Watch Dealer EXPOSES The Rolex Watch Market!

[@clubsportlarry4835]

Anything but the honest watch dealer. The prices are a joke. These guys are crooks. And talk rubbish.

[@Nordic_Sky]

"The flippers have their hooks into the ADs." Translation: they are kicking money back to the AD. Simple as that.

[@greenrush4313]

Yes and Mr Honest know s all this. He needs to close his doors now!!!!!!!!!!!!!!!

[@stu7803]

You raised a very good point, purchasing a high-end watch should be an experience in life, for some people it’s a huge amount of money, and they may only spend that once on a watch which they keep for life, Rolex and Patek, and all the A.D.’s have conspired to make the purchase of a high-end watch as tiresome, transactional and unpleasant as can be. Well as the market tightens I hope they all suffer. As a watch enthusiast they have destroyed my pleasure.

[@IsaiahTrollenberg]

It's a huge amount of money for a watch. Period. 10 grand is nothing to bat an eye at for a tiny wrist object that we love. People who don't see it that way have a very large amount of money that gets them used to those high prices. Non watch enthusiasts (normal people) just die when I tell them I paid $500 for my Hamilton Khaki Field, imagine their reactions if you told them you paid $10k.

[@ajcan89]

It’s about time and we’ll get watches below retail price

[@Simontuekaer]

Man saying pepsi is gonna go, like people have said for 3 years. Their best selling watch, and an icon for Rolex? It's not gonna go anywhere😂 Dont buy watches for investments, buy stocks that goes up 6-8% a year, and buy the watch you love :)

[@Sams911]

yeah, I can't imagine special Pepsi's like the Meteorite every being easy to get, not in 10 years

[@IsaiahTrollenberg]

Best comment!

[@JA-mq9ti]

I do not like playing games, I went with other brands. Quite happy with my Breitling and Panerai! In store experience was phenomenal. I was able to choose the watch I wanted and walked out with it.

[@Harrythehun]

Is "Quite happy" the same as Fully satisfied?

[@JA-mq9ti]

@@Harrythehun For me yea. I actually enjoy customer service in a store...something you don't get at a Rolex AD...

[@Mark-lj1dj]

I'm the same with my two Omega watches. There's no way I'm ever buying anything that requires me to ingratiate myself with the sales person. I just wouldn't play silly games.

[@thehonestwatchdealer]

Absolutely, some great brands out there! Glad you got a great customer experience with them! 👌🏻

[@JA-mq9ti]

@@thehonestwatchdealer For sure, maybe one day that will change with Rolex!

[@capt3956]

Really nice bloke until you try and sell one of their watches back to them. Different story then….

[@greenrush4313]

He pulls this crap all the time and we are sick of it, What does he expect to make money off all these watches?None of us would right?The truth is WE ALL want to make as much money as we can. The honest guy is no different.I dont blame him he has a service and either you want to buy in or not. Lets all stop complaining because we are pissed we cant get at AD. THE TRUTH

[@capt3956]

@@greenrush4313 are you tired?

[@garyguest.1885]

No way….. I thought he was honest with a name like that…. Just like honest John the car dealer from Dagenham or honest Dave the fence from Hoxton?

[@capt3956]

@@garyguest.1885 😃

[@POSUEN]

When someone starts a sentence with, “To be honest you…” that’s a tell that you’re about to be lied to…

[@deannoble673]

Really liked this more conversational format. And as ever always good to get your update on the market.

[@thehonestwatchdealer]

Thanks for watching Dean, glad you liked this new format! 👌🏻

[@Kogemate]

10:53 (Swiss living in Geneva speaking) Actually, one of the biggest challenge for rolex is to find employees for their manufacture. The Geneva region (Swiss and French) is way too expensive to live for people working in manufactures. Rolex owns a lot of land in Geneva but decided to go in a bi-lingual region more in the heart of Switzerland (far from big cities) so they can attract employees who would have never accepted to decrease their quality of life.

[@David-yd6ur]

Interesting.

[@thehonestwatchdealer]

Very interesting point mate, certainly something to consider 🙌🏻

[@garyguest.1885]

This is probably the most thought provoking comment I’ve read about Rolex in a long time 👍🏻

[@Pens4Life85]

.....that would seem to tell me they don't actually invest in their craftsmanship and engineering and design. At the price of these items, there's no excuse to be cutting salary expense.

