of them to say definitively. But broadly I agree. However the Fuji 23 and 80 are pretty badass.

[@inhim05]

Aren’t Hassy lenses are made by Fuji?

[@nikolai_art]

⁠@@inhim05Nittokohgakuh, Fuji, it’s all over the place, since they don’t have their own production capacity. Only absolute Hasselblad lovers would ever „see“ their lenses as being better than the Fuji ones. Objectively Fuji GF lenses are much more consistent throughout the range, because they are all made by Fuji in Japan.

[@freibier]

Those night city shots look completely different color-wise on the Hasselblad. What is the reason for that?

[@jaimeduncan6167]

Great review. For me the. 1/125 flash sync native is a deal end. Even if it could do 1/200 it will be something. It seems to me that Matt is not a big flash outside user, so there is that. The other thing is Hasselblad colors out of the box, it cut your editing time a lot (if the d* focus system works). Colors out of the box, and that is just taste (and in particular colored people) will be Tha Hasselblad first, then Canon/Nikon depending on the subject, and then Sony and last by a wide margin Fuji. Clearly, this is just taste. Many people love film simulations. The lack of continuous focus of the Hasselblad is a major inconvenience (not even talking about. face or something just old-style continuous focus). Price is similar for me, I also love watches, and materials and craftsmanship have value.

[@mattgranger]

Cheers. I actually shoot off camera flash quite a lot.

[@art_means_artificial]

no capture one tethering no deal hasselblad. bye!

[@nogerboher5266]

Fuji doesn't even compare. Hasselblad and PhaseOne have the best image rendering in the entire photography industry. Same goes for their lenses. Their lenses in the same group as Zeiss, Voigtlander and Leica. Fuji doesn't come even close. It's like comparing a point and shoot camera, to D850 - it just doesn't compare. Hasselblad makes top of the line cameras for the top 1% of the photography industry, not for casual consumers and your average enthusiasts.

[@sickheadache9903]

It is The Same Sony 102 MP Sensor. It seems that Fuji dial back it’s colors, where as the Hasselblad has truly a more vivid warmer color tone. It is just like Sony Sensors in Sony Cameras..Too me they are Cold. But the same Sony Sensors in Nikon Z9, D850. Z7ll are like More Warmth and crisper looks. I am going to test drive Hasselblad in Hawaii Next Year..and also take a Nikon Full Frame..either Z7ll or Z9…for those faster frames…But will use Hasselblad for them “Be Still” Model Shots, and Landscapes. We shall see. Maybe Hasselblad will do a firmware update about Focus!

[@gordoncahill1170]

Your telegram scammer is back. Hopefully no one falls for that.

[@mattgranger]

Cannot block them fast enough! Thanks for the heads up.

[@dcrilley9624]

Thanks for pandering to this niche market Matt. In many ways the Hasselblad is playing catch-up. As a long-time owner of the 50s, then 100 and now 100s I have been disappointed by the ergonomics and design ethos Fuji brought to the GF line. The best build quality is in the 50S mark one but for many it was an ugly duck too far. The 100 has abysmal controls - acres of space with pimples and dials in flimsy plastic culled from a small compact parts tray. The 100s sought to address these obvious shortcomings but does not really cure the deficiencies. One cannot help feeling that if Fuji engaged someone with design flair and a grounding in ergonomics the Hasselblad would have virtually no competitive advantage. It is to Hasselblad's great advantage that each iteration of the GF body appears to have been rushed to the market with an ergonomic moving feast. With my head, I have to stick with the GFX system because of the lens line-up and the colossal difference in price of the lenses. The baseline 38/55 XCD V lens is £750 more expensive than the most expensive GF 250mm telephoto in the UK. I am yet to see a compelling IQ advantage accruing from XCD lenses to justify this , the real extra outlay/depreciation cost in getting into the system. However, with my heart there's no doubt that the Scandinavians have it.

