He Jokingly Branded His Shirt, Then Turned It Into A Billion Dollar Brand!

[@justicemotaung4892]

The first Lacoste shirt I bought 25 years ago is still in good shape and the colour has not faded at all. What a quality brand

[@neuclone]

Me too.

[@randominho3564]

But how about shirts made in the last 5 years or so

[@Buba3544]

if you don't use it, it lasts another 25 years.

[@nuraalamriyad5900]

@@Buba3544 yes 😂. I always use my branded clothes.if you don’t use it don’t wash it it last another 25 year 😂

[@drazenstefanovic6122]

@@randominho3564 thats IT shit sa other shit

[@kevinlimcool]

I have a 30 year old Lacoste tee shirt. It has neither lost its shape nor pilled. The colour is is still fabulous. Worth every cent

[@IGM_254]

I have a similar experience. My wife doesn’t like that Lacoste polo shirt as it never fades or flusters.

[@Mac3Ent]

Same!

[@warpdrive9229]

​@@IGM_254 That's the reason to like it, not dislike it!

[@RoverIAC]

I have a bright orange one with a white collar that I got in 1986. I must have been on sale otherwise my mum wouldn't have bought it for me.

[@VintageMovieChannel]

got a few old ones as well . love them too.

[@kevoksy8282]

I always liked the Lacoste brand ,but now i like it even better after listening to the history behind it

[@edezagon]

My dad (1935-1991) only wore Lacoste. They’re great quality and I still have a couple of his in pink and yellow! Thanks for the story.

[@etruscancivilization]

@Elisabeth de Zagon Your dad died young at 55 or 56 yrs old..

[@edezagon]

@@etruscancivilization yes indeed, 56. Super young… but such is life. We were all out of the house by then.

[@oclarke31]

Sorry for your loss. Glad you get to wear his shirts tho! :)

[@jooj7hnkobuoe811]

For can I please have some

[@queenreg7]

I love the brand. The crocodile polo shirts were all the rage for preppy ’80’s fashion, and now I am simply in love with the quality. I have Lacoste towels that simply won’t fade or get raggedy.

[@clarenceparks5276]

Hi beautiful..but there is a story about black Babies...were taken from their mothers and fed to alligators 🐊 if you didn't know slavery history 😞

[@jaydubb2005]

@@clarenceparks5276 that has nothing to do with Rene Lacoste

[@fredm.2699]

This is the best commercial for Lacoste…knowing the brand’s history eg his dad’s inspiration and Lacoste’s own ambition makes it hard to forget this brand…now I know what the brand stands for lol…this video is much better than a 30 second advertisement where they throw typical words at you like “drive, imagination, speed…Lacoste!”

[@melvinkyle4161]

Lacoste has truly prove its worth. The items are long lasting I still have 5 Lacoste Polo shirts and theyre already decade old. Still wearing them until today. A really value for money peace of art. Greetings from Philippines

[@trueblue3719]

Great story. Lacoste clothing is really good quality and the fact it still sells so well world wide tells you that. 🐊 🇫🇷

[@OldSchoolGam]

kzbin.info1s8sRzccw9k?feature=share

[@chinaboss6683]

Pos quality.

[@ironleeFPS]

It’s not good quality. It’s $5 cotton shirts bought from Chinese manufacturers. Resold for $100+

[@chinaboss6683]

@@ironleeFPS Theres a sucker born every minute.

[@moguld4419]

@@ironleeFPS send me a proof please!

[@forcastfascistfuture]

Sounds like he worked really hard to get where he was. You could say he paid the cost to be Lacoste.

[@OldSchoolGam]

kzbin.info1s8sRzccw9k?feature=share

[@futureshocked]

wowwwwwwwww

[@Thomas-lg6jx]

Jere my grieve ance to your joke.

[@forcastfascistfuture]

@@Thomas-lg6jx As a pun enthusiast, I am deeply ashamed that this joke has never occurred to me. But thank you for enlightening me and now I can unleash this terrible joke upon anyone with whom I wish to Jere my grievance.

[@Thomas-lg6jx]

@@forcastfascistfuture I do puns in two languages being in New France.

