The F**ked Up History Of Gucci

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🎬 PLEASE NOTE: The movie clips & photos I’ve used to represent some of the characters are from the film ‘House of Gucci’.
There’s quite a few characters in the Gucci story as it spans a long time period, but basically you can think of it as a story of 4 generations:
1️⃣ The first is all about the very humble beginnings of Gucci
2️⃣ The second is about how the company expanded
3️⃣ The third generation is complete chaos
4️⃣ And then the fourth is life after the Gucci family lost control of their own company.
Welcome to another crazy business story - this is the dramatic origin story of one of the world's most luxurious and wealthy brands. Gucci is one of the hottest fashion brands in the world with an estimated value of $22.6 billion dollars. But, what begins as a rags-to-riches story of a small family business becomes a dark, shocking tale of betrayal. Underneath the glamour of the fashion world, there were frequent family feuds, lawsuits, an attempted corporate takeover, and even murder. So sit back, relax, get comfortable - because in this video, we’re going on a journey through Gucci’s insane and controversial history. This is the story of Gucci - including how Gucci started, the rise and expansion of the Gucci business, brand strategies and marketing / product changes, and the Gucci family's controversies along the way to success. I hope you enjoy this business documentary with a dark twist.
Honestly I never expected to be making business stories about fashion companies - I expected I’d mostly stick with tech businesses. But so many of these fashion brands have such wild stories that it seemed a shame not to share them here on KZbin.
For those who want more on big tech, don’t worry there’ll be more of that to soon.
But if you liked this one about Gucci, you can also check out:
🔴 The Disturbing history of Coco Chanel: • The Disturbing Story o...
🟡 The INSANE story of Nike: • How A Kid With $0 Crea...
🟢The Homeless Teen Who Created Louis Vuitton: • The Homeless Teen Who ...
THE INSANE STORY OF GUCCI
Gucci: A Story of Power, Betrayal & Murder
The Truth About Gucci: Power, Betrayal & Murder
The Truth About Gucci: Money & Murder
Money & Murder: The Truth About Gucci
Gucci: A Story of Power, Money & Murder
The Hitman Who Saved Gucci's Business
Gucci: Power, Money, Murder
Gucci's Deadly Secret
The Shocking Truth About Gucci
Murder, Money, and Gucci
⌛ Chapters:
00:00 Intro
00:54 The Gucci Origin Story (First Generation)
02:56 Expanding To The World (Second Generation)
05:07 Family Drama (Third Generation)
08:45 Stay safe online with NordVPN
09:45 The End of The Family Business (Part 4)
13:05 The Assassination (Part 5)
14:40 1990's to Today (Part 6)
17:05 The Story of Louis Vuitton (Watch Next)
DISCLAIMERS: I'm not a journalist or financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view our About page to contact us.
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[@MagnatesMedia]

🎬 Note: The movie clips & photos I’ve used to represent some of the characters are from the film ‘House of Gucci’. There’s quite a few characters in the Gucci story as it spans a long time period, but basically you can think of it as a story of 4 generations: > The first is about the very humble beginnings of Gucci > The second is about how the company expanded > The third generation is complete chaos > And then the fourth is life after the Gucci family lost control of their own company. Honestly I never expected to be making business stories about fashion companies - I expected I’d mostly focus on tech businesses. But so many of these fashion brands have such wild stories that it seemed a shame not to share some of them here on KZbin. For those who want more on big tech, don’t worry there’ll be more of that soon too. I wanna cover a wide mix of different industries and business stories. But if you liked this one about Gucci, you’ll probably also enjoy: 🔴 The Disturbing history of Coco Chanel: kzbin.info/www/bejne/lXeWdX6Yistrq68 🟡 The INSANE story of Nike: kzbin.info/www/bejne/nXm7koh6rZyDZrs 🟢The Homeless Teen Who Created Louis Vuitton: kzbin.info/www/bejne/rGOyiqt6lJyoq6s 🎁 Also thank you to NordVPN for sponsoring this - it’s genuinely a really useful service I’ve been using for a while (long before they sponsored me), and with this link you can get a big discount & a 30 day money back guarantee: nordvpn.com/magnates - if you care about your online privacy and security I honestly think it’s a no brainer, since you get lots of other useful security tools bundled in as well as the VPN. With the link above you should get the best available discount. Enjoy! :)

[@strokeitsoftly246]

I love your stuff amigo. Just had to let ya know. Keep on keepin' on!

