Party Baby - The Story of Kumamiki's Kawaii Harajuku Fashion Brand

A short documentary film about young Japanese fashion designer Kumamiki and her independent Harajuku/kawaii fashion brand Party Baby. We follow Kuma in the days before her first ever Party Baby fashion show in Tokyo and find out more about why she got into fashion and what Party Baby is all about. For more information on Party Baby, please see this article: tokyofashion.co... Movie produced by 1KFilms 1kfilms.com/

[@HomicideDoll]

It's really nice that I was obsessed with this video as a teenager, and eventually got to wear kawaii clothing as an adult, and now I am using this video for a paper in grad school. Oh how time flies by!!

[@fawnalove7569]

💗💗💗💗💗💗

[@paulinasd25]

To grow up it's not an easy thing.. people never understand that being mature doesn't mean that you can't listen some kinds of music, that you can't watch cartoons or play videogames or maybe dress in ways they couldn't ever do.. Yeah, sometimes it becomes harder to swim against the current, it's sad that even close people can't understand and accept it.. in those moments we need something like this

[@SanSxmply]

I agree. Thank you for writing this, putting time and effort into sharing your opinion for people to endure! Have a blessing day and take amazing care.

[@Magicallolitamomo]

i'm working on starting up my own fashion brand and whenever i feel discouraged i watch this and i get inspired and get even the tiniest bit of courage that maybe my dream is possible thank you Tokyo Fashion and Kumamiki i truly appreciate this video

[@MySweetChxnnel]

Same here.

[@TamaraAnja]

And now ?

[@ruby4751]

Me too! I'm starting my own japanese fashion brand. What's the name of yours?

[@IchigoPinkuStar]

This video always put me in a good mood :3 She is really wise, and her words are encouraging :)

[@arzunarmanli6373]

p lleke m jiik,

[@woolfulrebellion]

Her voice is so soothing and her demeanor so pleasant, I need to train myself to speak like that.

[@kklollypop]

I love how fashion isn't as restrictive for youths as it is in the West. I don't mean by being provocative, but it seems that being an individual and embracing new styles is concept more invited there than it is here. It's really refreshing.

[@OR0R0]

the dream you must live. may she go far

[@triplehearts914]

watched this when i was young!! 10 years later, I still love fashion like this.

[@magicmissAi]

This video made me cry ;;

[@CandySphynx]

I'm trying real hard not to cry right now, this is so inspiring. She is so honest, true to herself, and passionate, it's a wonderful example. She's also a fantastic designer, a great seamstress, and has a dedication that moves people forward. Wonderful. Thank you for sharing this.

[@taylor7666]

This is so inspiring, im actually crying

[@ficsci]

it's so calming to see that there are people like her in this world

[@justcomments]

Wow. that was really touching ; ; and also hits home just how amazing Sebastian Masuda-san is... I remember several years ago he and his models came to represent 6% Doki Doki at a small cultural festival in London, and now Kawaii-Style is just so... big! Not only Kawaii-Style, but I feel like a lot more people are happily dressing the way that makes them more comfortable.

[@JesseLogister]

Love the video and her designs and style. She seems such a sweet person as well.

[@MeryChigire9Guns]

Her words makes me cry. I'm jealous of her, but it's a positive thought, she got her dream and I wish I can get mine≧﹏≦

[@owlislike]

Why do I even worry about what people think anymore? This lady is so inspiring..good luck to her and her brand!

[@megan1368]

I love her hair!

[@TalentsUseless]

i wish i studied fashion...even though im studying a course now i hope to go back to uni to really do what i want

[@martinaiacoviello2816]

i love her spirit and her bravery...i really hope she'll be a famous designer! i love the red dress, her blouse and the colorful skirt!

[@maciekgembiak2913]

Anddd that's how to be kawaii! . Girl you do it good.

[@ciganyweaverandherperiwink6293]

She looks fantastic and I love her hair colour scheme too-- very early 1970s with that warm pink and orange sherbet. I'd guess it would go with most clothing colours too, very thoughtful. I'd love to view her entire archive and present creations, gorgeous.

