Here's How Much Money Kendrick & Drake Diss Tracks Earned

[@DanGolag]

Absolutely shocked that Euphoria is the lowest grossing of the whole battle. It's so freaking good. And the content aged very, very well.

[@thearkhightek]

That was my most streamed song of the year & my fave from the battle

[@killthomas8373]

It’s stayed in my gym playlist, there’s nothing quite like running to Kendrick absolutely bodying Drake for near 7 minutes

[@XxTesla21xX]

The best song to come out of the beef by a long shot imo

[@lboogie5985]

💯💯💯💯

[@roddarodda2080]

It’s the best song of all of them 😂

[@darkblackson]

So after all this he’s still got the superbowl, then a stadium tour, then a comedy with Matt and Trey from South Park all coming next year. Truly a historic run.

[@oilyque]

I hope that movie comes out dope cause it will be scrutinized to hell

[@THEYCANTSTOPME]

All thanks to Drake having enough stature to boost him when he defeated him

[@Au_four_1]

It's like when Dorothy found the wizard of Oz and found out it was some regular guy with a bunch of technology and a team behind him😬. Drake don't get no credit for fooling y'all into thinking he was actually a battle tested rapper😑​@@THEYCANTSTOPME

[@atarahsvoice]

@@darkblackson the South Park Movie has been in the works for a couple of years.

[@Msboochie2]

@@THEYCANTSTOPME ”Not Like US” could be about anything, and that song is still great, as is all of Dot’s music. Drake can't boost himself, needs UMG’s smoke and mirrors and ghostwriters to help him respond.

[@tiffanytate6919]

I love Euphoria! That was my favorite song of the battle.

[@XaraK1]

It was the best song in every way. Those changing beats were crazy. I've probably listened to it more than any of the others; heck I was listening to it yesterday on the way to my kid's swimming lesson

[@beautifullady4170]

Yes, I will always bump Euphoria.

[@SmallWorld-ur7tl]

I loved MTG. Euphoria is def number two for me. I play it all the time

[@thearkhightek]

That was my most streamed song of the year

[@shanellbailey7105]

I agree, whole-heartedly. "Like That" and "Not Like Us" were good and had very nice beats, but Euphoria was a beast.

[@EliteBlackSash]

Man, the real winners are all those new casuals who got to go back and experience Good Kid Maad City, TPAB, DAMN for the first time… in 2024, with the world in turmoil.

[@BeautifulEarthJa]

like me! and then got GNX to listen in real time 😁😁😁

[@happygucci5094]

Real talk- and y’all better go back to his self titled EP and Section .80 and Overly Dedicated!!!!

[@jayspy8647]

Facts ❤

[@ok-6732]

Literally me, listened to all his albums and tpab also became my fave oat

[@BreezeAntix0922]

Me! 🤚🏾😁

[@Stungun48]

Meet the Grahams making that much is crazy but the more think about it the more it makes sense. While the first couple of exchanges between Drake and Kendrick had the hip hop worlds ear, Meet the Grahams, I think, was the first track that broke past that barrier and reached people outside of the culture because of the details in the song and for how damning, haunting and uncomfortable the track was. You had people who dont listen to rap or even know who Kendrick was asking about the beef because of that song. Like theres texts between Tom Hanks asking his son to explain the beef after Meet the Grahams dropped lol. I think it breaking that barrier also helped Not Like Us go further beyond that and reach more ears cause there was more attention to the beef now.

[@TheCompanyMan]

Brilliant take. I'm gonna pin this comment. Thanks for the perspective, Stun🫡

[@EANDM71]

Bravo! I think comment is spot on. While I’m a little disappointed that “Euphoria” was last, I hope people will go back and listen to the song-not just for its mastery and lyrical genius, but for the fact that the song has proven to be prophetic as the days and months go by. It’s almost like everything Kendrick portended in that song is coming to pass. Drake does seem to be spiraling. And he also seems to believe that his reputation as a cunning and very popular artist will lead him to ultimate victory. Maybe it will, but not before he deals with Kendrick Lamar.