[@Diamond_Dolphin]

You should do a story on Hasbro at some point that would be pretty cool I know Hasbro has a decently large history

[@marceluglear2962]

💐❤️🌏💐

[@mr.robot619]

Would you please make a video on Sam Bankman Fried and FTX?

[@Could_it_be_autism]

Just going to say you make amazing content

[@somerandomfella]

I'd rather run an average business on my own than a large family business with constant back stabbing..

[@ffhhhbbfxfggggfdddffffffff]

There is backstabbers all around, you can have literally nothing and somebody will want you to be negative. Humans are deteriorative as can be

[@somerandomfella]

@@ffhhhbbfxfggggfdddffffffff my point is it's worse when it's family.

[@ffhhhbbfxfggggfdddffffffff]

@@somerandomfella I agree they feel like they're owed something forever, some parents will abuse and torture their own seed and then when they grow and become successful use and abuse them and point blame on them.... smh

[@adriand2895]

True

[@mohamedalijassem2904]

If your business explodes loke gucci your family or clan members will force them selfes into your business and eventually stab you 🤭

[@Waigwe_Nyoike]

Paolo wanted to be a fashion designer. However no one in the family trusted his taste at all😂😂😂

[@bamaking45]

They did poor Paolo dirty 🤣🤣🤣

[@onlyrog5]

He was ahead of his time 😂

[@abandonedhhhv]

Paolo was just rather too Kcrrrringe.

[@susankariuki449]

​@@bamaking45no his expensive clothes warent good. No one did him dirty

[@fxzqwxcf9]

Yeah, it's a bummer. At least gave Paolo a try, imo. But no, they trusted the rigid and money craze Mauritzio.

[@thetaorobertshow265]

This channel quickly became the go-to, when it comes to famous brands and how they came to be. How most of their owners went from rags to riches and the creative ways they overcame adversity and made it to success. Amazing documentary-level quality.

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The new Jake Tran.

[@hachi78787]

I just hope they went easier with the animation tho. For some first minutes I feel impressed but after that, I start to feel it was overdone.

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Back to back videos insane! 🔥

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Back to back? When was the last one?

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He done blessed us

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He's on point

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Showing support for the injustice being done by that copyright abuser. This is a great channel. know you won't see this but your story has touched my heart. What Business Casual is doing to you is truly disgusting, maliciously taking away your livelihood for no good reason. I hope you can beat him and continue your great channel. Much Love from all the way in Barbados!

[@0tisAlexander]

5:23 Meanwhile, Rodolpho Gucci still had his full 50% of the company, as he refused to give any shares to his only son, Adam Driver

[@CarlosFonse]

You and two more channels are the only ones that I give a like before the video start because I know it's gonna be awesome, keep up the good work.

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The editing and story-telling is awesome! I love this!

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Yes dude! Another one! Love your videos, keep them coming!!!

[@grzyb3159]

Thank you for your service, as a video maker about business top figures 👌 People like u are improving entrepreneur invoroment in positive way and young people are able to study history of most brave figures like Vitou, Guccio, Coco etc.

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I recently discovered this channel. Massive massive support from me. So much effort put into this. Great work. Amazing stuff

[@wasteit]

btw i love ur videos about luxury brands' (specially fashion) backstory, if there's any could u do one for prada, dior or ysl?