[@stevelink3]

Nice informative video as always, Matt! Aside from the leaf shutter (and price) difference, did you find that the Hasselblad lenses were Sharper than the equivalent focal length Fujinon lenses? Thanks!

[@KoningKasimir]

I'm comparing the raws and in the nightscape pictures it seems like you have focused a lot more in front with the Fuji compared to the Hasselblad. Which makes a comparison of sharpness in the middle completely useless. The Fuji is doing a way better job with sharpness in the edges of those photos. And on a wider angle (30 vs 38mm). So I feel like people are not getting right judgment on these cameras. Also in comparison I feel like the Fujifilm colour is actually way better than the Hasselblad, feeling more natural. Hasselblad feels like it already has a colour balance filter added to it. Which will 1. really influence your style or 2. takes more time in post-processing to get rid off. Seems like everyone preferring the hasselblad have not seen the raws and are just gearheads instead of actual photographers. Probably an unpopular opinion but who gives. Also white balance is off.

[@philippk819]

To be honest, I also was quite a bit surprised to hear that the hassy was supposed to be so much better with color tones, especially skin tones, considering how famous Fujifilm is for its color science. And yeah, it seems there are a lot of hassy fanboys who didn't seem to bother to compare the actual raws...

[@stephenbradford7936]

Did you edit the Hasselblad images and leave the Fuji images untouched? The photos of the birds show the Hasselblad with a vignette around the edges, etc. Looks as though that image has been processed.

[@analconda1663]

xDDD

[@deadpool6072]

10:13 is when Hasselblad ended the 100s

[@philippk819]

Considering the notion presented by the hassy faction that the GFX was so much worse with color rendition, I wonder whether some of you are blind...eg. didn't you really notice the extreme yellow-ish color cast in the hassy version of the image at 5:00? As somebody else already mentioned, I'm also pretty sure the chair the model is sitting on is supposed to be white - as it is rendered in the GFX image. But I guess you also thought Asian people were "yellow"...no, contrary to the myth they really aren't. Hence at 5:00 I'm pretty sure the GFX got much closer to the actual skin tone of the pretty lady. Of course it could just be a WB issue...but then the hassy is really off here...

[@mattgranger]

Big leap to assume people are writing off Asian people that way… you can enjoy your system without defending it that way

[@philippk819]

@@mattgranger OK sorry. And it's not my system. I don't shoot GFX. But I wonder how this extreme difference in the images came about and why most people didn't seem to notice the discrepancy in the color of the chair next to the skin, considering they explicitly mentioned the skin tones as being especially pleasing. Heck, they actually mentioned the hassy skin tones were "warmer" and one said the GFX one was "dull". From the context of their writing, I got the strong feeling most based their assumptions on what they saw in the video...many asked whether you had done something in post processing or whether this was how the images came out of the cameras. Others wrote they would still have to download the images. So what really triggered me wasn't the "sacrilege of criticizing a certain system" but indeed the feeling that many seemed to think "yellow-ish" was the more accurate skin tone...

[@kaminobatto]

Thank yu for this comparison, Matt. Question, is the difference in color and skin tones mostly related to the profiles/recipes/editing or is it the difference in color rendition between the two?

[@paceyombex]

Seems like the WB is off for the Fuji in a lot of the pics. Hassy has a great color, even I as a Fuji shooter admit that. But these examples are waaay off.

[@mattgranger]

Both were using same settings (ie flash or auto or cloudy etc). Please download the raw files to test them yourself 👍🏼

[@dance2jam]

Thanks for the comparison (always interested, even if not buying now). Would it be technically difficult, when comparing systems, or showing stills, to overlay them with the name of the camera and shutter speed/aperture/ISO on the screen (not in LR)? Just curious. It would make viewing the photos more informative at the time you are showing them.

