He Watched 50 Hours of MrBeast So You Don’t Have To

[@tfkdandsvkc]

The fact that I clicked this video because of the INPUT BIAS of 'I spent 50 hours '..Shows how it works effectively

[@nudgepodcast]

Thanks so much for having me on Jay! Epic job on the video editing 🙌

[@jay]

Thanks for coming in the show!

[@HackTheMinotaur]

What’s crazy is that most creators do this sporadically without thinking about it so success often feels random. Going that extra step of quantifying it, giving it a name and citing examples is so much more helpful. Thanks Jay!

[@massa_art]

- Input Bias: the more effort is put in, the more value is perceived. Showing it better than saying it. - Costly Signalling: The more money spent to communicate the more attention is given. - Contrast Effect: More likely to watch if content breaks expectations. - Spotify "For You" Playlist: Adding novelty to the familiar is what we love, more than all novel -

[@cedricyarish7464]

Thanks for the summary

[@Pcoxproductions]

5:24 shown effort is valued -> input baias, state your work then show your work.

[@Pcoxproductions]

12:39 slow mo ad has 11% more retention.

[@Dancing_Alone_wRentals]

tHanks for the video....looking forward to the sounds I'm glad you mentioned the podcast, I didn't know of it. I've shifted from watching KZbin to listening with headphones where ever possible.

[@bigpicturemedicine]

10/10 video again Jay. You ask such thoughtful questions. Have subbed to the Nudge Podcast too - Phill is v interesting. I disagree on Mr Beast recording in 1080p because of the contrast effect. I think it's actually an 'anti-signal'. His productions have become so grand, that they're starting to resemble network gameshows more and more. I think the 1080p (and other intentional bits of 'amateur-ishness' are left intentionally to keep the authentic KZbin feel.

[@LilyGazou]

Makes sense. I got rid of tv and it’s because of the gaudy stupid content like America’s Funniest Home Videos. And game shows.

[@unclemick-synths]

​@@LilyGazou I hated it when AFV just became a shill for Disneyland/World/Cruises.

[@videopipeline6419]

@ 3:23 'One of his very first viral videos was him cutting a table with a plastic knife' ...which is strong evidence of the maturity/mentality of his target audience.

[@ED-007]

digging the editing!

[@breathspacewiththomas]

I found you when seeking interviews with Justin Welsh. I’ve stayed ever since. Along with your interview about KZbin titles, this has been my favourite episode so far. Great work. Really useful. Thank you 🙏🏼

[@Epistemica]

Found him the same way, I enjoy these videos a lot!

[@GregPreece]

This was such a great discussion

[@jay]

Glad you enjoyed it, Greg!

[@DarkBow_]

Now, this... this is something i think i never heard in podcasts or things like that, but it confirms my point of showing how i made big projects in videos, so i record almost every big project i am making since 2 years 😅, and it helped me a lot to create videos on tiktok, videos which worked greatly (10,000 to 100,000 views) just on making off content and from an unknow guy from them at the start. Thanks a lot, this is really great advice 😍!

[@unclemick-synths]

That's a great idea. I have been doing lots of testing and research for my videos. I need to reveal that.

[@DarkBow_]

@@unclemick-synths yeah for example i am creating perfect circles for minecraft and roller coasters without any mod and thanks to ai now 🤣

[@seanjamescameron]

12:05 Not in every situation. I spent thousands on improving my ‘set’ and subscribers left in their hundreds because what I created was felt as being unattainable by my audience.

[@LilyGazou]

Well, now you inspired curiosity to look at your channel. So there’s that.

[@LilyGazou]

Ok. I now remember visiting your channel before. And it had so much that was for Members Only.

[@Gabe_Altier]

First time seeing a fresh upload of yours, after recently binging your content :) Thanks for the value Jay!

[@jay]

Glad i could follow through!

[@DarkBow_]

same x)

[@benjaminfairbourne]

Its never 1 thing that causes contents extreme success, it is always a combination of attention triggers that lead to success!!!

[@jay]

More often than not!

[@heytucker]

@@jaytotally agree, thanks for this fascinating and helpful knowledge!