[@sohamohamad2175]

i love her and her hair here in england just colouring ur hair red makes people look at u but me an dmy freinds dont care we love color and she showed me a way to express my self thanks u PARTY BABY

[@fashionistaawannabe]

please please do more videos like this!!it's just sooo inspiring and watching the "behind the scenes"on how designers work their MAGIC is just A W E S O M E

[@XTheSims2XX]

I feel so happy now for some reason. It´s so nice to see someone like her, doing a job she really enjoys. I wish I could be like that someday.

[@spunkykyoko]

I love her clothes!!! Especially the dress with the green checkered sides!!

[@threepotatofriends3952]

Her voice is so relaxing

[@CatloafCreative]

I’ve enjoyed following Kumamiki’s work for over a year now, I love her even more after getting a peak into her process. You are doing great work by documenting this TF!

[@AikofromHalbwizzen]

She is very pretty. And her style is so inspiring! It is wonderful!

[@maydee3000]

this made me sooo happy thank u for making this

[@melanim9943]

She's so pretty, btw. And she is just so good at coordinating her outfits! My outfits never look even half as awesome as her.

[@xTenshiAi]

aww its nice to see someone following their dreams :) shes cute

[@Ivanabelle]

She is cute and such an inspiration. I love her dress!

[@jo2uke]

Such an inspiration. Always wanted to do design/fashion but never really had that determination! Love herr

[@snj12]

she's so cute and i love the clothes she made!

[@blackfeathercrafts]

American fashion could really learn from this. Such innocence and beauty!!!

[@MissMandaaaaa]

this is my second time watching this and she so creative and pretty also so kind.

[@ruby4751]

I'm starting my own japanese fashion brand too!

[@EcstaticElf]

I always watch this video when I'm in a creativity slump. It's such an inspiring story.

[@Koakuma]

When I listen to her story, it's so calming and I am happy for her. She really deserves sucess since she's putting so much love and effort in it. I wish her the best! I feel so inspired

[@StefanieRoyMusic]

Wow. WOW. What an inspiring, intelligent and amazingly creative girl. More people need to be like her.

[@Rikkuyon]

I feel like her so much... I can't wait to know if, one day, people will like my designs... I hope I'll have same chances and opportunities as she had, and I hope she succeeded !

[@TheStitchess]

Easily one of my favorite fashion brand interviews

[@pekilei6253]

I love japan's fashion very much !!! Not only the harajuku style but also many .....

[@wingedsuperyak]

Her persistence, passion, and sweet personality are amazing! Humble, yet determined. Plus she is like really pretty, lol. Gambatte Kumamiki Sama!!!

[@Fr0otxx9unch]

I hope everything will go well for her in the future, we're all with you Kumamiki ♥♥

[@rokachan]

I really love how everything was shot, it really added something special to this. I loved listening to her and everything was just so inspiring,cute and upbeat

[@KamiDigital]

You post the most amazing things and meet/work with the most amazing people, TokyoFashion you have been inspiring me for years now, the people you meet and photograph inspire me as well, I hope to one day be successful as yourself, Keep up the good work and never stop!

[@BaePlatinum]

This is so inspiring! If only I could get into a school that offered a fashion course D:

[@Pedd0phil8D]

this is so inspiring, I love adult's being able to keep their childish spirit and inspire others to do so

[@dorkievaj]

wow, this is beautiful. i feel inspire by her

[@pakak8rain]

Oh my goodness, she is such a sweet and wholesome person! I love her!

[@amysocool7]

i love this video very inspire about it, I HOPE SHE GETS BETTER AND BETTER!! LET'S ALL HAVE KIDS HEART TOO

[@shuxemi5994]

I love her style and her way of thinking ♥ I'm so in love with kawaii things and pastel colors :)

[@blubbingness]

omg this made me cry :') it's so beautiful

[@user-km8pv8yn2b]

She is so talented!

[@NightShadeDess]

I thought this was really inspiring because I live in the US and the style is very different. I like being cute but stand out, I wish I could learn to make cloths like she does and be able to make clothes for others that like cute things as well.

[@moonbeam4016]

why am i crying? she is so sweet 😭😭😭❤️❤️❤️

[@SwanPrncss]

What happened to Party Baby? Did she drop her fashion label or something? Or did she change the name to Pachi Pachi Factory? Party Baby's Japanese site is down as well as their Facebook.

