How I Plan To Sell More Books In 2024 📖🔥PROJECT PHOENIX PART 1

[@HeartBreathings]

Here we go! Another long, detailed video for you today as I go through the high-level strategy for my Project Phoenix year!

[@KellysCreativeDreams]

Friday and I'm off for my ME day at the coffee shop for planning and your videos. Everyone should at least take ME time. Creative Blessings & Hugs!

[@daisychainexplores]

where do I find the link to the book club with the witch's key?

[@KimtheElder]

All the deets please 👏🌹😃

[@hart-books]

Sarra, this couldn't have come at a better time. The last full length novel I released was December 2021, and I have had so much trouble finding momentum. I know I KNOW fear is setting me back. Fear of rejection, fear of getting lost in the Amazon slush pile. But I am a writer, and I don't get the same satisfaction out of doing anything else.

[@HeartBreathings]

We can be scared together but we will also rise up together!

[@cindykline9379]

I now have a classic happy planner labeled Sarra Cannon" to keep all of the information you give us. Thank you so much!

[@HeartBreathings]

Oh wow that's such an honor, thank you!!

[@EllaHaines-x9j]

Omg. Totally feeling seen at the 5 minute mark 5:05 already. Here I am trying to sell my romances and make my living off that, but recognizing that my accounting stuff will keep the lights on while I build that romance brand. Love this Sarra! Your videos always resonate

[@MadgazelleFilms]

Sarra, this was SO helpful - thank you! PS - I’d love to see a video about Facebook ads when/if you get there, and also about how you will tackle Shopify/bookstore/merch store when you get to that point. Thanks for everything!

[@denisewood4943]

Thank you, thank you, thank you! Oh I needed this encouragement...I also had an unplanned hiatus...I wrote and published four books from December 2020-November 2021 in a series and I was slowly gaining some momentum...then life happened....not necessarily bad stuff, but a major job change and move across the country and writing stopped...I published in April 2023...then stalled again...I have since rewritten and relaunched that book last month and have a schedule and a plan and am fine-tuning my actual strategy...my personal key words for the year are Breakthrough, Strategy and Consistency! All of this to say thank you, I needed this. I am also re-taking Publish and Thrive (I didn't finish the first time) and it seems to mean so much more right now! Thank you for always making me feel like everything is possible!

[@Katlyn_Duncan]

Giiiirl the Sarra channel is back with a new episode. We're almost hitting the hour mark and I'm loving it!

[@HeartBreathings]

This is the deep content year! 🍒

[@Katlyn_Duncan]

Loved this Sarra! The step by step overview is **chefs kiss**. I cannot wait to see how you break it all down. This feels like an advanced level workshop and I'm here for it. ✏ @@HeartBreathings

[@cynthialovesbooks]

I really appreciate how transparent you are with your writing and publishing journey. I find it so inspiring. I've finally finished my first novel and, while it's now in final edits, these "project buckets" you discussed are exactly what I need. One of my goals is to take your Publish and Thrive course as soon as I'm able. In the mean time, I'm looking forward to following your Project Phoenix journey and learning as much as I can from that. Thank you for always being so enthusiastic, motivating, and encouraging. 📚💜✏

[@HeartBreathings]

Thank you for being here! I'm excited to share the full path!

[@annemariestahl9238]

📝 I am on this journey with ya! I always seem to find myself alongside you on my writing path, so this video was the spark I needed to reignite my inner Phoenix too! Thank you!!!

[@francineh.7825]

🦅 Whew!! That's a huge list but I have faith you will accomplish all of your goals! I signed up for Publish and Thrive and am looking forward to diving in ❤

[@HeartBreathings]

Welcome! Excited you are joining us

[@makennazornes]

🐓🔥😂 I’m most excited to see you set up direct selling! I’m very interesting in selling direct. 😊

[@AngelaHesterBooks]

Oh my goodness, Sarra! I had no idea how much work would go into "revive my backlist." Wow. I can't wait to see it all come together! 🐔🐦 (we need to send better emoji suggestions to KZbin. lol)

[@bethcox3226]

In terms of video format for future videos, I really like the format you are using now. The call out boxes with the steps is fabulous. But I guess you could add those into vlog style videos as well. Keep the written boxes whatever format you choose, please. Thanks for sharing this look into Project Phoenix I wish you luck!!