[@O.G.SonnyBlaco]

HE DIDN'T JOKINGLY BRAND IT.. A FRIEND WHO WAS A ARTIST DREW IT FOR HIM... HE TOOK IT TO HIS TAILOR & HAD HIM TRANSFER IT TO THE POCKET....

[@forward_ever_ever2595]

Thats the mind of a visionary....he was very forward thinking.

[@thequeenmidas]

Thanks. I think what he meant is that he did for himself and didn't initially envision it becoming an iconic global brand. Wrong use of words by the vlogger, perhaps but the message is not lost.

[@O.G.SonnyBlaco]

@@thequeenmidas U ARE CORRECT.. I WAS JUST PASSIONATE BECAUSE I DID A STORY ON HIM AS WELL A LITTLE B4 THIS ONE .. 😂 kzbin.info/aero/PLMrvKNf1t7RmJnmPPvXusMPLjJKAJztuS ME OUT PLZ HERE'S THE LINK

[@qxqp]

@@thequeenmidas no I'm pretty sure the whole thing was planned

[@OldSchoolGam]

kzbin.info1s8sRzccw9k?feature=share

[@IPlayOneOnT.V.]

While I was a child, around 1960, I'd had at least one Izod/Lacoste shirt, and I'd thought the crocodile logo was so cool. They were very durable shirts.

[@jayr6637]

I just love how the counterfeits misspelt it as LACTOSE! :)

[@trucks4hire]

I lived through this era . I went to grammar school in 1972 it was a big deal in my school. I just never knew why. Very interesting story

[@bravepruxx6252]

Where are you from I attended d same school

[@Mdr-pogz]

Im a employee in lacoste footwear here in the philippines...proud here❤❤❤❤

[@villainuday5365]

I remember wearing a signature green T-shirt by Lacoste as a junior school kid. It was one of my favorite shirts and I thought the name and logo were so catchy. Subsequently wore another collared t-shirt, this time black with multi colored stripes. The same catchy logo. Even as a young kid, I could notice how the logo and brand name were so catchy and stylish. They were of impeccable quality as well and even though I abused them a lot with all the sweat and sports I played, they became a fellow companion encouraging me to keep striving for more in sports. Later on, as a college student buying my own t-shirts and even though several sports brands being popular in my country, I could trust Lacoste (as well) just because I remembered how nice the shirts I wore used to be. I am from India. Glad the company has kept a perennial respect for its founder and their family.

[@jhash9554]

I wore Lacoste striped cotton short sleeved shirts and Levi’s throughout high school. They always looked great and were the perfect everyday uniform! 1980s of course!

[@jamesbakabama4922]

Lacoste is my favorite brand. Never knew the history.

[@brentanllewellyn3898]

Wow. What an awesome Man. I never knew this story. His smile, In all those pictures.... It is Beautiful. Rest in Peace brother. I still buy you stuff. When I can afford to spoil myself.

[@beanut.putter]

"I'm sewin' tigers on my shirt, and alligators... You wanna see the inside? Huh...I'll see ya later" Notorious B.I.G ~ Sky's the Limit

[@qxqp]

What tiger brand is he referring to? I never realised the alligator reference before

[@beanut.putter]

@@qxqp Le Tigre I believe it used to compete with Lacoste.

[@michellele9972]

never knew this story either! I did not know it had tennis roots.

[@thaparebot1979]

Me too

[@fotowizeve]

Now I know why!! it is a bit expensive for a common individual but the quality are really impressive,amazingly beautiful and it last a long while compare to other brands.

[@henrikbunkenborg6743]

This is a sport wear company, but they also make relaxed and smart clothes you can wear at the office. I salute them.

[@Drogonmoon]

Always love wearing Lacoste which gives that higher class of apparel 😊

[@bluestar2253]

I remember my first Izod-LaCoste polo shirt in the early 1980s. It was very well made and I treasured it.

[@Milestonemonger]

Clint Eastwood made Lacoste brand even more famous by wearing them in his photo shoots ⭐️

[@jeffcampbell2710]

Everyone wore them back in the 80's. They weren't that expensive I don't think.