[@ashvarma2486]

Was expecting a much better review. No mention of Hasselblad colour reproduction which is HUGELY important to a lot of photographers including me. Also no mention of lens performance differences, just pricing differences only! repeated mention of Fuji's faster eye detection....of no importance to landscape photographers like me! Sorry to say, this was a very disappointing video!

[@Galeidan]

My brain says Fujifilm, but my heart says Hasselblad. Have to say I prefer Hasselblad colors a bit more overall.

[@fotografmortenobbink6677]

Testing The x2d now and blown away by the colour and the files are just amazing. Colour is way better on the Hasselblad. Am I going to buy it. Hell yeah I want it. Take my money. The af on the x2d is getting an update with eye detection after what I have heard

[@stefanosnapshots463]

I think something has gone wrong with your Kelvin temperature. Doesn't look like both cameras have an equivalent setting

[@zoltankaparthy9095]

Another great review. I have seen all your X2D reviews so far and find them helpful. In judging the Fuji vs H images I consistently opt for H as I see better color, more gradated color and better definition and shading. The H images have more pop to them and if I were a buyer I would be buying those images over the F's. The skin tones on your model made that plain, to my eyes and way of thinking. Now as I am persuaded you are one hot shit guy with a camera I am buying your X2D course. Hopefully I will have the X2D body soon. The 55 lens has arrived. As a little lagniappe please tell me where you got the tripod socket dongle to attach the wrist strap. I got the RocknRoll wrist strap but have nothing to attach it with. Your Hong Kong vids bring back very happy memories of a few weeks I spent there a long time ago. I know the food is still great. And yamcha is an honored tradition for good reason. You wanna talk business? Yamcha! Cheers

[@mattgranger]

This is the tripod socket attachment I used for the wrist strap: geni.us/FastenR

[@zoltankaparthy9095]

@@mattgranger No wonder I couldn't find it at B&H! Matt, thank so much. Mine is ordered and will be here next Sunday. Ng-koi.

[@justwhenithought]

Something is weird with your audio in this one. Both the clarity and the volume drift in and out.

[@sethcashman1011]

Yes! Thanks so much for this comparison, Matt.

[@rubbernun66]

Granger gets the chick's man.

[@mattgranger]

Exactly the username I’d expect this kind of comment from…

[@rubbernun66]

You seem to have an abundance of models on tap to shoot that is all.

[@Sanjmaghera]

Thanks Matt! So now that X1ds are getting cheaper… how does the X1d’s colour /rendering compare to the x2d (which in my opinion looks much more desirable than the Fuji)?

[@TommyCat4]

Not a good review

[@markogrzunov22]

I love Fuji GFX 100S but Hasselblad have better colors in my opinion.

[@computergurujp]

I have the 50Sii and it’s a great camera and have always wanted to shoot HB. You forgot to mention how much better the menu system on the HB is. It’s a huge difference and much better than Fuji or any other camera manufacturers. Did you use any of the film simulations on the Fuji? Also why didn’t you include the models socials?

[@MiscellaneousMcC]

The colour rendition on the Hassleblad is amazing!

[@sithbk0075]

Hasselblad color is just better, Fuji looked like it’s flat compared to Hasselblad. That being said, i just bought GFX100s and I’ve been very pleased with the results. Paired with 110/f2 is just amazing. Now if money is no object I’ll own both but that Hasselblad colors are just really nice. Will need to download your raw files.

[@QuicknStraight]

I think the Hasselblad colour rendition is fantastic and blows all the competition out of the water.

[@uwetrenkner9716]

Just if you believe that this guy knows how to use a camera.

[@QuicknStraight]

@@uwetrenkner9716 The way a sensor renders colour has nothing to do with the photographer. It's about the sensor and processing engine.

[@uwetrenkner9716]

@@QuicknStraight Totally agree. The differences you see in this YT video are far beyond what you can see on comparison sites like dpreview. This leads me to the conclusion that the differences he talks about are not purely technically in the sensor but in the process behind that

[@QuicknStraight]

@@uwetrenkner9716 Possibly, yes, but I have seen several reviews of the Hasselblad and the colour rendition in all of them is fantastic.