[@daphnefaff]

🐉 this was the closest to Phoenix I could find…wishing you all the best with the project…it’s so helpful that you really get into the nitty gritty…thanks so much for your help!❤

[@lwalt7120]

Omg thank you! This strikes right to the heart of why I'm not publishing. I have zero interest in any of those tasks. Lol. Which is fine. Just means I need to hire it all out so I can just write. Or go the route of traditional publishing. Never been clearer. Thank you for breaking it down so succinctly.

[@josee_smith]

💜📘 We love a long video!! I'm so happy about this deep-dive--I've been wanting more details on Project Phoenix since you first mentioned it a couple of years ago, and this was just perfect! I'm also going through a revival of my (much smaller) backlist, as I paused writing and publishing last year while pregnant and having a baby. I've gotten back into my writing, which is awesome, and now I'm focused on getting my 6-book cozy mystery series to sell! I've been focused primarily on FB ads (I really liked Matt Holmes' course) and trying to keep up with my newsletter on a monthly basis, though things are a little slow-going so far this year. Because I've got a baby, a day job, and another side business I'm trying to start up this year, I'm trying not to put too much pressure on my backlist to start selling like crazy right away. I think it'll be a long game for me, and getting a couple books published this year would help. I'm super excited to watch you revive all of your books and follow along on the journey! I'm always a fan of vlogs, but these sit-down videos are nice, too.

[@cl_shaner]

🔥 🐓 lol! Absolutely thrilled for you and cannot wait for all the fun and a merch store and ream subscription. Someday it’ll be “Coven Con” like Sanderson has his DragonSteel Con!! ❤ Can’t wait for P&T tomorrow! Let’s goooo!!!

[@KimtheElder]

Publish and Thrive is amazing! I love the addition of the podcast version to the original course. I can put in my earbuds when I go to bed, listen, and reinforce what I’m learning. I took it in I think 2019 or Spring of 2020, then a chronic illness advanced and I began taking care of a family member at their home,. BUT, in those years, I was able to finish the first book ready for edits, and a very good part of the second book. This class gave me a lifeline and let me know that when I was ready to publish the tools would be there. Spoiler alert: I’m in remission (for about six weeks now) so cannot wait to advance my troops! 😃

[@Eyleenelly]

I personally really like vlog-like videos as a way to show how you work (rather than sit down and share screen), but both are fine really ❤ 🐦‍🔥 (is that a Phoenix ? I think it is!)

[@HeartBreathings]

I think it is!! Cool!

[@rosewaterconservatory]

What a great video- this will be my 3rd year in P&T ❤📚🎉 It just gets better every year & I’m constantly learning new things!

[@claudiashelton3229]

This is basically what I'm trying to do in 2024. So let's do this. Thanks!!!

[@SusanCartersBooks]

🐦This is my cute phoenix! Of course I watched right to the end. And I'd like to see videos on everything you're doing. It will help me immensely as I have a backlist (5 books) and I've just started my Ream. Thank you for all that you do for us.

[@s4010970]

🐔"Book book book" (instead of "bawk bawk bawk") But I think a phoenix reminds me more of a dragon than a rooster, so you've also chosen the best year!

[@HeartBreathings]

Hahaha the cutest

[@DianaMayeDesigns]

I have two favorite colors too... green and pink.

[@JashiiCorrin]

🐣 Here is my phoenix 😛 he is baby, haha Heck yeah for Team Made-it-to-the-end-screen 💜

[@HeartBreathings]

🍼🐣 hehehe

[@tinaholland835]

Watched it as prep before Coffee Chat and Publish & Thrive. :)

[@ChristieOdendaal-mz5ng]

My fresh started once I no longer had to deal with caffeine in my system. Tiny tweaks make a big difference

[@PolkadotSparrow]

I struggle with a system to keep all of the info organized and accessible. (During and after the audit and as info is updated.) Do you think a Google sheet for each project bucket would work? As you make detailed videos about your steps, I hope you can share your awesome tips for organizing! They're always so helpful❤

[@HeartBreathings]

I definitely think you could use a series of Google sheets! I'm still trying to work out exactly what my system will be because I need it to be streamlined.

[@AngelaDrakeA]

HI Sarra. I I’ve how you broke everything down into buckets. I look forward to seeing more in the Journal video. While I listened, I got a clearer picture of my publishing steps for the remainder of the quarter and writing task stickies for the My Path forward projects. Through it all, I need to go marker shopping! LOL See you at Coffee Chat! Hugs & Blessings!