[@Kogemate]

@@Pens4Life85 On the contrary. :) Rolex is generous with its employees. Issue is that Geneva was a more affordable city 20 years ago. Today the rent/housing prices pushed certain categories of employees out of the region, even on the French side people are complaining. It is not a "Rolex issue" but a local-global issue. Many companies are moving from Geneva city to attract more talents, like the ultra-wealthy LODH.

[@20yrsinthegame29]

Prices going down down down ! a race to the bottom !

[@theofficialpeterkim]

I like this format. Hope you have more like this.

[@thehonestwatchdealer]

Thanks for the support mate, glad to hear you’ve enjoyed the new style. There will be more episodes to come, so stay tuned…🙌🏻💯

[@Lsi581]

Talks about flippers like he’s not one lol

[@jtorrebl]

Flippers are his suppliers. He’s not a flipper

[@BobbyDazzler888]

@@jtorrebllike saying im only a drug dealer, i dont make the stuff. 😂

[@steved2008]

So anyone that sells something second hand is a flipper ?

[@abusasha478]

@@steved2008, no, come on, you know what he meant!

[@danlopez.3592]

@@jtorreblhis entire business is buying and selling. That is flipping b

[@bt4064]

Can we all agree that the sales tactics of Rolex/AP/PP/many brands had led and helped many micro/independent brands? Some consumers just don't like playing this game and turn to exploring alternatives that truly put customer first.

[@dlhussain81]

If there are no flippers how you gonna get new Rolexes for stock?

[@Gautam454]

Have an Oris diver for many years and really wanted a Rolex. Seriously considered an Omega and/or Grand Seiko but my heart was set on a Rolex. Decided to be patient and got the call from my AD for a model on my list in Feb this year. Couldn't be happier. Didn't want to settle for another brand that I didn't truly desire!

[@thehonestwatchdealer]

That’s amazing mate, congratulations on your purchase! Wear it and enjoy it 🙌🏻💯

[@B_M]

Not only play the game but also put up with arrogance and rudeness of sales people. This is out of control. But only in the US in our experience. We were in Europe this summer, and they were incredibly nice and they did not play any games. They had watches to sell and sold them. Plain and simple.

[@NeilDudmansNurseryNetwork]

It would just be nice to buy what you see in the shop windows

[@thehonestwatchdealer]

That would be ideal wouldn’t it! 👌🏻

[@BobbyDazzler888]

If that happens it will be because the desirability changes, trends move around

[@laminelachhab2886]

Rolex “official figures” of x per year. Can you refer me to that source please I can’t find it.

[@casa2109]

Love the format and, as always, the content. Thank you!

[@thehonestwatchdealer]

Thanks mate, glad to hear you’re enjoying the content, really appreciate your support 🙌🏻💯

[@singlendhot8628]

I've rarely seen grey market dealers lowball sellers more than Charlie and his gang.

[@abusasha478]

Exposed him 😂

[@RLXOMG]

I agree. I've called them several times on a few rolex model's and the offers are somewhat insulting. If you then look on their website the watches I offered where where being sold at 25% mark up. I'm surprised they actually have people selling watches.

[@davidbrown9947]

^ exactly this.

[@David-yd6ur]

I offered a piece and he didn't have the courtesy to even reply.

[@davidbrown9947]

@@RLXOMG exactly this . He on at least three ocassions said the bluesy is in high demand. He offered me break even on one and £150 on the other. Yet his prices are iup to 50 % mark up..

[@JacquesCarr]

I enjoyed your opinions and the show.

[@thehonestwatchdealer]

Thanks for the support mate, I really appreciate it! Glad to hear you’re enjoying the content 🙌🏻💯

[@50calpulse76]

I love the meteorite Pepsi would love to own one of those

[@thehonestwatchdealer]

Such an incredible model, great taste! 👌🏻

[@greenrush4313]

@@thehonestwatchdealer yes for only 59k usd when only 43 retail what a deal but for who???????The honest guy?

[@paulgilliland2992]

I purchased one Datejust in 2014 from my AD in Torrance California . I went there last week for a look see and he said that everything in the display was available immediately. A few were not because of his waitlist.