[@sebbosebbo9794]

He choose a diff. color setting on the Fuji...Cinema/ Movie.. Read the comments ..read...thats it... ppl. analysed the raw data and find instant the error .. Feelings overule not facts...

[@enzoguimaraescost]

Fuji 100s now cost 4,4k and Hasselblad X2D 8,2k There's a MASSIVE price difference.

[@josesimasyt]

It is interesting to see that some of the GFX's images also shift to magenta like my images taken with an X70 and an XE-4. I have been adapting several Canon lenses to an X1D II and I have full sensor coverage with a Samyang 24mm tilt-shift lens and an old Canon FD 135mm. For all the other Canon FD or EF lenses I crop to a square as they hard vignette. I am also looking forward to comparison of the X2D with the X1D II. I am actually surprised I haven't found one yet.

[@bngr_bngr]

I wonder why the 135mm has such a large image circle. Is it a f2.0 or f2.8?

[@mattgranger]

there are a couple of videos online from smaller channels comparing the X2D and X1Dii.

[@josesimasyt]

@@bngr_bngr I was also surprised, it is actually a Canon FL 135/f2.5. Pretty old lens.

[@josesimasyt]

@@mattgranger Thanks, I will look again.

[@dougstroudphotography]

I appreciate you doing the comparison and for allowing us to download and compare the files. But why did you not shoot them with the same settings. There is no way to compare the two files when ISO/F-Stop/SS are not equal. In one file comparison you shot it at 64 ISO vs 400 ISO, and in another, F16 vs F3.2. ???

[@mincrisflo5078]

I just discover your KZbin channel and I am watching this om my phone and ones t to God I must say hasselblad is the winer here. The color are just Perfect. If I had the money , .... This would be my "girlfriend" ..... :)))).

[@johnandyfantasy]

I really like the colour of Hasselblad X2D.

[@c73w]

One of the least expensive Hasselblad medium format XCD lenses available is the 21mm wide angle with aperture of f/4 which is equivalent to 17mm full frame lenses.

[@SashaNem]

Fuji better choice on price/capability ratio

[@Home-Sweet-Home64]

Thanks for such an awesome comparison buddy. Love it. Between, I need to really raise the volume to the max in order to listen 😄

[@Bob4golf1]

You neglected to mention the XCD 20mm lens from Hasselblad. It's expensive for sure but available. I've owned the X1D-1 and X1D-2 since they each came out. I have 5 lenses of the XCD series which are phenomenal and the image quality is incredible. Have not owned or used the Hassalblad X2D or Fuji 100 cameras however, the image file size for each of these cameras is in the 200MB/image range and at some point you really have to start thinking about storing files of that size.

[@thelastninja4825]

why are you wearing a mask outside in a parking lot ?

[@mattgranger]

Was required in hk at the time of filming.

[@thelastninja4825]

@@mattgranger DAMN! and I thought Canada was bad !

[@rodrigogaray5453]

The Hasselblad is best.For me what is important in the end is the quality of the final picture. Or?

[@AusTx5]

Turn the music off so we can focus on what you have to say...

[@golight1]

Thank you for this vid. It's been most interesting. I never could understand the 'super priced camera magic'. first heard about Hasselblad when someone from the Beatles band mentioned a girlfriend (or wife?) who had it and shot them. Then, a few years ago, it was that a type of Hasselblad branded lenses made a bit of a scandal. But i have to admit those pics from this camera talk more to me than the Fuji. Would I spend on it? No. Got other things to do with my little amount, hard earned pennies. If I had the choice, id get a Lieca. Those are the lenses i love most. It would be interesting to compare.

[@asamxs]

the Hassy is looking clear sharp and natural color likes you eye seeing when shooting the same aperture and focal length.