[@sarah_c_brody]

🔥(Why isn't there a cherry emoji?!) For what it's worth, I love the longer videos! I know you're high Futuristic, but is your Strategic high too? The way you strategize these huge projects and all the courses is total GOALS.

[@HeartBreathings]

Yes #2 lol.

[@sarah_c_brody]

@@HeartBreathings of course it is! Min's #21 and it shows. lol

[@annienightowl]

This has been the most motivating video I’ve watched this year so far, since I’ve been on a hardcore writing slump. It’s great to be excited about my writing again! ❤️‍🔥✍🏼

[@lizziestarr]

Thank you for explaining a way to organize and deal with all those many things I've been trying to gather together in my scattered brain. My backlist needs a push and the new books deserve the best launch. I've got a pack of index cards around here somewhere. :)

[@cate5029]

✏️✍️ 🔥This is an impressive project Sarra! I love how you have organized it. I see the excitement you have. Cheering you on all the way!!🎉

[@arimeghlen3548]

Needed to see this today, I definitely need to do a huge brain dump of projects and then tasks for my writing life. I watched all the way through while making Witch Ladders. :D

[@bekkiholtz7101]

I watched the entire video. As usual, it was fantastic! 😊❤️😊❤️

[@TheWriteNowMom]

Love this list and can't wait to see how you implement Project Phoenix! So inspiring! I've decided to use this as a jumping off point and really deep dive into this round of P&T to create a written publishing strategy and have a concrete plan in place.

[@marylundholm]

🍒 No phoenix, but a cherry…made it all the way You are always inspiring and informative

[@DarleneJamesOfficial]

🐔 ✏Watching this in July 2024 for my mid year reset. Thank you!! 🥰

[@Eaweston_author]

📖 I really needed this video! It’s been 3 years since I last released a book 😢 I’m almost off training in my job, it’s been a long year! And I’m hoping once that’s done I can get back to writing

[@nicolemiller9437]

I'm excited to watch you set up your organization. As someone who's trying to publish my debut this year, I want to start off with the most effective organization I can. Trying to give future me less of a headache. 😂❤

[@cassiemerson7789]

🔥🐤 go with fire chicken as a phoenix hahaha love the video and wish you all the luck with this project! You're going to crush it

[@HeartBreathings]

Fire chicken lol

[@staceyshillingburg7966]

💞 you just astonish me with how strategic your mind works. Its awesome! thanks for sharing the wealth 🤣

[@HeartBreathings]

That's so sweet to say thank you!

[@joannaholden943]

Finding so much inspiration just listening to this while I do housework and mentally make notes for my own author rebranding coming up. Thank you for always being so thorough. It's greatly appreciated, even when the specifics of what I'll be doing are different the thoroughness itself is helpful.❤

[@tomaria100]

🖊📝❤ Sarra, I made it through and really enjoyed it. Wishing you well in Project Phoenix! 🐓

[@tonyaroche7733]

📖 🖊️ oh. My. Word. I’m overwhelmed just thinking about everything on your plate. My head is spinning. Lol I’ll be right here following along. I know this isn’t a top priority, but I got a little excited when you mentioned the special editions. I’m a sucker for a beautifully embellished book. 😇

[@HeartBreathings]

I can't wait! I've got so many ideas but yes, it's hard to see them all through so I'm glad to have a good team!

[@endgamesbeats]

I like it in the same format as this video

[@SIMulatedSara]

I love your energy and excitement in this video. It feels tangible and infectious! I hope this project planner, and Project Phoenix, help launch you to success this year. I hope you're having a wonderful time on your retreat right now. Can't wait to take P&T in August! My bday's in July, and I'm asking for money to put towards the course!

[@SDHegyes]

Great video. I'm going to have to rewatch so I can take notes! I love Publish and Thrive. I've been working through it slowly after buying it a couple years ago and not touching it. I actually took that document you mentioned for meta data and ISBNs and blurbs and such, and I converted it to Notion because I've been building a HUGE Notion project tracker and I love it. I'm a huge fan of using Notion to track all the things. I probably spent too much time setting up my Notion, and I love that, now that it's set up, it made tracking everything I'm working on so much easier to track.