[@Ericvalentin-y2x]

Hey buddy, this is your friend from New York City. Another great video. Thank you so much.

[@thehonestwatchdealer]

Thanks for the support mate, so glad to hear you’re enjoying the content, I really appreciate it 🙌🏻

[@davidbrown9947]

Charlie, how do you source your brand new unworn watches? Thanks.

[@DanielDahl-i9p]

He wont say. Gets sticker watches too but a customer cant

[@dannysimenauer5745]

I do like the new format. Maybe add answering questions submitted by fans of the channel. I also like you sharing that more collectors are turned off by Rolex ADs forcing us to buy product we don’t want just to earn the right to buy one Rolex we do want. Regarding the new factory opening in 2029 translates into 2030 deliveries. Plus Rolex could run the new factory below demand. I suppose Rolex can enjoy the current model, but it may backfire as Rolex continues to raise its retail prices that each collector may be turned off by prices doubling for sports steel models.

[@thehonestwatchdealer]

Appreciate your support mate, glad you’re enjoying the new content! Interesting idea, I’ll talk to the team and see what we can do 🙌🏻💯

[@305_RS3]

Pretty cool video Charlie. Enjoyed this format as well. I know youtube is not your main source of income, that said I’d love to see more vids👍🏻💪🏻

[@thehonestwatchdealer]

Thanks for the support mate, glad to hear you’ve enjoyed the new style! I’ll speak to the team and see what we can do 🙌🏻

[@jeffberg9522]

Great format!

[@thehonestwatchdealer]

Thanks mate, appreciate the support 🙌🏻

[@Taras-Nabad]

If you don't buy a Rolex from a real store like Tourneau, you will be playing a game where losing is an absolute certainty.

[@key4duty]

Some AD's do give what you want, I requested a Datejust 36 jubilee, fluted bezel, green dial and was able to buy it. Only purchase history at that dealer was the new Tudor BB58 GMT

[@victorgnegrin]

Oh nice one mate!! That was also my first purchase from the AD and I got it last year! An impressive watch with a dial that plays with light. Enjoy it :)

[@thehonestwatchdealer]

Congratulations mate good going! Such a stunning watch, enjoy it!

[@RootBeerGMT]

Tudor is so gross 🤮

[@key4duty]

@@RootBeerGMT I think they’re awesome, vintage rolex looks and use them as beaters

[@TheBrah808]

Lol you bought a tudor..... played the game

[@Novilicious]

So far, I have two pieces. 1 from grey market and one from an AD. Pros to both! The important part thing is-YOLO, enjoy it, wear it, be kind, be calm and carry on 😊 love this format!

[@thehonestwatchdealer]

That is what it’s truly all about mate, great mindset to have! Glad to hear you’ve enjoyed the new style content, I really appreciate the support 🙌🏻💯

[@markatherton-i7f]

Great content, I find it very interesting on a subject I love. I would like you to have the same set up and discuss comments you have heard from your customers about how they are forming relationships with their AD. We hear some lazy summaries about the "dance" but broaden that out.

[@David-yd6ur]

It would be interesting. ADs are certainly not all the same.

[@thehonestwatchdealer]

Glad to hear you’re enjoying the content mate, I really appreciate the support! Interesting idea, I’ll speak to the team and see what we can do 🙌🏻

[@paulprestidge7757]

It's amazing how you hype the watches that you have in stock. Rolex have produced the Pepsi for years, do you seriously think they will admit defeat and stop it's production. I think not.

[@streetmoney21]

Hearing them say watch and investment in the same sentence is total cringe 😬 even Rolex has publicly stated that their watches are not investments.

[@Mark5023w]

Yes it can be an investment. Depends on model and popularity

[@thebest12700]

they dont intend for them to be of course. but some of them hold and gain value. depends on the model and who's interested. There's certain models I don't care for and others I would pay whatever for lol its no different than rare coins/paintings.

[@IsaiahTrollenberg]

When people say "investment piece" they don't usually mean that it's a stock or a bond that will gain money over time with compounded gains. It means that in decades, the watch will be worth more than it was when you bought it. Nowadays, you'd have to wait 50+ years to see substantial returns with Rolexes. It is also code for: "buy a watch and make it a safe queen" .