[@costascosta273]

If I was building a system it would be Fuji. More lens choice, lower cost and ultimately a more rounded option for a working pro unless you need that flash sync. For a treat though, the Hassy wins. It is the more exciting choice. The body looks stunning as does the interface. I also prefer the colours on the comparisons shown here.

[@robertcurtis513]

Matt, aside from the leaf shutter, how do you assess the IQ of the two lens systems? I am a very happy GFX 100 user, no complaints, but if Hasselblad had materially better glass, that could push me to change. Other note I would have is that Capture One stubbornly refuses to support Hassleblad. I was about ready to place an order and check out the X2D, but the lack of capture one support, for my workflow, is a killer. Thanks.

[@mattgranger]

Yes Capture/Phase One and Hasselblad have a mixed history. Seems editing support is unlikely. Both lenses great- In my opinion the HB lenses are better. Worth the price premium?? I can’t say.

[@robertcurtis513]

@@mattgranger Then here is my though. The best of the Fuji lens's are fantastic, e.g., 110, 32-64, 250, 45-100 is close, and the 23... really really good.. Capture one is a big enough deal I wouldn't switch save for a massive glass difference and I just don't think that's realistic. So for me, at that premium, Im staying with GFX 100... Probably would reach same conclusion at a smaller premium.

[@mattgranger]

Fair enough 👍🏼

[@firstwave8855]

i've ordered the x2d and thinking of letting go of my gfx100. I wanted a smaller, lighter setup so was looking at the 55mm(dont like 38mm fov and 90mm is not close to ready.) however I can not justify the price of the new V lenses. so i will stick to 45p at the moment, hoping that the 90mm down the road will surprise us.

[@Channel_Yo]

I would go with the Hasselblad because it works with Nikon flash.

[@zodiaoven]

I can't believe how much better is the hasselblad in therms of colors....

[@problemat1que]

White balance is warm in video and in Hasselblad images, but not in Fuji images. It's purely a matter of taste and can of course be configured. Why not set them up to have the same color temperature for a more meaningful comparison that goes beyond "feel"?

[@anthonyrock5039]

Good point.. Even if you have the same white points, they both render colours differently as the sensors are calibrated by each manufacturer to what their idea of a good starting point is. There are comparisons like that online and it is in green and red that they differ the most. Interesting enough in this regard is that the Sony base has a very strong lean toward yellow. In the end of the day they will all produce incredible images in the same hands. At this point it seams to be more important to some to have as much automation as possible to take the images but it comes down to what is important to you and since life is way to short to worry about what others think, what inspires you to go out and shoot is most important to me.

[@MiscellaneousMcC]

It would be nice to see a focus range limiter on the Fuji. Something that lets you set the maximum/minimum focus distances during a shoot. That would. eliminate most of the big focus mis-pulls in controlled scenarios.

[@earlxx]

Will upgrade from H5D to X2. Think that colors and build quality will beat the Fuji over time. Love the GS watch tho

[@mattgranger]

Thanks!

[@adrianocastaldini]

A couple of questions: 1. Is it possible to record BRAW from X2D's HDMI? (I know it's possible with Fuji.) 2. When Fuji is in video mode and you record BRAW from Fuji's HDMI, is the sensor cropped or not? Thanks.

[@mattgranger]

X2D has no hdmi and no video

[@andreak4280]

Question: does the Hassy have 16 bit depth as other Hasselblads have had? wouldn’t that bring in better quality rendition & transitions of colors over the 14 bit Fuji ?? And some of the 1st portrait images the fuji looked washed out a little, possibly slightly overexposed 1/3-1/2 stop and absolutely no saturation in the skin 🤔🤔 almost on the whiter side. Dix you have a fuji simulation on by chance? the Hassy color definitely looked better but i shoot fuji and do not see that flatness in skin color in my images. Just my question as to variances in setup The Hasselblad port colors looked 👌🏼 but i don’t think they have ever looked bad over the years, the fuji pics look cooler overall any thoughts also as to why fuji has not jumped to 16 bit in their MF cam body’s?? cost? OUCH on lens cost $$$ 😳😵‍💫😱 for the Hassy but i understand about the leaf shutter expense nice vid Matt 👍🏼

[@mattgranger]

Both these cameras have 16 bit

[@marcogea1974]

Ergonomics and build quality? Pentax 645z still wins.

