Hasselblad X2D First Look - 100MP Medium Format Mirrorless With Phase Detect AF!

Pre-order the Hasselblad X2D geni.us/bjZu9
Super Bokeh Bros Merch! teespring.com/stores/superbok...
THIS VIDEO WAS SHOT WITH:
Panasonic S5 geni.us/S2U4HOW
Panasonic Lumix S 20-60mm ƒ/3.5-5.6 geni.us/xTG4IR
OTHER ACCESSORIES:
[ Camera accessories ] 📷
Calibrite (previously X-Rite) ColorChecker Passport Video geni.us/BOGmus
SLR Magic 82mm Fixed ND 1-5 Stops Filter Set geni.us/AvBv
[ Audio ] 🎤
Røde Wireless GO II geni.us/FWbh7
Sanken COS-11D Lavalier Mic geni.us/WTN3
Røde RødeLink Lav geni.us/cIiBi64
[ Voice Over ] 🎙
Shure SM58 geni.us/PEHFBAG
[ Other ]
Loupedeck+ Editing Console geni.us/R457D
* I may earn a bit of commission if you use the product links above to help me keep on making videos for you, so thank you!
Music:
"disco dan adjusts to suburban life", "soft focus" by ‪@birocratic_‬ (birocratic.lnk.to/allYL)
"Summer" by Julian Avila / summer-1
"climb" by ‪@CluelessKit‬ cluelesskit.bandcamp.com/albu...
"Disconnect" by ‪@Dyalla‬ / dyallas

[@AnthonyPapaa]

The fact that you two are still making photography content together after all these years warms my heart man. Never stop

[@patricksmith2553]

Yes agree but if a buddy ever say's "do that again," after showing them a trick, don't do it. Kai should've known better at his age, it does not drop, do the battery again...drops it! LOL

[@wombat1238marsupial]

I'm glad to see we still have those DigitalRev moments with the dropped battery😂😂

[@Dagonator]

Its not the same anymore. The Original in Hongkong was way more fun.

[@roodick85]

Awww I used to love Digital Rev lol shit I forgot them

[@damianmazek9311]

@@roodick85 bcs Kai left them :P as we are

[@ragntard]

@@damianmazek9311 will be fun the day he passes them in subscribers

[@shutterlag192]

These guys always take me back to when photography wasn’t work but a goofy fun thing I did. I love that I can do it as my job, but these guys remind me to not take myself, or most anything, too seriously.

[@oltimeri8256]

Legend Kai with the first first looks. Really looking forward to this camera since… its Hassleblad! Can’t wait for more videos on this.

[@HOLYMOTHERGOD]

It is really enjoyable to see both of you together. It brought me back to the 10's

[@0katmandude0]

the fact that you two still are making content even after you torched, burned, flamed, dropped, painted in pink, drowned so much kit baffles the mind. The reason: because it's bloody good, honest, entertaining ! keep on dropping good sirs, keep on dropping!! XD

[@SkeleMusic]

What an amazing new camera. It sounds like a tool id really love to use. Focus confirmation on the manual focusing mode, and giving the manual focus mode a quick ring click away is a beautiful touch. The 100mp image has insanely capable of zooming in, as long as you capture something in focus. The grip looks really comfortable. To me, this is a no compromises, no budget, highest quality available type of camera. It does also mean it might feel scary to be a proper travel camera because of the cost.

[@bkc1965]

That thing has the large font LCD screen because the only people rich enough to afford that beast are senior citizens.

[@SMGJohn]

I miss the DigitalRev days, there were more photos, more to the point and of course HK never ceased to offer amazing photo opportunities.

[@tallaganda83]

Im sure they miss those days too, life moves on though.

[@SMGJohn]

@@tallaganda83 If the recipe is there but none of the ingredients, perhaps its time to shop elsewhere.

[@80-80.]

@@SMGJohn HK is not the same anymore, Communist China has taken over now.

[@SMGJohn]

@@80-80. Okay, should I give a sh*t? You do realise HK under Britain was even more authoritarian LOL....

[@MrHurdleking24]

why did he create a new KZbin page??

[@stuartconnelly5397]

I love the idea that you can do panoramic shots and with the 100mp sensor your not cutting to much into the sensor.

[@johnoutdoorvideos]

It's funny you mentioned the old DigitalRev days before you, Lok, and Alamby. Since you all got on the scene you've been peak reviews and humor. I've followed you two since day 1. Thanks for everything!

[@officialbrandoncoleman]

this is a beautiful camera it renders the tonality very well!!! great video kai!