[@Trizzy-d1f]

u right

[@Oli3TB76]

Def truth to this. MTG was when I finally tapped in bc I was doing my best to avoid any Drake nonsense/music

[@s.m.ts.m.t2540]

I agree 💯 percent

[@yaedemone]

Meet The Grahams is a DIABOLICAL MASTERPIECE

[@Jaybewatchin]

The beat is

[@happygucci5094]

The opening “Dear Adonis…”😫🥶🥶🥶😵‍💫😈

[@kellywilson4071]

My favorite song of the battle

[@thaneros]

Ngl in terms of beat it's the superior track.

[@EZIEKIEL26]

🎯🎯 😈

[@antgal9467]

If all these Aubrey stans would have spent more time streaming his disses than running to social media to hate on Kendrick, his songs would have gotten like 2 mil a piece.

[@michellewilliams5533]

Facts

[@thephilosopher7173]

Ironically this exposes the fact they were bumping Kendrick more than Drake lol.

[@atarahsvoice]

Most Aubrey fans are like him, needing approval from others & running to social media to be validated. & most of Dots listeners are like him, don’t care for social media & don’t need validation of others

[@ilovejaysquared]

He told Billboard "you better put me at the top, or I'll sue your ass too" guaranteed LMAO

[@TheCompanyMan]

💀💀💀💀🤣🤣🤣🤣

[@EANDM71]

I want to say that it should not be shocking that Drake beat Kendrick at the Billboard Awards. Drake tends to flood the market with tens of thousands of songs, it seems. It’s a very cunning strategy. A law of numbers. If an artist has 100 songs and another artist only has 10, of course the artist with more songs will do better and has a better chance of releasing some songs that will take him to the top of the charts and/or increase streaming numbers. That Kendrick Lamar has fewer songs, is now an independent artist, has little to no social media presence, is a lesser known and commercially popular artist, says something about Kendrick Lamar. He can still compete with Drake who has all of this going for him, not to mention a culture that seems to coddle, protect and excuse his behavior no matter what he does. The fact that Kendrick beats him where it truly counts is telling. I don’t care about the charts. I don’t really care about who streams more. I care about the art itself. And the respect that the art evokes. Kendrick is #1 in my book when it comes to that in the Hip-Hop game.

[@Trizzy-d1f]

maybe lol

[@vanessaw5182]

Drake winning awards does not help his case😂

[@treeslikeflowers]

😂😂😂😂

[@A-Kings-Cut]

Kendrick passed Eminem&Drake for monthly listeners on spotify

[@Trizzy-d1f]

they will passed him back

[@jeremybrown9611]

​@@Trizzy-d1fWe'll see cause DOT gone have a strong 2025 as well

[@Xcuvon]

Good bc they overhype Em and I’m a fan

[@LUCKY-lf2jv]

@@Trizzy-d1f no both artists are washed and kendrick is in his prime

[@anthonymckenzie5182]

​@@Trizzy-d1f no they won't 😂

[@GoddeKnows]

Billboard has zero credibility for that. Future had 3 number 1 albums and Drake was pretty much irrelevant after the beef.

[@PaulDJPStewart]

Justin as someone who has followed you for many years I can’t tell you how much I’m enjoying your new KZbin takeover on all important things Hip Hop ! This video was really insightful appreciate you dropping knowledge like that !

[@shotbyfabi]

Didn't have anything to say, but wanted to use these! It's all happening!

[@daleharris4953]

Wow lol

[@cryssij5211]

@@shotbyfabi 😆 🤣 😂

[@iAquarius202]

😂😂😂😂

[@andreahailey7399]

I want them 😂😂😂😂😂

[@gumshake689]

thats so cute hahah

[@serfranklin6022]

"meet the grahams" had the shock value to it, the opening "dear Adonis..." line and the alleged secret daughter reveal were more than enough to spark crazy interest

[@HollywoodTRILL]

You don’t understand it because you’re judging them based on which is the better sounding song. Meet the Grahams was PURE SHOCK VALUE. People repeated and shared it simply because it was the biggest “WTF DID HE JUST SAY!?” moment of the entire battle. And the most disrespectful…..by far.

[@meoutthispiece9015]

Yup just listened earlier

[@jahnybravo2168]

Meet the Grahams was the moment I realized I could talk about the rap beef with Hip-Hop oblivious people. The first line *alone* had the shock value to get them hooked into hearing out the entire song

[@kxnganon9168]

Maybe I'm tripping but only 15M generated for the biggest most publicized rap battle ever seems hella low but they further exposes the scam that is streaming. I'm sure if this was a different era same reaction same publicity but with actual ALBUM SALES and purchases the revenue would be a lot higher

[@gunlampoon7788]

That's probably a fair point. But still... Making millions off of art over the course of half a year is pretty insane. I'm sure most artists wish they could make a mil.