[@mattgranger]

😂 no. Not in my opinion.

[@marcogea1974]

Fair enough. It's subjective to a degree, I guess.

[@kennethhuffman2288]

I honestly thought the Fuji pictures ere better in every comparison.

[@phphoto]

I would probably go with the Hasselblad, because of the output quality of the lenses. Looking at your images, the Fuji also seems to be slightly cooler than the “blad”. But thanks for the video - I had my doubts on these two. But now I’m sure 👍🏼

[@Mowikan]

The color is to different in my option. Doesn’t seem right. Hasselblad is more beautiful but no eye/face autofocus. For that price it should have it.

[@lnz971]

next firmware we all hope

[@jw-lk1pe]

these are luxury items. price to performance ratio is simply not worth it

[@joskal1965]

XD2`s colors are lightyear ahead of 100`s

[@user-fl4wn9dn2c]

I have Fujis BUT to my eye the Hasselblad kills it.

[@ArminHirmer]

nice comparison. One just cannot oversee the colours out of camera of the Hasselblad, still I would go with Fuji for price sakes and lens options

[@That_Desert_B1tch]

They do both use the same sensor. Manufactured by Sony!

[@Nikco49]

Nice way to not mention the better colors on the hasselblad

[@phnxbr]

Is it possible to ask a demo of GFX to play around for 1 hour?

[@rf8221]

You can also adapt the HC line of lenses, even the 1st gen HC lenses (no af 1st gen) and get great results. Now if you're a ultra sharp fanatic you might not be into the HC lenses but they're still great.

[@dakotaxu4792]

You have the BLUE CERAMIC Omega Speedmaster moon phase Coaxial chronograph 60hr power reserve timepiece ?!!!

[@mattgranger]

👍🏼👍🏼 with adventuring dial

[@NildoScoop]

Wow.....these Hasselblad colours.😍😍

[@sebbosebbo9794]

He use different colot setting ..God.. read the comments...

[@JoelWarren]

Your opinion of lens quality of Fuji vs Hasselblad on these cameras? Sharpness, resolving power, etc.?

[@mattgranger]

Fuji for value. Blad for build, leaf shutter and iq (in varying degrees)

[@eskwadrat]

Apples to oranges in terms of body functionality and lens adaptation. Picture quality wise, same ... If you use same color gamut and temperature on both cameras. But all Hass reviewers will always turn Hass temp warmer while cooling the competitor to make Hass photo looks more eye friendly.

[@mattgranger]

Not true

[@slavatoin8273]

1:23 Wow lady, c'mon.

[@RollingTuskerFilms]

Whoever launches the first tilt shift lens, my money goes there. It’s crazy that such hi res cameras don’t have good TS lenses for architecture and landscape photography. Also, Hassy missed a trick by not having a mechanical shutter option. It restricts shooting various scenarios and genres. Fuji is the more practical camera. Hassy is definitely more aesthetic. Japanese vs European camera philosophy

[@coolbuddydude1]

What shots can’t be taken with leaf shutter?

[@onlyfinehelis3793]

Using the Canon tilt shift with an adapter on the Hasselblad is completely usable with no issues for landscape and architectural subjects.

[@RollingTuskerFilms]

@@onlyfinehelis3793 any moving traffic etc will have rolling shutter effect with electronic shutter. Canon lenses are not optimized for MF sensors and also won’t have enough coverage for movements vis a vis a dedicated MF TS lens. Any adaptation is just makeshift. Real systems need good native lenses

[@onlyfinehelis3793]

@@RollingTuskerFilms I agree that a native XCD tilt shift would be awesome, but I have used the 24mm Cannon with the X1Dii for some great images. Have you tried it yet?