[@creepyloner1979]

if you're going to have a tilty screen, have it tilt up and back so the viewfinder isn't blocking it. pentax figured that out on their 645z almost a decade ago. :P

[@Mrq330]

Thanks for a quick first look Kai, love your videos. Do you know if the improved autofocus comes from the lens motor or in-body? I'm wondering if my X1D ii will autofocus better with one of the newer lenses on it. Thanks.

[@noenken]

I hope this thing will be a wild success simply to keep up the pressure on Fuji. I WANT MY GFX100R!

[@charliemcdougall]

Famous last words: "It doesn't drop!" I never laughed so hard at a camera review! That alone is well worth the price of admission.

[@MarcosCodas]

Am I the only one seeing a huge amount of vignetting in those pictures? I mean it works, but one would assume that'd at least be corrected in-camera. Absolutely would LOVE to own this.

[@gregsmith146]

DJI is really taking their product upgrades to the extreme!

[@patrickmolloy6994]

style. ergonomics, sheer quality ... gorgeous! What's to stop the battery dropping out ?? 1 tb storage internally is a mkt first and just over 5k raw images

[@ramelsen]

I love the colors and sharpness from the camera.

[@Wistbacka]

This is revolutionary. It is to my knowledge the first medium format camera that can be used as a "normal" camera. Thanks to being very small (in terms of medium format), having IBIS and now also auto focus. Or has AF been a thing for medium format already? I have been out of the loop for a while tbh.

[@OfficialEthern1ty]

You forgot the gfx100s

[@Philtho]

@@OfficialEthern1ty Everyone forgets Fuji. They have an absolutely amazing camera lines, but no one reviews them. I follow so many photogs across so many platforms but the Fuji content is non-existent. Does Fuji have a really bad PR department or what? When you're seeing more content about Hasselblad and Leica you got an issue.

[@OfficialEthern1ty]

@@Philtho i did a few article about the gfx and mostly shoot with it. Feel free to check my IG :) Gfx camera is imo, the best system for landscape photography

[@josh885]

Lmao Fuji did that years ago with he GFX100 and than again in 2021 with the GFX100S. This is an over priced also ran with less features, worse AF, and less lenses. And the GFX100S is cheaper. Even the GFX100 is cheaper if you get it used.

[@Quicksilver_Cookie]

@@Philtho Check out a channel called GxAce. He has some Fuji love. Also, it is by far the best production out of any photo youtubers. In fact, it is among the best in production quality out of anything on youtube. We're talking feature film stuff, on a relatively small channel. A lot of the frames in his videos are pure video and photography porn. In the best way possible.

[@jeffreyb.1657]

Great video on so many levels. At least the battery is not that expensive. My biggest question is how bad is rolling shutter if you adapt lenses....horrible..not...etc. Love the images and the review commments. It is a real street option now. Well done H.

[@manilamartin1001]

looks like a huge leap from the first one. the x1d was pretty buggy. DJI looks like they did a massive upgrade. Also, I didn't really see that they have a good lens line now.

[@realhumannotarobot6631]

Will be thrilled to see tons of fresh hot professional images shot on the X2D

[@Glen.Danielsen]

Kai and Lok!! Dependable and delightful oracles of information!! 💛🙏🏽

[@etienneamien]

Looks like a sweet camera. For the moment my Sigma Quattro H with 1.4 and 1.8 lenses output film like colors with medium format quality image quality but the raw software is very laggy.

[@lsamoa]

I used to work across the street from the Hasselblad factory. I ate at the same lunch restaurants as them for years. Took the same bus and ferry. Bought my bananas at the same 7/11. And yet. I've never in my life held a Hasselblad camera in my hands. How unfair is that? 😭

[@DavidAusman]

If you can afford a car then you can afford this camera, yes?

[@lsamoa]

@@DavidAusman What makes you think I can afford a car?

[@Juliansmith93]

YO, I just seen the ad by Hasslebad on my feed and was surprised to learn they had a new camera. Then Kai’s review is the vid I saw on me feed. I SEE YOU BRO!! lol

[@AdrianBond]

That rear screen looks might dim. Can you make it brighter? Seems like it's hardly visible in the sunlight.

[@EndlessNameless137]

Kai, what watches are currently in your collection? You seem to have a good variety from the videos I've seen

[@neglectedloves]

Nice video thanks 👏🏻 and of course a very nice watch IWC Chronograph 👍🏻

[@ygtx44]

Awsome! love you guys.

[@gurugamer8632]

Do you recommend and prefer the Hasselblad X2D 100C Medium Format Digital Camera Body or Hasselblad 907X 100C? Which two lens you recommend for travel and portraits?

