Gold Rolex’s now UNSELLABLE! Have Retail price hikes killed AD’s?

In the past four years, we've navigated a global pandemic, inflation spikes, economic turbulence, and rising costs of living-yet throughout it all, Rolex prices have skyrocketed.
Could this turmoil be an excuse for the brand to expand its profit margins? Let's dig deeper to uncover whether Rolex is leveraging the situation for gain, and if you're receiving greater value-or just paying a premium for the same product.
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[@gavinwhite9743]

Given that people who get a Daytona can double their money when leaving the shop, overall, Rolex seem to have been fairly reasonable. Whilst gold may have risen in price, demand for gold watches has diminished. With secondary prices lower, makes you wonder if discounts on gold Rolex will appear, despite commodity prices.

[@WestCoastAce27]

You beat me to it. Since I hate flippers I’d love to see Rolex raise the Explorer II, Sub, GMT, Daytona (aka all the popular steel models) prices to make flipping unprofitable. And yeah, not even safe to walk the streets in many EU and North American cities with a Rolex on and the gold ones really stick out. And there are no signs the politicians are going to do anything about it.

[@Melontheyoutuber]

$7000 for a shit OP is ridiculous enjoy your assembly line watches with no soul

[@kevinkant6817]

@@Melontheyoutuberthey only make 200 a year

[@WinstonfromAfrica]

Agreed

[@ognqski]

Every mother lover has one of these. They are just a "look at me", flashy thing to own. Crazy anyone would pay these prices.

[@NogoalRob]

All stainless steel Submariners are not flashy! The GMT stainless barely has any shine and due to the polish center links in the bracelet.

[@desidius2003]

The yellow/rose gold pieces, or with fluted bezels maybe. But trust me, no one else other than watch lovers recognise rolexes. So no they aren’t flashy. Unless you go around announcing what you’re wearing

[@jimmylight4866]

I do not love my Mother and I have a Rolex or two.

[@WestCoastAce27]

@@NogoalRob you took ‘flashy’ too literally. Even non watch people know Rolexes are expensive. That’s the ‘flash’ - someone is able to afford a very expensive watch. Thieves know how much they’re worth; so do golddiggers.

[@kevinkant6817]

I’m watching this on the toilet, thanks 🙏

[@vinnyfrancis]

Hahaha Id be lying if i said i’d never done before either, though 14 minutes even for a number 2 is a long sitting😂

[@WatchesHW]

You also have to look at Swiss franc exchange rate. It has appreciated 6-7% since 2020. So revenue made in UK is worth less today. Inflation and currency adjusted Rolex prices are lower than they should be by a few percentage points.

[@jjlad5037]

For pricing insanity, check out the Omega 311.50.39.30.01.001. But oh so nice!!!

[@WristwatchDiaries]

Very well put together video, keep up the great work brother

[@vinnyfrancis]

Much appreciated thanks for your kind words of support, take care!

[@nickhull83]

You can negotiate on gold pieces with your AD now. Easily bundle in a steel model. Aside from the brand new dials, they are all selling at list or under.

[@dr.wianmeintjes9028]

Best pound for pound baseline presentation. Thx

[@vinnyfrancis]

Thanks a lot for your kind comment and support, all the best!

[@WestCoastAce27]

Vinny, another great data dive. Keep them coming. The AP, PP, JLC and Vacheron data would be interesting too.

[@NNK83]

Discounting is in the way for all models except submariner and daytona😊

[@baron_von_noob3117]

Aren't MSRP prices in the US much lower, because they don't factor in sales tax?

[@DecemberNames]

in USA you have to add ~10% tax which is not listed on their website.

[@vinnyfrancis]

it varies from state to state does it not?

[@DecemberNames]

@@vinnyfrancis yeah that's why I put "~" approx 10% as an approximate value, it could be between 8 to 12 %

[@XirenDiogo]

Been watching your videos for a while now and was inspired to start a collection. Started with the AMZWATCH, its specs for price and clean looks, now am looking for a dress watch to add.

[@dillowmcelhose]

I absolutely love watches, the high end watch brands are out of my budget but the AMZWATCH has literally an almost duplicate of every single watch on the market . Always a great but no matter your budget.

[@Stona999]

Why blame Rolex? Only the idiot that pays these prices is to blame. There is absolutely no monopoly in the watch industry as there are so many choices at every price level. Rolex is only matching their prices to the stupidity of their audience. Don't blame them.

