HEIHEI - Japanese Street Fashion by Shohei Kato カトーショーヘー

Behind the scenes with independent Japanese streetwear designer Shohei Kato. Find out what inspired Shohei to create his popular-in-Harajuku Japanese fashion brand.
HEIHEI is an independent Japanese fashion brand often seen on the streets of Harajuku. The brand was created by Bunka Fashion College graduate Shohei Kato in 2013.
In this feature, we go behind the scenes of several of HEIHEI's lookbook shoots and also talk with the designer about what inspires him, how he first became interested in fashion, what influence Harajuku has had on his creative process, and much more.
The first HEIHEI collection featured oversized unisex fashion with bold graphics mixing elements of kawaii and grotesque. Harajuku style icon Hirari Ikeda was the image model for the first HEIHEI collection, and Hirari has returned several times to model for the brand since that time. We also talk to Shohei about the experience of working with Hirari Ikeda.
The second HEIHEI collection was inspired by baseball and other memory fragments from Shohei's childhood. The third collection "HEIHEI Dalmatians" features artwork inspired by movies and toys from Shohei's childhood.
We hope you enjoy this behind-the-scenes look at one of Japan's up-and-coming fashion designers. For more info, please check the following links:
HEIHEI Official Website:
www.heihei.jp/
HEIHEI on Social Media:
/ show_hey_k
/ heiheitokyo
A big thank you to Shohei Kato (カトーショーヘー) and the stylists, models, photographers, studio support staff, and everyone else who made this video possible.
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[@petrichorbones]

this interview was so genuine i love it. it made me feel inspired to see the world and create new things of my own. someday, i want to do something i love and make friends doing it too, no matter what i end up doing. im still in the stage of not knowing where i'm going with life lol. :D for some reason this interview made me feel happy tho idk ???

[@NyanNeonChocolate]

The people who go all out like this are so brave. I'm trying to start dressing lolita and I admire anyone who steps outside of their comfort zone.

[@N00RA96]

Heihei means bye bye in Finnish, and it's kind of a cute cute way to say goodbye.

[@mariahansen3418]

Same in Danish

[@Rabbitsinsuits98]

N00RA96 in norway it's hihi, as in hello

[@okayrnzu7901]

Am i the only one who thinks he's kinda hansome?

[@okayrnzu7901]

Yes i'm not alone (*^o^*)

[@FreeToDecide13]

Woohoo! Supporting HeiHei from Argentina. Amazing job :)

[@MyuNeptune]

It's cool that they made vid with him. I love his clothes so it was nice to hear how he started ^^

[@HappyfaceSweet]

Shohei is so cool and beautiful!!!

[@414caramel]

the Hei Hei brand logo looks like the Lego logo lol thats really cool (the designer is so cool looking and has such a cute personality, i want him as my friend) :)

[@TheChellybean14]

Supporting from the United States! What an inspiring story! I'll be sure to keep my eyes open for HEIHEI! I can't see what's next!

[@CarterNanase]

WOWWWWWWWWWWWWWWWWWWW THESE CLOTHES ARE AMAZING! :D

[@jormundheimvissa7319]

Are those clothes avaiable online??! i reaaaalllyyyy need them.

[@black4pienus]

I love the baseball looks!

[@altairstay-maker6078]

Beautiful purple hair at 4:20 . I really liked it ! ! ! !

[@epicdante2709]

I really liked this interview. Thank you.

[@Miu-or5mx]

Creativity is endless.

[@pascaledrown6985]

Keep it up, you are doing fantastic work!

[@Stardustceiling]

This takes me back to the 1980's. I like to see fun in fashion that reminds me of my heyday. I think they look so good!

[@olexablackwood2767]

Who else watching in 2020? I am starting my own Harajuku look cause I love being different. It’s fun.

[@fluffsnuff]

Incredible fashion I wanted almost every piece thanks so much for the great interview! I am inspired

[@yoobeepedmeinthebeep]

Harajuku looks soooooo good *-* I loved your style, keep moving forward. Kisses & greetings from Turkey :3

[@pimsart6896]

support from switzerland ! awesome pieces, you're so creative

[@Katrinaluffskuya]

Wow his designs are amazing! And his story is so inspiring I really want to buy one of his pieces now

[@LA-cm9uo]

very interesting video! I loved the interview and everything this designer stands for

[@nnykidd2797]

Aaahhh!! I want to go and buy all the clothes!!! I LOVE HEIHEI!!!

