He Makes $5 Million a Year Landscaping & Hardscaping - Tigran Gertz | Untrapped Podcast

He's Makes Over $5 Million a Year Landscaping & Hardscaping - Tigran Gertz | Untrapped Podcast
Tigran Gertz KZbin
/ @tigrangertz
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Ran into Tigran at the Grant Cardone 10X
• Landscaper Perspective...
The Untrapped Podcast With Keith Kalfas
Welcome to the Untrapped Podcast with Keith Kalfas
www.keithkalfas.com
What Makes a Multi-Million Dollar Business, a Popular KZbin Channel, and a Successful Mastermind Group Work? Interview With the Goat Gang Leader Himself, Tigran Gertz
When he was just a guy offering services to clients, no one believed he could do it. That prompted him to create his KZbin channel to prove he had it. KZbin has become his portfolio. He admits that no matter what you do to showcase the good stuff, you will likely face criticism. Nevertheless, he continued to share with others what he knew. He created a Mastermind group to help landscapers build their dreams across the country.
Today's guest crosses boundaries. He has spoken at many events and owns a multimillion-dollar landscaping company in California. His KZbin channel helps landscapers and their clients understand landscaping by providing them with information. Through his mastermind class called the goat gang, he has also been able to help many small business owners reach their targets.
Tune in as I talk with Tigran Gertz about what happens behind the scenes of his business-learning what this wise man says might benefit you and your business.
“I did not start a KZbin channel to become a KZbinr; I started a KZbin channel because people didn't believe me that I could do their job.”
- Tigran Gertz
Why do you have to listen to today's episode.
00:16 - “He has a multimillion-dollar landscaping operation. You might ha
4:21 - “That was re
Tigran Gertz explains how he got invited to a live interview with Grant Cardone.
9:03 - “One thing I
11:53 - “One thing th
According to Tigran, you must establish a boundary between yourself and your employees to maintain respect between them and you.
13:57 - “I did not start a KZbin channel to become a KZbinr; I started a Yo
14
20:10 - “It's really difficult to get someone's attention with a very good positive video very like. Usually, the more negative the video is, the better it will do. It's crazy because, well, we'll look at the News. The news is super negative. And that just
25:59 - “It's very difficult to stand up to a customer when they say, Johnny, I want you to do it for this price, you Tom $1,000. And they're like, No, you need to do it for 700. And it's almost like they're doing you a favor by giving you work.”
According to Keith and Tigran, the key to surviving bad offers is knowing how much you're worth.
34:58 - “I've always
Avoid making the same mistakes by choosing the right decision for yourself.
38:37 - “A lot of lessons happen from mistakes. But the smart thing to do is learn from other people's mistakes. So you don't have to do that.”
Here's an advice from Tigran that everyone should heed.
44:45 - “The only way you can have sanity and landscaping because there are so many variables is to keep track of everything.”
Looking at your business's history is important to understand what went wrong.
49:00 - “Sometimes it is not only the customer's decision to hire you, but it is also my decision to if I don't like the person, but I also don't want to do business with them. If I don't have a good relationship, or we have a good vibe, they seem like they're just trying not to get me. I don't want to do business with them. I'll just say no.”
When determining whether you and a customer are a right fit, sometimes it's not the customer who chooses that. You will base it on your assessment of the client. Then you can decide whether to accept the offer or not.
51:21 - “I don't really care about design. Taylor is a very good designer. I don't need to learn, I just need to trust him and just continuously give him leads, give him leads, give him leads, and he will close the deals and move forward. What I need to do is focus on marketing and closing deals, that's it.”
The whole things, and I was attracting bad people. And a lot of people might wonder. They might sit there. Listen, there might wonder, why can't I catch a break because your decisions are garbage? You keep making the wrong decisions.” - Tigran Gertz
“A lot of lessons happen from mistakes. But the smart thing to do is learn from other people's mistakes. So you don't have to do that.” -Tigran Gertz

[@Pure_KodiakWILD_Power]

Ayyye, Tigran has a beard now....

[@CerretaniOutdoorsLLC]

Just how his boyfriend likes it 😂

[@cheframsey9161]

@@CerretaniOutdoorsLLC😋🤤

[@elirsteves]

Glad to see you two together! The two men I've been watching as I kick off my landscaping career

[@MGMG007]

Goat Gang is where he makes his real money, not in his landscape company, but shoot if it helps other people and brings them a return then who cares, get your money playa

[@mr.tidygarden]

Keith you Tigran, Brian Fuller and Josh Latimer are my favourite go to gurus . You guys are inspirational👌

[@platinumlawnservice]

Keith is THE OG and my favorite lawncare philosopher! I would love to spend an hour learning from Keith

[@SuperHumor4u]

Seriously awesome to see my landscaping gurus collab like this, awesome work Keith😎🙌

[@CerretaniOutdoorsLLC]

T is giving Tai Lopez vibes

[@DriftwoodLandscapeLLC]

My 2 favorite influencers in the same video , lets gooo

[@cameronmcnulty8732]

Mike Andes just did a numbers breakdown on a landscape job from trigran and proved that he lost money. My fellow landscapers beware of flashy influencers where something feels off.

[@jimmyt5241]

Tigrans story is incredible im really happy for his success , i was wondering how or where he puts stuff in a big city like that he just keeps the circus moving , thanks for asking that Keith happy to see you both Collab too , i bought Tigrans success matters hat back in the day and been a fan of you both 👊 keep going brothers !