[@michaelmerck7576]

My generation just called them alligator shirts but everybody had some

[@Hotspur62]

The flimsy 'made in South East Asia' Lacoste shirts are not worth the money. However, I highly recommend the Beams x Lacoste collab...made in Japan of thick gauge cotton and mother of pearl buttons.

[@1takemedia238]

One of my favorites brand of all time it's gives you that Bougoire feeling right next to Polo thanks for the background such an iconic brand 💯☝️

[@HighExplosiveDualPurpose40mm]

Lacoste was the very first brand of anything that I recognized or knew of .. and it was at the time a relatively cheap brand

[@wizzard5442]

A clothing company labelled its own polo shirts as Costalot

[@redseamole]

😂

[@danishimwe278]

Just stumbled on this and i am wearing Lacoste in Nairobi Kenya, thanks for sharing~!

[@junesesno6818]

Yes my husband love their clothing line. we always buy them through our local store and sometimes on Duty free shops when we travel although it’s expensive here in the Philippines it’s the quality of the cloth we are after.

[@evolution8662]

How much issit in the Philippines???

[@junesesno6818]

@@evolution8662 regular no collar Tshirt is @₱4000 (pesos) Classic kind with collar is@ ₱6,000-₱8,000 (pesos)

[@junesesno6818]

@@evolution8662 ₱4000 for a regular no collar Tshirt and the classic polo shirt’s and new collection is from ₱6,000-₱8,000 (peso , philippine currency)

[@1takemedia238]

​@@junesesno6818 when the next time y'all going I need a box of all colors what a bargain 😱

[@myclassicman9103]

It’s a wonderful brand. Same here

[@rockerjim8045]

A school friend’s girlfriend got a contract to sew the crocodiles onto the shirts back in the day

[@MOB1US42]

Cool story bro

[@stephanierodriguez3828]

Great information thanks

[@gonzaloagustinzambrano2507]

What i really like from Lacoste is the cologne and the footwear.

[@upsanddowns960]

it fine to like them you should know that both are juste exploiting the brand name have nothing to do with Lacoste only using 🐊 logo

[@MCorpReview]

It’s crazy 😜 yo! World champ in 5 yrs 🎉 this guy is so talented. It is kinda expensive o guess

[@bettylanns330]

What a story!!!! Tennis player an a crocodile . From a tennis champ to a billionaire. Very intresting now as it ever was. Great Story. Lacoste now I know the meaning, it will make me think about the story when I purchase another Lacoste.

[@besmart2350]

He was rich from the start, he wasn’t just a tennis player

[@thandomkhatshwa1933]

The Journalist started the brand🔥🔥

[@dnichl]

i got a black Lacoste shirt as a gift when i was 17. it was the first shirt i wore that felt and looked fitted. it still looks great over 15 years later although a tiny bit faded. I've added many more colors over the years. fan for life.

[@henrysantos121]

Matatan.🔥🐎🔥. Ribirin HS, Excellent documentary well done,

[@fiomcc8298]

Definitely 💯 if Lacoste had not liked the crocodile 🐊 he would not have used it - independently of who executed his original idea ..

[@johnlarson1249]

As a kid growing up in 80's southern California, the Izod brand was very popular. Even as a pre-teen who had yet to hear/understand the term 'marketing,' I knew what the Izod brand stood for: high quality...classy/timeless look & feel...a brand that many parents were willing to pay a premium for because of the message it sent. Lastly, I don't know about other demographics, but in southern California, we did not formally refer to the brand as 'Izod Lacoste.' Except for a subgroup of young adults (18 - 25), we did not even refer to the brand as 'Izod.' During that time, the vast majority of teens/pre-teens simply referred to the brand as 'Alligator.' Now, tell me how much Mr. Lacoste and Co. would've frowned over my age group referring to the brand as 'Alligator?' For starters, that's not even the right animal...it's a crocodile, for chrissakes! Before posting, I want to include one last thought...it's like I can still hear myself as a 10 year-old...Sunday morning...already running late for church...for like the 26th week in a row..."Hey, mom, do you know where my Alligator shirt is?" Viewing this video...reading many of the comments...it was such a pleasure. It really takes me back to another time.