[@BrianFOConnor]

This is awesome Jay! I took notes the whole time

[@jay]

Thanks Brian!

[@DarrenAllatt]

Since we have stopped the whole intro sequences on youtube videos, It allows us the opportunity to load up on input bias with our credibility for 5 seconds after the hook and before the value, so it creates that bias that you are worth listening to

[@atmidgard]

i love his voice and his rithm. Great talk, Jay!

[@jay]

Thanks for watching!

[@miguelfreitas-yourenergyco6120]

I'm a new Fan of your channel. Learning soooo much. Thanks for this ❤

[@jay]

So glad you’re enjoying it!

[@lynae777]

Great video great questions and valuable answers

[@theautomationist]

What about this? There was a normal, usual grocery shop that was in my neighbourhood, operating since 5 years. Then one fine day another one opened right next to the older one. However, this newer one was too fancy, new, modern and had everything to make it look expensive. The entire neighbourhood, though was very impressed by the new store, preferred to buy from the older one because they thought the newer one would be expensive even though they both came same stuff. Could it be a reason why Mr. Beast uses the camera and setup which is not expensive otherwise his segment will not feel at home?

[@richard_parr]

Great interview. Really enjoyed how clearly you guys laid out the different strategies Mr Beast uses. Will definitely look to leverage the input bias into my stand up comedy vlog videos. Thanks!

[@NBTJacklyn]

This is great I feel like you’re really hitting your stride here

[@jay]

Glad you enjoyed it, Jacklyn!

[@Pcoxproductions]

17:52 contrast basis -> break convention. The comedians technique where there is a set up and then a joyful rug pull

[@selective_yt]

This is not THE reason he's so successful, but A reason. There are elements of challenge in his stories, novelty, money, social interactions, emotional engagement, and much more. Using costly signaling is just one of the methods to **increase** the appeal, but ultimately it's decided by the topic. But even then the costly signaling is not the best method to increase appeal, there are value signaling ("will make you rich", "will relieve your pain"), fear signaling ("how this guy almost died", "i regret doing this"), personalization/relevance ("tornado in Oklahoma", "tips for moms with jobs"), personification ("how I did something", "my experience with something"), storification ("the one time a teen hacked CIA", "history of the richest family"), exaggeration, novelization, so on and so on. There are basic human needs, say if we take Maslow's pyramid as an example - physiological needs, safety needs, love and belonging, esteem, self-actualization, and these needs drive high interest in the topics, and the lower in the pyramid the wider the audience and more intense the interest for it.

[@Dancing_Alone_wRentals]

This was great fun, I'm new here 8/23. Listening was a kin to hearing someone speak of research that was done on nutrition. tHanks for the video (One day, researchers will study why my channel is so bad.......How I manage that secret).

[@FinoClips]

Such an amazing video! Thank you so much for the content

[@ClaytonsWoodArt]

Most excellent content, Jay! Thank you for this.👍

[@FastingDutchman]

Absolutely wonderful content! I really enjoy the psychological aspect of video😁. Your explanations and insights are so helpful in enhancing my understanding..I'm genuinely excited to apply theseprinciples to my own content in hopes of reaching and engaging with more viewers. and i am looking forward to more of these video's 🙏

[@AbroadInThailand]

This interview is gold 🥇👍

[@Epistemica]

I love your videos, well done man. Keep it up! :)

[@ellieinspace]

Keep this education coming!

[@jay]

We will!

[@Greinerdavid]

You're having great guests on your show! Totally underrated 💯 so much valuable knowledge

[@wittworks]

Great stuff.

[@JakeThompson]

Interesting information. Thank You.

[@nikkolewith2ks]

Learned a lot from this video - thanks so much!

Phenomenal insights - thank you both! Thinking of writing a post on how the same elements could be applied by writers!

[@jeffreywinch3850]

These psychological tricks are insanely helpful - thanks for sharing!

[@posterboi2093]

It's interesting that these are the exact same points that Joseph Todd talked about in his MrBeast documentary. Good conversation though, enjoyed the editing. Makes me watch instead of just passively listen.

[@MillieT-ef7sl]

What camera do you use?