[@kxnganon9168]

@gunlampoon7788 both can be true

[@EANDM71]

This is a great point. All this hoopla over a rap beef and that’s all we got from the battle? At the same time, the other point is that the beef really only amounted to a few songs and two videos. The beef itself only lasted for a few weeks before people grew tired and moved on. The only thing keeping it alive was the Super Bowl, Grammy controversies, J. Cole reviving it and Drake’s “lawsuits”.

[@kxnganon9168]

@@EANDM71 That Week of the battle basically put Hip Hop back in the forefront if pop culture after it fell off for a lil bit . You telling me (not you specifically) putting hip hop back in the mainstream conversations only was worth 15Ms . I feel like somebody lying. Lol

[@Jaybewatchin]

You have to think we only pay 10$ a month for music if we had to pay per song it would’ve been way outta here

[@bryansodred]

drake era over, its kendrick era now

[@Kareyn2]

PERIODT.

[@lordracer7039]

Kendrick made Drake sue.

[@Supportnotstigmaa]

This beef has def had me giving side eye to billboard, streaming to income ratio, etc.

[@alexisaguirrevideos]

I still remember waking up from a nap @ around midnight when Meet The Grahams dropped and walking around the crib with goosebumps feeling like I was being haunted by a spectral being lmao. That one song had such an impact on the battle and set the stage for Not Like Us to take over after such a somber and ghastly experience.

[@jahnybravo2168]

Plus the bait and switch Kendrick pulled that day with 6:16 in LA to lure Drake into dropping was brilliant. The song itself wasn't the only shock factor, the *way* the song dropped had just as much shock to it. Streamers and their audiences lost their minds as they immediately dropped Drake's song to tune into the next song in the saga. Kendrick made it so *anybody* that was listening to Family Matters would immediately get recommended Meet The Grahams right after. Being able to smother your opponents song in less than an hour (I'm pretty sure) is an entirely original move with no historic precedent for *anything* similar happening in music. And Not Like Us being the very next day also made sure audiences weren't *stuck* in MTG's gloominess for too long. He killed all the energy on the night of Drake's big "nuclear" diss track, and didn't let people enjoy the moment until it was time to enjoy *his* moment. I had just gotten home from work and remember being surprised to see Family Matters dropped (cause I saw 6:16 in LA when I *woke up* for work). After watching the Family Matters video I was thinking "well he's not winning, but he's certainly holding on much longer than I thought he would. this beef might not be over as quick as I assumed." My main gripe was it was a better song than a diss track, but I figured his popularity would spin that into a positive thing for him. then as the video was wrapping up I saw Meet The Grahams had dropped. I was flabbergasted for the entire song, from the first line until the last one. But once it finally finished, I couldn't help but genuinely start laughing at the fact that Drake literally only had 5 minutes out of the entire year in which I thought he would survive tthe battle the same way he survived Pusha T. And by the end of those 5 minutes, I was reminded why that thought of mine was a mere temporary lapse in judgement lmfao

[@alexisaguirrevideos]

@ all facts brother. It was a legendary event to be alive for. I’m glad we’ve lived to experience it!

[@Izavincy]

Kendrick removed copyright for Euphoria when it released, for first month I think...

[@leedurham3144]

Euphoria number are wrong because that song is 3 times platinum while mtg is 1 time platinum

[@j.a8793]

Partial streams of a song still contribute to it going platinum. It could be that more people fully listened through "Meet the Grahams" because of the crazy lyrics which would definitely generate more money. The number of streams aren't everything, keeping people captivated is way more valuable than we realize

[@jchris333]

Meet the graham’s reaction videos went crazy. Still going crazy honestly

[@beautifullady4170]

Good to hear because on some channels probably won't report this.

[@wolflance64]

bro it's poetic to see the stats that drake's number fell off due to kendrick just responding to him. even if for some reason the public would see drake win the beef, kendricks popularity growth from the battle still would have been good for the culture glad we live in the good timeline tho✨

[@Xcuvon]

Euphoria was absolutely the best and most played by me! Several times daily Edit: can we trust them tu tell the truth about the numbers?