[@afghanrocky]

This story was more interestingthan I had anticipated

[@miftekharabir4938]

My dad had a Lacoste shirt as a gift from one of my uncles when I was about 10/12, my dad loved it so much that he used to wear it frequently.

[@steeven23]

gotta love that new 'Sporty & Rich' & Lacoste collab collection that just came out

[@arfriedman4577]

I wanted an izod shirt since I was a teen. My parents said it was too expensive. I never got an izod shirt, but I got an izod bath mat many years ago on sale at Macy's. I still use this bath mat. It's a thick towel that goes in washing machine.

[@RainNorrisSoftwareDeveloper]

lol 😂

[@BigBangTheoryIsALie]

Its my first time seeing Rene "The Crocodile' Lacoste. He looked like Crocodile in One Piece tho

[@medgurucdb2321]

Loyal Lacoste user here... shirts, jackets, wallets, shoes, perfume..

[@jordonwilson4093]

I think this brand kept the authencity true out there history

[@rolandtiu9934]

I love Lacoste ever since

[@BQsport]

Awesome video, good story, and insanely good storyteller

[@salkdhfpoahergpoahre1534]

"in the 1960s, he designed an unprecedented steel racket in the 1960s"

[@christopher959]

I know, right. Interesting story, but appalling script.

[@jasondashney]

@@christopher959 you mean the fact that he said they made lingerie and then showed some regular boxer briefs isn't a great choice? I had to comment on a few of those lines. This really was a bad script. It just seemed "off" on so many levels. Continuously, using his father's full name at the beginning, over and over was really weird as well.

[@koolflows7581]

Some of these ppl are just brilliant

[@dynamic9016]

Thanks much for this information.

[@florante4991]

3:22 Where the real story starts.

[@hemanthkumar4999]

Pls make a video on Aston Martin story

[@davidstepanczuk]

I cannot believe your omission of that famous anecdote about LaCoste giving out his shirts to the Kennedys &other famous people at big events.

[@myclassicman9103]

I love lacoste😂😂😂 buy a couple every year. Their designs are special, materials durable. Can’t go a yr without buying 5-10 items from Lacoste 👌🏿

[@marialuisamieles5917]

Lacoste great product long lasting beautiful colors yes I have used them specially the polo shirts used to buy them at Macys NYC.

[@kingfunk9336]

The anti---upside down dead croc

[@FernandoRodriguez-ds5ri]

I would always look for the crocodile 🐊 logo when I was a young boy. Of course at the thrift stores. But Now at the luxury store.

[@marknemeth267]

Lacoste is an awesome brand.

[@bryan251979]

I love Lacoste!!! I always buy something from their store once in awhile.

[@arfriedman4577]

I didn't know Izod and Lacoste were different companies. I never looked into this. I guess I thought izod was the tennis players name when I was younger.

[@BobKnight-mm2ze]

Man, if you were in high school during the yuppie era, having top gear like this could make or break you. I was a punk rock kid, so I didn't have a dog in the fight, but I saw real tears in those days.

[@queenreg7]

Yup. I was an 80’s HS kid, and that is so true! I managed to keep the preppy standard going.

[@wtsnewpuscat]

''I'm proud...to be the new crocodile...and i'm getting paid, a fu*k load of money''

[@pialjoe5619]

Great story. However, the branding was a calculated effort and never the result of a joke.

[@garyfrancis6193]

Rene /re-nay/is the the feminine pronunciation of the name. The masculine pronunciation is / Renny/.

[@andrew.l.5493]

I have a pair of black Lacoste sneakers. Will definitely get another pair when these ones wear out. I've had them for 4 years and they're still going strong.

[@henrikbunkenborg6743]

I love the story about president Chirac beeing on TV with a Ralph Lauren polo. Lacoste send him a dozen polos, and wrote that they sincerely hoped that he would stop being so un-french in the future.