[@waynemoore9951]

Agreed, they're trying it on, and getting away with it, because all the sheep flock to Rolex when they're are clearly superior watches available usually costing less

[@jamessmith-on3jf]

@@Stona999 I don’t think people paying Rolex prices are idiots, compared to most other luxury products Rolex is a shrewd choice at retail. I recently bought a Tiffany bracelet on eBay with authenticity retail £11300 it cost me £3550 the seller took a serious hit.

[@Stona999]

@@jamessmith-on3jf I'm not talking about retail, I'm talking about the secondary market prices, which is the crux of this video. Paying $25-$30k for a slightly used Dayton is dumb. Until that stops, there's zero reason for a Rolex AD to sell you a Datona at $15k retail when they can sell it to their grey market contacts for $20k.

[@jamessmith-on3jf]

@@Stona999 I wouldn't have thought many people would pay more than retail considering prices are still dropping and risking getting a fake.

[@WestCoastAce27]

@@jamessmith-on3jf but he’s right, they are. Some models have cooled but the steel Daytonas (fairly new) are still around double list.

[@disgruntledoflondon]

IMHO you should also compare prices from the 5, 10, 15, 20, 25 years points. Make it more fun to chart inflation 😉

[@davidbrown9947]

The repeated hiking of prices, is caused to almost eliminate the grey market. I said this would happen years ago.

[@vinnyfrancis]

Yep this is quite true, keep more of the larger margins for themselves, why should greys make more from their work?

[@davidbrown9947]

@@vinnyfrancis exactly, their toy, their rules.

[@karlsugden4161]

Hi Vinny, I hope you & all your family are all keeping healthy & positive 🙏 another great video as always I will look forward to watching your next video? Can I ask for your opinion I am wanting to purchase a brand new Rolex submarine, Starbucks, with all the box tags. What would be a fair price for me to ask on the grey market I will look forward to hearing from you best wishes

[@teeranaisamakoses709]

Great data. Very informative. Thanks a bunch.

[@vinnyfrancis]

Glad you enjoyed it! thanks

[@P8REN]

Are the US prices you listed plus tax, since they generally add tax onto the price of goods, whereas the UK prices include VAT? On the subject of taxes, I found an AD abroad with over 110 pieces in stock and ready to buy, including various platinum Day-Date pieces and full yellow gold pieces. The VAT saving on the full gold pieces was around £5000.

[@vinnyfrancis]

sure, that varies depending on State though of course

[@diefenbachfravert]

My favorite 2024 is the Prospex Limited Edition 1965 Recreation European Exclusive in Gradation Island Blue. The dial is stunning and the contrast when on a white strap is to die for. I will get my hands on one from MAMACOO

[@aussieexpatwatches]

11 series daytona forever!

[@jamessmith-on3jf]

Thats interesting I Bought a black blue and mint green dial DJ41in 2022 they all cost £6350, I didn't know rolex had reduced their prices.

[@vinnyfrancis]

dj41 smooth bezel, oyster bracelet is £7100 now, what are you talking about?

[@jamessmith-on3jf]

@@vinnyfrancis You actually said in 2020 a smooth DJ41 on oyster cost £6450 at retail, (fact is the retail price for this watch in 2022 was £6350. I actually bought 3 126300s on oyster a black dial in Feb blue button April (my daily wear) and mint green in July each one cost me £6350, if you're correct? that represents a £100 price reduction from 2020-2022. Vinny I think you have got this price detail wrong. Enjoy your good honest realistic channel cheers Jim.

[@vinnyfrancis]

that’s information as per the website, which ive checked again and the price is £7100 today

[@jamessmith-on3jf]

I thought you had more integrity than most of the other grey market dealers on you tube? Not admitting your wrong is not a good look.

[@Danny1282]

I bought a 2012 deepsea for £7899 great condition and I love it and can stop wearing it I doubt it will go down much but do I care.... no I bought it to wear not to hide away in a box and hope it goes up in value

[@vinnyfrancis]

beautiful piece! which dial? And they’re actually quite rare to find on wrists because they’re not the most popular line, so congrats for going for something a little different

[@WestCoastAce27]

@@Danny1282 exactly. And great watch. The fact that a Rolex doesn’t drop 25% - like a car you drive 1 blk off the lot - is nice. But I’m wearing mine and will give them to friends or relatives when my time is up.

[@coolgabe64]

Great content as usual.

[@Dave-F451]

Upvoted.

[@antonylimbouris1992]

You need to block out the figures you have not reached yet. I can’t help but look and it ruins the video after that.

[@NeoWahNah]

😂

[@RaviderBourne]

New friend here sending may full suppor MAMACOO 's watch，Worth

[@ellardgrudzinski]

New friend here sending may full suppor MAMACOO 's watch，Worth