[@Eddie32791]

First minute of the video Kai drops something. CLASSIC

[@Jonas-sg8su]

"It doesn't drop" - until a person is involved :P

[@bozidarraos6152]

the aperture numbers are big as an on cell phone for old people 🤣😂🤣great review, thank you

[@sixpgc]

That screen looks nice!

[@jeppemichaeljensen2684]

I am in love!

[@MarkVO]

Built-in storage like that is something every camera should have. Faster, more reliable and you only need one card for redundancy.

[@JMurph2015]

Yeah... But then you have to tether the camera to ingest frames / footage. Especially in the case of video it's pretty conceivable that you could want to shoot more than one card (or equivalent internal storage) in one shooting session. It's a nice idea, but I think two cards are still the better option there. And CFExpress cards aren't all that far behind SSDs these days?

[@MarkVO]

@@JMurph2015 hence the purpose of the redundant card, it becomes to device used for ingest

[@JMurph2015]

@@MarkVO but then that card has to be as fast as the internal storage to keep up, which to be fair CFExpress isn't far off as I mentioned, but then you realize "why would I solder in half my storage if CFExpress is the bottleneck anyway?" NAND flash has a very finite lifetime and wear could become an issue with long-term heavy use. That said for this camera specifically, I heard it has no video capability whatsoever, so maybe it's unlikely you churn through its internal storage lifetime any time soon, but I can't imagine that's a fun replacement in say 5 or 10 years.

[@alchemistalchemist6051]

@@JMurph2015 based on the pictures on their website, the SSD looks like a super standard M.2 SSD that should be accessible and easy to swap out after a bit of disassembly

[@fuzzysmasher5555]

„Look, it doesn’t drop!“ *proceeds to drop it from max height anyways* Hasselblad: *crying in Swedish*

[@lukerabin5079]

I just want this sensor attached to the 907! That’s my jam!

[@TSGEnt]

Does it have a sensor cover so you don't risk getting ecessive dirt on the sensor when changing lenses? It just bothers me that the sensor is so exposed like that.

[@DrippGarage]

thats every camera

[@TSGEnt]

@@DrippGarage Well if there is no mechanical shutter and only an electronic shutter there would be nothing other than an intentional "cover" over the sensor when not on and ready to shoot. I just looked at the specs and: X2D 100C DATASHEET 2 Shutter Electronically controlled leaf shutter with speeds up to 1/4000s. Flash sync at all speeds. Optional electronic shutter. Leaf (micahnical) shutter

[@looppp]

Kai, please never stop making videos. I don't even care about this camera, but your entertaining style and observations just makes things so fun to watch. They make me happy. Keep up the good work.

[@Will_Zhao]

11:30 did you just took off the lens and throw it directly into the bag? Never owned a blad before, does the lens not need a cap?

[@maxwellwellmax878]

Kai Dropping the Battery brought back DigitalRev Memories lol!. NIce Hassy, wonder if they do indeed assemble/make it in Sweeden 🤔

[@kamanchu3121]

Halo guys Would u told me how the electric shutter of X2D feeling? Is it no jelly effect? Thanks

[@thisiserich]

I dig the Sinn watch you got on.

[@davida5296]

this is a great first step! both fuji and hass hopefully will make 150 and up cameras to compete with phase one backs

[@mipmipmipmipmip]

How long does it take to move files of that storage? Swapping a card takes a few seconds.

[@guillaumesandmayer7053]

I have to say this keeps cropping up from time to time - This is a breathtaking piece of Swedish medium format camera body goodness, but Hassy' lenses don't seem to receive as much praise from what I've seen, I wonder if some Uber pro types out there might experiment with this body and Fuji GFX glass? I predict smiles all-round...

[@noenken]

Without a focal plane shutter? I don't think so.

[@guillaumesandmayer7053]

@@noenken Duly noted, only realized after posting that this is only an ES beast, that is going to scare away some customers. Might be a side note, I wanted to buy the Sigma Fp and it's the same story - not a fan of electronic shutters myself!

[@noenken]

@@guillaumesandmayer7053 I tried the Fp L and ... yeah, it's just not made for photography. It's like 1/15 for a full readout. It would be amazing if some of the small Sigma L-Mount lenses were leaf shutter equipped. That would change the game instantly. But the way it is ... unusable, unfortunately.

[@MrPanohead]

The glass is excellent, actually. Fuji GF lenses are also great, but not better. It was the functionality of the system that was lacking a bit. Unfortunately, if you had stayed loyal and did invest in XCD lenses because you thought they were going to fix it eventually, you now have to invest in a new body and new glass to get the full benefits.