[@davidbrown9947]

Always go to the AD, authenticity is guaranteed, and the experience is far better. I have spent , 60k, in 2.5 years, so hardly a big player/baller. I have got the calls on everything I wanted, within a year, and they are all sports/professional models.

[@daniel-j-harris]

Agreed. If you find a good AD and have a good relationship you will have a great experience. I've got 2/2 so far from what I asked for.

[@KeepingWatchUK]

Agreed. Got 7 or 8 in last 3 years.. Be nice, be genuine, be patient. That’s it 👍🏻

[@dhfozzie]

Totally agree offered Saru and Platona after 6 years of dealing with our AD basically now what ever you want you can have thats very powerful

[@davidbrown9947]

@@KeepingWatchUK exactly this

[@garyguest.1885]

@@KeepingWatchUK100% correct 👍🏻

[@mikelewis2456]

I enjoyed today’s Q & A Charlie.👍Rolex in my opinion needs to have ADs only specifically sell Tudor and Rolex watches. As you know some of ADs selling jewelry play games with customers. Still very discouraging even now the exhibition only displays are a joke. Also Rolex are doing their best pushing their overpriced CPO program.

[@genechoi7643]

My AD sells some jewelry. Only watches they sell are Rolex/Tudor. I had no spend history with them, brought my Hulk in for service and expressed interest in the TT root beer gmt, was told it would be about 6 months to a year, i said no problem, I can wait. Got my hulk back in 3 weeks and when I went in to pick it up, they offered me the root beer gmt I asked for. I really think that there are still good dealers out there that just want to make sure they are selling to a customer that enjoys the watches and not flippers.

[@David-yd6ur]

@@genechoi7643 Agreed. They are most certainly not all the same.

[@thehonestwatchdealer]

Glad you enjoyed the new content mate, I appreciate the support! Interesting idea, it would mitigate some of the games they play for sure 🙌🏻💯

[@GYoung31]

Controversial but I don’t mind the waitlists, to an extent. If you are not flipper then you’d be happier to wait. If you want somethibbg which and easy, go for an Omega. Buy watches you like and waiting isn’t an issue. I waited 9 months for my wedding watch. Registered and it arrived in plenty of time. Thanks you Prestons, Wilsmow.

[@thehonestwatchdealer]

Congratulations on your purchase mate, that watch will forever hold such sentimental value to you. The wait times can irritate people but the bigger issue is the games the ADs play to have people skip this queue 🙌🏻💯

[@GYoung31]

@@thehonestwatchdealer I completely agree with that. If you are willing to play the games then you should at least get the watch you’re after

[@Charlie-go6eb]

It’s funny the comments people post. It’s like they’re completely clueless how a business works. Without margins, where do you think the employee’s salary comes from, the facility, the benefits like health coverage and sick time. I’ll leave alone how much cash flow is necessary for a retailer such as this needs just to operate successfully. It’s a pretty simple scenario. Find a watch you like, negotiate a price, and purchase. If you can’t then you walk away. Need to sell one, if you don’t like the offer, again walk away. I enjoy what Rolex offers as well as many other top brands. I unfortunately just don’t have the opportunity to wear them often enough to justify the cost side. Good video.

[@Anonymouslyme1]

After 5 years collecting Rolex watches I’m done with Rolex, not happy with the way I’ve been treated as a customer at all. I’ve moved on to other brands and will liquidate most of my Rolex pieces this year.

[@geoffwyness2645]

I am in the process of doing exactly the same after wearing this brand since the late 70’s,enough to say that it’s embarrassing wearing Rolex for myself now after seeing what the marketing department in Geneva and the internet have done to them

[@RootBeerGMT]

You sound Ukrainian

[@cookingwithwatches]

Great content as always. I agree with you that the buyers are more selective now. For me personally it’s all about the dial. I feel like now is the best time to buy a precious metal watch with some unique dial. There are few sleepers in my opinion. The meteorite Daytona train has left. But there are still few remaining, one is white gold Pepsi with meteorite and the second one is platinum and white gold Day-date with meteorite. Also the day-date has other very interesting dials that might be worth looking into.