[@queenmedina]

Same..

[@GoddeKnows]

Euphoria has more than double the streams or meet the grahams. Someone has to explain that to me.

[@thechauffeur9987]

Meet the Grahams is more straightforward and has more tabloid value. That’s always going to make more money than a 6 minute explication of hate told in triple entendres.

[@Trizzy-d1f]

scary too

[@thechauffeur9987]

@@Trizzy-d1f Yeah, MtG is potent.

[@JCREDFANG]

I had to run Meet the grahams back a few times just to convince myself that the song actually happened, left me completely shook. I could see how Euphoria would have a 1 and done appeal for some with the songs length and how different each segment is. I think the point gets across a lot easier in Euphoria Vs. Digesting a cold beefy dinner with MTG

[@gimmieyogrits]

I was faded when it dropped and proceeded to be taken to a dark place listening to it. Gives me " dance with the devil" vibes, I could go the rest of my life not hearing those songs again😅.

[@JCREDFANG]

@@gimmieyogrits yeah dude, especially after family matters, although I noticed the tone shift in Family matters on the third verse and it was almost a pre game of what was to come with MTG. I wasn’t ready at all for it. Dance With The Devil is just so messed up, I’d say it’s a darker outcome but the dissection of MTG is more psychological

[@Dats_dope]

Euphoria was my favorite shocked didn’t make over a million

[@reneethomas5803]

Hey Justin, I like you so much and your commentary on all this HipHop and Rap! You’re awesome!

[@willdavis3951]

MTG beat Euphoria? I liked MTG, but I bump euphoria way more than MTG hmmm

[@boni6713]

Bro..listen Up.. I am so proud of you.. Stay Winning Company Man

[@BeeEmpowered_2024]

I was definitely judging people with MTG at the top of their Spotify wrapped lol I didn’t think anyone went back to it!

[@gentilexpressionsinvites2895]

🙋🏾‍♀️ I did! I LOVE the ending. I especially enjoyed watching reactors when they got to that last verse. 😂 It was #7 on my top songs list. Euphoria was #1, Like That was #2, and NLU was #3. Aubrey is never on my list, so... I guess you know what side I stand on.😂

[@ess-pee-arr]

"Billboard ain't Hip Hop, so their opinion don't matter." Can be applied to their awards too. As for the amount of money the diss tracks made, I guess I have no basis for comparison. It seems like a lot though.

[@LeonaHeart]

Well it’s not that they’re not Hip Hop, but that the winner is chosen by sales numbers on the charts. Not talent or lyricism. So, the most talented artist may not sell the most, and therefore the best artist may never be recognized.

[@EANDM71]

I made this point above that Drake has more songs than Kendrick. So of course he has a greater chance of winning. When he floods the market with songs, whether they’re good or bad, it gives him a bigger chance of doing better where no one can catch up.

[@chinortega3]

Whole beef was dope but meet the Grahams was one of the CRAZIEST experiences in my life lol literal chills

[@aatiti2011]

MRG was just too spook Also, Euphoria was on its way to the #1 spot but was stopped on its way there by MTG and NLU. MTG was an horror flick and NLU , a comedy 😂😂! Sidenote - Euphoria is the song I like the most, even more than NLU.

[@YouCallThataKnife253]

I think the numbers for Meet the Grahams and Euphoria must have been switched. Just looking at the numbers on Kendrick's official KZbin channel, Euphoria has 20 million more views than Meet the Grahams. And the Spotify streams are more than double for Euphoria

[@notfunnybutfunny7333]

Euphoria actually did really well maybe everyone was stuck listening on KZbin instead of streaming platforms cuz KZbin is where he linked and posted

[@gamingwithguzmans6392]

Yo! I thought I was subscribed, but wasn't. Fixed that! Keep up the great work! I love the channel! My boy, who is a DC based MC, recommended you to me a while ago, and I'm so happy he did!

[@trent844]

I thoroughly enjoy and appreciate the day to news and incites. . . But. When we getting a Saturday afternoon breakdown. I fux wit you heavy Brotha. Them breakdowns be clutch.