[@Pcoxproductions]

13:49 higher visual quality shows the costly signaling bais which makes people value it more

[@virtualtourmaps]

Your channel is way underated.❤

[@jay]

I appreciate that!

[@Normee]

Cutting table in half with plastic knifes ony got 15k views in the first month after he uploaded it, the millions of views it has now are all from new fans going back and watching older videos

[@s3thme]

Love your sweat shirt!

[@MariuszStankiewicz]

This channel is goldmine.

[@SeanLewisMedia]

There are going to be more KZbin “teachers” than KZbinrs that create original content if this current trend continues

[@LilyGazou]

Channels about making channels- getting lots of growth and views. 😂😂👍🏼

[@DrRussell]

Thank you for reminding me of the importance of cognitive biases!

[@jay]

Thanks for watching!

[@unclemick-synths]

Great interview - saved me from having to watch MrBeast videos 👍. Now I'm figuring out how I can incorporate some of these points into what are basically tutorials.

[@Pcoxproductions]

23:38 the balance of fimialer and novel in a mixture is what people want

[@calculatormaster]

Hey man why people aren't subscribing your channel?

[@BehindTheVideos]

The guy you interviewed has some great knowledge but does anyone think he sounds like the guy from headspace

[@adyanknx]

Try changing the title slightly to "He Analyzed 50 Hours of MrBeast Videos So You Don’t Have To"

[@adyanknx]

or "He Analyzed 50 Hours of MrBeast Videos And This Is What He Learned"

[@DanielSeriffMusic]

Superb!

[@TheMagicSauce]

I proposed with a free bottle of wine and some kebabs and it worked just fine. It had to do with riots in Bordeaux, fires, helicopters and rooftops. Will tell you the story one day.

[@Pcoxproductions]

27:49 removing parts of the story so that people can fill the gap with thier curiosity

[@randywstover]

I proposed to my wife as Pizza Hut 😅, we have now been married 19 years ...

[@branchyapple]

20:06 more like 6% and not 24%?

[@dranipani]

I spent 30 minutes thinking before I did this comment. Just checking...

[@videopipeline6419]

@1:27 "an absolute giant creator..." ...of totally frivolous videos (e.g.: examples given at @3:26) that appeal to a certain demographic group that thinks running a train into a pit is an "experiment" (actual viewer comments to a recent video) But hey, any ad views are good ad views, right?

[@familywhispersnancyaya]

I have watched this over 10 times ....this hot 🔥 . I am starting a new channel in this account and new mr beast is coming up

[@LilyGazou]

I watched one Mr Beast with no interest in ever clicking again. Certainly it works for him and people like to win free stuff just like on tv. And I no longer have a tv😂. I didn’t find anything useful for me but I’m sure others who are here for a business will. The effort? A video of a wild rabbit I snapped in 50 seconds got more views than a ghost story I spent hours on or a fable about foxes made with AI art illustrations that took two days to accomplish. 😂 So I’ll stick with my freelance career with its reliable income.

[@danielleceleste4791]

5:41 confused as to why the host would be so cynical about the guest’s research rather than simply appreciating it and moving on to point #2? vibe check?

[@VioletEmerald]

I know you interviewed Jenny Hoyos but I'm feeling like this channel is very skewed towards interviewing men. I didn't care but now that i think about it I'd love it if you interviewed a few more women. I feel kinda out of place as a female KZbinr when all the advice is skewed towards the male creator perspective. There tends to be a slightly different set of priorities and differences emotional weights to aspects of things. Possibly different challenges as well based on slight differences in how genders approach things. It doesn't have to be the focus for these things to still show up on subtle ways if you read between the lines.

[@rineditor7077]

This is survivorship bias if I've ever seen it...

[@Dinedone]

I have spent over 76 hours in watching his videos and am starting to understand how his growth came about My video will break the internet

[@LilyGazou]

Omg

[@SaniBravo]

This was insanely boring man

[@BrentMalice]

dude ily. i was literally just thinking about starting doing this and never thought to see if anyone else had done it. i can use the ... Appeal to Time Invested right now.

[@Rjbarclay]

This channel gives great information on building personal brand, hats off to you and your team 🙏🏾 @jay

[@jay]

Thanks for saying so!