[@elesyaangel6508]

It feels a little bit overwhelming, but I'm confident you are gonna slay Project Phoenix ! You seem to be very organised, I'm amazed ! Your excitement is contagious, it's making me wanting to work very hard on my own activities ! So glad that you are taking the time to work on your writer career ! Wish you the very very best, Sarra

[@k.ldouglas401]

📝 This video makes me feel so much better. I feel like I’m an experienced newbie when it comes to reopening my business as well. It was disheartening at first but after knocking off some huge tasks and the positive momenentum, this video makes me feel so much better about myself professionally and personally. Thank you!

[@s.p.pepper459]

Dear Sarra. Regarding the Newsletter, I‘m giving a special bonus to my subscribers every quarter. Maybe, that‘s something, you can do, too. So, you don’t have to create all the extras within a short period of time. Also, giving out commented chapters with lot‘s of background information is interesting for readers. Good luck with your project phoenix. (And please ignore my spelling mistakes. I‘m not a native speaker.)

[@RitaSlanina]

The actions I'm most excited about seeing you accomplish are the data/metadata + SEO backlinking, etc for your books, stores + website stuff. Those are things that I have been putting off for some time as well. Thank you for an inspiring & motivating video!

[@saltandlight44777]

❤❤❤❤ I was so inspired by this video....i really connected with the Phoenix rising from the ashes of the past 4 years of my life...Thank You Sarra for all you pour into these videos!❤❤

[@tashagaines8458]

🐔 I love how you plan everything out, see the vision, and plot the course! So excited for your 2024! 😁🌟🙌🏻

[@e_m_conley]

📖 love your long videos!

[@aislingelizabethauthor]

This is kinda a good kick in the behind for me. I want to change my genre slightly to an adjacent genre and feel thus could be a good reset for me.

[@aislingelizabethauthor]

Looks like I just missed the publish and thrive course. Ha! Just my luck (maybe next time)

[@nicoleporter1369]

I'm also taking the accelerator course. That's so exciting. I'm really enjoying it so far. I hope it is helpful for you!

[@lindaholbrook7447]

📖watched it all the way through and very excited for you!!!!

[@powerplaypress]

🦚 peacock emoji! 😂 This was SUPER helpful as I'm trying to decide what to do with my own back list. Thank you! 💜

[@HeartBreathings]

Haha first peacock I love it

[@emilysewell6360]

Great review of your Project Phoenix. Thanks! ✏

[@lorrainethomas2048]

🐦‍🔥I love your mindset! So excited for you! I’m just starting my business. Working on my first novel that will be published. You are one of the top people I get inspiration from. Thank you for these videos!

[@khloewren5304]

Love this video! Can't wait for the rest of the series of videos on Project Phoenix! 📚📚📚

[@ChristieOdendaal-mz5ng]

As long as you share, that is the key

[@samanthaosei]

Love this! So excited to see how this works out for you. Let the community know how we can help you on your journey.

[@HeartBreathings]

This is such a sweet thought thank you!

[@karibear91]

🐓🔥 Amazing, Sarra. Thank you!💜💓

[@rachelmason3164]

I love all of this... you always inspire me! I would love to see a small screenshot or vague idea on what you mean in regards to your master spreadsheet for data on each book and how you combine it together. This sounds like an amazing idea.

[@SusanRing-bi2um]

Yes, Go Sarra!!

[@Ohemaamary]

I am really excited to know your plan to sell more books. I published my book in 2021 and haven’t been able to reach my intended audience. Social media has been hard to grow and market my book. I am trying to be optimistic and still work on my other book I want to publish this year called Becoming Afua Osei.

[@mlbullbooks]

Really great strategy. ✏️🦋 You’re always so well-organized. It takes time, but I’m gradually getting things in order too. I made a book database in my Notion for my books and all their formats. I know the more books one has the tougher it can get to keep track of everything, and while being early in my author career, I thought it’ll be better than using a lot of Excel sheets, allowing me to see everything in one spot and add pretty much as much info as I want in the database. I also have a KZbin workflow to track all my videos for my channels too.

[@MyKreativePursuits]

Love, love, LOVED this video, although I think I’m going to have to go back and watch it on half speed. 😂😂😂 Can’t wait to see your success skyrocket as you work through your plan, and I can t wait to learn along with you as you go.

[@meloncitacrafts]

I love watching your videos, your excitement for your projects is so contagious! I'm not an author but your gameplan makes me excited to try out different projects for myself! Looking forward to seeing all that you accomplish this year 🐣

[@rosebud447]

Great video! I would love to see your upload file system. Can’t wait to see you do all these things!