[@francesglenn2117]

Great story ☯️💯🌎

[@icegiant1000]

That's what I like to see, a guy playing world class tennis in long pants, a leather belt, dress shoes, and a hat. Old school baby.

[@AUserCAAP]

What a great story, very inspirational, a succeed from other era up to date.

[@lindam.3174]

The quality of clothes is worth every cent. I have 20 year old polos that didn't shrink, nor changed color.

[@stephenjohnson1436]

I love lacoste that is all I where they last for years I’m so pleased I see this video got my wife wearing it now when she can get them to fit here I have been wearing them for the past 25 years you can’t get better in my eyes

[@lowlowseesee]

the boiler room b roll lol

[@jkker05]

Jesus playing in pants and sweaters. Nuts!!

[@rohandurant7498]

Shirts are not as strong as they were years ago....everything is weak and faded

[@JennaLynnNagy]

7:50 - “In the 1960’s, he designed an unprecedented steel racket in the 1960’s.”🐊

[@albertvillalobos1377]

I was born in 1985 grew up in Chicago burbs, Lacoste was no where near as big as izod when i was growing up but izod fell from grace big time since then and lacoste is still not popular, but I like it, I like their shoes if I can find one that doesn't squeak

[@Djoyness777]

You rock and keep up the good work all of you.

[@xtraxtrathirsty]

i use to wear a lot of theses shirts as a kid.. now i know the history.. cool

[@bongverzosa4453]

It was in 1995 when i 1st wear Lacoste brand and until i still do, the fabric is really good😊

[@tresboujay]

My millennial kids made me feel so old, they look at me like this 😵‍💫 when I refer to Lacoste shirts as Izods. I guess it’s payback from doing the same with my boomer mom. 😂

[@TonyRomeNewMoney]

It was good to learn how Izod & Lacoste got connected

[@marcusyeo7630]

I'm a HUGE fan! Especially it's collaborations such as different alligators/crocodiles on the brink of extinction with National Geographic Or the different colored crocodiles positioned vertically onto it's polo-tee with it's Polaroid collab And the most recent Netflix collection featuring a crocodile with Demogorgon (of Stranger Things) for it's head or the one where the crocodile wears a headgear like in the Bridgerton series

[@NiteLifeBuzzPage]

The frequent whip sound effect each time a word or photos is displayed on the screen is quite annoying. It's like 2-3 per second, of a 11.5 minute video

[@BorisCheshlarov]

I have 👕 from la coste 🐊 and still wearing to today❗🙂👌👍🇲🇰

[@ntabile]

Novak still wears Lacoste? I thought it is Uniqlo! Oh the Crocodile clothes. It is also popular in Asia.

[@junesesno6818]

I’ve seen Lacoste stores in Hongkong

[@ReginaCæliLætare]

You forgot to mention the insanely popular lacoste fanny pack, a major hit with French urban youths, worn on the chest

[@jasondashney]

We have Lacoste to blame for that abomination of a fashion choice?

[@inigo9000]

or the man bag from that same collection that started the popularity for man bags in general

[@МагомедШайбезкханов]

Hello, I want to order an advertisement from you, where I can write to condemn the details

[@SerenityChaos1975]

Fun fact:The company tried to sue a small crocodile farm in Asia, that was using a crocodile logo some years ago !I guess they were hard up for cash and reaching.

[@yorusuyasoul69420]

what a coincidence i was wearing my lacoste shirt lol

[@vincentmaloba2290]

At first I thought Lacoste was a noun to crocodile in some other dialect from around the world!

[@kusannilvin1085]

Loved this video

[@1nickgg]

I love Lacoste great quality shirts no doubt

[@lowlowseesee]

the outro question assault of this video is a script from the description lol

[@simulacrxm]

the fact that SOMEONE in the world thought "Le Tigre" would actually be a good name idea is beyond me

[@Darkest_Soul_187]

I might start switching to Lacoste from Tommy Hilfiger which is really going downhill currently as far as the quality goes.

[@Famous5821]

They all are. Including Lacoste, everyone using cheaper fabric.

[@smmcfilter]

Chemise lacoste introduced me to concept of brands when i was 10 yrs old in 1986