[@RollingTuskerFilms]

@@onlyfinehelis3793 nope. I have tried electronic shutter in other cameras and the X1D II and was disappointed with rolling shutter so did not invest in a TS lens which I know has to use the ES

[@andyselters9472]

Great video but most everyone is noticing how the Hasselblad color renditions are preferable, and the fact that Mr. Granger doesn't even mention this obvious difference makes me suspicious; was there post processing involved here?

[@mattgranger]

Same adjustments (or lack of) on each.

[@dominiclester3232]

Er, nice apart from the sound, which disappears halfway through the conclusion?

[@mattgranger]

Nope. Sound is intact mate. Maybe an issue on your end.

[@redauwg911]

excellent video thank you

[@chengo51]

Not a word on the colour rendering, that we obviously see even through internet, needed to be analysed on screen. The philosophy of both are different, Hasselblad understand better what a photographic camera should be, video being a non sens on medium format.

[@mattgranger]

Thanks for the comment. Yes I think the viewers can make their own opinion - the files are presented. On video, from the inclusion of mics on the X2D, it seems more like the engineering gave up on it, after initially planning to include it.

[@jfuqua72]

The Hasselblad colors are so much better.

[@airjaff]

These are not really medium format though, they should call this form factor something else because it's misleading

[@mattgranger]

Fujifilm officially calls theirs "Large Format'

[@anthonyrock5039]

@@mattgranger hmmm. APS stands for Advanced Photo System. A this was a film format that was introduced in 1996. APS film frames measure 16.7 x 30.2mm, but there are three different APS digital image formats: H (high-definition), C (classic) and P (panorama). Perhaps we can call it APS FH(for full High definition). As it is between full frame and cropped medium format (large format being 8x10+).

[@josefmolina3510]

Whut? There is no video on the Hasselblad X2D? It is like traveling back into 2012.

[@mattgranger]

Also none on many Leica. Some definitely miss the video, some seem happy about it’s omission.

[@steveeb9567]

More volume !

[@thedeathlyhallows8087]

I just did the latest firmware update on my X2D which includes eye and face tracking. At the end of the day, I really only need to do very little adjustments on Hasselblad raw files. Sometimes, I don’t need to touch it at all. For my fast shooting, my Canon R5C does all that and it fulfills all my video needs. So, if I’m on a shoot with a model outdoors, I’ll bring a broncolor flash and my Hasselblad. That takes care of everything when you can flash sync at up to 1/4000th of a second. The colour science Hasselblad uses is better than any other camera out there. I’ve tried the latest Fuji medium format camera and the colour seems flat. I’m always spending a lot of time in post trying to get an image that the Hasselblad gets right out of the camera in raw. And I’ll pay for the extra $$ for Hasselblad lenses exactly for the leaf shutter in the lenses that allows me to sync my mobile studio strobes outdoors at any shutter speed I want. Now that Hasselblad has face and eye detect, Hasselblad just moved another step further forward then the Fuji. And those Hasselblad lenses are sublime. I still use my original Hasselblad lenses that I bought with my Hasselblad X1D all those years ago. So when I bought my X2D, I did upgrade a couple of my older lenses to the new V series lenses like the new 28mmP XCD and the 55mmv lenses. But I’m keeping the Hasselblad zoom lens and the 80, 21, 120 macro and the 135mm.

[@kimsinton]

Thanks for the great review Matt. I think my choice to buy one or the other would come down to lens quality. So would love to see a head to head comparison of the Fuji 80mm f 1.7 and the Hasselblad 80mm f1.9. Of the samples you showed so much preferred the look of the Hasselblad images. But… it’s hard to know if that’d because: 1.) lens quality 2.) how the camera processes the raw files 3.) how you may have edited the images.