[@thehonestwatchdealer]

Thanks for the support as always mate, it’s really appreciated. The Day-Date has some phenomenal options in the range, such a diverse collection, showing great price in the current market as well! 👌🏻💯

[@simonmorris1626]

Buy wear enjoy your watch, good video Charlie different format enjoyed it

[@thehonestwatchdealer]

That’s the way! Thanks Simon, Glad you liked this one!

[@paullewis266]

Nice to get Josh in on the videos Charlie good solid honest information as usual mate , thank you both see you soon 💥💥👍🏻

[@thehonestwatchdealer]

Thanks Paul, hope you’re keeping well mate. Glad you liked this one and hopefully see you soon! 👌🏻

[@Mark-lj1dj]

Good to see you taking on staff and getting them involved. I hope your business goes from strength to strength Charlie 🙌

[@kimcoulter806]

Already watched it this morning

[@daniel-j-harris]

The problem with investing but also wearing, if you truly enjoy your Rolexes like I do, is you get hooked and say "Ok I'm never selling this!". I couldn't ever let my Bluesy and Wimbledon go now.

[@thehonestwatchdealer]

Haha it's definitely a dangerous game mate! But in the end there's no better feeling than having that connection to a timepiece 🙌💯

[@dhfozzie]

Both those are window available 😂

[@karlsugden4161]

Hi Charlie, I hope you and all your family and all the team at LWC are all keeping well healthy and having a great weekend. I love the one to one individual personal chat. Keep moving forward on the right path. i would like to see some of the Rolex sports watches come down in price, in the grey market, so more customers will not go to there AD and purchase straight from the Gray market its only got to be a massive positive for me i personally think people are waiting for prices to come down and playing the waiting game before going in to purchase there dream watches at a fair price

[@thehonestwatchdealer]

Hi Karl, great to hear from you as always! We’re all doing really well thank you mate, hope you’re keeping well. Thanks for the support, it’s really appreciated - it’s a fun new format isn’t it? All the best 🙌🏻💯

[@James20013]

Is the only visible difference between a stainless steel and white gold Pepsi gmt the dark blue dial?

[@thehonestwatchdealer]

From afar the metals look the same, however, up close the white gold Rolex use has a slightly different tone! Of course wearing it the weight is immediately apparent 🙌🏻💯

[@philistineau]

Enjoyed this format.

[@thehonestwatchdealer]

Thanks mate glad you liked this one! 👌🏻

[@thadeouszeus]

Meh.. Luxury as a whole is in the tank. Sprite and celebration aren’t gonna be hot later on. They will have a trade value among dealers but the streets don’t care about these models. As values decline so will the interest in watches. the exception will be hardcore horology enthusiasts that aren’t beholden to market trends.

[@gavinsverdloff4291]

Hi Charley, I received a message, & phone call from a Rolex AD to ask what I want. I would never invest money in a wristwatch, I like the big pieces with bling, & daily 🥰 Thanks for the video. 😘

[@thehonestwatchdealer]

Thanks for watching mate, appreciate the support 🙌🏻💯

[@Mark-lj1dj]

Enjoyed this new format 🙌 you have a stunning location there for your boutique.

[@thehonestwatchdealer]

Thanks Mark really appreciate that! Glad you liked this new style of content 👌🏻

[@JB-loves-watches]

This was refreshing

[@thehonestwatchdealer]

Glad to hear you're enjoying the content mate, I appreciate the support 🙌

[@kirkmurray9675]

Charlie I hope you are well, have you been made aware of recent that AD’s are giving out the correct amount of links only to your wrist size?

[@thehonestwatchdealer]

We have not yet experienced this, would be ridiculous if it’s now protocol 🙌🏻

[@supreme_alan]

I’m in Australia just want an Oyster Perpetual Black Dial brought a Tudor Ranger From my AD love the watch ❤ but no hope of getting my OP any time soon 😢

[@thehonestwatchdealer]

We hear from many clients how low supply is to Australia. Enjoy the Tudor mate and good luck with your Oyster Perpetual purchase 👌🏻🙌🏻

[@FMAlchemst]

Thank you! For your Honesty!

