HebTroCo - Making Menswear in Britain? No way that's going to work.

‘HebTroCo’ was never supposed to be our name. It was the working title, an abbreviation of Hebden Bridge Trouser Company, but it took off before we had chance to come up with a proper name. The whirlwind of learning, designing and making swept us up and now we’re here, looking back, almost 10 years later.
HebTroCo is an experiment in what’s possible when you’re stubborn enough to give it a shot. In our case, making proper garments that will endure the test of time better than the average high street clobber. Sure, there are plenty of factories and makers overseas who could do it just as well, but that would have been the easy road and we were daft enough to turn our noses up at it. Looking back, we’re glad we chose stupid over sensible.
We’ve come a long way since our first pair of trousers in 2016 and it’s been really lovely looking back through our video archive with long term friend and HebTroCo filmmaker, Tim Royle, to bring you this short tale of two plonkers in the pub and everything that followed.
Thanks for the support, we’re glad you’re here. Cheers brant, Ed and all the team
Shop HebTroCo: hebtro.co/
Film by @whitenosug

[@boag46]

Thanks guys. Keep up the excellent work.

[@jonnyabba25]

Cheers lads!

[@reazallykhan8614]

Amazing….it’s what it’s about…..where can I buy your selvedge denim?

[@HebTroCo]

We’re at www.hebtro.co - cheers!

[@CagedPaps]

I get the hipster comment as, many will be wearing 30 quid Jeans from Next etc. But this is fucking good stuff, the more you wear the better they'll be. Even the t-shirts are decent and I don't think 40 bucks is bad at all. No I don't work for them.

[@rasellais7154]

I really apreciate guys like you i may have not bought any of your stuff but guys like you make the world better and clothes quality these days are shitt so british made is fantastic