[@TT013x]

“Pocket watching you must be the police” - Kendrick 😂

[@flowrgrl779]

🤣🤣🤣

[@home-818]

Spotify says I played Not Like Us 243 times and Euphoria was number 2

[@antgal9467]

4:24 I listen to Meet the Grahams all the time.... And I have been called sick by friends and don't care. Lol

[@2tired2sleep2]

@@antgal9467 quirky af

[@Jordbord7]

I reckon Euphoria's revenue makes more sense when you look at it compared to Pushups. Pushups was on streaming services for 11 days before Euphoria came out. I'm sure if Family Matters/MTG came out 11 days after that, Euphoria's revenue would have been up there with it, but of course it was only 4 days before those two songs took attention away from everything that happened previously. I'm still kinda surprised Euphoria has less than MTG just given that - for a lot of the Kendrick fans who are more lyrically-attentive - it tends to be their favourite track out of the whole beef, but maybe with time it'll have a longer tail and rise above MTG

[@oilyque]

6:16 in LA would be in that list if it was put on streams .. that song is just so cold but I have listened to Euphoria the most then NLU but listen to them both together usually 😂

[@alishasimms2846]

I think the shock factor pushed the streaming of Meet the Grahams passed Euphoria.

[@w1lsons482]

What's up Justin!

[@TheCompanyMan]

What up Wilsons! Happy holidays!

[@ramonajackson189]

Everyone made $$ off this battle. Salute to Kendrick allowing drops as Public domain. That's telling all by itself

[@gabehere]

member gang! It's all happening

[@awhi3765]

I don’t believe the figures are accurate. Euphoria is no way that low.

[@KAM-rl6tz]

When the sales figures were released for all the diss tracks (minus 6:16 in LA), I was genuinely surprised and disappointed to see that “Euphoria” earned the least. I can’t believe that track isn’t more popular. I felt chills when Kendrick performed it at the pop out. I am hoping Kendrick performs the song during his GNX tour even though it’s obviously not on the album.

[@raydripper101]

6:31 it got soo much run bc it’s a diabolically great song, a breakdown of someone’s soul and ppl enjoy it 😅

[@DoflamingoSnailPhone]

I think when it comes to Meet the Grahams and Euphoria, more people probably streamed Meet the Grahams because it's so scathing and easier to digest. It has a fairly straightforward beat and lyrics. It's more like Kendrick having a conversation rather than rapping. People that weren't even into hip hop were listening to Meet the Grahams because Drake is so big and the talk around it created curiosity for people. Not to mention the things Kendrick was saying. I can see people wanting to run that back again to fully take it all in. Euphoria is my favorite song out of the whole beef, but it's definitely more for hardcore hip hop fans. There are so many layers to it, so many references, things the average listener might not know about without research/keeping up with hip hop, double and triple entendres throughout, etc. And while Euphoria and Family Matters both have two beat switches, Family Matters is way easier to break down and understand. Also I like Push Ups more, but I can see people liking Family Matters slightly more musically. And I can see Drake fans listening to it a lot. Still sad to see Euphoria the lowest on the list, but I guess that's still not bad considering the type of song it is.

[@SEOshogun]

That's wild because someone who did a breakdown of the companies involved said they increased by a billion dollars during the beef! 😮

[@BeautifulEarthJa]

company value is determined by more than just music sales

[@ZachWhoIsTall]

That “Ew. Yuck. Gross.” Gets me every time. Justin is his own soundboard sometimes 😂😭

[@pakONEoh]

Meet the grahams numbers?!?! WOW!!! I believe the opinions / preferences of many of the podcasters didn't match the public's response to the track. I don't know if the public thought in terms of flow, bars, musicology...It could be the pure entertainment of the track which didn't have much to decipher. Kendrick came straight at him and his family and maybe that resonated with the public more than the analysis of any given track.

[@EANDM71]

Euphoria was overshadowed by “6:16 in LA” which came out the next day, followed by “Family Matters”. The problem that “Euphoria” had is the same problem that “Family Matters” had-it didn’t get a chance to settle before another song was released. Euphoria is very layered and lyrically complex, takes longer to digest. Family Matters did better because it was the best of all Drake diss tracks and because it had the Kendrick/Whitney/Dave Free character assassination bars in it.

[@mrD66M]

MTG also was quickly followed by NLU but it didn't need much time to digest as it was the most direct and surgical of Kendrick's tracks. That was the end of sneak dissing..