[@seedybee7201]

🤣

[@thehonestwatchdealer]

Thanks for the support mate, it’s much appreciated 🙌🏻

[@garyguest.1885]

Don’t blame the watch dealers for buying from flippers… AD’s are the ones who supply the flippers & if a single customer is buying 2 or 3 submariners a year they must know they are not buying them to wear… Rolex do employ mystery shoppers to try to stop this practise but it’s obviously not working very well…. Once the prices get back to normal the flippers will all vanish overnight along with half of the so called dealers who know nothing about watches but jumped on the band wagon & made big money when watches were at a peak & people were buying them as investments .. time will tell… no pun intended👍🏻

[@Pulpdiction1999]

These are not investments, we are 10 years away from the end of the traditional watch market, its going wearable tech and these things will become a novelty, with novelty prices. The price increase over the last decade will see the end of the watch market.

[@ciscomates]

made an appointment at AD 2 weeks ago. walked out with an Explorer 2. could have had a date submariner.

[@thehonestwatchdealer]

Congratulations on your purchase mate, you’re incredibly fortunate, wear it and enjoy it 👌🏻

[@Lawrence64]

No butt licking for me.. Take my money and give me the damn watch...a lot of lack of self-respect in getting Rolex from AD's these days.

[@Madeinlondon67]

Grey market dealers get such bad press but if I was in a position financially I would love to be a Grey market dealer.

[@yarossnydertime6225]

Love it love it, watching you guys from Placer County South Lake Tahoe, California

[@thehonestwatchdealer]

Glad to hear you're enjoying the content mate! Thanks for the support, I really appreciate it 🙌💯

[@AlanWebster-p8d]

Hi, I own a 2012 - 16520 stainless steel white dial Daytona. What I didn’t realise until this was pointed out to me was the gap in APH. Can you advise me is this more valuable than the normal spelling on a chronograph Rolex? and is it worth keeping hold of for investment purposes. Many thanks.

[@thehonestwatchdealer]

To many collectors the 'APH' dial is far more appealing but it doesn't massively increase the market value. Definitely considered a collectors item, however, so could be a good one to have in your collection long term 🙌💯

[@AlanWebster-p8d]

Many thanks

[@Sams911]

yeah, I can't imagine special Pepsi's like the Meteorite every being easy to get, not in 10 years

[@kevins2961]

Always find it amusing to hear dealers slagging off Rolex. Yet every video they make is about Rolex and Rolex is the major part of their business by far. The truth is the dealers don't care where the prices go, they will always make their margin.

[@Greggieboy76]

Different class as always Charlie (and Josh).

[@thehonestwatchdealer]

Thanks mate hope you are well! Appreciate you watching 👌🏻

[@Duncan_Rennie]

Nice new style of video guys 👍🏼

[@thehonestwatchdealer]

Thanks Duncan hope you’re well! Glad you liked this new format 👌🏻

[@BobbyDazzler888]

110% 😂

[@davidbrown9947]

I have said a hundred times, stop saying watches are investments , and prices are falling/rising. They are not investments, and the FCA will be over you lot, if you carry on. You have been warned.

[@joonkt3483]

Those ppl thinking them as investments are actually speculators and gamblers.... Haha

[@paulhammal7231]

Good insight, cheers lads 👍😊

[@thehonestwatchdealer]

Thanks Paul, glad you liked this one 👌🏻

[@AndreaDoesYoga]

Wow, eye-opening info on Rolex watches! 👀

[@thehonestwatchdealer]

🙏

[@gao2737]

I will wear my iwatch until I can buy one at retail price. Paying 30k for a basic daytona is just stupid

[@WarriorKidd06]

I may never purchase from an AD. If I can’t walk into a store and purchase what I want then I’m not going to put myself in stone waiting list with no timeframe to it

[@thehonestwatchdealer]

This is the same reaction a lot of clients are having recently mate! People are sick and tired of the games 🙌

[@dannyperfect9270]

I bit a grey market dealers' hand off a year ago to buy a ROLEX EXPLORER II - 226570 for £10650. It's now worth a grand less, so I'd say the Rolex market is on a downward trend.