[@noenken]

​@@MrPanohead I remember there had been some issues with the early lenses but I can't remember what it was. I don't doubt that they got that sorted out but that is obviously not what you expect when you pay those prices. I'm in the GFX system myself and by now I'm glad I held off from the X1D and the system. Not just because of the way the old lenses are basically obsolete now (although HB has a history of doing that in the H-system) but also because of the DJI acquisition. I just don't trust that company.

[@garydmercer]

Kai ia always dropping and knocking around cameras! LOL

[@trannel73]

Can I put the nifty 50 on this? I believe chromatic aberration will look fabulous with a 100MP sensor.

[@thehowlingterror]

The state of his child's head. Must have been dropped more times than his cameras.😂

[@ArturMaiaCarvalho]

😂 the battery drop! Epic!

[@Francoberry]

Feels like a true classic Kai video when he damages something on an extremely expensive camera 😂

[@samuelbarringer715]

Could Hasselblad put the M1 processor that Apple uses on the iPad and MacBook Air for the Hasselblad camera?

[@Maxime-ho9iv]

Does it have Eye-AF?

[@rhonaldjr]

Lol, the way you handle that camera 🤣

[@mipmipmipmipmip]

But doesn't Fuji use the exact same sensor, also stabilized?

[@Wistbacka]

Now you just need Alambi and the crew is all back together!

[@mariuszkedzior1541]

55 mm give you equivalent of 35 mm in FF terms? And f 1.8 give you f 1.4 or something similar?

[@AndrewJSmith-wh2bm]

Kai, I can see you're a man of wealth and taste - we have the same pair of NB 57/40.

[@gm010379]

THANKYOU...

[@darrellbrown7381]

Hasselblad definitely top-tier!

[@barter5]

Followed you for several years now, Kai, and just love your programs humourwise! -But boy, the way that you wear and tear and scratch equipment in just a short periode of time! I'm afraid I would not dare to lend you any item for reviewing! 😂

[@QDWorld-SwiftUI]

Does it also shot videos ?

[@raredreamfootage]

Which codec are you using to record this to the S5?

[@myself3209]

"It doesent drop" *drops* 😂

[@BF4pawntard]

Love that battery mechanism, it’s like loading a magazine clip In a hand gun

[@peteracain]

Totally copied Leica M11 battery

[@marknachmias423]

Too bad Kai dropped the battery anyway and messed it up. Not cool

[@maxfairclough3600]

@@peteracain Leica Q2* then followed by the M11.

[@billybolang7052]

@@marknachmias423 they handle camera's like cheap shit toys, no respect at all

[@nelsonclub7722]

@@maxfairclough3600 To be fair the original X1d and the Hass 4116 had this in 2016 - the Leica Q was released in 2015 also had this design

[@L33tw0rk]

Lok is still using a P5 for headphone? They look really nice!

[@merkin22]

Neck strap for the battery! LOL Ditto LOL on the actual battery drop. Great look at this camera; am about to I think jump to medium format for my portrait work and this is the only camera on my list :)

[@a3hindawi]

Thanks

[@chuckmoser9662]

Sure I need that. In my life I might have laid eyes on one Hasselblad of any kind. I am certain I will never get within a kilometer of one of these.

[@jukeboxjohnnie]

Its nice, but many like myself are so far into the GFX system now theres no chance of changing

[@fixxxer4234]

more videos please, we miss you

[@JammyCreamer]

would it be possible to use it for sports photography ?

[@mrg6424]

Of course, just don’t expect burst shots

[@kimanirobertson6394]

it would've been nice to have a sensor shutter to protect it from the elements when you change the lens

[@janfrosty3392]

These 3 new lenses, Hasselblad does not make lenses, in the past Fujifilm (and before that again Zeiss and Rodenstock) made lenses for them. Do you know who makes them?

[@CharlezRichard]

Does it do video?

[@fellowcitizen]

Central shutter suits high-speed flash for this design? Perhaps get Lara or one of your fashion friends in to show it in action. Also, Hasselblad has joined the L-MOUNT - did they give any hints about that? Cheers

[@gregturner2668]

Kai - is that an IWC Doppelcronograph on your wrist?

[@jkolesa65]

What is the vest you are wearing?

[@oneday341]

Nice White Zombie reference at the end. More Human than Human 🤘

[@TheLokCheung]

Oh I was referring to Blade Runner😂

[@marshalrando6767]

YEEAAAAHA I LOVE THIS CAHNNEL

[@nengahmahendra4114]

Wow nice to see old digitalrev review again

[@taylora5224]

What has better af, this or gfx 100s

[@user-yv2cz8oj1k]

Come for the camera review, stay for the Lok quote! Good to hear Philip K Dick's, Do Androids Dream of Electric Sheep being quoted from. 😀

[@KNURKonesur]

Wish it had a full frame 645 sensor though!