[@moonykmi]

🐓 🔥 😂 stayed to the end, and I’m happy I did, the encouraging words about not comparing myself to where I was a year ago, or two years ago is what I needed to hear. It’s hard, I’m heavily orange in cliffton strengths, with maximizer #1 , significance #5 and competition #6 and boy I struggle with the dip in numbers. Thank you ❤

[@5Gburn]

I currently work for The 'Zon and just fyi "ASIN" is pronounced "ay'-sin" [with a long a]. Cheers on your 2024 plans, Sarra! 🎉

[@HeartBreathings]

Oh right I know that! But a lot of times people don't know what I mean but they get the correlation between ASIN and ISBN as numbers, so I sometimes spell it out to make it clearer!

[@5Gburn]

@@HeartBreathings Gotcha--so true!

[@Arnirien]

Enjoyed this video all the way to the end. Thanks for sharing!!

[@AnggiSahamCantik]

Thank you for the video. Wow.. it's really revamping your writing business 🎉 give me a lot of inspiration. Thank you ❤

[@AnnabelleMRocha]

I love this video! Thank you. Btw, my favorite color is purple too❣️💜

[@nvroez]

This did not disappoint! Thank you so so much for sharing this. So many great ideas. 🐔No phoenix emoji so chicken emoji for the win :)

[@likestoread]

📝❤‍🔥❤Awesome video - flew by!

[@glennamaynard]

Great video - really enjoyed seeing how you are setting this all in motion.

[@sunitasaldhana4491]

Thank you for this video. It was just what I needed to restart my writing.

[@annelyle5474]

💖 I'm excited to see how this goes - I recently got the rights back to my trad-published novels and want to release them on Ream 😀

[@HeartBreathings]

Oh that's awesome!! Good idea!

[@LyGamezz]

🐔📚 MAde it to the end, always love watching your content.

[@sharidecterhirst1879]

Love the energy and forward looking plans. I’m inspired.

[@Cat-jn2fz]

HI Sarra! I can't wait to watch this video.

[@HeartBreathings]

Thank you!

[@juliaevans4969]

✏️Absolutely loving all the info and talk of data! I'm so excited for you as you must feel revved up and ready to get stuck in! I started your course last weekend and I felt so motivated too. I've found facebook ads to be the most cost-effective form of advertising I've ever done. Apart from word of mouth (I own a franchise tuition centre). My budget is probably tiny in comparison, but I just threw myself into it and it seemed quite straightforward. My wider network has spent a lot of money on TV ads but it just wasn't worth it! We also do a lot of google ad words. That seems to work well too. I was also looking for the 'Witches Key' link. Couldn't see it.

[@HeartBreathings]

Uh oh, I think I forgot to add it. Let me go back.

[@SageSpelling]

🦅🔥(Phoenix) Thank you for sharing this video. You gave me a lot to think about. I’ve previously self-published, but it’s been a while. Now I’m in the process of publishing a new book in a different genre and I’m a little nervous. Best of luck in your path forward. ❤

[@SageSpelling]

Also, I just signed up for P&T!

[@elizabethw.9042]

Thanks Sarra! I am excited for everything. ✏

[@SMMapleAuthor]

🐥🔥 Thank you so much for sharing! This was a LOT but also helps me not feel so bad for feeling overwhelmed by the industry, haha. There's a lot to think about! Personally I'm most excited to see more about Ream!

[@HeartBreathings]

🙌

[@ghostyplans]

BOXED SETSSSSS!!! YASSSSS 🎉🎉🎉🎉🎉🎉🎉 I think this is gonna be amazing for your career! Go Sarra! Work hard!!! You got this!!!

[@HeartBreathings]

Thank you sharing in the excitement!

[@daniad8611]

📚 🖋 Can't wait to learn so much from you this year

[@MelissaLummis]

So excited to see you rock this project! 🔥🦅

[@loveliveholistically]

Very informative. Thank you.

[@Cat-jn2fz]

This is a great video! I watched the whole video. Also, I love your white earrings and blue t-shirt. It looks so nice on you.

[@pastlanetravel]

Great information! Really helpful. Thank you!

[@angelabublitz5912]

Love this video and this kind of content! 📕🐓😂

[@ewes824]

Watched to the end 😀

[@CaitlinKing-w8q]

Loved this video and all the info you shared! You are so inspiring!! ❤

[@JackieCastle]

✏ Great info. Thank you! You gave me a lot to think about.

[@lindsaysculinaryconquests]

I watched until the end.