[@alastair9600]

Supply-side is a joke, but Porsche, Ferrari etc all play the same game and I cannot see it changing. Interested to see my local Mappin & Webb with the doors open at lunchtime, rather than firmly closed with a security guard scaring people off

[@dxbdxb242]

No need to be sick and tired of the AD just go to the Omega AD and buy any watch instantly and enjoy

[@RootBeerGMT]

Boo

[@jayowen4526]

Rolex aren’t reacting to current market conditions; they’re a 100 years ahead in their planning 😂 they wouldn’t be the most successful ‘charitable’ conglomerate ever if they weren’t. They’ll starve the market and take a short term loss (and I’m talking a couple of decades) for the sake of a long term future. They’ll protect the integrity and scarcity of the product. They’ve diversified their income by buying Bucherer, among other companies and so have no expedited need of revenue from watch sales in a failing market. Video is massively short sighted and way off the mark.

[@steverushaw8761]

A dealer’s margin remains the same whatever the market …unless you are ripping off your customers when buying or selling…if you believe in “waiting lists” then you probably believe in the tooth fairy…you seriously believe that Rolex who are one of the most successful companies on the planet should “change things”..good grief.

[@garyguest.1885]

It’s actually called ‘registering your interest’ it’s not called a waiting list and it’s a fact.. might take a year but if your a genuine customer you’ll get offered one eventually😊

[@Speedking2022UK]

Sold Charlie my GMT rootbeer recently would have liked more money but was a fair offer. They have to make money at the end of the day. Was an easy transaction and paid instantly, dealers have to sit on them as well so they have risks. Thanks Charlie 👍

[@thehonestwatchdealer]

It was a pleasure doing business with you mate, we're always happy to help however we can 🙌💯

[@Speedking2022UK]

@@thehonestwatchdealer no problem will definitely keep in touch if I need any other watches or whish to sell any of my collection 👍

[@brantmittler2521]

Just was in Berlin, Prague and Iceland in the last 2 weeks. Berlin: no Rolexes for sale. Iceland: no Rolexes for sale. Prague was a different story. Two ADs had high end Rolexes for sale. Gold Yacht Master on Oysterflex; Gold Sky-Dweller on Oysterflex; and some other gold models. One dealer told me they "always order" for off the street walk ins. I passed on those models which would depreciate big time instantly. Thanks for your excellent videos and market analysis.

[@thehonestwatchdealer]

This is the trend we’re experiencing mate, it’s only the big gold pieces they struggle to sell that make up the shop display! Glad to hear you’re enjoying the content, thank you for the support, I really appreciate it 🙌🏻💯

[@Faded0811]

This entire video is so incredibly biased to their specific position in the market. Do not take these people seriously.

[@davidbrown9947]

^ exactly this

[@David-yd6ur]

Suggesting that Rolex offering a discount would not undermine the brand is utter cobblers.

[@Anonymouslyme1]

They always did

[@David-yd6ur]

@@Anonymouslyme1 We aren't living in the past. Ask for a discount on a 911.

[@Anonymouslyme1]

@@David-yd6ur Rolex are already offering discounts on their precious metal watches, the market has changed. China is in a recession and the US can’t get inflation under control. Rolex would have to go back to offering discounts more widely if this watch market downturn continues, do you realise watch makers are on Furlough in Switzerland?

[@troisk]

It isn't, they did it before demand got crazy 5 years ago, and they'll have to do it again. Remember Rolex isn't just steel subs, GMTs and daytonas, they have boatloads of diamond datejusts and precious metal models that are sitting on shelves. And now that the market is going down, people aren't going to buy expensive watches they don't want for a chance at a steel daytona. A white gold sub LB is 35% off on the grey market vs MSRP - if you're an AD carrying one, good luck selling it at MSRP with no discount.

[@David-yd6ur]

@@troisk and anon The suggestion is that it would not affect the brand. It would, categorically. The buyer pool now is not the same as it was previously and hearing discounts associated with Rolex would be bad for business.

[@Jordunk23]

Reminds of another Euro watch guy with tattoos lol

[@Jordunk23]

On KZbin lol

[@michaelturner7949]

This new format relegates you to the other channels. You asked the questioner a question a question and his response was predicted. When you spoke to us directly your message was intense with no fluff. This new format wastes time with questions whereas you can just articulate your thoughts making every word count.