[@showdaKOs]

Euphoria came out on april 30 and 6:16 in LA came out on may 3, only as an instagram reel. As another comment said, Meet The Grahams shocked the world and broke out of the pure hip-hop barrier to the public sphere and I think that's right (only my opinion tho)

[@BThatDope]

I’m suing!! 🤣🤣 Jason had me dead

[@jennlynn3236]

Yay i get to use these emojis

[@demitasse22]

lol he read your whole Christian KZbin handle

[@Fezaki]

I’m happy it got more money than euphoria. I think I’m one of the few who has it as my favourite and euphoria as my least favourite in the battle. Meet the grahams for me what a dream come true because it was really the diss track that I always envisioned from Kendrick. Personally I love Kendrick for his conceptual storytelling, song structuring, and his very precise and attention-to-detail style in regards to sonics and songwriting. That aspect is why I’ve always (before the battle) wanted him to get into a battle where he shows how he can use that in attack mode. And the other thing that I’ve always wanted him to do is a horror song of some kind. Not necessarily horrorcore because that’s a little cringe but, like, a spooky song maybe along the lines of clipping. music because I felt he would be able to do that well. Before the beef the closest we ever got was the Abortion Money leaked song, but then meet the grahams dropped and it was so shocking and crazy and was done so interestingly to me. He got spooky Alchemist production and Kendrick’s tone throughout it is so masterful. He scratched both itches at the same time and that’s still so crazy to me as a fan. And I’m someone who’s been in circles where the Drake dirt is known for a long time and this was the song where he aired it all out, and it was just.. Idk. Nothing compares to the feeling of listening to that song for the first time to me, especially after Family Matters had just dropped and I got worried for Kendrick. It’s the perfect Kendrick diss in my eyes because he used everything he’s a master at to his advantage, and I’m pretty sad it got known as just one of the “tea” disses.

[@iamme659]

Euphoria not being higher is crazy. Love that song, might be my favorite from the battle followed by 6:16.

[@andreahailey7399]

Makes sense that he'd rack up at The Billboard Awards since UMG always made sure that he dominated there. Curious to see what happens now that they're not providing extra boosts...

[@Kareyn2]

In a way, I have no words. The beef will be studied. But the Billboard awards made themselves just look silly and just unserious. But hey, do you, boo @Billboards 😂$$$

[@Kofi75089]

Meet the Grahams is in regular rotation over here.

[@rosharma7443]

What an amazing time to be alive

[@FatLady-u9l]

You and Jason had too much fun

[@youdidntask]

Euphoria is the best diss, but Not Like Us is more commercial, It made so much more because of publishing. You heard it everywhere..

[@Ayoo_des]

Euphoria is literally my favorite song in the entire beef and it’s crazy to see how much it generated lol definitely at the top of my 2024 list

[@Pooz30]

Euphoria is a better song sonically, but in the context of a rap battle, Meet The Grahams was dark, spooky and felt like Kendrick was literally digging Drake’s grave. People were here for blood and Meet The Grahams was dripping in it. If they were just regular old songs released on an album together, I’m sure Euphoria would have received more spins.

[@7kingztrading494]

It makes sense that "Meet the Grahams" did better because of the shock value of it. Most people nowadays don't appreciate a great song like "Euphoria" and it didn't have the draw that a song saying Aubrey has a mystery daughter out there has. Makes sense.🤷🏾‍♂️

[@EayuProuxm]

"Numbers wise you not f***** creepin up" Drake was right, Kendrick's not creepin, he's flying past in a supersonic aircraft. It's hard to determine what was Drake's worst aged line, but that definitely is up there.

[@sheldonthegiant]

Meet the grahams is the nuke of the battle. It's the climax of the battle. Next to competing with the hit that is "not like us", mtg is the hi point of the beef

[@QuinnBJones]

I know these amounts are going to be astronomical…before even watching the post.

[@wucomm]

I know exactly why Meet The Grahams made more money than Euphoria. It was just sooooo out of pocket, I used to listen to it to scare myself, like watching a scary movie. Also, even if you did listen to it multiple times you weren’t talking about it after the fact. Just sort of sitting and thinking and self soothing. 🥺

[@MrSutton17]

Do they have the numbers for when 50 vs Jav were beefing? That would be interesting to see as well

[@rozwynn2349]

I need a recount because the way Euphoria is still on replay for me is wild...