[@bulentkontash3369]

Wow love the waistcoat/ gilet , where can I get one ?

[@orlandonoa]

Same sensor as GFX ?

[@mrsergeylandesman]

The best review ever!!!!!

[@Ant-dx8yt]

I don't know why, but I need this camera.

[@Hangiinjohnny]

How can you explain the scratch? Do they not watch your content? You’ve had the drops for years

[@McMaxW]

That is one huge… watch!

[@williamshepherd9013]

you wearing IWC watch?

[@angelsikora3388]

Hey K, wrist watch check?

[@Edwin--]

Beautifully crafted camera, but seems for a very small market when it is 30% more expensive than the Fuji GFX100s which it is only catches up to in capabilities. Mainly nice for existing Hassy-shooters who already have an existing lens collection from the previous models.

[@nielsvolders4916]

i have a lot of sassy glas but switched to fuji anyway, for me it's more for a professional photographer, gf lenses are better

[@Edwin--]

@@nielsvolders4916 From a business perspective, this makes perfect sense in my view. First of all, I think the brand Hasselblad in its current form may still be in jeopardy. Current owner DJI loves to use it for their cheap drone lenses, but the medium format line seems to have a very limited development budget as very few new products come out. For a business, you wish to see continuity for the years to come and Fuji seems more active in their development and seems to gain traction with their medium format cameras. Secondly, I think the law of diminishing returns is at play here. The X2D's body is already 30% more expensive than the GFX100s, but also the glass is way more expensive. E.g. EUR 2300 for a GF 80mm f1.7 versus EUR 4830 for XCD 80mm f1.9, which is twice the price, for an about similar lens. The same goes for the GF 50mm f3.5 vs XCD 45mm f3.5. I think Hasselblad makes beautiful cameras and lenses, but I don't think the much higher price justifies the capability. They are more like functional jewelry, and that is a special niche.

[@MaxRovensky]

I love everything about this camera, but that's the most oof price tag I've ever seen

[@oetproductions8101]

Not to mention the lack of a mechanical shutter.

[@MaxRovensky]

@@oetproductions8101 New lenses have their leaf shutter But honestly, in a mirrorless world mechanical shutter is becoming a relic of the past. I've been mostly using my Sony in "silent mode" for a few months now

[@oetproductions8101]

@@MaxRovensky Good thing the lenses come cheap. Yeah electronic shutters are cool but so is my Uncle and he’s in prison.

[@spdcrzy]

Medium format digital sensors are fucking EXPENSIVE. This sensor is a 43.8x32.9mm BSI sensor. That's a LOT of area for a single sensor. As an example of the exponential increase that large sensor sizes, have you seen cameras that use Sony's IMX411 sensor? It's even bigger, at 53.36x40.01mm, and the CHEAPEST camera I can find that uses said sensor is the Phase One iQ4, which costs $40-50K just by itself.

[@MaxRovensky]

@@spdcrzy yeah I I now it's justified, but it's still 5 fully specced macbook pros for the body and a lens set 😅

[@KNURKonesur]

This will be super spicy when you adapt some great portrait lenses like the upcoming Meyer Optik Biotar 75/1.5 or any Trioplan 100/2.8, or even the Contax Planar 50/1.4!

[@chrislonardo]

except that you can't use them with flash, because this camera only syncs when using the leaf shutter. it's a bit of a trade-off vs. a Fuji GFX or something with a focal plane shutter. Also, on the X1D II, rolling shutter was *ridiculous* with the electronic shutter on adapted lenses, though I would expect the X2D to be somewhat improved

[@KNURKonesur]

@@chrislonardo the lenses I mentioned shine in natural light and shooting outdoors though, so flash sync speed wouldn't be an issue for me. I find most portraits with flash lighting disturbing anyway.

[@ldmndz4652]

Another wonderful look at the camera Kai and Lok...it's funny the fact that this is a Sony sensor..makes you think...Fuji has been in their own lane when it comes to "medium format" and "aps-c" for a long time..but in the sense if Sony wanted to go "after them" in the medium format game..they absolutely can and this "sensor" shows that they have the tech if they wanted to..but maybe the body design is still getting worked on if or when they will ever make a Sony Medium Format Camera..in my opinion maybe they should..because lets say some Sony photographers want to move up to "Medium Format" and if there no choice inside the Sony line..people will jump to Fuji for that need...business wise your going to lose some people in that sense, why not keep them in the Sony "camp" and have that "Medium Format" line...Fuji is probably not worried for now..but they know Sony maybe developing something in the future..I hope they do..