[@みずな-s2j]

可愛いしかっこいい！！素敵！！！

[@wehavealwaysbeenanointed4929]

I love your fashion and your style! Love from Canada!💗💜💛💚💙❤️💝💖✨💫

[@abijpeg]

I need more about Eri Saruta, she is so beautiful💜✨

[@cuteasiansmile28]

I'm coming to japan on august, i will definetly visit your shop!! Like your fashion sooooo much!! it's everything my style >< thank you tokyo fashion for sharing this incredible talented fashion artist

[@OngoingMission247]

much love from dallas 🙌

[@carolynntucker7120]

Inspiring and amazing ✌

[@arimd3689]

Wow I love it!!

[@nadineh9879]

Hirari-chan is the best!!!

[@davidwolstenholme1136]

these people are a credit to their country japan showing not all young people are bad

[@nublessed8993]

THANK YOU FOR THIS

[@flojj]

Omg I love this brand since its beginning! Thanks for the video n_n

[@jialenbaluran5376]

I got to admit I love his dreadlocks

[@takashimio]

funny thing is that seeing my friend's sister as the model of HEIHEI lol. I didn't realize it until the last moment her name appeared ...

[@lauraleonarte120]

Absolutely inspiring, as he says: "Very stimulating

[@alyogagames]

Hirari! Ikeda

[@Lani012]

Very cool. I hope he enjoys a lot of success :)

[@annemariestaudenmann945]

Love his style of clothes! Would I be bold enough to actually wear them? I don't know....

[@jaelhadas]

he's gorgeous ah

[@_tinosaur_]

amazing and I like the name since in my country HEI HEI means "bai bai" :3 so cute

[@electricschmuckfist]

Bai bai *-* xD

[@melithegamer]

suomipewwkewe :3

[@applikaatio]

I knew that here would be some Finnish ppl saying about this >:3

[@_tinosaur_]

XDD always TORILLE!

[@xlittlexpatiencex]

i am japanese and i wish i daring enough to wear these clothes :c

[@Jumpoable]

+( ͡° ͜ʖ ͡°) Why not? Go to Harajuku & change at the eki. LOL. 勇気出して下さいませ。

[@digitalhuman3294]

so inspiring

[@notyourabg]

Me: Oooooooooh cool thumbnail let's click EEEEEEEEEEEEEEEYEH CUTE HUMAN BEING MUST KEEP WATCHING Ahhhh his voice is no nice This is too cool SO MANY COLORS AND COOL FASHIONS YAY

[@xbluedream89x97]

Amazing interview

[@pastelhotmess9299]

soooo…….muuuuuuccccchhhhhh…….weeeeeeeeaaaavvvveeeeeee!

[@daintybunny11]

Amazing and inspiring! ^.^

[@lord_erdrick]

3:34 - Nice battle flag bandana.

[@karlajade1998]

me encanta su esilo es genial como combina los estilos y los colores entre si termina siendo un estilo propio sumamente kawaii

[@dlilwon]

He will fit in so well in Shoreditch side of East London.

[@dlilwon]

Well not just him, I mean this style, his style

[@anitadimaya]

if you guys had my sizes ill buy them

[@firoleipzig4643]

really inspiring

[@soundxcrash]

i love the hei?hei? pants he made as well as this outfit 6:18 i want it werecan i buy this can u post a link to it if he does have a store ?

[@marthasarmientomunoz163]

woowowow I feel in love with the brand!!!

[@judithschultz8624]

Magical✨

[@zubaidahalhayali7940]

So amazing

[@blackfeathercrafts]

You make me wish I was in my 20's again.

[@TesslovsU]

amazing style

[@satourui179]

あー！大好きな物ばっか👾👾👾

[@manaxsaku]

love hei hei

[@hikarichan1508]

He's good.

[@velauralee3207]

Random question... Does anyone know what contacts he is wearing?? They make his eyes look really pretty!

[@wehavealwaysbeenanointed4929]

Hei hei or hihi in Cree, means thank you. You say it mostly after saying a prayer. I am Cree native from Canada!

[@petrichorbones]

thats so cool, someone else commented that it means goodbye in finnish!! i wonder if he knew what a neat name his brand is when he chose it !! maybe it was on purpose i wonder !