[@r0der1ck_0nl1ne]

They've must've mixed up the numbers for meet the grahams and euphoria. The must've. It doesn't make sense. From spotify streams to reactor videos, in all euphoria has the better numbers. By at least a factor of three.

[@jamevolve8380]

MTG the best diss track of all time tbh

[@ShenaVerrett]

9second applause for "ew,, yuck, gross" for Million dollar baby 😂 - TCM

[@finitecrystal]

Meet the Grahams outperforming euphoria is extremely surprising to me too. I purchased euphoria and went back to it many times during the weeks following it's release. While I certainly enjoy and appreciate Meet the Grahams, it is undeniably brutal and downright uncomfortable to listen to, so I rarely go out of my way to do so.

[@NewFreeMixtape]

I don’t stream. I still buy music

[@lytrbug1789]

I also buy instead of steam. Only way to own what you buy. 😊

[@deonlepharaoh]

Better to own it in case something gets removed or altered

[@NewFreeMixtape]

@ they take songs away occasionally. But I can call Apple for credit

[@deonlepharaoh]

@@NewFreeMixtape I rather just own it and never have to call anyone

[@bouncyshak]

Meet The Grahams changed the game strategically and lyrically. Know where you was when that digital dropped. Not surprised at all.

[@Lo0chdali0n360]

Meet the grahams is more scathing and the concept behind it makes people listen over and over but I agree I think Euphoria lyrically is the hardest hitting track in the beef

[@TheTruePrudentOne]

5:10 @TheCompanyMan, could it be that people listened to meet the grahams more due to break down value? I still think that euphoria should have been along with family matters.

[@ThurmondGoins]

The problem I have with the payola issue in what you’re saying, is if Drake didn’t benefit from it. if he was just as popular and just pop-in as Kendrick is today with all those awards and all those accolades from back then it stands to reason that it could be the issue. 🤔

[@MRFickNuggetsvanderFlex]

Im also a bit shocked about meet the grahams performing better that euphoria! But at least i know that im not the only one who just really enjoys listening to that track

[@sircliffordmalcolmjac5870]

Euphoria was probably my favorite out of them all!! Just inching out NLU!! Euphoria is absolutely freakin amazing!!💪💪🤘🤘 Edit: aubrey must have some BIG fans at billboard!! 🤦‍♂️🤦‍♂️😂😂

[@tonedefhimfan]

Meet the grahams was low key the most genius incisive track of all 5. Not like us was almost overkill and unnecessary. He had him at the grahams

[@zoohill]

I feel like MTG beat euphoria because non-Kendrick/non-hip hop fans started tuning in later in the week. They wasn’t listening to euphoria that Tuesday at 11am.

[@makajaigbo]

MTG is the best DT overall. It's something new/ different from what we've seen in the past. The moment, sorry, the stumping makes it bigger too. Just underrated cos it's spooky, not something folks can shake 'em ass to, & not catchy unlike NLU.

[@anapina6723]

how is this mf on drake's opp list 😭

[@Blossoming-o6r]

Euphoria was the best of the beef for me and is the one I've replayed the most.

[@takatotakasui8307]

Definitely surprised that Meet The Grahams made more money than Euphoria. It was definitely the most viral moment in the beef to that point but I still don't know. Maybe it's because more fanart used Not Like Us and Meet the Grahams than Euphoria? But idk

[@trdiopn5737]

Interesting to know how much KZbinrs made.

[@donblazar2883]

Meet the grahams was the best horror movie of 2024😂

[@chappieindahaus2509]

my KZbin music wrap up included Euphoria, 616 in LA, Meet the Grahms, and Not Like Us. I called it the "I Hate Drake" EP and I think yours and my listens to Meet the Grahms is probably competitive in plays

[@chappieindahaus2509]

in regards to Meet the Grahms being higher profit over Euphoria. it might be because of just how quickly everything released that month and maybe euphoria got washed out of the conversation

[@quintonrichardson8245]

I’m sure meet the grahams was played a lot during Halloween.

[@sK0pe-d9b]

Wow I listened to "Euphoria" way more than "Meet the Grahams".

[@MJames1228-ICU]

I saw another figure about a month ago talking about how meet the grahams went platinum or something close to that nature. I said, “there are a lot of sick people in the world replaying this track over and over”

[@MJames1228-ICU]

Euphoria will forever be the best track

[@Doomer253]

I'm guessing MTG is like a movie. You replay to relive the horror.