[@alexandercinca7093]

Man this is my new favorite channel!!! The only complaint i have is that I dont know what to watch after i finish watching all your videos😅

[@Nali_Wicket]

I dont usually leave comments but i wanted to acknowledge the fact that this is the first channel ive ever closed youtube and then been like “oh wait, let me subscribe to that channel” such a rad and captivating channel!

[@ganiniii]

Saw an 90's doc about it on TV like 20 years ago. Seached endlessly for it but never found it. Not even sure if it was on history channel or not. This brand's saga could be a whole series.

[@Dyzziee]

"why do we spend so much money on clothes to impress someone when we want to be naked with them"

[@amanahmed6057]

so you can know that someone is rich than you,

[@Dyzziee]

@@amanahmed6057 that still dont answer what i said + why does it matter to know if someone is more rich then you thats not the point

[@ThestDon]

@@amanahmed6057 spotted another sheep mind

[@vaughnreedjr6592]

Love that.

[@HemantKumar-id3jg]

It's to project wealth and status. Normally, you have to talk to someone to know about their achievements but with expensive clothes or accessories you project wealth without even talking. Wealth means achievements, it makes you more desirable because you're exclusive.

[@Theyalwayshide-hs3zx]

Wow! This channel is incredible. The attention to detail in every attribute blows my mind1🤯🤯🤯

[@hummelperformance]

I wonder how much animation like this costs? I'd love to do long format deep dives on different topics, but there's already channels like this that exist. Who knows, maybe one day. Good work!!!

[@jolo3118]

I've been curious about the story of Gucci but out of all the docs and movies about it I can't find one that looks entertaining enough to keep my interest... Until now! Thank you! 💞 Edit: I meant your upload, not the movies you reference. Lol

[@lovice43]

💯💯👏🏽👏🏽👏🏽Always great videos. Thanks.

[@daara134]

What did we do to deserve two uploades in two days

[@solomonshilaluke5980]

dude! you are the best story teller of all times!!!

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Who needs Netflix when you have this guy?

[@16valvesohc]

Killin it as usual

[@jonathanfeldheim6554]

I can't imagine the movie being as entertaining as this video....let alone the time investment. Great stuff

[@huemaniti]

Awesome video. It's just insane what all these companies we look up to do behind close doors. It shows our primal nature is still active.

[@jackryan4313]

Maybe don't look up to companies then? Especially ones who'd never give a shit about you, a singular potential/customer who's business is insignificant to them, to say the least

[@demorbe-official]

This some insane story. It's full of drama controversy. Amazing video as usual.

[@lucymatheson9834]

I absolutely love watching your channel you did amazing research and I can see that a lot of work and dedication has gone into all of your videos. I was wondering if you wouldn't mind doing a video and the backstory of other fashion brands like Prada, Coco Channel or YSL.

[@AwokenEntertainment]

scary to see a family business slowly ripped away from the family.. all while the original founder wasn't around anymore to witness it

[@yp578]

Love the back to back videos

[@WorldofHVAC]

Hey bud, your voice has so much bass in it recently. Love the videos

[@syedwahab2021]

It's so scummy to leave your daughter out the will especially that her husband is the reason Gucci stayed afloat. Also the brothers are no better either. They all should've gave her something from their cut so it doesn't break the will. SMH

[@Disktoaster]

Man, that paragraph you read at the end of the video is VICIOUS. "Intended to procure Cassie Farrington's unavailability as a witness." No emotional baggage on that statement, this judge really wanted to make sure their upholding of the judgment would stick. I love it.

[@presidualist4587]

Your edits are really good bro

[@brilzfilms1347]

Loving the growth and consistency

[@Jakob.Hamburg]

Thank you for the insights.

[@tinyky2598]

I JUST watched the Bloomberg video on the house of Gucci earlier today and was like "man I hope magnates media make a video on them lol" and then here it is!

[@Boboinc]

The quality of your videos and presentation are just wow

[@GermanShepherd2]

That escalated quickly.

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If Netflix don’t give this man a show they deserve to be liquidated .