[@keith-kalfas]

Haha thanks bro. Awesome.

[@macontractors8072]

I'm glad you two were able to connect and produce a fire podcast! Thank you Keith

[@paudielyons3918]

Great listening to you and Tigran. Inspirational stuff 👍

[@issiahblackburn]

The reason people for the most part like to sleep in colder temperatures is because your body temperature falls when you are going to sleep/sleeping. Plenty of people have experienced when it’s just too hot and you wake up uncomfortable, it’s because your body thinks it’s time to get up. If you have ever done a sauna before sleep, where your internals are fighting extremely hard to keep your internal temp low or keep lowering it because your surroundings are so hot. You will find that you will sleep like a baby afterwards. Vise Versa with a cold plunge, where your internals are fighting to maintain or raise your internal temp, naturally.

[@danielhausbeck9976]

Pressure washer with a vacuum: “Vacuum Excavator,”

[@seanlowe4557]

Been listening to the e-myth landscape contractor. This is validation of the content. "LABOR IS THE GREAT COST "

[@alexmewshaw383]

Lets go Tigran!!

[@AdvancedLawn]

Turn his volume up please.

[@ajani3287]

How are people supposed to be believing you make 5 million year sounds like a scam

[@juanguerrero5727]

I remember watching one of your videos Keith then one of his videos popped up. the rest is history.

[@allphaselandscape]

I think Tigran has a lot of good stuff to say about pushing farther and harder.... He is motivational for sure. I also think he is also super dangerous to younger inexperienced landscapers when he talks flippantly about debt in some of his videos. He also criticizes mowing operations as being stupid and "can't make money". That's flat BS. There are plenty of 10-20million dollar landscape maintenance companies and they don't have to spend 75% of that on heavy equipment and materials like hardscapers. His 5 million landscape company may only do as much profit as a 1 million dollar maintenance company because of that. Revenue is not the most important metric in business. His boisterous comments are probably clickbait because he makes his real money on KZbin and goat gang memberships. I have to give him credit for that. In one of his videos he was bragging about his "$110,000 super duty". He showed the invoice and that was actually the total of payments after all finance charges were calculated with his terrible interest rate (because he's overextended). At the time, anyone with a pulse and good credit was offered 0% interest. His was like 4% .That doesn't make you cool. I could finance five or six of those trucks but I'm not silly enough to do that..... Then again, I'm not trying to attract followers. He also gave the advice in another video to young landscapers to hold their invoices at the end of the year to save money on taxes and said "it was perfectly legal". That's a clear violation of the IRS code. Watch his videos, get motivated.... But when it comes to advice be careful.

[@BrandonWheeler-xq5fy]

Lol Kalfas wheres a eye mask when he sleeps!

[@keith-kalfas]

Yea it's genius. It blocks out all light so you get deep REM sleep.

[@draingepros]

Same thing happened to us this past fall here in Kansas City. We were getting very few leads and were having trouble closing on the jobs we were estimating near the end of the year. We went from having 2 months of work on the schedule at minimum all year to having basically running out of work when December hit. It was just a little rough patch in the economy I guess.

[@orangeadvancements]

T and Keith #goatgang

[@Marynett_2024]

Yes. I've been watching Kieth before or around 2017-18......I think, lol. Thank you, for inspiring and helping me get through a male dominant industry

[@TaylorSanchez-kh9xo]

I’ve been watching both of you since you started lol I started with Greg tho… Geek got my foot in the door. I was working 3 jobs with a 1988 Chevy s10 blazer… it was a POS and hardly ran but I started my business with that SOB

[@saulgmez2839]

Tigran is a G

[@TaylorSanchez-kh9xo]

Hahaha… I don’t drink anymore either… remember the cops storming the Lunch in Miami? Not a good look at all. Embarrassing. Sober for 4 years. I quit my business not too long after Vegas in 2020… I’m an irrigation foreman for someone else right now. I want to get back into business tho. I think sobriety can really tighten up my loose ends. So shilo and Luca but the dust too? That’s a bummer

[@omargavarrete1078]

Whats up keith

[@OhioPalmTrees]

Do you vet the people you interview by asking to see a IRS 1120 form?

[@jamiepippin3892]

How do you charge for the design process? Is it all done after the initial estimate and down payment?

[@amilbyleckie7936]

Just my 2 cents - usually a firm gets hired to do a design and from that design an estimate can be given. Sometimes a budget is given by the client to work within, sometimes not. We charge an hourly rate for our design time (which includes any site visits beyond initial consultation/drone photos/elevations/etc). One thing we do (that I think is somewhat common) is credit design costs back if the client decides to hire us for the installation. Helps incentivize the client to hire us, probably plays into the sunken costs fallacy 😂 anyway we would charge either periodically through the design process if its a particularly involved project with multiple designs spanning the course of multiple weeks, otherwise we get approval on the design then price out the project if the client doesn’t want to immediately move forward with the project and get on the calendar we invoice for the design time. Hope that’s helpful

[@xxcod_killerxx8128]

Hey Keith im a young guy also live in sterling heights michigan and im a small time lawncare landscape guy i also work a full time job on top of everything else i inderstand you must be very busy i know i am but could you find time to chat some time?

[@Marynett_2024]

Hi Mr. KEITH!

[@coreycook494]

Yo can I get a hat

[@martinromero225]

Grant Cardone is not a billionaire

[@DriftwoodLandscapeLLC]