[@chris9879]

I think Party Baby became Pachi Factory... Kumamiki stated Pachi Factory in her twitter bio

[@erikarmz2328]

b y duiir

[@redliz61]

what a wonderful video and and a beautiful girl so inspiring she has so much to offer and so creative i wish great things for her

[@roire]

she is really dedicated to her craft!

[@jezabels95]

i like her clothes*-* i hope she'll be successful in the future

[@lebasinana]

this is so great, its something that i really would like to wear

[@MrGoglyBogly]

This is so beautiful and inspiring!

[@TheGriffindor92]

Wowww I love this style the girl so is so cute I hope she gets more and more successful :)

[@wafaagahmi3404]

the girls are soooooCUTE!

[@assdeaddick]

I remember watching this video a year ago.. and I remember how I happy I felt than.. and I still feel the same! the video itself is inspiring and encouraging! I say go for it! Wear what you want and just be happy! ^- ^

[@dominicapm]

She is so inspiring~♥

[@ha__v]

So beautifully filmed! And such a great message! I really liked the red dress! Party Baby!!!

[@darknessplague]

She's so gentle >.

[@whiskersnpusspuss]

Why have I not discovered her?! She is amazing I must tell my sister!

[@StyleFilmer]

shes my new role model *w*! she is so inspiring, eloquent, sweet, creative, true, and cute! everything she says really reasonates with me!~ i want some party baby naoo! n_n

[@bunnehchan6663]

She made me dream again, about what I wanted to do and inspired me to take a new route in my life Thank you Kumamiki

[@deborahgwinn5736]

Wow, you are amazing. You must be very proud. I bet your parents are very proud also. Best wishes to you, in all your endeavors. Love from USA.

[@Linxixy_AMV]

cute!!! kawaii~

[@isidoracheerful]

Is so cute this clothes!

[@xZombiiie]

This inspired me so much! I want to do fashion, I hope I become as good as her. She is beautiful and talented! -3

[@st4erry909]

Reminds me of miwako !

[@blehblab8986]

i love her cookie-like duck earings!!!!

[@sayurisuzuki9074]

I love every dress I see in this video! ^-^

[@momoiropopstar]

she is soooo cute!!!

[@tchristensen6694]

pretty inspiring too

[@ShiaTssu]

so many many customers! ♥

[@mirandawhitehead6932]

i love her outfit and would wear it in america too

[@davidwolstenholme1136]

nice to see there really sweet people

[@Mysterysomething]

being her model is so lucky~~

[@TodesSchwingen]

very good video! love the clothes

[@moniquevanderjagt8135]

Very inspirational.

[@joonjoon7363]

I always watch this video when fashion school stresses the hell out of me and makes me genuinely unhappy. My college focuses on functional but fashionable design, it's kinda hard for me since they don't really appreciate Tokyo fashion. I probably won't amount to anything in my home country. But is it even possible to get anywhere in Japan fashion-wise? I feel easily discouraged, because they have their Bunka fashion school, and every Designer who's acknowledged by streetstyle icons seems to have graduated from Bunka. Do I even have a chance? :(

[@ruby4751]

Yes you do! Plenty of people become successful designers without even having gone to college!

[@firebubble1759]

i already want those cloths :) there so cute

[@marichan5114]

Wow, I got so inspired by this video! I, who want to have a carrier as a fashion designer, and clothing maker. She's my new IDOL ^w^

[@DoubleAAnime]

So inspiring

[@KawaiiPurikura]

I love this video so much.

[@pinkcandybar]

Kumamiki LOVE

[@AliceCullen12152223]

I love this video, Kumamiki is very inspiring and her brand is really cute

[@ValiByourself]

she's what i dream of being, proud and confidant to wear whatever she thinks looks nice.

[@jenniferrulesu123]

i am 12, and i dream to be a fashion designer, i like making plushes for people, and to make my boring clothes into unique kawaii/lolita things, I love it! She is my new idol!

[@PommeVanille]

Thank you Kuma ♡

[@melanim9943]

You go Kumamiki-san! Keep following your dreams and continue to inspire everyone! :)

[@Dovahkiinismean]

the video makes me feel good too... just the music that puts me to sleep lol

[@DavidMorales-nn6vp]

very beautiful work.