[@Merrymangoes]

This was good to watch, thank you

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Very good and informative channel

[@Kyle_Evers]

Bro, make a course on After Effects editing (or whatever you use). I will pay for it. I edit KZbin videos full time among editing other videos and I would love to learn your process, your edits are always insanely high quality (as is your scripting/writing, direction, and overall presentation). Huge props and keep it up.

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To anyone wondering why that initial hatshol failed, strawhats used to be insanely popular until around 1885 when leather became far more widely used due to its comparative durability and waterproofness.

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Great Work!! 👍🏾👍🏾😎🔥🔥🔥😎👍🏾👍🏾

[@nathanaelmehari1909]

Nice Job, always a golden content

[@waffle3760]

Thanks for the amazing content mr magnates media

[@Bestfix_Edits]

amaizing and where do you get these stories ????

[@wasteit]

a woman related to the gucci's just spoke out about the abuse and trauma in her family, and her activism to stop these in household names... i don't remember much from it, but it'd be worth adding

[@c0ya1]

Begone BOT!

[@V-187]

​@@c0ya1 how is this a bot when its the only comment not kissing ass and asking a constructive question to make this story more complete.? ...this guy is just making a good point! A deeper dive could have easily been done! This is like a Wikipedia quick sum up nicely voiced & edited.. Great job for a quick listen tho

[@c0ya1]

@@V-187 there was a bot that was in the comments section. It must've been deleted by now. That is why I yelled 'begone bot'

[@wan.papi.fashion]

I actually remember watching a vid about this a few months ago. Forgot from which channel tho

[@wasteit]

@@wan.papi.fashion yeah when it first came up it was everywhere but now u don't see anything about it unless u actively search it up or go to her page. i don't even remember her name. but i'm guessing all the fuss didn't continue because people could not want to get in controversies against such a big brand ? idk, but i admire her a lot for speaking up not only for herself but for others

[@eliasl872]

Bro making the best videos on youtube

[@asautoshot]

you are amazing keep it up

[@keelankrauser]

Thanks from makeing the best videos

[@daddyteddy85]

You are dropping great videos

[@ar0808]

I really enjoy your content. Can you make a case study on tim hourtons please.

[@OwOKrieger]

Double trouble! Thank you Lort

[@venusbby]

Your version all day every day

[@lifelonglearner749]

First to comment. Thanks so much for giving us so much value. I'm always inspired by your videos.

[@issacgames8320]

hey magnetes media, i think that it would make an amezing episode if you did a video about the secret history of Oreos.

[@seanmolloy6188]

You give a lot of great information. The world would move on just fine without Gucci it was extremely overpriced stuff. I just can't feel sorry for this family

[@rupakmandal7206]

you forgot to mention the deal with the devil

[@thc_freebaser]

I feel like a lot of the time with these family businesses they start of with humble businessmen who just want to make an honest living, who didn't grow up with too much or into too wealthy of a family at the time. Then after said brand blows up in popularity and value due to the ACTUAL LABOR and HARD WORK of the generation before them, the generation that follows in said family don't have to do ANY work, they just fight over the table scraps of the capital left behind from someone who was actually willing to put in the work. It's frankly disgusting.

[@mindoverbody7647]

This is why serious parenting is a must. Don't give them anything without them working for it

[@valdiviezocoederonestorale4918]

Hi magnates, Could you do the amazing success story of Dior ?

[@philipmurphy2]

Never heard of that company but they doing well for sure.

[@okotthevillageboy]

Am now becoming addicted to this channel it inspires me a lot to develop on my KZbin channel Okot the village boy. Watching from Uganda Africa 🇺🇬🇺🇬🇺🇬

[@dorcianefaugue8109]

Very good video great informations... But is NordVPN free?

[@Frederick_VII]

Love your videos

[@anaybuty7744]

Even the intro made me comment,,,, What a resourceful channel it is ! 💙

[@eliasl872]

Add in every 3min 🔥🔥🔥

[@quiincyy]

You're thumbnails in another level 😮😮

[@balatedijosia6444]

Well Presented Amen!