[@Nordic_Sky]

Rolex could easily boost production of the most in-demand models (Daytonas, Pepsis, etc.). But they don't. Why? To feed the hype. It is cynical and it makes their customers hate them. They argue they are at capacity and can't produce more. Not true. They could just produce fewer of the models that don't sell (those you can get from an AD all day long) to free up capacity. Nope. Just say no, folks. Also, when some watches are selling for over MSRP, it is hardly a buyer's market as Paul says here, at least for those models.

[@samuelburton5576]

Hermes could also easily increase the number of Birkins they sell, yet they don't. Why? Because true luxury is about exclusivity, not over producing and pandering to everyone to make ale them happy.

[@Nordic_Sky]

@@samuelburton5576 Sure. And Porsche could make more GT3s, etc. etc. The strategy is the same: under-supply to feed the hype. No thanks.

[@KeepingWatchUK]

You say ‘makes customers hate them’… Sure, but makes more people crave them. People want what they can’t have- human nature.

[@911S]

Dont trust someone that has a title like "honest"

[@RichardFleming-wu2tz]

Total scam, just buy nice watch and where it these tools are only there to inflate prices

[@johnsmith-xd7vq]

Looking good, have you bought an ice cream van?

[@Graham-rc1cp]

What they’re doing now is phoning people on the list and offering them CPO watches… mine is constantly on the phone, begging me to buy 2018 Pepsis for £19k 😂

[@thehonestwatchdealer]

Wow that’s really interesting to hear, food for thought 🙌🏻

[@Yogi1924x]

next weeks video - "how to pronounce the word Rolex"? scraping the barrel here with content dude!

[@tinosan20]

Hard to understand some of his words

[@masdits]

Hi bro Please review Daytona le man 100 anniversary or 60 anniversary for daytona Holly grail watch ❤

[@thehonestwatchdealer]

Such a special timepiece isn’t it mate! We’d LOVE to make a video on it, the hard part is acquiring one, such a rare watch 🙌🏻💯

[@masdits]

Golden is the Holly grail one Best among the best 👌

[@JohnMc1722]

The rolex market was exposed long before you

[@Soulheads-yy3zq]

28k views in 14hrs🎉🎉🎉🎉

[@thehonestwatchdealer]

We're blown away by the support of our new format 🙌💯

[@MarufMozumder92]

didnt really expose anything, just saying what other grey market dealers would say.

[@FromQnz2King]

Luxury watches one of the biggest scams up there with diamonds.

[@Imran-Rizvi]

Not familiar to this language

[@camerontella1435]

Iv got loads date just ans submariner different spec 30 to 41mm hit me up Daytona with rubber strap and rose gold presidential the best

[@gordonmclees95]

Match retail for a new watch and I will come to you ! I can't afford more than retail !!@

[@beemer1111]

Rolex watches are like hula hoops, bell bottoms, and yo-yo’s, but for rich guys. Once everybody has one or more, they will realize how foolish they look, and will start collecting something else. Flippers like this guy, albeit, a “high end” flipper, will shift gears with the market trends, while the rest of us end up with watches that we cannot sell to recover our investment. And , after all, a watch is to wear, not keep in the safe like gold bars or bearer bonds.

[@djorgen]

Love the accent of the gentleman to the left! What kind of UK accent is that? :-)

[@thehonestwatchdealer]

North Yorkshire accent!

[@djorgen]

@@thehonestwatchdealer Cheers!

[@jamesbeckett5993]

Very nice guy is Charlie. Have dealt with him personally. A gent through and through and offers a fair price at whatever the current market dictates. Also a fellow petrol head too. Keep up the good work pal 👍

[@thehonestwatchdealer]

Thanks so much for the kind words mate, I really appreciate your support! Hope you’re well mate 🙌🏻💯

[@rocky-do6oz6tm9h]

I HAVE STOPPED GOING TO AD. WASTE OF TIME. ALWAYS STANDING IN LINE THAT ITSELF TO SHOW THE WATCH IS A PREMIUM BRAND BUT TREAT THE CUSTOMERS LIKE CLOWNS. I WILL NEVER GO TO AD😒😒😒

[@David-yd6ur]

The fact that you write in upper case may give a clue as to why you have no luck at an AD.