[@himaridream]

ahhh i fell in love with this brand ♥(✿ฺ´∀`✿ฺ)ﾉ i hope i can wear his fashion someday much love from germany 💕

[@sayurikochi3056]

where can I find Eri Saruta in social networks?

[@fellen00]

who is the purple haired girl? she is very pretty!

[@airisama15ban48]

Es realmente iompresionante Pero mi pais es tan retrasado en sentido de la moda D: Ya ven a alguien un poco diferente y lo excluyen, pero esta me da un poco mas de valo r para ser diferente a mi estilo :D

[@v1r1d15n5]

En Mexico es algo similar pero si vives en el norte cercas de la frontera con Estados Unidos la moda es mas variada por tanto residente americano y extranjero. He conocido bastante gente que viene del sur como DF o Sinaloa y estan bien sorprendidos de que tan americanizado esta Tijuana o Mexicali en su forma de vida, moda, forma de hablar y de ver el mundo en general.

[@mariebellred-girl-forever]

En realidad la palabra no es "retrasado" sino "estancado" en toda america y en realidad en la mayoria de los paises la gente es muy conservadora o cohibida, SIEMPRE SE NECESITA DE PERSONAS QUE HAGA LA DIFERENCIA. No logramos nada solo quejandonos Saludos desde Argentina

[@akosihamsoy]

because we're flawed we have fashion

[@tiafaye3966]

Is there a specific name for japanese street fashion

[@AnnieWilson-dg3wj]

I like Japanese street fashion way more than American fashion. It's just my opinion.

[@niggimiggi4720]

come to Croatia :))))

[@mariebellred-girl-forever]

[@samanthas8381]

what's name of last song?

[@aarnilapsi9336]

Hei hei means bye bye in finnish

[@darienhigh]

don't worry, I'm not upset, I just wanted to see if you knew about anything else other than what you were talking about... just checking. :)

[@valeriarossi9165]

Sposami

[@IfIGoWillYouFollow]

Типа другая планета , окей?

[@kumachan9311]

[@ismarieguzman6503]

05:44 shes beautiful

[@fermentingdragon]

he sure would like slovakia

[@monikamackova9931]

+Kaname Itaru (ectoplasmLunatic) why do you think so?

[@fermentingdragon]

+Monika Macková i think he mentioned something about other countries' fashion sort of. i don't remember and i don't have time to rewatch the video right now but i think it was that. (prvky z krojov by sa dali dobre vyuzit :P)

[@ctulhuone]

I wonder if Lego sues him

[@mariebellred-girl-forever]

En la mayoria de los paises latinos estamos "estancados", siempre los mismos modelos que no expresa nada, aburre!! SIEMPRE SE NECESITA DE PERSONAS QUE HAGA LA DIFERENCIA. No logramos nada solo quejandonos JAPON LO LOGRO

[@richardgray1890]

hey hey this is library

[@VelvetandGinger]

Some outfits were cool and some where weird as fuck

[@indicabarnett9116]

lol did he have a rebel flag bandana on? dafuq

[@ninascerri4340]

Chapstick.

[@deborahassingboe2345]

sorry, but i think its ugly .... I dont like it :(

[@jle92708]

I think this has more to do with mental illness than actual fashion

[@SharpieTheBlack]

I love Japanese people but they need to stop wearing afro hair styles

[@queenlexi5419]

why not? it's their choice if they love it they'll want it. if their inspired by black Americans then let em be!

[@AlbinoRaccoon97]

How is it offensive that they are attracted to one other's culture? This would be the equivalent as me saying I don't like it when black people straighten their hair/buy weave.

[@AlbinoRaccoon97]

Oops I had deleted my comment because I actually realized what I said came across wrong. And was ignorant, and I can own up to that. But you are also being quite ignorant with your own comments. Two wrongs don't make a right. Anyway, I'm sorry for offending you, however I honestly still do not see how hair is offensive to one's culture. I'm Asian, and you are African, so I guess we view things differently when people take something from our culture to incorporate it into their own.

[@queenlexi5419]

This is one of the most dumbest argument I've ever been a part of. It's quiet entertaining 😂😆😆

[@SharpieTheBlack]

princess pino fuck off

[@maccapigeon]

Ewwww