[@LiquidAether1273]

Guccci is the most 2017 brand ever

[@kingfrank6877]

I love this channel

[@shahfaisal6271]

Very big fan of your channel from india......keep growing

[@Limitlessisthee]

I LOVE MAGNATESMEDIA

[@umarfarooqbudihal2511]

Master, pls reveal the software you use for editing

[@uridavidson5]

like 64 and view 446 on a magnates media video?! im proud of myself i dont know for what

[@Daystarjn]

Bro can you please tell me how do you edit yoo our videos and which app/software do you use please I want to start my KZbin channel I need you help

[@ambition112]

0:10: 🔥 Gucci's rise to success and fame is overshadowed by family feuds, lawsuits, a corporate takeover attempt, and even murder. 3:06: 💼 Guccio Gucci's sons expanded the business, opening shops in Rome and Milan, and later in New York, but Guccio died shortly after. 5:42: 💼 The video discusses the intense family drama and power struggles within the Gucci family, fueled by Maurizio's marriage to Patrizia Reggiani, a gold digger who aspired to become the CEO of Gucci. 8:15: ! Paolo Gucci's attempt to build his own brand using his own name failed due to Gucci buying the rights and his initial designs being considered ugly. 10:44: 👜 Gucci's Chief Designer reduces the number of stores and items sold, but controversially wants to get rid of the accessories line. 13:14: 💔 Patrizia Gucci becomes angry and vengeful after her divorce from Maurizio Gucci, leading to his murder. 15:47: 👔 Gucci's transformation into a successful luxury brand and its expansion into the fashion industry. Recap by Tammy AI

[@UmairSattar]

Excellent content, bro make a documentary on Nawaz Sharif and Asif Zardari from Pakistan, their money laundering will make Jho Low look like a mediocre money launderer. They both ruled our country for decades and built such empires and shell companies abroad. And also army establishment generals are fully involved in it, this will be huge if you can cover all this stuff. You can find a lot of content about our establishment and both of these corrupt families in international journals and media.

[@thc_freebaser]

"It's better to cry in a Rolls Royce than be happy on a bicycle." So, in other words, money can't buy happiness, according to Patrizia?

[@orpa78]

She still went to jail anyway i hope she loved crying at jail,i found myself quietly laughing at the thought but still in all seriousness,mauricio didn't deserve to die like this money can't be bigger than someone's life

[@DA_COOLEST_DUDE]

i love your vids bro keep up the good work!

[@AGULL]

Can y do one ab Fuse tea, how it became big so fast

[@Officialkeeme_Reacts]

At least I’m third in line, who else love his content so much that you watched out the entire videos, even if they are an hour long ?💥💥👊🏽

[@dr.downvote]

The video is 17 min long genius.

[@Officialkeeme_Reacts]

@@dr.downvote well I’m talking overall videos 👊🏽

[@LudovicoDev]

this little docu movie was better than a full movie about it.

[@52sees]

Yes

[@salahdehina9733]

Oh I like that Patricia woman! She's a go getter, she gets what she wants no matter what, totally cold and uncompromising. I would never marry a woman like that but she's a very interesting character

[@jetgeo4]

A master at his craft. WOW

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Why are you so damn fire bro 🔥🖤

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Hi MagnatesMedia! can u make a vid about how LTT get hijacked/hacked?

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thought i would be the first on this🥺..but still amazing, never disappoints

[@PinkZmaj]

Interesting story 👍

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Love the usage of the movie footage! yas gaga ❤

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Where can I put the subtitles on this ?,thanks in advance

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Sir, can i request 7-Eleven ?? Really wanna hear it from you🔥

[@pierrevillemaire-brooks4247]

I've seen this video a few months ago. Was this a repost ?!

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i have watched this 6 times and i have no idea why

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why wasn't dapper dan mentioned?

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Please do the rise and fall off bebo next

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How aabout a video on the record label disciple recordings?